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That Sober Guy Podcast

Health & Wellness Podcasts

Shane Ramer is the founder and host of That Sober Guy Podcast, a culture and performance platform examining what happens when high-performing men remove alcohol and reclaim clarity, focus, and leverage. Since launching the show in 2014, Shane has reached millions of listeners across 100+ countries by challenging conventional narratives around masculinity, success, and sobriety. His work sits at the intersection of identity, discipline, and modern performance. Shane works privately with executives, founders, athletes, and creatives who are no longer interested in numbing high performance with low-level coping tools. His approach reframes sobriety not as healing, but as optimization, removing friction so men can operate with precision in business, health, and leadership. He is also the creator of the Sober Male Index, a performance-focused data project tracking how sobriety impacts focus, productivity, income, and social dynamics in men. Shane is a husband of 20 years, a father of two, and lives his work through faith, fitness, and daily discipline.

Location:

United States

Description:

Shane Ramer is the founder and host of That Sober Guy Podcast, a culture and performance platform examining what happens when high-performing men remove alcohol and reclaim clarity, focus, and leverage. Since launching the show in 2014, Shane has reached millions of listeners across 100+ countries by challenging conventional narratives around masculinity, success, and sobriety. His work sits at the intersection of identity, discipline, and modern performance. Shane works privately with executives, founders, athletes, and creatives who are no longer interested in numbing high performance with low-level coping tools. His approach reframes sobriety not as healing, but as optimization, removing friction so men can operate with precision in business, health, and leadership. He is also the creator of the Sober Male Index, a performance-focused data project tracking how sobriety impacts focus, productivity, income, and social dynamics in men. Shane is a husband of 20 years, a father of two, and lives his work through faith, fitness, and daily discipline.

Language:

English


Episodes
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Stop Chasing Motivation. Do the Reps.

2/25/2026
Your life doesn’t change in big moments. It changes in reps. In this episode, Shane Ramer breaks down why breakthroughs are overrated, and why discipline, consistency, and daily action are what actually build authority, confidence, and sobriety. From a random airport encounter in Denver on his way to speak at Amplify Sober Voices and Podfest Expo… to recording early podcast episodes in a Chevy S-10 with no audience and no validation… this episode is about the quiet work most men avoid. We’ve been conditioned to chase moments: The viral clip. The big stage. The emotional breakthrough. But sobriety isn’t built in moments. Marriage isn’t built in moments. Leadership isn’t built in moments. They’re built in reps. Shane covers: Why most people quit before momentum ever kicks in The danger of waiting to “feel ready” The three forms every sober leader must train: authenticity, value, and consistency How daily alcohol-free decisions reshape your identity If you’re tired of chasing motivation and ready to build real strength, this episode will recalibrate your mindset. Moments are loud. Reps are quiet. Reps change your life. Join the Victory Circle, our free digital men’s community, and surround yourself with high-performing men living alcohol-free. And if you’re ready for deeper transformation, apply for the 12-week Sober Executive Performance Reset at thatsoberguy.com/coaching. Sober minds see straight. Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Great article by Brooke Redelle from The Sober Stack - Your Story is the Catalyst: Reflecting on Amplify Sober Voices Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:43:31

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California’s Great Dope Scam — When “Drug Prevention Funds” Buy Activism

2/18/2026
California voters were promised $370 million in cannabis tax revenue for drug prevention and youth treatment through Prop 64. So why are tens, even hundreds of millions flowing through activist nonprofits and voter registration efforts instead? In this episode, we break down what Prop 64 promised… where the money is actually going… and why many critics say “drug prevention” has turned into a political slush fund wrapped in good intentions. We unpack: How cannabis tax dollars are allocated The role of The Center at Sierra Health Foundation’s Elevate Youth program Why NGOs tied to political organizing are receiving prevention funds What this says about accountability, governance, and cultural leadership And most importantly, what this means for men who choose to live clear-headed, sober-minded, and awake. Because sobriety isn’t just about quitting alcohol. It’s about discernment. It’s about responsibility. It’s about seeing straight in a culture that profits off distraction. Join the Victory Circle our free digital men’s community and surround yourself with high-performing men living alcohol-free. Sober minds see straight… and straight calls make change. Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod https://caldoge.rhetor.ai/prop-64 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:24:52

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Why Successful Men Quietly Stop Going to Bars

2/12/2026
Gentlemen… what if the bar isn’t just a place to “blow off steam”… but a system designed to keep you from leveling up? In this episode, we break down a controversial idea: bars aren’t evil, but they are efficient. Efficient at sedating ambition. Efficient at normalizing mediocrity. Efficient at keeping men distracted from building legacies in business, family, health, and leadership. We unpack: • How bar culture subtly suppresses masculine drive • Why alcohol reduces ambition while increasing tolerance for mediocrity • The economic machine behind a $1.5 trillion global alcohol industry • How bars keep men predictable, distracted, and emotionally underdeveloped • Why younger men are quietly drinking less and what that means for leadership • The rise of sober social spaces and cultural shifts happening right now This isn’t a conspiracy rant. It’s a performance conversation. You can’t lead your company, your marriage, or your mission if your clarity is being fogged every weekend. Bars aren’t just “fun.” They shape behavior. They shape habits. They shape culture. And the real rebellion in 2026? Leaving early. Staying sharp. Building something meaningful. If you care about masculinity, leadership, high performance, sobriety, and building a life that actually matters, this episode will challenge you. Looking for 1 on 1 Coaching? Check out the Sober Executive Performance Reset Join our FREE online men’s community — The Victory Circle — for connection, accountability, and real conversations about alcohol, performance, and purpose. Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Music - Going Late courtesy of Humans & Haven Sounds Inc. #ThatSoberGuy #Masculinity #Sobriety #MensLeadership #HighPerformance #AlcoholCulture #SelfMastery #EntrepreneurMindset Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:34:51

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From Chaos to Craft: Tattoo Artist Jeff Crabtree on Sobriety & Creativity

2/10/2026
Tattoo culture has always been wrapped in rebellion, late nights, and heavy drinking, but what happens when an artist decides to create without numbing? In this episode of That Sober Guy Podcast, Shane Ramer sits down with renowned tattoo artist Jeff Crabtree to talk about art, identity, discipline, and the uncomfortable truths no one wants to admit about creativity and alcohol. Jeff opens up about his journey through addiction, tattoo culture, and how sobriety didn’t kill his edge, it sharpened it. Together, they unpack why so many creative industries normalize burnout and substance use, how sobriety changes the way you show up in your craft, and what it really takes to build a legacy instead of just a reputation. This conversation goes deeper than tattoos. It’s about mastery, presence, masculinity, and creating something meaningful without destroying yourself in the process. In this episode, we cover: How sobriety impacts creativity, focus, and discipline Identity beyond the “artist lifestyle” The difference between rebellion and self-control What it means to build long-term success without self-sabotage Whether you’re an artist, entrepreneur, or just someone questioning the role alcohol plays in your life, this episode will challenge some deeply ingrained narratives, and challenges the status quo. www.lighthousetattooidaho.com @lighthousetattoo.id Warrior Heart Boot Camp - Use promo code SOBERGUY and get $100 off any 2026 Boot Camp! Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:01:12:24

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What Happens When Sobriety Becomes a National Conversation?

2/5/2026
What happens when sobriety becomes a cultural priority, not just a personal choice? In this episode of That Sober Guy Podcast, we break down the Great American Recovery Plan and explore what it could mean if America truly shifted toward treatment over punishment, real recovery infrastructure, and accountability with support. This conversation goes beyond politics and into culture, identity, performance, and leadership, especially for men navigating business, family, and health in a world built on distraction and sedation. We also examine the broader recovery messaging gaining traction around: Mental health and addiction recovery Food quality and physical health Pharma dependence and long-term consequences Sobriety as personal sovereignty and leadership We ask the uncomfortable questions: What industries struggle when people get clear-minded? Why is avoidance normalized while discipline is questioned? What changes when men stop numbing and start leading? This episode isn’t about telling you what to think, it’s about helping you see the system clearly and decide for yourself. If you’re interested in sobriety, recovery, mental clarity, personal growth, and high-performance living, this episode will challenge you, in a good way. Listen now and join the conversation. Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:51:15

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Why Does Reality TV Love Drunk Men?

1/29/2026
Reality TV isn’t just entertainment, it’s a mirror. And what it keeps reflecting back is worth questioning. In this episode of That Sober Guy Podcast, Shane breaks down why reality TV consistently centers alcohol-fueled chaos, reckless masculinity, and emotionally unregulated men—and what that says about our culture’s relationship with leadership, performance, and sobriety. From dating shows and house-based dramas to competition series and celebrity culture, alcohol isn’t just present—it’s the engine. The louder the conflict, the sloppier the behavior, the better the ratings. But at what cost? Shane contrasts today’s reality TV landscape with earlier eras of television that celebrated responsibility, growth, and strong family dynamics—and asks a bigger question: Why does modern media reward dysfunction while treating discipline Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:37:40

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Alcohol Sales Are Dropping. Here’s What That Really Means

1/26/2026
In this episode of That Sober Guy Podcast, Shane Ramer looks past the headlines and into what falling beer and alcohol sales actually signal about culture, stress, health, and how people are coping right now. This isn’t about shaming drinkers or celebrating bankruptcy filings. It’s about asking better questions. Why are legacy beer brands struggling? Why are younger consumers quietly opting out? And why does every conversation about declining alcohol sales still avoid the obvious conclusion? We unpack: The collapse of “drink because it’s normal” logic Why alcohol is losing relevance and not just market share How wellness, performance, and awareness are reshaping habits What the industry’s panic tells us about cultural change And why fewer people drinking doesn’t mean fewer people socializing That Sober Guy isn’t just about quitting alcohol. It’s about what happens after. Drop a comment: Do you think alcohol is actually losing cultural power — or just being rebranded? Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Credit articles for reference: https://www.foxbusiness.com/markets/beer-demand-weakens-corona-modelo-seller-says https://www.foxbusiness.com/lifestyle/popular-alcohol-brands-could-forced-sell-off-inventory-after-bankruptcy-setback Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:19:05

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Dry January Is the Only Month We’re Honest About Drinking

1/23/2026
Every January, the same thing happens. Millions of people quietly stop drinking… Celebrities post their “reset” routines… Brands suddenly talk about “mindful consumption”… And then February hits, and we all pretend none of it mattered. In this episode of That Sober Guy Podcast, we break down the cultural hypocrisy around alcohol and why Dry January has become the only socially acceptable time to admit drinking might be an issue. We unpack: Why alcohol is the only substance you have to justify not using How celebrity culture glamorizes drinking, until it doesn’t What declining beer sales and bankrupt alcohol brands are quietly telling us Why “moderation” sounds responsible but rarely matches real life And how Dry January accidentally exposes a truth no one wants to say out loud This isn’t about shame. It’s about honesty, culture, and calling out the weird double standards we’ve all accepted. If you’ve ever wondered why quitting drinking feels harder socially than drinking every weekend… If you’ve ever done Dry January and thought, “Why don’t I feel like going back?” Or if you’re just tired of being gaslit by alcohol culture. This episode is for you. New episodes weekly Join our sober guy mens community The Victory Circle for more tips and connection. You don’t need alcohol to live a big life Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:29:39

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Don’t Drink for Breakfast? Why Health Advice Still Protects Alcohol

1/21/2026
Dr. Oz recently said, “Don’t drink for breakfast,” while outlining the new food pyramid and it got Shane thinking: why is alcohol still treated like the one socially acceptable drug? In this episode of That Sober Guy Podcast, Shane dissects the culture of “moderate drinking” and why society celebrates clarity only after chaos. From brunch cocktails to business happy hours, alcohol is everywhere, and yet health conversations barely touch it. Shane explores why this advice protects industry, normalizes avoidance, and keeps people numbing instead of thriving. He contrasts mainstream guidance with voices like RFK Jr., who emphasize real wellness, conscious food choices, and intentional living. This isn’t about shaming anyone, it’s about exposing cultural blind spots, questioning old habits, and seeing sobriety as clarity, freedom, and awareness. If you’ve ever wondered why “moderation” is celebrated more than awareness, this episode is for you. Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:26:01

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Episode 570 - How Sobriety Compresses Social Circles and Increases Leverage

1/15/2026
Sobriety doesn’t just change your habits. It changes your social surface area and that’s where most men get uncomfortable. In this episode of That Sober Guy Podcast (the number one sober podcast since 2014), we break down a hard truth most people won’t say out loud: when you stop drinking, your social circle often gets smaller, but your leverage gets bigger. This isn’t about isolation. It’s about signal-to-noise ratio. We explore why sobriety naturally compresses relationships, how alcohol props up low-value social volume, and why fewer but clearer connections often lead to better decisions, stronger positioning, and higher performance. Inside the episode: Why sobriety exposes which relationships were built on access vs alignment How fewer social obligations create more focus, time, and strategic clarity The difference between social popularity and social leverage Why some people get uncomfortable when you opt out, and what that reveals How disciplined men often get mislabeled before they get respected We also unpack the trade-off most high-performing men face: short-term social friction in exchange for long-term authority, credibility, and optionality. If you’ve noticed your calendar clearing, your phone getting quieter, or your tolerance for surface-level conversations dropping since you stopped drinking, this episode will help you understand why that’s not a loss. It’s a recalibration. Bottom line: Less noise. More signal. Fewer circles. Greater leverage. Listen to Episode 570 to reframe what sobriety is really doing to your social life and why the right rooms come later. Join our FREE online mens community at ThatSoberGuy.com If you’re a high-performing executive, founder, or operator ready to sharpen clarity, increase leverage, and build a life that actually compounds, learn more about the Executive Performance Reset, a 12-week private coaching experience designed for men who are done playing small. Apply at thatsoberguy.com/coaching. Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Music - Going Late courtesy of Humans & Haven Sounds Inc. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:36:16

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Episode 569: Why Alcohol Is Nothing More Than a Performance Tax

1/8/2026
Alcohol isn’t a reward. It’s not a release. It’s a performance tax and in this episode, we prove it. On this week’s That Sober Guy Podcast (the number one sober podcast since 2014), we break down how even “moderate” drinking quietly drains focus, fragments sleep, dulls urgency, and taxes next-day execution. Drawing from real-world patterns and insights from the Sober Male Index, this episode exposes what most men feel but can’t quite name: you don’t feel hungover, you feel slightly off. We cover: How alcohol disrupts sleep, cognition, and emotional regulation Why the biggest sobriety gain isn’t motivation, it’s baseline clarity The cultural protection around alcohol and why opting out makes people uncomfortable How alcohol delays stress, then charges interest Why “I don’t have a problem” is the wrong metric. and ROI is the right one If you’re a high-performing man, an executive, founder, or leader, this episode will challenge you to audit what’s quietly leaking your energy and compressing your edge. Bottom line: If it costs tomorrow, it’s not a reward. Clarity compounds faster than motivation. Learn more about the Sober Executive Performance Reset, a 12-week private coaching experience designed to help serious operators remove the tax, sharpen execution, and reclaim leverage. Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Music - Going Late courtesy of Humans & Haven Sounds Inc. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:49:52

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Episode 568 - End of Year Message: Gratitude, Growth & Going Alcohol-Free Through the Holidays

12/23/2025
Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/ Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Music - Going Late courtesy of Humans & Haven Sounds Inc. National Suicide Prevention Lifeline - 1-800-273-TALK (8255) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:13:49

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Episode 567: Getting Unhooked with Jason Coombs

12/19/2025
In this episode of That Sober Guy Podcast, Shane sits down with friend Jason Coombs, a guy who’s been in the recovery trenches long enough to tell it like it is, and still hold a huge smile of gratitude. Jason is the Founder and President of Brick House Recovery, a nationwide network of outpatient treatment centers helping people (and families) navigate substance abuse and mental health with personalized, no-BS care. With 15+ years in addiction recovery, Jason has helped thousands of people reclaim their lives, and their sanity. He’s also the bestselling author of Unhooked and the host of the Get Unhooked Podcast, where he focuses on real-world help for families dealing with addiction. Connect with Jason Jason’s Book – Unhooked: https://www.amazon.com/Unhooked-Help-Addicted-Love-Recover/dp/1941555403 Listen to the Get Unhooked Podcast: https://podcasts.apple.com/us/podcast/get-unhooked-podcast/id1793172489 Check out A Warrior Heart Retreat: If you’re sober-curious, newly sober, or decades in but still feel “hooked” in other areas of life, this episode is for you. ️ Connect with Shane Join the FREE Sober Guy Men’s Community – The Victory Circle: https://thatsoberguy.com/victorycircle Grab Shane’s new book: Sober Guy, How Do I https://thatsoberguy.com/book Apply for 1-on-1 Coaching with Shane: https://thatsoberguy.com/coaching Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:01:03:17

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Episode 566 - AMPLIFY Your Voice: Going Sober Out Loud with Margy Schaller & Laura Nelson

12/10/2025
In Episode 566, we sit down with two new powerhouses in the sober movement, Margy Schaller & Laura Nelson from Sober Life Rocks to talk about owning your voice, breaking the stigma, and why 2026 is the year sober folks step into the spotlight loud and proud. Together, Margy and Laura are on a mission: make sober choices normal, celebrated, and loud enough to shake the walls of the Orlando Convention Center. And speaking of Orlando… AMPLIFY Sober Voices — The First-Ever Sober Influencer Event January 15, 2026 Orlando, Florida A one-day, purpose-driven experience for: – Sober influencers – Podcasters – Coaches – AF brands – Wellness leaders – Recovery advocates – Sober-curious creators – ANYONE ready to be seen, be heard, and expand their sober impact If you’ve ever said, “I feel called to share my story… but I don’t know where to start,” this is literally the room for you. In This Episode We Cover: ️ Why normalizing sober choices matters now more than ever ️ What it means to become “sober out loud”, even when it’s uncomfortable ️ How to build confidence, community, and impact in the alcohol-free space ️ Why sobriety is becoming a strength in business, leadership, and culture ️ Why AMPLIFY might be the most important sober event of 2026 Actionable Takeaways from Today’s Episode 1️⃣ Start Saying It Out Loud (Even If Your Voice Shakes) Your story matters. The more you own it, the more you help someone else own theirs. 2️⃣ Build Your Sober Circle Connection fuels momentum. Whether online or in-person, find your people or come meet them at AMPLIFY. 3️⃣ Your Sobriety Is an Advantage, Not a Limitation In business, leadership, creativity — sober clarity is a superpower. Use it. Tune in, laugh with us, learn with us… And if you’re feeling that nudge to step into a bigger version of yourself, come join Margy, Laura, and an entire room full of sober leaders in Orlando: AMPLIFY Sober Voices — January 15th, 2026 Where sober creators go from “Who am I to share?” to “Who am I not to?” Let’s get after it. Let’s stay sober. And let’s amplify voices that the world needs to hear. AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/ Check out Shanes New Book, Sober Guy How Do I: REAL ANSWERS FOR MEN WHO WANT TO QUIT DRINKING, LEAD STRONG, AND WIN AT LIFE - https://a.co/d/81ZIgtE Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Music - Going Late courtesy of Humans & Haven Sounds Inc. National Suicide Prevention Lifeline - 1-800-273-TALK (8255) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:32:42

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Episode 565 - Sober and Bored? How To Beat Boredom and Stay Alcohol-Free

12/3/2025
Boredom used to be that thing you tried to avoid with a barstool and a bourbon. Now that you’re sober(ish…or working on it), boredom hits different. It’s quieter, sneakier, and honestly, kind of uncomfortable. In this week’s episode of That Sober Guy Podcast, Shane breaks down one of the biggest early sobriety traps straight from Chapter 4 of his new book Sober Guy, How Do I — how to handle boredom without losing your mind or your momentum. We’ll talk about: Why boredom isn’t actually the enemy, and what it’s really trying to tell you How alcohol used to be a “shortcut to stimulation,” and why your brain needs a little re-training Why high performers, business owners, and dudes who’ve lived life in the red zone struggle with quiet time more than anyone. Practical strategies to turn boredom into clarity, purpose, and progress (yes, really) Shane keeps it authentic, honest, and slightly ridiculous, sharing stories from his own recovery journey plus some tools that have helped hundreds of men inside the Victory Circle community deal with downtime without sprinting toward the freezer for an IPA. If you’ve ever found yourself pacing around the kitchen muttering “I just need to DO something,” this one’s for you. Actionable Takeaways ️ Do a 5-Minute Mental Check-In: Ask yourself: “Am I bored? Or am I avoiding something?” Write it down. Name it. Call the BS out loud. ️ Create a Boredom Menu: List 10 things you can do instead of drink when boredom hits — walk, push-ups, cold shower, call a dude in the community, read 3 pages of a book… whatever works. ️ Schedule Your Downtime: Don’t wait for boredom to attack you — plan to be “unproductive” on purpose. Structure actually creates freedom. Want to go deeper? Join our FREE men’s community — The Victory Circle to connect with other high-performing guys who are quitting drinking and leveling up in business, marriage, health, and mindset. Grab Shane’s new book, Sober Guy, How Do I, on Amazon and get all 12 chapters of practical, no-nonsense sobriety guidance. Apply for 1-on-1 coaching with Shane if you’re ready for serious accountability, clarity, and momentum in your sobriety and life. Listen in, laugh a little, and remember — you’re not “bored,” you’re becoming awake. Let’s go. Check out Shanes New Book, Sober Guy How Do I: REAL ANSWERS FOR MEN WHO WANT TO QUIT DRINKING, LEAD STRONG, AND WIN AT LIFE https://a.co/d/81ZIgtE Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/ Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Music - Going Late courtesy of Humans & Haven Sounds Inc. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:27:54

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Episode 564 - Sober Guy, How Do I Survive the Holidays Without Losing My Mind (or My Sobriety)?

11/26/2025
The holidays are here, the season of joy, family gatherings, food comas, and pretending everything isn't silently driving you insane. It’s also the time when people keep offering you alcohol even after you’ve said your not drinking. In this episode of That Sober Guy Podcast, we dive into one of the biggest challenges for men in recovery: staying sober, calm, and grounded during holiday stress and social pressure. If you’re navigating family triggers, office parties, travel chaos, loneliness, or just trying not to slap Uncle Larry with a cold turkey leg, this episode is for you. Inside this episode, we break down: How to stay sober during the holidays How to handle family stress, triggers, and awkward drinking pressure How to create boundaries without feeling guilty How to keep your mindset strong and your sobriety solid How to survive holiday gatherings alcohol-free, and still have a good time Simple tools to stay calm, centered, and connected Shane shares real stories, practical tips, and a humorous take on navigating holiday chaos while staying sober. You’ll walk away with a plan, confidence, and a few laughs along the way. Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/ Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Music - Going Late courtesy of Humans & Haven Sounds Inc. National Suicide Prevention Lifeline - 1-800-273-TALK (8255) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Duration:00:19:46

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Episode 563 - Covet the Comeback: How Christos Garkinos Turned Consistency Into Redemption

11/20/2025
In this episode of That Sober Guy Podcast, Shane sits down with fashion entrepreneur, social commerce innovator, and newly minted author Christos Garkinos, a man whose journey from Detroit to luxury fashion, Bravo TV, and running a $100M live-streaming network is impressive enough… but who's even more proud of one thing: staying sober. Christos opens up about growing up with Greek immigrant parents, working with major brands like Disney and Virgin Megastores, pioneering the luxury resale world, and ultimately launching Covet by Christos, a massive community-driven luxury platform featured in places like Vogue, Harper's Bazaar, and The New York Times. But his latest creation might be his most personal yet: his first book, Covet the Comeback. Together, Shane and Christos unpack why consistency matters, not just in sobriety, but in business, identity, spiritual growth, and making a comeback when life humbles you. They talk about what it means to just show up, surrender control, and let God work in places hustle alone won't fix. Key Takeaways • Comebacks require consistency, not perfection. Just show up, tell the truth, and let the work compound. • Sobriety creates space for identity, not the other way around. When alcohol stops leading, purpose can start. • God moves when you move. Taking action opens doors that prayer alone can't. Follow Christos on IG here: https://www.instagram.com/covetbychristos/?hl=en Check out Christos's new Book Covet the Comeback here: https://www.amazon.com/Covet-Comeback-Immigrants-Success-Everything/dp/196437734X Join the Movement → Join The Victory Circle – our free sober men's community Connect weekly with other men committed to quitting drinking, leveling up business, marriage, mindset, and faith. → Grab Shane's new book "Sober Guy: How Do I?" A raw, practical guide to quitting drinking and rebuilding your life with purpose. → Want to go deeper? Apply for 1-on-1 coaching with Shane For men ready to break alcohol dependency and lead at a higher level in life, business, and family. Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/ Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Music - Going Late courtesy of Humans & Haven Sounds Inc. National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Duration:00:34:16

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Episode 562 - Sober Guy, How Do I Connect with God (When I'm Not Even Sure He's Listening)?

11/13/2025
A new series from That Sober Guy Podcast Life doesn't stop throwing curveballs just because you quit drinking. The bills still come in, the kids still melt down, and sometimes life just feels stale. That's where "Sober Guy… How Do I" comes in. Each short, no-BS episode dives into the real questions guys ask once the bottle's gone and life gets real again. Questions like: Sober Guy, how do I stay calm when I get a flat tire?Sober Guy, how do I deal with stress at work without losing it?Sober Guy, how do I stop comparing myself to everyone else? Host Shane Ramer, creator of That Sober Guy Podcast, keeps it honest, hilarious, and grounded, blending personal stories, spiritual principles, and practical tools that actually work in real life. No fluff. No guru talk. Just real answers for men who want to quit drinking, lead strong, and win at life. In this weeks epsiode, Jess from our Victory Circle mens community asked: 'Sober Guy, how do I connect with God or a higher power?' — and man, that's a big one. 💡 Takeaways You'll Get from Each Episode: ⚡ Ready to Go Further? Join the Victory CircleGrab Shane's new book,Sober Guy, How Do I… Real Answers for Men Who Want to Quit Drinking, Lead Strong, and Win at LifeApply for 1-on-1 Coaching Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/ Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Music - Going Late courtesy of Humans & Haven Sounds Inc.

Duration:00:30:32

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Episode 561 - Sober Guy, How Do I Stay Cool When Everyone's Drinking But Me?

11/6/2025
Life doesn't stop throwing curveballs just because you quit drinking. The bills still come in, the kids still melt down, and yes — sometimes it can be awkward being the only one at the party who's not drinking. That's where "Sober Guy… How Do I" comes in. Each short, no-BS episode dives into the real questions guys ask once the bottle's gone and life gets real again. Questions like: Sober Guy, how do I stay calm when I get a flat tire?Sober Guy, how do I deal with stress at work without losing it?Sober Guy, how do I stop comparing myself to everyone else? Host Shane Ramer, creator of That Sober Guy Podcast, keeps it honest, hilarious, and grounded — blending personal stories, spiritual principles, and practical tools that actually work in real life. No fluff. No guru talk. Just real answers for men who want to quit drinking, lead strong, and win at life. This week, Keith from our free online mens community The Victory Circle asks: Sober Guy, How Do I Stay Cool When Everyone's Drinking But Me? 💡 Takeaways You'll Get from Each Episode: ⚡ Ready to Go Further? Join the Victory CircleGrab Shane's new book,Sober Guy, How Do I… Real Answers for Men Who Want to Quit Drinking, Lead Strong, and Win at LifeApply for 1-on-1 Coaching Listen now, laugh a little, and learn how to not let life's flat tires wreck your day — or your sobriety. Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/ Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Music - Going Late courtesy of Humans & Haven Sounds Inc. National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Duration:00:21:16

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Episode 560 - Sober Guy, How Do I Stay Calm When Life Keeps Popping My Tires?

10/30/2025
🎙️ Sober Guy… How Do I A new series from That Sober Guy Podcast Life doesn't stop throwing curveballs just because you quit drinking. The bills still come in, the kids still have melt downs, and yes sometimes you wake up to a flat tire… again… and start questioning your luck, your patience, and your entire neighborhood construction crew. That's where "Sober Guy… How Do I" comes in. Each short, no-BS episode dives into the real questions guys ask once the bottle's gone and life gets real again. Questions like: Sober Guy, how do I stay calm when things just aren't going my way?Sober Guy, how do I deal with stress at work without losing it?Sober Guy, how do I stop comparing myself to everyone else? Host Shane Ramer, creator of That Sober Guy Podcast, keeps it honest, hilarious, and grounded, blending personal stories, spiritual principles, and practical tools that actually work in real life. No fluff. Just real answers for men who want to quit drinking, lead strong, and win at life. 💡 Takeaways You'll Get from Each Episode: ⚡ Ready to Go Further? Join the Victory CircleGrab Shane's new book,Sober Guy, How Do I… Real Answers for Men Who Want to Quit Drinking, Lead Strong, and Win at LifeApply for 1-on-1 Coaching Listen now, laugh a little, and learn how to not let life's flat tires wreck your day — or your sobriety. Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/ Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPod Music - Going Late courtesy of Humans & Haven Sounds Inc. National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Duration:00:17:52