The Shift Show

As we’ve been sharing over the last few weeks on the podcast, we recently released a special 3-part series as a live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. Today, Katy and I want to do a debrief on this amazing experience and share some of our biggest takeaways on how the event went, what worked with our clients, and what maybe needs a bit of adjustment for the next one! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: Katy shares about her role in the company and the ways that our team really is a “dream team” [3:25] The most surprising thing we’ve found when bringing people together and masterminding as a group [6:47] Why it’s so important for us to always leave room and space for the magic to happen during these live events [10:39] The power of the live podcast recording and our overall thoughts on this experience [17:04] How our regular communication with clients and knowing them and their businesses paid off when we were all in the same room together [20:40] Some of the most impactful things that happened for our clients during the event [25:04] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

Welcome back to the conclusion of our special 3-part series! This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it’s like to have a multi-7-figure company, but also what it’s like for our team to work at Elevated. If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: A crossroads we’re at right now as a company and what the next uplevel for Elevate looks like [3:18] How we’re using data tracking to evaluate which team member is the best fit for a particular role, among other things [7:58] What we do as a team to acknowledge and celebrate the wins along the way [9:19] Jess’s experiences since joining the team and her thoughts on maintaining a healthy work/life balance [12:09] A look at the systems we’ve put in place to maximize effective communication as a team [17:31] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

We’re back today with Part 2 of our exciting 3-part series! This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it’s like to have a multi-7-figure company, but also what it’s like for our team to work at Elevated. Make sure to stay tuned for Part 3 of the conversation coming this coming Monday, April 22nd, and if you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! We also have Wake Up Week for you, which is our special 5-part training where we are teaching you exactly how to get your audience to wake up and show up! To learn how to make your audience go crazy for what you have, then DM me “wake up” and I’ll tell you exactly how to get it, or go to https://nicoleculver.thrivecart.com/wakeupweek/. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: My insights from building a team and a big myth around hiring I want to dispel [2:35] Katie’s experience in entering her “permission granted era” and how she is seeing this in our clients that she’s working with right now [6:44] What Kandis wants our community to understand about taking authority and powerful messaging [11:36] How I’ve learned to step into the CEO as time has gone and why often 80 percent is enough - it doesn’t always have to be perfect [15:25] Actionable steps you can take to build your own dream team [21:39] What to do when, despite your best checks, things just don’t work out with the person you hire [31:00] Kandis and Katie’s perspectives on evolving and growing while bringing their existing identities to the company [34:05] How we view letting go of perfectionism and the fear of making mistakes on our team [54:21] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

Today we have the first of an exciting 3-part series that we’ll be releasing over the next week. This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it’s like to have a multi-7-figure company, but also what it’s like for our team to work at Elevated. Make sure to stay tuned for Part 2 of the conversation coming this Thursday, April 18th, and if you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! We also have Wake Up Week for you, which is our special 5-part training where we are teaching you exactly how to get your audience to wake up and show up! To learn how to make your audience go crazy for what you have, then DM me “wake up” and I’ll tell you exactly how to get it, or go to https://nicoleculver.thrivecart.com/wakeupweek/. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: Where the idea of this live podcast originally came from and why doing different things like this is such a big part of our plan for 2024 [2:23] A look at how we’ve got here today and the magic that happens when you zoom out from the day-to-day activities in a business [3:50] The significant shifts I’ve gone through to start granting myself permission and Dan’s experience in watching this play out [6:26] What I am doing right now to live in integrity with my word and draw boundaries as a CEO [12:08] A tough conversation that we needed to have in 2018 about our past business and what we realize we would have done different now as we have evolved and elevated [14:12] The decision we made to talk about money with others in order to truly own being marketers and serve who we are meant to serve [19:08] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

The more people we talk to, the more people are saying that things don't quite work the way they used to, but how does doubling your evergreen sales and maintaining a 50 percent-plus profit margin sound? In today’s episode, Dan joins me to talk about how more leads don’t equal more sales and we share a different approach that focuses on profit margins. We also reveal how we’ve gotten our business to a place where we have our team optimized to run smoothly. What we share will not only make your business profitable, but more enjoyable, as you learn how a focused approach on quality over quantity can totally transform your revenue and team dynamics! To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you’re a good fit, send a DM with the word “Elevate” and we’ll get you the info! I’ll see you next week with a brand-new episode! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: How to double your revenue without getting more leads [2:35] Our advice if you’re just coming off the heels of your launch [8:08] Where people are going wrong in their approach to a launch, and what to do with qualified, quality leads that will change everything [11:37] The way in which the variety of the leads you get can be a fake number for your business [13:51] Why it’s so important to leave the emotions behind when having business conversations with your team as the CEO [19:07] A look at how we have built and optimized our team, one by one [23:12] Where to spend your time and money when hiring that makes sense the most sense for your business [28:12] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

Chances are you didn't start your business to make it stressful, and chances are you didn't start your business because you wanted to be overwhelmed or burned out or exhausted. The truth is, there are probably other reasons why you started your business, like the impact you wanted to have, how you wanted to be in control of your schedule and how you wanted to make the money to live your dream life. So why do we let pressure take over? Today I’m bringing you another Instagram Live that I recently did, and in this episode, I'm talking about how we can let go of pressure and how we can truly step into our elevated CEO, so we can get back to the place in our business where it's feeling good. To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you’re a good fit, send a DM with the word “Elevate” and we’ll get you the info! I’ll see you next week with a brand-new episode! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: What’s behind the pressure of attachment, or being tied to your goal or dream happening as soon as possible [6:18] The importance of defining what success looks like to you [11:42] How the pressure to succeed because of the responsibility to support a household often arises in many businesses [16:38] The way to reframe or shift the common tendency to “beat ourselves up” over our goals and dreams [20:48] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

For years now we’ve been talking about the climate of launches, why they are not working like they used to and what we should be doing instead. In this episode, Dan and I reveal why traditional launches are faltering and we share how you can adapt to this new landscape by fostering direct, impactful connections with your audience. We want you to embrace the strategies that will create demand, drive daily sales, and construct a business model that's not just widely profitable, but also widely enjoyable for you! You may have noticed that we got a new logo and have new music to celebrate as we have upleveled and are in our elevated era and I wanted to bring new energy to the podcast. We would be so grateful if you would take a second to rate and review the show on Apple Podcasts, and stay tuned for more great content we have coming to you right here each week! To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you’re a good fit, send a DM with the word “Elevate” and we’ll get you the info, and to see how we can help you scale, DM the word “Scale”! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: Some of the ways we’ve seen the online business and launching situation evolve since 2020 [3:43] How people are now spending their money differently as their buying habits have changed [6:26] The model change that’s required for online experts and what this looks like for most of our clients [12:25] Why it’s so important for us to be talking openly about the new reality that launches just aren’t working the way they used to [16:47] How to determine if you are operating from this old business model and what you can do to adapt to the new times we find ourselves in [20:35] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

In this bonus training we are bringing you a special live with me + Dan to show you exactly how to triple your show up rates. DM me SCALE on Instagram to walk through our exact funnels to get your right people in your funnels and buy.

What is the number one thing that is preventing you from scaling? I have another Instagram Live I recently did and this time, and to help me answer this question I brought on our head of systems, Katy Widrick. As you’ll hear, usually the number one thing that's preventing us from scaling is ourselves, and if I’m being completely honest, this is something that I know all too well. Katy and I get to work not only inside of our company, but we get to see inside a lot of other businesses every single week. So in this episode, we wanted to have a very real conversation on how you can get out of your own way. As we say inside of our company Elevate, we have an entire team, and we got you. So, if what you are doing has felt like a grind has felt exhausting, we want to get you back to the place where the money's coming in, the service is scalable, and you are feeling good about every single thing that you're doing. We have amazing things coming up this month, including live podcast recording, the CEO Sessions Live. This is gonna be like an unplugged in-person roundtable discussion with me and our entire team showing you the behind the scenes of what it's taken to get here and also what attracts our team to want to work in our company. We also have our live event in Long Beach, New York, this month, so if you’d like to attend and get more info on these events, then DM me with the word “Live” and I will send you the info on how you can join our program and get access to our live events. To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. I’ll see you next week with a brand-new episode! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: A simple exercise you can do for a healthy scaling process inside your company [6:33] The next step to take when cash is coming in steadily and your client list is growing [10:57] What we did when we brought Katy onto the team and the questions we asked ourselves to make sure we were ready to make this move and scale [14:57] A look at the idea of being proactive when scaling and the importance of always having clear expectations during this process [20:51] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

As with our episode last week, I want to share another Instagram Live I recently did as a way to connect with you and develop relationships with you on that platform. Doing these live broadcasts is definitely not something that I am accustomed to, and this is actually the very first one I did when stepping out of my comfort zone at the start of this year, so you’ll hear the stumbles and a bit of nervousness on my part. However, in 2024 I am going to lean into this discomfort, and I invite you to come along for the journey and do this as well, so we can do it together. By committing together to doing the uncomfortable, this is where we’ll all see the momentum and growth come from. Make sure to listen to the podcast over the next few weeks as I bring you more of these “Pass the Mic” Instagram Live episodes, in the hopes that they will inspire and motivate you too! To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. I’ll see you next week with a brand-new episode! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: A bit about my personal and business goals for 2024 [2:29] The ways that I’ve been focusing on speaking, “passing myself the mic” and creating my own platforms [3:20] How I made the realization that my big message doesn’t need to be perfectly curated [4:59] What I did to lean into the uncomfortable [8:59] More on the real intention and purpose I have for doing these Instagram Lives [11:53] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

Today, I want to give you a behind-the-scenes look at how I as the CEO and how our team prepares for an influx of sales, because it is a little bit backwards. This was actually an Instagram live I did recently, and I wanted to share it on the podcast because in order to get to where we want to go, we realized that we had to do something different. I think this is good information for you to have as well! In this episode, I reveal what was holding us back as a company and the number one thing that we always want to keep in mind as a company as we get ready to serve more people in the work we do. You’ll hear the upgrades I made both professionally and personally, and what we’re continuing to do as we prepare for an influx of sales. I hope this episode helps you prepare too and reflect on the questions that will really matter in this process! To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. I’ll see you next week with a brand-new episode! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: The internal check that I do and the questions that I’m asking myself in terms of our capacity to serve [4:57] What an influx of sales is and how it will mean different things to different businesses, depending on their situation [5:53] The way that I identify what we need to uplevel or fix in our company [7:05] Why making sure that everything is written down, has a deadline and is assigned to someone is key when preparing for an influx in sales [9:49] The “Million Dollar Question” that you need to be asking yourself right now [12:52] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

We are experiencing a major uplevel in our business as we continually grow, and today, I want to share how I deal with feelings of comparison and the process I am going through to let it go. In this episode, I reveal actionable strategies to help you conquer self-doubt, while mastering the art of sales with confidence. It can be frustrating to be in the “best kept secret” energy, so it’s time to play bigger, break free from the shadows and showcase your value to the world! Note: in the episode, I said my word for 2024 was unremarkable but I meant to say unreasonable -- just wanted you to know so you have the right context! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: The reasoning behind why I recently unfollowed someone on social media and what my thought process was around this [3:09] How I realized that I got triggered and fell into my ego [6:26] What I did to shift through my feelings of thinking I should be farther along in my business [7:22] The way to begin breaking out of the “best kept secret” energy [10:19] What will happen to your marketing when you realize you are a secret weapon and you need your perfect people to find you [11:34] Why there is absolutely no reason to feel guilty for wanting more [13:09] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

I have been noticing how much my role in the business has changed in the past year, so Dan is here to help me pull back the curtain and give you an inside look at the evolution of the business, and what had to change in order to propel our business forward. In this episode, we reveal the pivotal moments that shaped our leadership over the past few years and the strategies that fueled our business's growth. We hope our story of personal evolution and strategic innovation helps give you the power to embrace change along your own entrepreneurial journey so that you can truly step into the role of the elevated CEO as well! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: Why we view 2020 as such a turning point and catalyst for our business [3:20] A look at the energetic shift that happened in our business between 2020 and 2021 [8:14] How this period of time provided an opportunity for us to own our power and do exactly what we wanted in our business [12:17] What the tipping point was for us to change the messaging to say what needed to be said [14:47] Why we decided to sell our program first then deliver it live, and what this process entailed [18:51] How I knew it was time for me to start leading the team and to be the type of leader that people want to work for [21:24] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

Welcome to the first roundtable meeting with our team! A big part of our job here and our mission is to coach and support our clients, and what better way to show you how we’re doing that than by giving you a first-hand glimpse behind-the-scenes of our business and the people that are doing that, so you can hear from them in their own words. In this episode, we dive deep into the heart of our company through the voices of our very own team members. Each member shares their unique perspective on our innovative work culture and collaborative environment, and you’ll also get an insider's view on how we, as a team, drive success and foster creativity. From our core values to our daily operations, this roundtable is a testament to the strength and diversity of our team, and we’re excited to share what powers our company and how teamwork truly makes our dream work! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: Introducing our team and what makes our culture unique for each of them [3:50] How we realized that no one was ‘driving the bus’ and what we decided to do as a result of this realization [18:20] A look our client success meetings and how we highlight what is happening with our advisors, our clients and their successes [22:33] The way that we’re working through the current climate in the online space [29:59] Why we view having multiple advisors and their different viewpoints as a major advantage for our company [32:27] How we find invite, add and integrated high-level team members who already operate their own businesses and the role that respect and understanding plays in this process [35:42] Some of the reasons we see that someone with a business would want to work in someone else’s business [42:12] The real advantages of having a trusted team of expert advisors to support you in your business [54:54] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

It’s no secret that the online business space has changed and evolved, so today we want to share the evergreen and overall trends that we see right now so that you can navigate it, and succeed. In this episode, we reveal four of the trends that you need to be aware of, and by following these trends, it will result in your business being easier with less pressure - all while bringing in more cash! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! Key Highlights: Some of the ways that we’re infusing creativity into the work we’re doing with our clients this year and how Dan is approaching creativity on a micro level [3:25] What we’re doing to get more creative with our marketing in 2024 and the role that data is playing in this process [10:23] Where we’re seeing clients go wrong and what they’re not talking about…but should be [16:15] What consistency is all about and why it’s one of the main trends to be focusing on this year in your business [19:52] The only piece of messaging advice that you need to be following and how we’ve done it with our own clients [22:54] Why cash is the big metric that we measure for all of our clients [25:02] Who our 1-on-1 Elevated CEO sessions are for and how you can book yours now [28:56] For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

Discovering the perfect balance between business and love, working with your husband can be a journey of growth and fulfillment. In this episode, we dive deep into the dynamics of working with your husband. Dan & I share invaluable insights on maintaining a healthy work-home balance. We explore the challenges and rewards of working closely with a spouse, and how to effectively manage both business and personal aspects of such a partnership. Key Highlights: For more insights and tips on navigating the entrepreneurial journey with your spouse, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

In this episode of The Shift Show Podcast, my husband and business partner Dan and I talk about what it's like to work together. With over 12 years of experience working side by side, we offer a unique perspective on how to successfully navigate and thrive in a business partnership with your significant other. You'll hear: wait for the perfect moment to start your business. How to diversify your revenue streams to ensure stability and growth. (Discover our secrets in the Evergreen Sales Secrets podcast.) What to learn from your mistakes and be willing to adapt and change. How to clearly define roles and responsibilities in your business partnership. How to build a strong team to support your business's growth and success. What to focus on to improve client success and provide high-quality service. How to be flexible, communicate effectively, and prioritize individual growth in your partnership. What to metrics to monitor and adjust to to drive business growth and success. Stay tuned for Part 2 of our discussion, where we will delve deeper into expanding our team, enhancing client success, and more insights on "Working with Your Partner in Business."

In this episode, Dan and I provide an update on our million dollar quarter and discuss the challenges faced by online businesses in the current antitrust era. We emphasize the importance of building trust with customers and the need for programs to deliver results. We also cover strategies for driving weekly sales, staying focused, and analyzing sales data to make necessary adjustments. We offer insights on diagnosing issues and taking action for a quick cash infusion. In this episode you'll hear: Building trust with customers is crucial in the current antitrust era.Programs must deliver results to gain customer trust and satisfaction.Analyzing sales data and making adjustments is essential for driving weekly sales.Diagnosing issues and making fixes based on data can lead to improved sales performance.Taking action for a quick cash infusion can help businesses achieve their end-of-year goals. For more information on how you can get evergreen sales and million dollar quarters, DM me @nicoleculver. Ready to take your business to the next level? Subscribe to the Secret Podcast today and unlock the secrets to Evergreen success: Subscribe Now

In today's episode, I’m excited to dive into my personal journey over the past year – a journey of stepping into the CEO role in my business. This transformation has not only propelled our business forward but has also been a profound period of personal growth for me. Key Takeaways from This Episode: The Transition to CEO: Understanding how vital it was for me to start treating my business as a separate entity and embrace the CEO mindset. Building a Robust Team: The significance of surrounding yourself with a team that supports and strengthens your vision. Mission-Driven Leadership: How defining the mission of your company becomes a north star for all your decisions. Overcoming Challenges: Tackling the fear and resistance that comes with stepping into a leadership role and how to navigate through it. Vision Casting and Strategic Planning: The importance of having a clear vision and plan for your business. Prioritizing Client Experience: Keeping client satisfaction at the heart of your business operations. Balancing Roles: Finding the equilibrium between content creation, social media engagement, and coaching. Gratitude and Growth: Reflecting on the journey and encouraging others to embrace their potential as leaders. I hope my story inspires you to take that leap and step into your own role as a CEO with confidence and vision. Embrace your journey, and remember, every step forward is a step towards success. Don't forget to subscribe and leave a review if you loved this episode. Follow me @nicoleculver for more insights and updates. Until next time, keep shifting, keep growing, and step into your CEO role!

In this episode of The Shift Show, we delve into the world of scalable businesses and the secret strategies that lead to success. Join me as we explore the power of a lead scoring system, the effectiveness of evergreen funnels, and the art of cold lead advertising. Discover how to take your business to the next level and attract ideal clients effortlessly. Plus, find out how you can gain exclusive access to even more valuable insights by subscribing to the Secret Podcast. In this episode, you'll hear: The key elements of a scalable business that can transform your growth. How a lead scoring system can help you prioritize and convert your leads effectively. The magic of evergreen funnels and how they create consistent, automated sales. Strategies for cold lead advertising that actually work. The importance of embracing evergreen sales for long-term success. How subscribing to the Secret Podcast can accelerate your business growth. Don't miss out on this enlightening episode that will empower you to unlock the secrets to scalable success. Join the conversation and take your business to new heights today! Ready to dive deeper into the world of scalable businesses? Subscribe to the Secret Podcast now and gain access to exclusive insights and strategies. Remember, your success is just one click away. Subscribe now and let's embark on this journey together!