Social marketing - Audio
Education Podcasts
Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society.
Location:
United States
Description:
Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society.
Language:
English
Episodes
Social marketing
5/27/2010
A short introduction to the album.
Duration:00:00:52
What is social marketing?
5/27/2010
Michaela Firth in conversation with Gerard Hastings.
Duration:00:15:22
Critical marketing
5/27/2010
Terry O'Sullivan in conversation with Gerard Hastings.
Duration:00:18:28
Ethics and advertising
5/27/2010
Tom Farrell in conversation with Gerard Hastings.
Duration:00:14:13
Evaluating social marketing programmes
5/27/2010
Michaela Firth in conversation with Gerard Hastings.
Duration:00:11:51
Ethical brands
5/27/2010
Presented by Marylyn Carrigan.
Duration:00:11:29
Ethics and social marketing
5/27/2010
Fiona Harris in conversation with Gerard Hastings.
Duration:00:17:47