It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
Business & Economics Podcasts
There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too. But so are thousands of others - and they’re doing it by shifting to a recurring revenue model. Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model - and it’s transforming the way they operate forever. No longer do they feel the pressure and stress of having to find new customers every single month. Instead, they just take care of the people who already bought from them and the monthly, recurring revenue keeps building month after month. So how are they doing it? How are they marketing their membership sites? How are they keeping their members happy and paying month after month? And how have they built an incredibly tight bond with their tribe and online community? That's what our show host Shelli Varela explores in this podcast. You'll hear from people building low-stress membership business in just about every niche market you can think of. From photography and calligraphy to dog training, music, art, fitness, well being, self-improvement, blogging, interior decorating, day trading, meal planning, lesson planning and so many more. You'll hear from authors, speakers, coaches, consultants, influencers, teachers and business owners who are all leveraging their existing knowledge and influence and transforming it into passive monthly income. This isn't luck. There is a repeatable formula for producing a growing subscription income… and we'll show you what it is within the episodes of this show. So if you're thinking you'd like to have your own source of recurring revenue each month or, you already have a membership site that you want to take to the next level, subscribe to this show today. Each week, your host, Shelli Varela, will be breaking down their success and uncovering the real story of how they did it… and how you can too! The Recurring Revolution is here… the question is, will you be part of it? Subscribe to the show today!
Location:
United States
Description:
There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too. But so are thousands of others - and they’re doing it by shifting to a recurring revenue model. Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model - and it’s transforming the way they operate forever. No longer do they feel the pressure and stress of having to find new customers every single month. Instead, they just take care of the people who already bought from them and the monthly, recurring revenue keeps building month after month. So how are they doing it? How are they marketing their membership sites? How are they keeping their members happy and paying month after month? And how have they built an incredibly tight bond with their tribe and online community? That's what our show host Shelli Varela explores in this podcast. You'll hear from people building low-stress membership business in just about every niche market you can think of. From photography and calligraphy to dog training, music, art, fitness, well being, self-improvement, blogging, interior decorating, day trading, meal planning, lesson planning and so many more. You'll hear from authors, speakers, coaches, consultants, influencers, teachers and business owners who are all leveraging their existing knowledge and influence and transforming it into passive monthly income. This isn't luck. There is a repeatable formula for producing a growing subscription income… and we'll show you what it is within the episodes of this show. So if you're thinking you'd like to have your own source of recurring revenue each month or, you already have a membership site that you want to take to the next level, subscribe to this show today. Each week, your host, Shelli Varela, will be breaking down their success and uncovering the real story of how they did it… and how you can too! The Recurring Revolution is here… the question is, will you be part of it? Subscribe to the show today!
Language:
English
Website:
http://itsatribething.com
Episodes
125: From Procrastinator To Procrastination Coach
5/18/2021
Dr. Christine Li was an extraverted child who struggled to manage her time, and it left her constantly stressed. She took a job as a college admissions officer, discovered a love for psychology, and got her Ph.D. At her next job, she found herself tasked with designing a workshop about procrastination–something she needed more than anyone else.
Now, at Procrastination Coach, she helps her patients ditch their stresses, fears, and the feeling of being “stuck” for good. She teaches productivity, self-discipline, and the essential steps to live without procrastination and to live a life of purpose and confidence.
Today, Dr. Li joins the podcast to share her journey from procrastinator to procrastination coach, why there’s no single path to success (and why that’s okay), and the powerful ripple effect created when you help others unlock their potential.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/125
Duration:00:20:29
124: Universal Lessons from a Gardening Expert
5/11/2021
Lifelong gardener Nan Sterman has lived many lives as a scientist, an instructional designer, and a journalist with bylines in Sunset and the Los Angeles Times, among many others. She’s the host of A Growing Passion, a TV show about gardening, an international speaker, and the leader of a Facebook group with tens of thousands of members.
Now, at Nan Sterman’s Garden School, she provides her students with a simple approach to starting seeds - one that anyone can do - to help them enjoy the bounty from their own gardens.
Today, Nan joins the podcast to share her journey to becoming a gardening expert, how her membership serves as a supplement to her existing businesses, and how to start a business that’s all about what you love and creates value for the people you serve.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/124
Duration:00:13:56
123: The Profound Ripple Effect of Making Tech Easier
5/4/2021
Kelly Cairns was on maternity leave from the National Health Service, and she found herself getting restless. She started looking for work-from-home jobs in the pre-social media era, and started landing gigs through online forums.
Along the way, she learned how to make the most of technology and build online businesses. Now, at The Tech Angel, and through her membership, the WordPress Academy, she helps tech-scared female entrepreneurs find the confidence they need to put their businesses online. She helps them narrow down their options, simplify their workflows, and conquer their fear of technology.
Today, Kelly joins the podcast to tell the story of how her boredom as a young mother became the fuel she needed to transform her life, how she turned her learnings as an aspiring entrepreneur into the tools so many women like her needed, and the beauty of letting go of your fear and going all-in on what you really love.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/123
Duration:00:21:42
122: Nutritionist Finds Niche In Diabetes Prevention
4/29/2021
When the stress of being in work and school full-time took over, Lauryn Bryght wasn’t able to make nutrition or fitness a priority. After being told she had high blood pressure and that she’d need to take medication for the rest of her life, she changed her diet and soon lost 97 pounds.
Now, at The Food Boss Academy, Lauryn teaches people what they need to do to reduce their A1C level to prevent the onset of type 2 diabetes, even if it runs in their family. She provides her community with access to much-needed coaching, accountability, inspiration, and education.
Today, Lauryn joins the podcast to share the story of her own food and nutrition journey, how she’s using her membership to help people just like her, and the beauty of helping people make meaningful, lasting changes.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/122
Duration:00:22:09
121: Winning the Game of Entrepreneurship
4/20/2021
Michelle Jacobik grew up in a family of penny pinchers. When she moved out, she knew she didn’t want to live like that, spent far more than she was making, and dove headfirst into entrepreneurship to help dig her way out of credit card debt and payday loans.
Now, at Envision + Thrive Academy, she helps her fellow entrepreneurs connect their visions, cash flow, and growth. She gives them the training they need to keep their businesses fiscally healthy, build viable plans, and achieve success without creating dozens of spreadsheets.
Today, Michelle joins the podcast to share the story of how entrepreneurship became her lifeline when she needed it most, how she grew a business from $600,000 in revenue to over $12 million in sales within a year, and how to take the first step as you launch a membership of your own.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/121
Duration:00:25:01
120: Your Online Business Breakthrough
4/13/2021
By the age of 8, Alicia Forest launched her first business. She fell in love with singing and performing, but the people in her life pushed her toward a legal career. She took a variety of jobs after she graduated college, but nothing felt right.
Now, at Lively Biz Business Club, she helps people get inspired, get educated, and launch online businesses of their own.
Today, Alicia joins the podcast to share how she transformed her life, the magic of entrepreneurship, and what becomes possible for the entrepreneurs she leads, empowers, inspires, and emboldens.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/120
Duration:00:22:34
119: Unlikely Entrepreneur Gives Peers the Power to Build Profitable Businesses
4/6/2021
Jerry Potter and his wife were radio presenters, personalities, and programmers who hosted a show together for 15 years. But shortly before his 40th birthday, they were both laid off, losing their salary and benefits while needing to provide for two young children. A friend told him about the world of social media consulting and he soon fell in love with the industry.
Now, at Five Minute Social Academy (FMSM) Pro, Jerry helps businesses create profitable social media strategies without big teams, big budgets, or feeling the need to post every day.
Today, Jerry joins the podcast to share the story of how he rebounded after suddenly losing his career, used his existing skills to become a new kind of content creator, and how social media has changed the landscape for consumers and marketers alike.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/119
Duration:00:22:50
118: Meet the Teacher Empowering Parents, Students, and Fellow Educators Alike
3/30/2021
Dr. Gena Lester pursued a career in the fashion industry, but she discovered that she hated the work and felt like her love of education and entrepreneurial spirit were falling by the wayside. She decided to start a private school, had 80 students enrolled within two weeks, and spent the next 15 years as its leader. However, when her husband was diagnosed with Parkinson’s, she needed to be able to show up for him at the end of his life.
Now, at Accepted Academy, Gena helps teens get into great schools and provides parents with the support they need to show up for their kids along the way. Through membership groups for both kids and parents, she provides the guidance they need to get the results they’ve always dreamed of. She’s also launching a new membership, Edpreneur Accelerator, to help fellow educators build businesses of their own.
Today, Gena joins the podcast to share the story of how she turned her educational experience into a thriving membership business, how she tripled her revenue in 2020, and the beauty of closing your eyes and jumping.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/118
Duration:00:22:53
117: Aspiring Authors Conquer Fear and Follow their Dreams!
3/23/2021
Brian Dixon spent the first part of his professional life as a seventh-grade language arts teacher in Columbia, South Carolina. As he struggled to work with classrooms full of kids who couldn’t read, he learned lots of tips on how to be a teacher - and knew he needed to write a book. He did all the steps, but in the wrong order, and became a business coach while amassing over a dozen rejection letters.
Now, at Hope Writers, he encourages his members to get their message out by following the steps of the publishing process. He helps them engage their audiences and share meaningful words without sacrificing a meaningful life.
Today, Brian joins the podcast to share what he learned from his own experiences with rejection, how he helps people conquer their fears and become published authors, and the power of surrounding yourself with people who have common goals.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/117
Duration:00:28:23
116: Teaching Runners How to Do What They Love, Pain Free!
3/16/2021
At the age of 40, Caroline Bjorkquist decided she was going to run a marathon. She dove deep into the world of running, and realized she wanted to create a course for runners and leave her corporate job. When she suffered a muscle tear, she met Coach Valerie, and they worked together to build their membership and help others do what they love.
Now, at RunRX, the duo is helping their fellow runners run pain-free at any speed or distance using skill, strength, and self-care.
Today, Caroline joins the podcast to share the story of how she left the corporate world, transformed her coach’s business (while becoming a coach herself), and how to authentically be an integrator in a world of innovators.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/116
Duration:00:25:44
115: Art Teacher Takes Her Unique Offering Online and Changes Lives
3/9/2021
Gabbi Lancaster spent most of her life working as an after-school art teacher for kids and adults, but always struggled to pay her bills. When COVID put an end to her side job as a house painter, she invited all of her contacts to a private Facebook group where she would provide art and creativity prompts, and suddenly had over 300 signups.
Now, at Art of Flow, she provides her members with fun and explorative art exercises designed to help them trust and connect with their innate talent. She nurtures and supports those with a yearning to be creative so their unique artistry unfolds and emerges naturally.
Today, Gabbi joins the podcast to tell the story of how she turned her private Facebook group into a thriving membership business, getting over her fears, and the therapeutic power of art to change lives.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/115
Duration:00:22:28
114: The Crafter Who Niched Down to Extraordinary Results
3/2/2021
Gwynn Carla Jones ran several different businesses in her early twenties, but nothing quite felt right. She tried to create recurring revenue by launching a membership focused on DIY building projects, but she found herself overwhelmed and struggling after a messy launch. In 2020, she closed that membership, and was working as a VA and delivering groceries to try to keep a roof over her head.
Now, at The Girl with a Glowforge SVG Club, she provides her audience with files to produce laser engravings. Her members can use these to produce banners, decor pieces, and much more in their own businesses, and have a community available to them to answer their toughest questions about what can be a niche hobby.
Today, Gwynn joins the podcast to share the story of how she built a truly unique audience, amassed several hundred satisfied subscribers within weeks, and the power of staying true to yourself, no matter what.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/114
Duration:00:23:49
113: A Membership to Help Watercolor Artists Thrive!
2/23/2021
Trupti Karjinni started dabbling in watercolors to get a sense of calm and release. She created an Instagram account to post a picture of her art each day, and soon found herself with over 10,000 followers and people reaching out to buy her art. She found a community and a long-overdue sense of belonging.
Now, at Thrive with Trupti, she provides aspiring watercolor artists with online training. She offers classes, focuses on colors and pigments, mindset guidance, live Q&As, critiques, insights, prompts, and access to a vibrant group of like-minded creatives.
Today, Trupti joins the podcast to share the story of how she left the world of marketing to become a full-time creative in less than five years, what she did to turn her Instagram following into a thriving membership business, and the beauty of finally finding your calling in life.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/113
Duration:00:23:53
112: Life Coach Helps Her Students Regain Their Emotional Power
2/16/2021
Infertility issues strained Maritza Parra’s marriage and gave her such bad panic attacks that she was unable to continue running her brick and mortar business. One day after divorce court, she had an epiphany, and she started using creativity to remember the simple truths she needed to hear. Soon, she was teaching this life-changing technique to others, and the resulting momentum led her to become a life coach.
Now, at Heartwork Journaling University, she teaches her students how to coach themselves THROUGH anything or TO anything. She provides tools for serious personal growth and rediscovery through creativity and play.
Today, Maritza joins the podcast to share the story of how her traumatic loss naturally led to the next chapter of her life and career, the power of reframing, and why the answers are inside you right now, just waiting to be discovered.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/112
Duration:00:22:08
111: The Consultancy for Creatives
2/9/2021
Sasha Sousa always loved theater, but became a secretary and got a job in internal audits to pay her bills. When she learned about becoming a bridal consultant, she launched an event planning business and soon discovered her knack for speaking.
Now, at Consultancy for Creatives, she guides creative event professionals that are struggling to level up their creative business. She helps them get visibility, build confidence, increase sales, and expand their reach in ways they never thought possible.
Today, Sasha joins the podcast to share the story of how she found her voice, built two thriving businesses that inspire and feed off of each other, and why offering less can sometimes be giving so much more.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/111
Duration:00:22:31
110: Getting More Traffic & Sales for e-Commerce Businesses
2/2/2021
After several years of growth, Susan Bradley’s shoe company experienced a sudden downturn in sales. It felt like things simply weren’t working like they used to. And when she learned that her 77-year-old mother now did all of her Christmas shopping online, Susan knew she needed to make a big change.
She spent the next year growing her Facebook presence and building up her email list to 18,000 subscribers. Now, at The Social Sales Girls, Susan uses what she learned growing her business to teach her fellow e-commerce store owners how to get more traffic and sell more of their beautiful products.
Today, Susan joins the podcast to share the story of how she came to share her knowledge of the art of social media with other business owners, the incredible success her students are having, and the lasting power of building a great community.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/110
Duration:00:24:08
109: Social Media Specialist Helps Entrepreneurs Master the Art of Instagram
1/26/2021
Manu Muraro spent 15 years as a creative marketer for Cartoon Network. After she got laid off, she went to a startup, but the experience of being on all the time while holding a baby in her lap left her feeling exhausted, burned out, and unsatisfied.
She decided to look slowly for another job and freelance until she found her next role. However, freelancing naturally led her to launch a membership business. Now, at Your Social Team, she helps social media managers and entrepreneurs use Instagram to take the guessing game out of content creation and generate top-performing posts.
Today, Manu joins the podcast to share her story of healing from burnout, creating her own opportunities where others might see closing doors, and the beauty of saying “yes” - even when you don’t have all the answers.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/109
Duration:00:19:41
108: The Art School Inspiring Empty Nesters and Retirees
1/19/2021
Encouraged by her parents, Gail Sibley studied art, then started to build a following for her hand painted tiles and pastels in the markets of Salt Spring Island. People began to ask her to teach, but she found herself limited by the number of people she could serve in a single class.
Now at How To Pastel and the Gail Sibley Art School, Gail provides her students who want to take the next step with community, commentary, and lessons to help them ignite their passion for art with others who are doing the same.
Today, Gail joins the podcast to share the story of how she succeeded in a unique and highly competitive field, the power of knowing your value, and how the membership model is uniquely designed to serve creatives.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/108
Duration:00:19:48
107: Self-Taught Artist Teaches Her Community How to Sell Online
1/12/2021
Marisa Cummings got a degree in advertising because she feared she’d never be able to make a living as an artist. However, the older she got, the more inspired she felt to share her story as a self-taught artist and bring people along on that journey, which led her to create her first course.
Now, at The Expansive Artists, she provides aspiring artists with workshops, courses, and community to empower their own creative lives. She helps them confidently, consistently, and artfully sell online to their ideal collectors.
Today, Marisa joins the podcast to talk about the power of helping artists realize what they’re worth, mastering the art of improv to become a better public speaker, and how to lean in to your calling and make life-changing discoveries.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/107
Duration:00:26:23
106: How Stay-At-Home Moms Can Make Full-Time Income at Home - and a Difference in Their Kids’ Lives
1/5/2021
As a stay at home mom, Joy Anderson struggled to create side income participating in MLMs and selling thrift store finds on eBay. When she left a failed marriage, she knew she needed to provide full-time income to support herself and her three kids, so she started a preschool.
Now, at Start Your Preschool, Joy helps parents just like her stay home, create consistent income, and make a difference in their children’s lives. She shares a proven, step-by-step blueprint used by thousands of women over ten incredible years.
Today, Joy joins the podcast to tell the story of finding the courage to walk away from what wasn’t working, get paid what she knew she was worth, and the power of following a proven process and seeing what happens.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/106
Duration:00:21:15