Grow Your Pet Business with Tori Mistick

Ready to grow your pet business in 2026? In this short, actionable episode, Tori Mistick is breaking down three marketing trends petpreneurs need to pay attention to right now... especially if you want to stand out in a world full of AI-generated content! You'll learn why live streaming is one of the few truly AI-proof marketing tools, how video podcasting boosts discovery on YouTube and Spotify, and why getting clear on your "why" builds stronger community, trust, and long-term growth. If you're a pet business owner who wants to stay visible, relevant, and human in 2026, this episode is for you. In this episode, I cover: Tools I reference: eCamm LiveWear Wag Repeat Society Vault

Wondering where I've been on this podcast feed? I'm back today with a quick check-in and some exciting updates. In this short episode, I share what I've been working on lately. Mainly, launching my limited-series podcast Dog Enrichment with Tori Mistick, a deep dive into the science behind enrichment, and how reconnecting with my "why" led to new opportunities in my business. You'll also hear why this podcast is getting a refreshed name — it's now called Grow Your Pet Business with Tori Mistick — and what you can expect from future bite-sized episodes focused on what's actually working to grow a pet business right now. If you're a petpreneur looking for clarity, direction, and practical lessons from real experience, you're in the right place. What's covered in this episode: Dog Enrichment with Tori Mistick New short, practical episodes are on the way. Make sure to follow the show so you don't miss what's next. TIMESTAMPS 00:00 Welcome back + why the podcast paused 01:15 What I've been working on: Dog Enrichment with Tori Mistick 02:05 The science behind dog enrichment (and why it matters) 03:35 Honoring Lucy and reconnecting with my "why" 04:45 Opportunities that followed leaning into expertise 05:45 What's next for this podcast 06:40 New name: Grow Your Pet Business with Tori Mistick 07:40 Decluttering and streamlining after years in business 08:35 How this show supports petpreneurs moving forward 09:35 Final thoughts + what's coming next Listen to my other podcast: Dog Enrichment with Tori Mistick is available on Apple Podcasts, Spotify, and YouTube. Get Access to the Wear Wag Repeat Society VAULT: https://wearwagrepeat.com/society

If you’ve ever launched something for your pet business and heard nothing but crickets, you're not alone! I’m sharing three launch strategies that are actually working in 2025. These are based on what I’m seeing work in real time, not just in my own business, but in the petpreneur community too. You’ll hear why old launch tactics just aren’t cutting it anymore, and how to warm up your audience, use micro launches, and tell your story across multiple platforms to get better results without burning out. I also share an update about the new podcast I’m launching for pet parents on October 1st. It’s a big shift, and it’s deeply meaningful to me. If you want more support for your next launch, join us inside Wear Wag Repeat Society: https://wearwagrepeat.com/society

After an unexpected break, I’m back on the mic with a deeply personal update. In this solo episode, I’m sharing why I’ve been away from the podcast—and what’s ahead for Wear Wag Repeat. Losing my sweet Lucy earlier this summer reshaped everything for me. So I’m opening up about that experience, what it taught me, and how it’s inspired me to return to my original mission: helping pet parents live their best life with their dogs. I’m also giving you a look at what’s next for the podcast, why I’m adjusting my content balance, and how I’ll continue supporting petpreneurs—just in a more aligned way. Get 1:1 and community support for your pet business in Wear Wag Repeat Society.

Wondering how to batch your content and save time in your pet business? In this episode, I’m sharing the exact systems and tech setup I use to record and edit 4 podcast episodes in just one sitting! Plus, more ideas for content you could be batching BEYOND social media. This is part 1 of my mini-series all about automating and batching for petpreneurs. Whether you're creating podcasts, email newsletters, or affiliate content — there’s a smarter way to do it, and I’m showing you how. You’ll learn: ✔ How I use Google Docs + AI like ChatGPT to plan my content✔ The affordable tools I use for podcast + YouTube recording✔ A peek into my exact batching workflow (updated for 2025)✔ How I repurpose my transcript into optimized content✔ Why affiliate marketing should be part of your business strategy 🎉 Try Wear Wag Repeat Society for just $24 → wearwagrepeat.com/society 🎁 BONUS: Streamline your business with my new freebie, the System Sprint Workbook: wearwagrepeat.com/systems TOOLS DISCUSSED: Castmagic*: https://www.castmagic.io/?via=toriKit*: https://partners.convertkit.com/rea1u...Wear Wag Repeat Society: https://wearwagrepeat.com/society *denotes affiliate links Timestamped Overview 00:00 – Why I Batch Content (Lucy’s cancer story 💕) 01:09 – A Time-Saving Mindset Shift 02:16 – How I Batch Podcast Episodes 03:13 – Systems Beat Overwhelm 04:46 – How My Setup Has Evolved in 2025 06:12 – My Outline + Script Method 07:56 – My Current Recording Setup 09:18 – Editing Tips + What I Use 10:49 – Using CastMagic for Transcripts 11:46 – Generating Titles, Descriptions, and Thumbnails 13:58 – YouTube vs Audio Hosting 15:57 – Batching Email Newsletters (Kit Tips!) 17:11 – Making Recurring Income with Affiliates 18:58 – Seasonal Content You Can Reuse 20:58 – Join the Society for More Support!

Feeling overwhelmed by Instagram in 2025? In this episode, I share a simple batching strategy that will save you HOURS of time and finally make social media work for you... not the other way around. This is based on my real experience coming out of social media management retirement for a client this year! Imagine sitting down just once a month to create all your Instagram posts — no more daily scrambling. I walk you through a realistic, repeatable batching system tailored for petpreneurs who want more time with their pups and less stress online. In this episode, you’ll learn: ✔️ How batching can totally transform your relationship with social media ✔️ Tools and tricks to make IG content creation fast and fun ✔️ Why planning posts ahead is the key to growth in 2025 🎉 Try the Wear Wag Repeat Society for just $24 → wearwagrepeat.com/society

Feeling overwhelmed by all the to-dos in your pet business? In this episode Tori Mistick walks you through 3 simple automations that’ll save you HOURS each week — and help you grow your pet business. Ask yourself, "how easy can it be?" From crafting a strategic email welcome sequence, to sending automatic customer reminders, and scheduling your social media content like a pro — these tips will make your biz run smoother, so you can spend more time doing what you love (like snuggling your pup). 💡 In this episode, you’ll learn: ✔️ Why every petpreneur needs a welcome email series and how setting one up will save you time ✔️ How prep emails can reduce confusion and give your customers a better experience ✔️ How to reclaim your time with scheduled social media posts (yeah, we're doing that again!) 🎁 BONUS: Get my free “3X Your Email Subscribers” Workshop: wearwagrepeat.com/emailworkshop 🎉 Try the Wear Wag Repeat Society for just $24 (PRICE GOES UP JUNE 1) → wearwagrepeat.com/society Let’s make running your pet biz easy & fun again!

Wondering what it’s really like inside the Wear Wag Repeat Society? In this behind-the-scenes tour, I’ll show you exactly what happens when you join my petpreneur community. From one-on-one coaching calls ☕️ to weekly Voxer office hours 📲, monthly implementation calls 💻, and promotional member spotlights 🌟 — this Society isn’t just a membership, it’s a movement. You’ll get access to: ✔ Personalized support for your pet business ✔ Our deep resource library full of marketing lessons, templates & swipe files ✔ Monthly coaching and hot seat brainstorming calls ✔ Weekly feedback during office hours ✔ Opportunities to promote your biz to my 40K+ followers! 🛎 Don’t wait! Membership price increases on June 1st — join now and lock in your rate: wearwagrepeat.com/society 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop

Is your inbox draining your time, energy, and focus? In this episode, I’m walking you through my 3-step system to declutter your inbox — without aiming for perfection (just sanity!). You’ll learn how to set up a simple folder system, build healthy boundaries with inbox check-ins, and use time-saving templates that do the heavy lifting for you. 🐾 If you want the actual email templates and swipe files I use, they’re ready for you inside the Wear Wag Repeat Society — along with support from 35+ petpreneurs just like you! Try WWR Society for a 2 week trial! Fetch 3X Email Subscribers FREE Workshop: https://wearwagrepeat.com/emailworkshop/ 🎧 Press play and start decluttering today — because you’ve got a pet biz to grow, not an inbox to babysit.

Are major pet industry trade shows like Global Pet Expo and SuperZoo worth attending as a content creator or small pet business owner? In this episode, I break down the pros and cons of these big events, why I'm skipping them, and what I'm doing instead to grow my business and make meaningful industry connections. What You'll Learn in This Episode: ✔ Why major trade shows are designed for vendors and retailers—not content creators ✔ The reality of making brand deals at these events ✔ How to assess if attending aligns with your business goals and budget ✔ The networking opportunities beyond just brands ✔ Why I prefer small, niche industry events over massive trade shows ✔ How to decide what's best for YOUR pet business growth Whether you're feeling FOMO seeing people at Global Pet or considering attending a future event, this episode will help you make an informed decision that aligns with your unique business goals. 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop 🚀 Want to connect with other petpreneurs? Join the Wear Wag Repeat Society for marketing strategies, expert guidance, and an inspiring community to grow your pet business! → wearwagrepeat.com/society

Are pet parents and customers struggling to find your business? In this episode of Wear Wag Repeat, I'm walking you through a self-audit to boost your pet business’s visibility and lead generation. This simple exercise will help you clarify your message, optimize your social media, and ensure your website is working for you—not against you! What you'll learn today: ✔️ The social media bio check every petpreneur needs ✔️ How to pinpoint gaps in your customer journey ✔️ The one Instagram mistake that could cost you referrals ✔️ A website test to ensure your links actually convert ✔️ Why testing your link in bio is critical for lead generation 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop Want to connect with other petpreneurs? Join the Wear Wag Repeat Society! Inside, you'll get marketing strategies, expert guidance, and an inspiring community to help you build a thriving pet business. Join here → wearwagrepeat.com/society Get more resources: wearwagrepeat.com/podcast

At a recent wine tasting, I heard this: “The best winemaker shares his knowledge with other winemakers. This raises the knowledge, innovation, and quality of the wine from their region.” And it got me thinking—this is exactly the mindset we need in the pet industry! Too often, petpreneurs feel like they need to guard their expertise. But in reality, when we collaborate and lift each other up, we all win. In this episode, I’ll break down why embracing a collaborative mindset can help you build a stronger pet business. I’ll also share real stats that prove knowledge-sharing boosts success, plus actionable ways you can build meaningful industry connections. Want to dive deeper? Check out these related episodes of the Wear Wag Repeat Podcast: Ep 333:Ep 337:Ep 335: 🎧 Hit play now and let’s explore how sharing your expertise can create more opportunities, clients, and success! 📣 Join Wear Wag Repeat Society: Ready to connect with a supportive community of petpreneurs? Join us!

You've heard of the 5 love langaues... Well, did you know your pet business has a love language, too!? And if you’re not speaking it the right way, you might be stutning your growth. In this short and sweet Valentine’s Day-themed episode, I’m breaking down The 5 Love Languages of a Thriving Pet Business—and how you can use them to attract more clients, create better systems, and find more joy in running your business. From Words of Attraction (aka, your marketing!) to Quality Time (working smarter, not harder!), these love languages will help you build a pet biz that loves you back. 💖 🎧 Hit play now to find out which business love language you need to focus on! 💌 Want more support growing your business? Join my membership community, Wear Wag Repeat Society, and get the tools, strategies, and support to make 2025 your best year yet! Start your 2-week trial now: wearwagrepeat.com/society 🐾

Let’s make February the month you take back control of your time. Start small, commit to one shift, and see how much better things feel. And if you need a community that helps you grow your pet business without overworking, my membership is here for you. Wear Wag Repeat Society: https://wearwagrepeat.com/society Episode Overview: which makes it the perfect time to test a new routinesmall, intentional shiftsdeclutter your businesswork smarter—not harder! "Time is your most precious resource, especially with your pets. Let’s set up simple routines now so you can get more done without working more—because your business should fit your life, not the other way around." - Tori Mistick

Want to have tons of people signing up for your opt-in freebie? You need to give them something that solves a problem! Listen to this episode to hear about a new freebie I created last week that immediately got tons of sign ups with zero promotion. PLUS... tell me what freebie I should create for pet pros like you. Here's the options: 3-Day Profit Kickstart 💰 Ready to stop undercharging and overworking? Make the money your business deserves! This video workshop will walk you through pricing, sales strategy and finding money leaks in your business.Publicity Pack 📣 Want press features like mine in the Wall Street Journal or local TV? I'm sharing my actual pitch templates and story framework that will help you land major media coverage!Tech Systems on Autopilot ⏰ Overwhelmed by all the platforms and making them play nicely? Watch over my shoulder as I share how I set up the essential tools that keep my business running smoothly. My tips will save you up to 10 hours a week! Let me know which one of these freebies would help you hit your pet industry goals in 2025! Want more support growing your business? Start your 2-week trial in my membership community Wear Wag Repeat Society: wearwagrepeat.com/society 💖

Are you ready to embrace change in the social media landscape? This week, I share my 2nd best piece of advice for growing your pet industry business. Discover how diversifying your marketing presence can shield you from the ding dongs running our social platforms and keep those dream clients rolling in! Don't depend solely on one social media platform. Reach your audience across multiple channels. Focus on sustainable, profitable growth and joyful engagement. Need to learn how to use email marketing, blogging, SEO, Pinterest and more? Lessons on how to use these strategies are included in the Petpreneur Resource Library inside Wear Wag Repeat Society! Join now for 2 weeks for just $24: wearwagrepeat.com/society As soon as you join, I'll invite you to a welcome coffee chat so I can personally get to know you and your pet business goals. Other links: Marie Forleo's B-School is opening soon! Get on the waitlist

Do you have a word of the year that inspires your pet business or your life with your pets? My word of the year for 2025 is inspired by hard times I'm currently going through with my dog Lucy. It's important for me to be present and not try to multitask. By living my word of the year, I'm already seeing positive impacts on my stress level and how much I can enjoy every day with Burt and Lucy. After you listen, tell me about your word of the year and how it's driving your pet business success for 2025! In this episide you'll hear about: Tori's challenging December: Lucy's health issues and the vet's diagnosis of a splenic mass, which usually means cancer. Decision-making: Opted for no surgery, focusing on Lucy's quality of life and holistic care. Tori's 2025 word: "One thing at a time" to simplify, focus, and live in the moment. Wear Wag Repeat Society: New features, including office hours and monthly member spotlights. Join now to book a kick-off coffee chat with me: https://wearwagrepeat.com/society Podcast goals: Focus on solo episodes, consistent releases, and insights into Tori's pet business growth.

In this episode, I’m talking with super-connector Stacy Pong. It’s a funny story… we met through a virtual networking event, and I found out that she’s a networking expert and even runs a membership about it! So it felt like it was meant to be for her to be the final podcast guest to wrap up the networking and collaboration theme of this quarter here at Wear Wag Repeat. I loved talking to Stacy because she’s not directly in the pet industry - although she does have an adorable corgi named Hashbrown! I’ve found that getting business and marketing ideas from people outside of our industry can be very inspiring. Stacy shares actionable tips for how to make the most of networking as an introverted pet pro including example questions that you can use the next time you find yourself in the middle of some awkward small talk. Check out her W.I.N. framework below! I also love her advice about being “sticky”! That will get your brainstorming wheels turning. If you want to talk about any of the ideas here and how to best apply them to your business, that’s what we do every month in Wear Wag Repeat Society.

In this solo episode, Tori Mistick shares all the exciting plans and updates to serve your pet business in December, the final month of Q4 and our Networking and Collaboration theme! Here’s what’s happening: What’s Coming Up in December 2024: WWR Society Lesson WWR Society Meetup main focus Special December Offers From December 9-31, I’m offering massive discounts on pet business services, courses and coaching: 1:1 Strategy SessionsPinterest MasterclassEmail Welcome Sequence Writing ServicesFinal Networking Event Podcast Guest Interview Wrapping Up the Year It’s a busy month, but I’ll be taking a much-needed break over the holidays. For those of you still working, taking care of pets, and running your businesses — I see you, and I’m so grateful for your support this year. Let’s finish strong and gear up for all the amazing opportunities waiting for our pet industry busiensses in 2025!

In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole “email marketing thing”. She’s best known for her 4500+ user email marketing membership (I’ve been a member for 3 years), her 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. In this interview, Liz goes along with my Networking Theme of Q4 and highlights how email is an amazing tool for collaboration and connection. We talk about: Liz also told me the story of her first digital product. It was a collaboration with other RV travel bloggers back when she had her first website. While telling this story, Liz invites you to steal her idea for a pet-inspired twist! I’m so in… wait until you hear it and reach out to me if you want to collaborate on this idea! → Get your paws on Liz Wilcox’s FREE email templates!