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Fanalytics with Mike Lewis

Sports & Recreation Podcasts

Emory University Marketing Professor Mike Lewis weighs in on sports analytics — the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.

Location:

United States

Description:

Emory University Marketing Professor Mike Lewis weighs in on sports analytics — the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.

Twitter:

@emory_mac

Language:

English


Episodes
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Higher Education Fandom and the Latest Crisis

2/26/2025
00:00 Introduction to Fanalytics Podcast 00:28 The Crisis in Higher Education 01:25 Higher Education as a Fandom 03:47 Impact of Government Policies on Higher Ed 07:51 Foundations of University Fandom 10:58 Managerial Misalignment in Universities 12:02 Administrative Bloat vs. Core Fandom 13:49 Political Leanings and Fandom 17:34 International Students and Fandom Influence 21:27 Generational Fandom and Managerialization 26:31 Final Thoughts on Higher Education Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:31:57

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Diagnosing and Fixing the NBA All Star Weekend

2/10/2025
00:00 Welcome to the Fanalytics Podcast 00:07 Cultural Reflections on the Super Bowl 00:31 Introduction to the NBA All-Star Game 00:41 The Concept and Appeal of All-Star Games 01:30 History and Decline of All-Star Games 03:00 Major League Baseball: The Origin of All-Star Games 07:38 The NBA All-Star Game: A Look Back 12:55 The Decline in Viewership 17:33 NBA's Attempts to Revitalize All-Star Weekend 23:59 Challenges in Motivating Modern Athletes 26:05 Conclusion and Where to Find More Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:26:24

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Super Bowl 2025 and Future Fandom Insights

2/3/2025
00:00 Welcome to the Fanalytics Podcast 00:14 The Cultural Significance of the Super Bowl 01:45 Key Themes of the Super Bowl 03:46 The Impact of the Super Bowl on Football Teams 12:17 Gambling and the Super Bowl 20:07 Super Bowl Halftime Show: Evolution and Impact 25:38 Advertising at the Super Bowl 30:53 Concluding Thoughts on the Super Bowl and NFL Fandom Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:37:17

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College Football Future Fandom and the CFP

1/20/2025
00:00 Introduction to the College Football Playoff 01:16 The Positives of the College Football Playoff 01:38 Viewership and Popularity Metrics 05:00 Challenges and Questions about the CFP 08:33 Impact on Regular Season and Conference Realignment 14:16 Long-Term Ramifications and Final Thoughts 16:21 Announcement and Conclusion more content at fanalytics.substack.com Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:16:46

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2025 Fandom Predictions

1/7/2025
00:00 Welcome to Fanalytics 2025 00:13 The Evolution of Fandom 01:24 Key Forces Shaping Fandom 03:27 Predictions for 2025 06:30 College Football Predictions 10:05 Pro and College Football Viewership 12:20 NBA's Struggles and Predictions 16:37 Women's College Basketball Insights 21:22 The Decline of Superhero Movies 25:07 Netflix and WWE Partnership 28:04 Warhammer: The Next Big Fandom? 31:44 Conclusion and Summary Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:35:48

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Top 10 Fandom Events: Jake Paul, Mike Tyson, Caitlin Clark, Lizzo, Ohtani, and Drag Queen Last Supper

12/19/2024
00:00 Introduction to Fanalytics Podcast 00:19 Recap of Previous Episode 00:27 Top Fandom Events and People of 2024: Numbers 5 to 1 02:31 Political Endorsements and Fandom 05:21 Paris Olympics Controversy 08:18 World Series Viewership Analysis 12:47 Caitlin Clark's Impact on Women's Basketball 19:43 Jake Paul vs. Mike Tyson: The Biggest Fandom Event 24:33 Key Lessons from 2024 Fandom Events 30:41 Looking Ahead to 2025 Predictions Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:31:12

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Top 10 Fandom Events of 2024 Part 1: Cultural Shifts, Movie Trends, and Viral Stars

12/10/2024
00:00 Welcome to the Fanalytics Podcast 00:07 Top 10 Fandom Events of 2024: Introduction 01:16 Joe Rogan and Donald Trump: A Cultural Realignment 04:50 Deadpool and Wolverine: The Power of Established IP 08:11 NFL Quarterback Strategies: Cowboys vs. Steelers 12:25 Travis Kelce and Taylor Swift: A Cultural Unifier 15:15 The Costco Guys: Viral Fame in the Social Media Era 19:17 Recap and Conclusion: Fandom Events 10 through 6 22:38 Closing Remarks and Where to Find More Content Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:23:13

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Tyson vs Paul: A Turning Point for Boxing?

11/14/2024
00:00 Introduction to the Biggest Boxing Event of the Year 01:05 Boxing Legends: Mike Tyson vs. Jake Paul 03:02 The Marketing Genius of Jake Paul 04:53 Mike Tyson: From Bad Guy to Hero 06:10 Social Media Influence and Audience Reach 08:37 Challenges and Future of Boxing 15:56 The Spectacle vs. Legitimate Competition 17:36 Conclusion and Future Predictions Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:18:53

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MLB 2024 Fandom Recap: Local Strengths and National Weaknesses

11/11/2024
00:00 Welcome to Fanalytics Podcast 00:04 Introduction to Today's Topic: Major League Baseball 00:21 Comparing MLB and WNBA Fandom 01:50 Strengths of Baseball: A Historical Perspective 03:02 Local Attendance: MLB's Stronghold 07:41 National Viewership: A Decline in Popularity 21:09 Financial Health of MLB 24:59 Conclusion and Future Outlook 26:26 Upcoming Episodes and Closing Remarks Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:24:42

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The (Missed) Caitlin Clark Opportunity

10/24/2024
00:00 Welcome to the Fanalytics Podcast 00:11 The WNBA: A Mixed Story 00:36 The Importance of the WNBA in 2024 01:21 Challenges and Media Coverage 02:33 Fandom and Financial Concerns 03:50 Key Questions About the WNBA 05:26 The Caitlin Clark Effect 06:12 Social Justice vs. Sports League 17:50 Media Attention and Marketing Challenges 19:05 Olympic Snub and NBA Frustrations 20:54 Rivalry and League Dynamics 21:44 Megan Rapinoe's Controversy 23:07 WNBA's Business and Fandom 25:39 International Potential and Challenges 26:42 Fandom Politics and Future Directions 31:20 Concluding Thoughts and Future Topics Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:35:27

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MLB 2024 Review: Ohtani Judge Skenes and the White Sox

9/24/2024
00:00 Introduction to the Fanalytics Podcast 00:08 The Cultural Significance of Baseball 02:55 Current State of Major League Baseball 04:28 Key Players to Watch in 2024 04:58 Aaron Judge: The New York Yankee Star 08:20 Shohei Otani: The Japanese Unicorn 10:54 Paul Skenes: The Rising Star 14:25 Analyzing Media Attention and Trends 19:12 The Chicago White Sox: A Case Study in Futility 24:21 Conclusion and Final Thoughts The Google Trends data is at fandomanalytics.com Get the Fanalytics book at https://www.amazon.com/Fandom-Analytics-Creating-Harnessing-Consumer/dp/3031659244 Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:24:42

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NFL QB Salaries and Dominant College Football Brands

9/10/2024
00:00 Introduction and Overview 01:00 College Football Highlights 03:06 The Big Ten and SEC Dominance 06:27 NFL Week One Highlights 07:40 The NFL Quarterback Market 15:10 Pittsburgh Steelers' Unique Strategy 20:37 Upcoming NFL and College Football Stories 24:08 Conclusion and Sign-Off Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:24:11

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Trump Fans love Musk and Brady, Kamala Fans like Rapinoe and Markle

9/3/2024
The Interplay of Politics and Sports: A Cultural Analysis | Fanalytics Podcast Join Mike Lewis, professor at Emory University, as he examines the intricate relationship between politics and sports in this Fanalytics podcast episode. Delve into the cultural segments of political ideologies and their impact on the 2024 election, exploring fandom data from the Next Generation Fandom Survey. Discover the cultural preferences of Donald Trump and Kamala Harris supporters, the influence of celebrities in politics, and the potential electoral sway of high-profile endorsements from figures like Taylor Swift and Elon Musk. For more in-depth analysis and data, visit www.fandomanalytics.com. 00:00 Introduction to Fanalytics Podcast 00:06 The Interplay Between Politics and Sports 02:47 Cultural Segments and Political Ideologies 05:19 Celebrity Influence in Politics 09:51 Analyzing Celebrity Popularity Among Political Fans 16:33 Do Celebrity Endorsements Matter? 17:55 Taylor Swift's Potential Impact on Elections 22:27 Conclusion and Further Resources Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:22:42

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Olympics 2024 Recap: The Athletes and the Brands

8/20/2024
Analyzing the Paris 2024 Olympics: Success, Politics, and Future of Fandom In this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the impact and future of the Paris 2024 Olympics. Delving into the opening and closing ceremonies, viewership statistics, and memorable moments, Mike assesses whether the games were a success and how they fit into the evolving landscape of sports fandom. He highlights the mix of politics and sports, the creation of niche stars, and the contrast between leveraging well-known celebrities versus nurturing new Olympic legends. The episode also teases an upcoming discussion on political fandom and its cultural ramifications. 00:00 Introduction to Fanalytics Podcast 00:29 The Significance of the Olympics 01:54 Analyzing the 2024 Paris Olympics 05:21 Historical Context and Olympic Narratives 09:03 Memorable Moments from the 2024 Games 14:55 Key Takeaways from the Paris Olympics 23:30 Conclusion and Upcoming Topics Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:26:02

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NFL Fandom Rankings 2024: Part 2

8/13/2024
NFL Fandom Rankings 2024: Top and Bottom Teams Analyzed! Join Mike Lewis, a professor at Emory University, as he delves into the world of NFL fandoms in 2024 on the Fanalytics podcast. Discover where each NFL team stands in terms of fan engagement, attendance, social media following, and economic potential. Mike provides a detailed breakdown of teams ranked from the struggling to the elite, and analyzes what makes their fan bases tick. He also explores the methodologies used to gather and interpret the data, ensuring an insightful understanding of the cultural analytics behind NFL fandoms. Stay tuned for a fascinating look into the best and the worst fandoms in the NFL! 00:00 Introduction to Fanalytics Podcast 00:06 Overview of NFL Fandom Analysis 00:47 Methodology Recap 03:15 Quad 4: Teams Driven by Hope 04:49 Quad 3: Transitional Teams 06:43 Quad 2: Solid Performers 25:04 Quad 1: NFL Royalty 36:47 Final Thoughts and Conclusion Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:44:36

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NFL Fandom Rankings 2024: Part 1 of 2

8/7/2024
Evaluating NFL Fandom: A Deep Dive into the Bottom Half of the Rankings In this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the intricate dynamics of NFL fandom. He discusses why assessing fan bases is crucial and outlines his analytical method. Using metrics like ticket prices, attendance, and social media following, Lewis ranks NFL teams from 32 to 17, highlighting the significant factors and historical narratives that influence each team's fan engagement. Key issues such as market size, income levels, historical success, and the presence of elite quarterbacks are examined to understand fandom outcomes. Teams like the Arizona Cardinals, LA Chargers, Washington Commanders, and more are discussed in detail, providing insights into why they rank as they do and what challenges they face in building stronger fanbases. 00:00 Welcome to the Fanalytics Podcast 00:35 The Importance of Evaluating NFL Fandom 03:45 Analyzing NFL Teams: Methodology 06:53 Fandom Outcomes and Market Potential 15:11 Ranking NFL Teams: The Bottom Tier 22:49 Tennessee Titans: A Legacy of Change 23:29 Indianapolis Colts: A Tale of Two Cities 25:22 Jacksonville Jaguars: Struggling for Identity 27:18 LA Rams: Glitz, Glamour, and Challenges 29:26 Detroit Lions: The Sleeping Giant 31:02 Quad Four Summary: Lessons in Fandom 32:22 Cincinnati Bengals: Rising from the Ashes 34:24 Miami Dolphins: Legacy and Challenges 36:25 Chicago Bears: A Legacy of Missed Opportunities 38:38 Minnesota Vikings: Consistently Close 40:01 New York Jets: The Eternal Underdogs 41:29 Tampa Bay Buccaneers: Building a Legacy 42:44 Atlanta Falcons: Rising in a Competitive Market 44:07 Buffalo Bills: Passionate and Resilient 46:37 Quad Three Summary: The Importance of Elite Quarterbacks 47:39 Conclusion and What's Next Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:48:33

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Political Fandom: Trump vs Harris 2024

7/30/2024
00:00 Introduction to Political Fandom 00:11 The Role of Narratives in Politics 00:33 Current Political Landscape: Trump vs. Harris 00:41 Understanding Political Fandom Metrics 03:06 Impact of Negative Advertising 05:21 Historical Context of Political Fandom 07:35 Fandom Trends Across Demographics 10:37 Gender and Political Fandom 13:24 Generational Perspectives on Candidates 15:16 Racial Dynamics in Political Fandom 17:03 Cultural Segments: Swifties vs. Baseball Fans 20:00 Summary and Predictions for 2024 Election 26:27 Conclusion and Further Resources Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:27:48

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Hawk Tuah Fandom: A 2024 American Brand

7/22/2024
00:00 Introduction to Haley Welch and the Hock Tua Phenomenon 01:21 Media Coverage: Barstool Sports and Rolling Stone 08:04 The Cultural Significance of Haley Welch 08:39 Economic Impact and Brand Potential 13:26 Fandom Dynamics and Cultural Relevance 18:31 Conclusion and Final Thoughts Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:22:21

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Olympics Future Fandom

7/16/2024
In this episode of the Fanalytics podcast, the focus is on examining the future of Olympic fandom, particularly in light of the upcoming Paris Olympic Games. The episode is divided into three parts: the foundational strength of Olympic fandom, an analysis of fandom using the WILD framework, and the impact of demographics, technology, and marketing on the future of Olympic fandom. Key highlights include the historical paradox of Olympic viewership, the strong national identification that fuels fandom, and the challenges posed by the fragmented media landscape and changing demographics. The episode emphasizes the need for ongoing narrative storytelling and innovative marketing to sustain and grow Olympic fandom. 00:00 Introduction to the Fanalytics Podcast 00:54 Structure of the Episode 01:58 Foundations of Olympic Fandom 02:09 The Paradox of Olympic Viewership 03:21 Historical Context and Media Evolution 06:52 Olympic Stories and Cultural Significance 11:45 Dimensions of Fandom: The WILD Framework 15:26 Influences on Olympic Fandom 19:30 Lifecycle of Olympic Fandom 21:28 Display of Olympic Fandom 23:09 Summarizing Olympic Fandom 24:05 Future of Olympic Fandom: Key Forces 25:01 Distribution and Interaction with Cultural Content 25:06 The Role of Marketing in Cultural Institutions 26:02 Demographics: The First Main Factor 26:30 Impact of Migration on National Identity and Fandom 28:30 Generational Shifts in Olympic Fandom 30:49 Gender Differences in Olympic Fandom 32:28 Technology's Influence on the Olympics 36:35 Marketing: The Wild Card 43:26 The Future of Olympic Fandom 48:21 Conclusion and Final Thoughts Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:48:49

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RERUN: The NIL Marketplace with Drew Butler

7/9/2024
We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break Icon Source EVP and former NFL punter Drew Butler joins the show to discuss empowering student-athletes with a platform to capitalize on their name, image, and likeness. This episode features discussion of how NIL works, how NIL presents opportunities for student athletes beyond their playing days, and how student athletes can benefit brands on the local and national level. Follow along at: https://www.fandomanalytics.com Check out the latest news on the podcast here: https://linktr.ee/fanalyticspodcast Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast

Duration:00:37:31