Winning With Shopify

In this episode, we delve into the world of Google PPC marketing and share 10 invaluable tips to elevate your strategy. From split testing ad campaigns to managing revenue lag time on Google AdSense. Learn how to effectively target customer groups, optimize product categories, and identify your best and worst selling products. Discover the importance of analyzing product performance and margins, and how to support your merchandising teams through PPC. We also explore the significance of campaign assets and data input in Google AdWords, as well as using PPC to drive email flows. Plus, we discuss the nuances of brand vs non-brand marketing and how to run successful sales without devaluing your brand. Whether you're a beginner or seasoned marketer, this episode will help you navigate the complexities of Google marketing with ease. Reach out to the Spec team here: https://spec.digital/expertise/ppc-services/ Key takeaways: 0:00 10 Tips for Better Marketing on Google 2:09 Why split test ad campaigns? 5:02 How to manage revenue lag time on Google Adsense 7:00 Different campaign splits to test 10:41 Customer Groups and how to target them 13:24 Product categories 15:16 Worst & best selling products 17:45 Product Performance and Margins 21:09 Helping Merchandising Teams Through PPC 23:32 Campaign Assets: What they are and what to do with them 28:55 Data input and targeting on Google AdWords 31:20 Using PPC to drive Email Flows 37:10 Brand vs Non-Brand Marketing 41:13 How to put on a sale without devaluing your brand Sign up to our next webinar here: https://www.eventbrite.co.uk/e/from-0-to-10m-on-shopify-skyrocket-your-stores-revenue-tickets-861405435847?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

Join us this week as we are joined by Ben Burgess, Founder of Brand and Web Agency, Eleven, working with the likes of CocaCola, BBC, Simba, 3Mobile & many more! Nick and Ben unravel the four-step process of Conversion Rate Optimization, providing practical insights and actionable strategies to boost your website's performance. Discover the art of designing a flexible website that adapts seamlessly to evolving customer needs, and unlock the power of A/B Testing to optimize your online presence. Nick and Ben also delve into the psychology of consumer behavior, uncovering effective methods for understanding and meeting customer desires. Whether you're a seasoned entrepreneur or just starting out in the e-commerce world and want to gain a better understanding of CRO, this episode is not to be missed! Key takeaways: 0:00 Introduction 2:01 Top 3 Tips For Today 4:08 Conversion Rate Optimization: The 4 Step Process 10:04 Brand Store vs. Online Store 11:33 Solution Positioning 15:26 How to Design a Flexible Website? 19:45 What is A/B Testing? 21:02 How Do You Find Out What the Customer Really Wants? 27:07 Tips To Increase Adding to Cart & Average Order Value 37:24 USPs: Sometimes Over Looked Sign up to our webinar here: https://www.eventbrite.co.uk/e/10x-cro-changes-every-brand-needs-to-make-free-ux-workshop-tickets-837307969677?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl Eleven: https://www.weareeleven.co/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

This week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies. Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a daunting task, this is the episode for you! Key takeaways: 0:00 Introduction 2:39 “I Can't Find A Good Agency” 4:02 Finding an agency 10:48 Three tips for better communications and marketing your business 13:37 Is there a quick fix for SEO? 15:43 Tips for better communication in the sales pitch 19:14 Being on both sides of the fence 19:54 How To Communicate With Your Agency 22:30 How to manage a startup's first year 28:40 Points on Reporting from an Agency 29:37 Don't move agencies unless… Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

This week we are doing something a little different! Join us for an exciting online webinar where we'll reveal the secrets to skyrocketing your Shopify store's revenue! Whether you're just starting out or looking to take your business to the next level, this is the event for you. Learn from industry expert Caroline Balinska who has achieved incredible success on Shopify, going from zero to a whopping one million dollars. Discover the proven strategies, tools, and tactics used to achieve this remarkable milestone. During this event, you'll gain valuable insights on optimizing your store, driving targeted traffic, converting visitors into customers, and scaling your business to new heights. Get ready to unlock the potential of your Shopify store and start generating substantial revenue. Don't miss out on this opportunity to learn and grow with like-minded entrepreneurs. Key takeaways: 0:00 Introduction 3:11 0 to 1 Million on Shopify 5:52 An Intro to The Shopify Podcast 7:41 How to grow your business with Shopify 10:19 How important is the data that we have in our business? 13:54 How to Use Shopify Analytics in Your Business 19:04 How to find the perfect email budget? 20:15 How Do We Know Who Our Customers Are? 24:02 How to Use Customer Data to Build Your Brand 28:15 How to Engage with Your Customers 28:53 Don't Get Too Big on UGC 33:51 How to Get Feedback From Your Customers 35:12 Brand's USP's 39:56 The USP's of e-commerce 45:52 Favorite Small to Medium Brands 51:28 Skincare and Marketing: Looking into the Future 53:56 Question Time 59:40 Grow Your Email List Without a Discount Code 1:03:03 Marketing Strategy: Seasonality and Planning for the Future 1:05:58 Seasonality in the SEO World 1:09:00 Be proactive with your marketing 1:12:28 AI As A Customer's Advocate 1:14:38 The One Step to Personalizing Your Website 1:16:53 Should We Use AI in our Content? 1:22:57 Planning for the Future With a Focus on Data 1:23:13 How To Budget Your Marketing Budget 1:28:00 e-commerce: The three things 1:29:59 Top 3 trends in the UK 1:31:09 Top 3 tips for business success 1:38:56 Longevity: Choosing a Channel 1:44:27 Is Essentials Sustainability Good? 1:53:03 Is Shopify the Only e-commerce platform your clients use? 1:56:46 Using Pinterest to Drive Organic Traffic Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

In this episode we are joined By Sabir Semerkant who has over 25 YEARS in the e-commerce space. Nick and Sabir discuss why bounce rate is the key KPI in e-commerce, and how to leverage effective marketing tactics to dominate the competitive landscape. Explore the art of pricing, utilizing promo codes effectively, and discover the secrets to engaging top-tier customers through crafting compelling story-based marketing plans that captivate your audience, and much, much more! Key takeaways: 0:00 Introduction 2:40 Sabir on the Show 4:59 The 8 Dimensions of e-commerce Growth 9:10 Don't Be Just Dependent On PPC 10:59 Six Rules for Growth in the e-Commerce 13:39 What You Need to Do Now to Get Your KP 15:30 Bounce Rate: The Key KPI in e-Commerce 20:25 E-commerce Marketing: The #1 device in the US 23:28 Pricing and Promo Codes 29:00 Customer Segmentation and Pricing 32:20 Top Tier Customers and their engagement 36:40 How to Build a Story-based Marketing Plan 42:26 Product positioning and brand building 45:16 Adding four new dimensions to your product catalog 48:47 Customer UX: The 5 dimensions 55:01 How WhatsApp is improving the customer experience 56:49 5 Things to Know Before Buying a e-commerce platform 1:00:55 Six Rules for Building a Shopify Business on AI 1:06:59 Should You Install the Pinterest App for Your Business? 1:09:22 Amazon Supply Chain: Last Mile Logistics 1:12:39 8 Key Dimensions of a Growing Business Sabir Semerkant: https://growthbysabir.com/ Get in touch with Lee: https://winningwithshopify.com/help/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

Join us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing! Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synergy between sales and marketing to propel your brand forward like a snowball effect. Jandre takes us inside the elevator to discuss crafting compelling email content and dives deep into the world of personalisation in email marketing, uncovering strategies to connect with your audience on a deeper level. Tune in for expert advice, actionable tips, and invaluable insights from Jandre on how to navigate and succeed in the dynamic realm of digital marketing. Key takeaways: 0:00 Introduction 2:13 Today’s guest: Jandre De Beer, CEO of V8 Media 6:55 How to Build a Business on Facebook Advertising 10:36 Have You Got Your Google Ads Approved? 11:56 Building a Community in Email 15:56 Sales & Marketing: Like a Snowball 18:40 In the Elevator With Email Content 23:59 On Personalization and Email Marketing 29:32 How to Get a Good Conversion Rate on PPC 32:27 How to Raise Revenue with e-commerce brands 37:43 Brand Marketing: Clear Value 42:57 Build a database with a social media presence 46:59 How to reach out to Jandre V8 Media: https://v8media.co.za/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

In this episode, we are joined by Clayton Bates. Clayton has an inspiring journey from near bankruptcy in his first Shopify business, to Shopify success! We explore the highs and lows of online entrepreneurship, covering topics like overcoming near bankruptcy on Shopify, common business pitfalls, website optimization strategies, Google Ads review, data testing, and future trends like AI in business. Join us as we provide practical advice and valuable insights to help you thrive in the competitive world of e-commerce. Whether you're a seasoned entrepreneur or just starting out, "E-Commerce Insights" has something valuable to offer. Tune in and elevate your online ventures. Key takeaways: 0:00 Introduction 2:04 About today’s guest 2:47 How I nearly went bankrupt on Shopify 10:59 What are some of the common things that businesses need to improve on 13:20 How To Build a Website With a Product-Led Home page 19:51 Google Ad Review: Product Information Pages 27:16 Testing on Google Adwords 28:32 Testing a website's data 30:33 How to Manage Your Business on Hotjar 35:39 How to Optimize for Mobile 41:58 Are You Ready for the Future of Shopify? 43:26 AI and the future of business 45:50 How to reach out to Clayton Bates Clayton Bates: https://www.inspiresmallbusiness.com/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy. Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition). We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive advantage. Whether you're just starting out or looking to elevate your e-commerce game, this episode offers valuable tips and tricks for success in the digital marketplace! Key takeaways: 0:00 Introduction 1:37 About today’s episode 2:07 Hannah’s Journey: Building a Brand on Shopify, Etsy and More 7:03 What Led Hannah to Start a YouTube Channel 10:33 Economics and the Future Of Ecommerce 14:59 What's Your SMART USP? 18:27 The 3 Step Process for Completing Sales on e-commerce 23:57 PPC Marketing: The Process of Change 25:54 Have You Got A Competitive Advantage? 28:46 How To Integrate Your Social Media Channels 32:15 How To Build a Monthly Business on Shopify 34:54 Ask The Influencers: Working With Consumers 35:32 How Do You Convert Influencers' Activity Into Revenue? 41:52 How to get your influencer to endorse your stuff 44:37 Thank you for watching EcomHannah: https://www.youtube.com/@EcomHannah Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman. From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit! Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of understanding customer timelines. Key takeaways: 0:00 Introduction 2:00 Introducing BattlBox’s CEO, John Roman 4:12 Why BattlBox was successful 8:17 How To Grow a Business With Influencers 15:33 Don't Be Greedy or Selfish 17:29 How To Win With Your First Influencer 20:01 How To Build a Search Business With Facebook Ads and Google Ads 26:48 How Do You Manage Internal Customer Relations 32:48 How Do You Come Up With Content For Your Company? 38:37 How To Acquire Customers Today BattlBox: https://www.battlbox.com/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

This week we are joined by Eugene Ravitsky, Founder of Factory Pure. Eugene has been in the world of e-commerce for a number of years now and shares his insights, experiences and advice on identifying your businesses USP, the ways to communicate with your customers, writing the right content for your business and much more! Key takeaways: 0:00 Introduction 1:43 Welcoming Eugene from Factory Pure 5:58 The business journey 7:08 Drop Shipping: What's the USP? 10:06 How to get out of your web-based business slump? 15:05 How Do We Write Content For Our Business? 18:55 How to Write the Best Product Descriptions? 24:59 How Do You Manage Your Email List? 31:49 Phone Calls: Speaking to your customers 37:53 How to Find Your Marketing System Through Omnisend Factory Pure: https://factorypure.com/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify! Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later! Key takeaways: 0:00 Introduction 1:52 Interview with Sean from Shock Surplus 6:58 Establishing the customer problem 9:59 The Business of Bundling 14:18 The Evolution of Customer Knowledge 19:17 8 myths of SEO 21:57 How Do You Identify Your Customers? 25:18 Travel Marketing: The Outdoor Life 27:59 How to Scale your Business on Shopify 35:00 The Right Place, Right Time 40:33 How to Start a Sales Journey with Email 46:28 How to Win Back Customers From January 50:58 On Contribution & The Future of Email 57:04 The Evolution of Instagram & TikTok Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe? Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue! Nick is joined by the Co-Founder & CEO of Omnisend, Rytis Lauris. Rytis is an expert in automating communication to help you best optimise your engagement with your customers. Check out Omnisend here: https://your.omnisend.com/winningwithshopify Key takeaways: 0:00 Introduction 3:04 About Rytis & Omnisend 6:43 Two Things We Don't Do Anymore 11:03 SMS Marketing 18:50 Opt-in marketing 22:43 How to Automate Marketing Campaigns with Triggers 26:34 How to Automate Intent on Websites 32:10 How to Automate an Email 36:41 How to Upsell with a Guest checkout 40:05 Shopify & Omnisend: How it works Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

This week on the show Nick shares the eight top Shopify Loyalty Programs that are working for Brands on Shopify right now! Nick shares an array of loyalty programs for you to try in your business, from examples working in fashion brands, beauty, and even alcohol brands! If you’re looking for inspiration on how to create loyalty programs that are working, this episode is not to be missed! Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win Key takeaways: 0:00 Introduction 3:31 Loyalty Programs That Are Working On Shopify 4:29 Loyalty Programs in the Fashion Industry 6:58 Loyalty Programs for Pet Brands 11:06 Loyalty Programs for Beauty Brands 15:04 Evolving A Loyalty Program Through Testing 18:19 Building Loyalty within Shopify 21:25 How to Get More Out of Your Loyalty Points 23:41 The Inky List: Best In-Store Rewards 26:14 Alcohol Brand Loyalty Program Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

This week on the show, we are joined by loyalty expert, Jason Leader. Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more! If you’re looking to build your brands customer loyalty, but unsure where to start, this episode is for you! Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win Key takeaways: 0:00 Introduction 1:54 About this episode 4:17 Two Things to Know Before Launching a New Loyalty Program 7:02 The things to avoid when launching a loyalty program 10:50 How To Ask Customers the Right Questions 15:13 Loyalty Programs that are working well 22:21 How to Manage the Sales Cycle 26:17 Acquisition Cost of a New Customer 27:11 How much can you discount? 31:06 The Key to Loyalty Email Segmentation 36:46 How Loyalty Programs Link With Influencer Marketing 38:00 The best loyalty strategies for 2024 Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

It’s a brand new year and a brand new series all around building customer loyalty! In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion. Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build customer loyalty in 2024, and HOW you can do it. If you’re looking to grow you business in 2024, this episode is for you! Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win Key takeaways: 0:00 Introduction 3:38 How to Engage with Shopify's Webinars 5:06 What is Loyalty in Business? 7:57 Loyalty Programs 13:53 Beyond Discounting: The Christian Brand 15:37 Brand Value Destruction 17:29 Black Friday Marketing: Over- discounting 21:24 Build Loyalty Through Social Media 25:23 The challenge of marketing on a web page 27:05 How to Plan for Black Friday and Cyber Week in 2024 27:46 How to get that second order? 30:09 How to Win Back Customers in January 39:10 One of the biggest contributors to e-commerce growth is supermarkets 45:48 Content Creation to build loyalty 48:17 How to reach LoyaltyLion Website: https://winningwithshopify.com YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

For the final episode of the year, we are doing something a little different! This week, Nick is doing a 2023 round up episode, sharing all of his insights from the past 12 months, the biggest things that have worked for brands this year, the biggest lessons learned on Shopify, best practises for the year ahead & what to expect going into 2024! Thank you to everyone that has tuned in this year and for being a part of this incredible community. Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to https://www.alialearn.com/winningwithshopify and book a consultation. Key takeaways: 0:00 Introduction 1:33 A Crazy Year for e-Commerce 2:51 The Year Ahead: Best Practices 7:53 The Biggest Lessons Learned on Shopify 11:12 Discounts: Don't discount too much 16:02 Challenges Facing e-Commerce Next Year 17:04 The Year Ahead: What to Focus On 19:40 Building Your Brand 20:29 Build Your Brand for Next Year 21:39 Shopify Podcast: We're Coming for You Next Year 24:01 A message about the future 25:53 A message for you Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

This week we are doing something slightly different - Nick is joined by his colleague, Rob Stanbury, from Spec Digital, as they both host a webinar all about Conversion Rate Optimisation! In this episode Nick and Rob cover how to double your revenue, how to manage a low conversion rate website, the four sections of your e-commerce site, how to get more people to add to your shopping cart, and much, much more. If you are looking to convert more website visitors, this webinar is not to be missed! If you would like to see the slides discussed in today’s episode, search ‘Winning With Shopify’ on Youtube to see the full video. If you would like to join our next live webinar - go to winningwithshopify.com and sign up to our newsletter to be notified of future events! Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation. Key takeaways: 0:00 Introduction 1:34 A Quick Run Through 3:47 Conversion Rates: How to Double your Revenue 4:31 Conversion Rate Optimization 10:01 How to Manage a Low Conversion Rate Website 10:54 The 2.5% to 3% Conversion Rate 11:41 GA4 16:01 How to Increase Your Conversion Rate? 16:40 What is a CRO? 17:33 Q & A 18:04 Don't Overload Your UX With Do's and Dont’s 19:46 4 Sections of Your e-Commerce Site 20:47 How To Get a Customer To Add To Their Shopping Basket 26:15 How To Get A Good Review On An e-commerce Site 28:59 An AI-based recommendation system for clothes 31:36 Shopify: The outfit buying experience 36:06 Free Delivery and How to Get It 38:25 Cross-Sales and Upsell: How Much Information Can You Give 40:52 How To Get More People To Add To Your Shopping Cart 46:02 Baby Push Chair 47:09 Basket Upsells 53:00 Supermarkets: Missed Offers and Missed Sales 54:51 Shopify: How To Increase Sales With A Discount Code? 58:02 Two Ways To Get A Discount On Your First Order With Shopify 1:00:39 Final Comments 1:04:32 Should e-commerce Stores Force You To Download Their App? 1:07:10 Do I need to test my Website? 1:10:29 Testing A B&O CVR 1:12:40 How to get more people to engage with your e-commerce site? 1:15:49 Offering Open Discount Without Annoying Customer 1:16:32 Is There a Good Time of the Year to Test CRO Changes? Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

This week we are joined by Justin from Red Beard Creative. Justin is a Shopify and Brand expert expert working in the industry for the past 14 years! In this episode, Nick and Justin discuss brand identity, how to rest if your brand is resonating with your audience, ways to shift excess stock, coupons and discounts and the power of storytelling! Key takeaways: 0:00 Introduction 1:36 Introducing Justin 3:04 Brand Identity 3:53 The Brand Identity for Startups 6:13 How To Test If Your Brand Is Resonating With Your Audience 12:56 Other Ways to Shift Excess Stock 18:43 Black Friday: More exclusive than ever 20:11 The Dopamine Effect 27:15 How Alia Is Helping Your Business 30:04 Supermarket coupons and discounts 32:48 Learning & Contributing to Alia 36:52 How to Get the Most Out of Google Analytics? 39:32 The Story of Alia Red Beard Creative - www.redbeard-creative.com Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation. Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

This week we are joined by the one and only, Tyler Farley from Better Than Belts. Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since. Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning videos, how to manage data effectively, how to scale your company & the value of rewarding and incentivising website visitors. If you are wanting to learn how you can convert more website visitors, this episode is for you! Key takeaways: 0:00 Introduction 1:42 Better Than Belts 8:45 The Future of Hats 10:14 How To Talk To Your Customers 13:54 How e-commerce companies are using Learning Videos 15:42 In the Elevator With Alia 16:34 Try Your Best: An Alternative to Alia 17:18 Google Metric ROI 22:31 How to Manage Data effectively 29:04 Shopify's Listening to the Majority 30:40 How to Get More Feedback From Your Customers 34:24 90% of VC Money Goes to Meta and Google 38:32 How To Scale Your Company 41:28 The Value of Alia for Website Marketing 45:24 How To Reach Out To Better Than Belts Better Than Belts - https://betterthanbelts.com Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation. Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

A question we often get asked on the show is “how can I convert more website visitors?” So, this week is the start of a very exciting brand new series all about Conversion Rate Optimisation! In this episode we are joined by Cory Gill, the Founder of a Conversion Rate Optimisation platform, Alia. Cory shares his knowledge and wisdom in CRO and how you can turn more website visitors into customers! Key takeaways: 0:00 Introduction 1:26 How good is your Conversion Rate? 2:08 About Alialearn 4:12 How to Integrate Learning Into Your Website 7:47 What Kind of Incentives Should You Be Using 14:18 The Importance Of Telling A Story 17:20 How to Build a Learning Experience on Shopify 19:11 How AI is Impacting Business 30:17 Do e-commerce sites benefit from A/B testing? 35:57 How to Customize Your Landing Pages for Inbound Traffic 40:23 How to Start using Alia with your Business Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation. Reach out Cory here: https://twitter.com/corylgill https://www.linkedin.com/in/corylgill/ Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.