UI Breakfast: UI/UX Design and Product Strategy

What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI products are trying to establish trust and connection with their users, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Irrational LabsEpisode 221: Behavioral Economics with Kristen BermanNegativity BiasSimilarity BiasThe Liking GapThe Science of ChangeCheck out Evelyn’s websiteThis episode is brought to you by Penpot — an open-source design tool that bridges the gap between designers and developers. Among other new features in Penpot 2.0, their CSS Grid Layout helps you design responsively and efficiently, and take your design and development workflow to the next level. Join Penpot for free at penpot.app. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes DatabeatsMake (formerly Integromat)Good Data To Growth: The GDG ModelMeasuring the ROI of Email with Claudiu MurariuGet Arpit’s bookFollow Arpit on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What should you consider when using map components in your product? Our guest today is Loren Baxter, lead designer for Felt Maps. You’ll learn how to start thinking in terms of maps, how to approach UX interactions and animations, what types of information can be included, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes FeltGoogle My MapsArcGISQGISRemixMapBoxOpenStreetMapTippecanoeTry out FeltTwitterLinkedInInstagramThis episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Product TranquilityFollow Dan on LinkedInSaaS Scaling SecretsThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Ready to learn tricks of the trade from professional user researchers? Our guest today is Steve Portigal, user research consultant and author of Interviewing Users. You’ll learn how to prepare for a user interview, what your interview guide should contain, behavior cues to look out for, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Interviewing UsersCheck out Steve’s websiteDollars to DonutsConnect with Steve on LinkedInThis episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes saas.groupUI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD GraffamPrerenderPipeline CRMRewardfulTinySeedSend Tim an emailFollow Tim on LinkedInFollow Dirk Sahlmer on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What are the three principles of taking and managing notes? Our guest today is Jorge Arango, an information architect, author, and educator. You’ll learn about the evolution of knowledge management tools, how digital note-taking systems have extended our capabilities, why you should choose the right tools for different types of notes, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Duly NotedWhat is a Mind Map?Figure It OutObsidianRoam ResearchDraftsNotebookLMCheck out Jorge’s websiteThe Informed LifeThis episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods. Please head over to the episode page for the detailed recap and key takeaways. Show notes DEPTLitmusEmail on AcidPostmanFollow Michael on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What does successful product management look like for a bigger team? Our guest today is Benjamin Humphrey, co-founder and CEO of Dovetail. You’ll learn why designers hold more product management power at Dovetail, how product knowledge is shared across their team, why product marketing is important, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes DovetailFollow Benjamin on LinkedInThis episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes SpiralyzeConnect with Sahil on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can designers gain domain knowledge while working on a highly technical product? Our guest today is Ridhima Gupta, lead product designer at Databricks. You’ll learn how to work with deeply technical stakeholders, why it’s okay to admit when you don’t understand something, their product development process at Databricks, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes DatabricksWhat To Do If Your Product Isn’t GrowingSend Ridhima an emailConnect with Ridhima on LinkedInCheck out Ridhima’s websiteThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast. Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes From Grassroots To GreatnessStart with WhyNick MehtaDharmesh ShahKipp BodnarMark RobergeLarry EllisonJason LemkinGary VaynerchukFollow Lloyed on LinkedInFrom Grassroots To Greatness websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How do you measure customer satisfaction in a complex customer journey? Our guest today is Debbie Levitt, “The Mary Poppins of UX and CX” and author of Customers Know You Suck. You’ll learn how customer satisfaction relates to customer loyalty, why you should measure satisfaction qualitatively and quantitatively, how you can better capture and understand customer frustration, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Delta CXCustomers Know You SuckDisruptive ResearchDelta CX’s community linksConnect with Debbie on LinkedInThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast. Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes eWebinarZoomLivestormDemioHow to Script an Effective On-Demand Product Demo — And Convert Leads Without Talking to Them!Connect with Melissa on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What should you consider when designing a learning process? Our guest today is Jenae Cohn, the author of Design for Learning. You’ll learn the motivation behind writing the book, how to choose the right format for your training, what interaction formats work best for different group sizes, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Design for LearningCheck out Jenae’s websiteConnect with Jenae on LinkedInThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast. Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes OutsetaBasecampHubSpotTwitterLinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can we better support research teams? Our guest today is Kate Towsey, research ops guru and the author of Research That Scales. You’ll learn when it’s time to invest in research ops, how to scale research teams, what library science can contribute to the field, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Research That ScalesRespondentUser InterviewsAskableCheck out Kate’s websiteConnect with Kate on LinkedInCha Cha ClubThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast. Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Nine Lives DigitalWhat is Product-led Growth?The Ultimate Guide to Account-Based MarketingB2B Marketing Attribution with Steffen HedebrandtConnect with Nout on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What publishing options are available to first-time authors writing about design? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Rosenfeld MediaDesignOps SummitDesign in ProductAdvancing ResearchA Book ApartSmashingLinkedInMediumThe Rosenfeld Review PodcastThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast. Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes RecurlyGlossierSlackState of Subscriptions: What consumers wantConnect with Sarah on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.