
Fanalytics with Mike Lewis
Sports & Recreation Podcasts
Emory University Marketing Professor Mike Lewis weighs in on sports analytics — the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.
Location:
United States
Description:
Emory University Marketing Professor Mike Lewis weighs in on sports analytics — the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.
Twitter:
@emory_mac
Language:
English
Episodes
Higher Education Fandom and the Latest Crisis
2/26/2025
00:00 Introduction to Fanalytics Podcast
00:28 The Crisis in Higher Education
01:25 Higher Education as a Fandom
03:47 Impact of Government Policies on Higher Ed
07:51 Foundations of University Fandom
10:58 Managerial Misalignment in Universities
12:02 Administrative Bloat vs. Core Fandom
13:49 Political Leanings and Fandom
17:34 International Students and Fandom Influence
21:27 Generational Fandom and Managerialization
26:31 Final Thoughts on Higher Education
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:31:57
Diagnosing and Fixing the NBA All Star Weekend
2/10/2025
00:00 Welcome to the Fanalytics Podcast
00:07 Cultural Reflections on the Super Bowl
00:31 Introduction to the NBA All-Star Game
00:41 The Concept and Appeal of All-Star Games
01:30 History and Decline of All-Star Games
03:00 Major League Baseball: The Origin of All-Star Games
07:38 The NBA All-Star Game: A Look Back
12:55 The Decline in Viewership
17:33 NBA's Attempts to Revitalize All-Star Weekend
23:59 Challenges in Motivating Modern Athletes
26:05 Conclusion and Where to Find More
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:26:24
Super Bowl 2025 and Future Fandom Insights
2/3/2025
00:00 Welcome to the Fanalytics Podcast
00:14 The Cultural Significance of the Super Bowl
01:45 Key Themes of the Super Bowl
03:46 The Impact of the Super Bowl on Football Teams
12:17 Gambling and the Super Bowl
20:07 Super Bowl Halftime Show: Evolution and Impact
25:38 Advertising at the Super Bowl
30:53 Concluding Thoughts on the Super Bowl and NFL Fandom
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:37:17
College Football Future Fandom and the CFP
1/20/2025
00:00 Introduction to the College Football Playoff
01:16 The Positives of the College Football Playoff
01:38 Viewership and Popularity Metrics
05:00 Challenges and Questions about the CFP
08:33 Impact on Regular Season and Conference Realignment
14:16 Long-Term Ramifications and Final Thoughts
16:21 Announcement and Conclusion
more content at fanalytics.substack.com
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:16:46
2025 Fandom Predictions
1/7/2025
00:00 Welcome to Fanalytics 2025
00:13 The Evolution of Fandom
01:24 Key Forces Shaping Fandom
03:27 Predictions for 2025
06:30 College Football Predictions
10:05 Pro and College Football Viewership
12:20 NBA's Struggles and Predictions
16:37 Women's College Basketball Insights
21:22 The Decline of Superhero Movies
25:07 Netflix and WWE Partnership
28:04 Warhammer: The Next Big Fandom?
31:44 Conclusion and Summary
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:35:48
Top 10 Fandom Events: Jake Paul, Mike Tyson, Caitlin Clark, Lizzo, Ohtani, and Drag Queen Last Supper
12/19/2024
00:00 Introduction to Fanalytics Podcast
00:19 Recap of Previous Episode
00:27 Top Fandom Events and People of 2024: Numbers 5 to 1
02:31 Political Endorsements and Fandom
05:21 Paris Olympics Controversy
08:18 World Series Viewership Analysis
12:47 Caitlin Clark's Impact on Women's Basketball
19:43 Jake Paul vs. Mike Tyson: The Biggest Fandom Event
24:33 Key Lessons from 2024 Fandom Events
30:41 Looking Ahead to 2025 Predictions
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:31:12
Top 10 Fandom Events of 2024 Part 1: Cultural Shifts, Movie Trends, and Viral Stars
12/10/2024
00:00 Welcome to the Fanalytics Podcast
00:07 Top 10 Fandom Events of 2024: Introduction
01:16 Joe Rogan and Donald Trump: A Cultural Realignment
04:50 Deadpool and Wolverine: The Power of Established IP
08:11 NFL Quarterback Strategies: Cowboys vs. Steelers
12:25 Travis Kelce and Taylor Swift: A Cultural Unifier
15:15 The Costco Guys: Viral Fame in the Social Media Era
19:17 Recap and Conclusion: Fandom Events 10 through 6
22:38 Closing Remarks and Where to Find More Content
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:23:13
Tyson vs Paul: A Turning Point for Boxing?
11/14/2024
00:00 Introduction to the Biggest Boxing Event of the Year
01:05 Boxing Legends: Mike Tyson vs. Jake Paul
03:02 The Marketing Genius of Jake Paul
04:53 Mike Tyson: From Bad Guy to Hero
06:10 Social Media Influence and Audience Reach
08:37 Challenges and Future of Boxing
15:56 The Spectacle vs. Legitimate Competition
17:36 Conclusion and Future Predictions
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:18:53
MLB 2024 Fandom Recap: Local Strengths and National Weaknesses
11/11/2024
00:00 Welcome to Fanalytics Podcast
00:04 Introduction to Today's Topic: Major League Baseball
00:21 Comparing MLB and WNBA Fandom
01:50 Strengths of Baseball: A Historical Perspective
03:02 Local Attendance: MLB's Stronghold
07:41 National Viewership: A Decline in Popularity
21:09 Financial Health of MLB
24:59 Conclusion and Future Outlook
26:26 Upcoming Episodes and Closing Remarks
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:24:42
The (Missed) Caitlin Clark Opportunity
10/24/2024
00:00 Welcome to the Fanalytics Podcast
00:11 The WNBA: A Mixed Story
00:36 The Importance of the WNBA in 2024
01:21 Challenges and Media Coverage
02:33 Fandom and Financial Concerns
03:50 Key Questions About the WNBA
05:26 The Caitlin Clark Effect
06:12 Social Justice vs. Sports League
17:50 Media Attention and Marketing Challenges
19:05 Olympic Snub and NBA Frustrations
20:54 Rivalry and League Dynamics
21:44 Megan Rapinoe's Controversy
23:07 WNBA's Business and Fandom
25:39 International Potential and Challenges
26:42 Fandom Politics and Future Directions
31:20 Concluding Thoughts and Future Topics
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:35:27
MLB 2024 Review: Ohtani Judge Skenes and the White Sox
9/24/2024
00:00 Introduction to the Fanalytics Podcast
00:08 The Cultural Significance of Baseball
02:55 Current State of Major League Baseball
04:28 Key Players to Watch in 2024
04:58 Aaron Judge: The New York Yankee Star
08:20 Shohei Otani: The Japanese Unicorn
10:54 Paul Skenes: The Rising Star
14:25 Analyzing Media Attention and Trends
19:12 The Chicago White Sox: A Case Study in Futility
24:21 Conclusion and Final Thoughts
The Google Trends data is at fandomanalytics.com
Get the Fanalytics book at https://www.amazon.com/Fandom-Analytics-Creating-Harnessing-Consumer/dp/3031659244
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:24:42
NFL QB Salaries and Dominant College Football Brands
9/10/2024
00:00 Introduction and Overview
01:00 College Football Highlights
03:06 The Big Ten and SEC Dominance
06:27 NFL Week One Highlights
07:40 The NFL Quarterback Market
15:10 Pittsburgh Steelers' Unique Strategy
20:37 Upcoming NFL and College Football Stories
24:08 Conclusion and Sign-Off
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:24:11
Trump Fans love Musk and Brady, Kamala Fans like Rapinoe and Markle
9/3/2024
The Interplay of Politics and Sports: A Cultural Analysis | Fanalytics Podcast
Join Mike Lewis, professor at Emory University, as he examines the intricate relationship between politics and sports in this Fanalytics podcast episode. Delve into the cultural segments of political ideologies and their impact on the 2024 election, exploring fandom data from the Next Generation Fandom Survey. Discover the cultural preferences of Donald Trump and Kamala Harris supporters, the influence of celebrities in politics, and the potential electoral sway of high-profile endorsements from figures like Taylor Swift and Elon Musk. For more in-depth analysis and data, visit www.fandomanalytics.com.
00:00 Introduction to Fanalytics Podcast
00:06 The Interplay Between Politics and Sports
02:47 Cultural Segments and Political Ideologies
05:19 Celebrity Influence in Politics
09:51 Analyzing Celebrity Popularity Among Political Fans
16:33 Do Celebrity Endorsements Matter?
17:55 Taylor Swift's Potential Impact on Elections
22:27 Conclusion and Further Resources
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:22:42
Olympics 2024 Recap: The Athletes and the Brands
8/20/2024
Analyzing the Paris 2024 Olympics: Success, Politics, and Future of Fandom
In this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the impact and future of the Paris 2024 Olympics. Delving into the opening and closing ceremonies, viewership statistics, and memorable moments, Mike assesses whether the games were a success and how they fit into the evolving landscape of sports fandom. He highlights the mix of politics and sports, the creation of niche stars, and the contrast between leveraging well-known celebrities versus nurturing new Olympic legends. The episode also teases an upcoming discussion on political fandom and its cultural ramifications.
00:00 Introduction to Fanalytics Podcast
00:29 The Significance of the Olympics
01:54 Analyzing the 2024 Paris Olympics
05:21 Historical Context and Olympic Narratives
09:03 Memorable Moments from the 2024 Games
14:55 Key Takeaways from the Paris Olympics
23:30 Conclusion and Upcoming Topics
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:26:02
NFL Fandom Rankings 2024: Part 2
8/13/2024
NFL Fandom Rankings 2024: Top and Bottom Teams Analyzed!
Join Mike Lewis, a professor at Emory University, as he delves into the world of NFL fandoms in 2024 on the Fanalytics podcast. Discover where each NFL team stands in terms of fan engagement, attendance, social media following, and economic potential. Mike provides a detailed breakdown of teams ranked from the struggling to the elite, and analyzes what makes their fan bases tick. He also explores the methodologies used to gather and interpret the data, ensuring an insightful understanding of the cultural analytics behind NFL fandoms. Stay tuned for a fascinating look into the best and the worst fandoms in the NFL!
00:00 Introduction to Fanalytics Podcast
00:06 Overview of NFL Fandom Analysis
00:47 Methodology Recap
03:15 Quad 4: Teams Driven by Hope
04:49 Quad 3: Transitional Teams
06:43 Quad 2: Solid Performers
25:04 Quad 1: NFL Royalty
36:47 Final Thoughts and Conclusion
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:44:36
NFL Fandom Rankings 2024: Part 1 of 2
8/7/2024
Evaluating NFL Fandom: A Deep Dive into the Bottom Half of the Rankings
In this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the intricate dynamics of NFL fandom. He discusses why assessing fan bases is crucial and outlines his analytical method. Using metrics like ticket prices, attendance, and social media following, Lewis ranks NFL teams from 32 to 17, highlighting the significant factors and historical narratives that influence each team's fan engagement. Key issues such as market size, income levels, historical success, and the presence of elite quarterbacks are examined to understand fandom outcomes. Teams like the Arizona Cardinals, LA Chargers, Washington Commanders, and more are discussed in detail, providing insights into why they rank as they do and what challenges they face in building stronger fanbases.
00:00 Welcome to the Fanalytics Podcast
00:35 The Importance of Evaluating NFL Fandom
03:45 Analyzing NFL Teams: Methodology
06:53 Fandom Outcomes and Market Potential
15:11 Ranking NFL Teams: The Bottom Tier
22:49 Tennessee Titans: A Legacy of Change
23:29 Indianapolis Colts: A Tale of Two Cities
25:22 Jacksonville Jaguars: Struggling for Identity
27:18 LA Rams: Glitz, Glamour, and Challenges
29:26 Detroit Lions: The Sleeping Giant
31:02 Quad Four Summary: Lessons in Fandom
32:22 Cincinnati Bengals: Rising from the Ashes
34:24 Miami Dolphins: Legacy and Challenges
36:25 Chicago Bears: A Legacy of Missed Opportunities
38:38 Minnesota Vikings: Consistently Close
40:01 New York Jets: The Eternal Underdogs
41:29 Tampa Bay Buccaneers: Building a Legacy
42:44 Atlanta Falcons: Rising in a Competitive Market
44:07 Buffalo Bills: Passionate and Resilient
46:37 Quad Three Summary: The Importance of Elite Quarterbacks
47:39 Conclusion and What's Next
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:48:33
Political Fandom: Trump vs Harris 2024
7/30/2024
00:00 Introduction to Political Fandom
00:11 The Role of Narratives in Politics
00:33 Current Political Landscape: Trump vs. Harris
00:41 Understanding Political Fandom Metrics
03:06 Impact of Negative Advertising
05:21 Historical Context of Political Fandom
07:35 Fandom Trends Across Demographics
10:37 Gender and Political Fandom
13:24 Generational Perspectives on Candidates
15:16 Racial Dynamics in Political Fandom
17:03 Cultural Segments: Swifties vs. Baseball Fans
20:00 Summary and Predictions for 2024 Election
26:27 Conclusion and Further Resources
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:27:48
Hawk Tuah Fandom: A 2024 American Brand
7/22/2024
00:00 Introduction to Haley Welch and the Hock Tua Phenomenon
01:21 Media Coverage: Barstool Sports and Rolling Stone
08:04 The Cultural Significance of Haley Welch
08:39 Economic Impact and Brand Potential
13:26 Fandom Dynamics and Cultural Relevance
18:31 Conclusion and Final Thoughts
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:22:21
Olympics Future Fandom
7/16/2024
In this episode of the Fanalytics podcast, the focus is on examining the future of Olympic fandom, particularly in light of the upcoming Paris Olympic Games. The episode is divided into three parts: the foundational strength of Olympic fandom, an analysis of fandom using the WILD framework, and the impact of demographics, technology, and marketing on the future of Olympic fandom. Key highlights include the historical paradox of Olympic viewership, the strong national identification that fuels fandom, and the challenges posed by the fragmented media landscape and changing demographics. The episode emphasizes the need for ongoing narrative storytelling and innovative marketing to sustain and grow Olympic fandom.
00:00 Introduction to the Fanalytics Podcast
00:54 Structure of the Episode
01:58 Foundations of Olympic Fandom
02:09 The Paradox of Olympic Viewership
03:21 Historical Context and Media Evolution
06:52 Olympic Stories and Cultural Significance
11:45 Dimensions of Fandom: The WILD Framework
15:26 Influences on Olympic Fandom
19:30 Lifecycle of Olympic Fandom
21:28 Display of Olympic Fandom
23:09 Summarizing Olympic Fandom
24:05 Future of Olympic Fandom: Key Forces
25:01 Distribution and Interaction with Cultural Content
25:06 The Role of Marketing in Cultural Institutions
26:02 Demographics: The First Main Factor
26:30 Impact of Migration on National Identity and Fandom
28:30 Generational Shifts in Olympic Fandom
30:49 Gender Differences in Olympic Fandom
32:28 Technology's Influence on the Olympics
36:35 Marketing: The Wild Card
43:26 The Future of Olympic Fandom
48:21 Conclusion and Final Thoughts
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:48:49
RERUN: The NIL Marketplace with Drew Butler
7/9/2024
We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break
Icon Source EVP and former NFL punter Drew Butler joins the show to discuss empowering student-athletes with a platform to capitalize on their name, image, and likeness.
This episode features discussion of how NIL works, how NIL presents opportunities for student athletes beyond their playing days, and how student athletes can benefit brands on the local and national level.
Follow along at: https://www.fandomanalytics.com
Check out the latest news on the podcast here: https://linktr.ee/fanalyticspodcast
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Duration:00:37:31