Branded Search (and Beyond) with Jason Barnard

Matthew Stafford talks with Jason Barnard about revolutionizing Ecommerce: secrets to revenue optimization. This episode was recorded live on video April 16th 2024.

Aleasha Bahr talks with Jason Barnard about cringe free sales that convert. This episode was recorded live on video April 9th 2024.

Josh Muskin talks with Jason Barnard about your survival guide to the ad targeting apocalypse. This episode was recorded live on video April 2nd 2024.

Trisha Daho talks with Jason Barnard about hybrid workplaces and intentional cultures. This episode was recorded live on video March 26th 2024.

Luis D. Camejo talks with Jason Barnard about how to turn content into profit (video content and 6 levers of profitability). This episode was recorded live on video March 19th 2024.

Joe Pulizzi talks with Jason Barnard about boosting traffic & newsletter conversions with content. This episode was recorded live on video March 12th 2024.

Kevin Chemidlin talks with Jason Barnard about building effective landing pages and newsletters. This episode was recorded live on video March 5th 2024.

Larry Swanson talks with Jason Barnard about leverage omnichannel content design into digital marketing. This episode was recorded live on video February 27th 2024.

Kristi Mitchell talks with Jason Barnard about creating a strategic marketing plan in 3 simple steps. This episode was recorded live on video February 20th 2024.

Jill Lublin talks with Jason Barnard about publicity - get known everywhere with guerrilla publicity. This episode was recorded live on video February 13th 2024.

Chris Kocek talks with Jason Barnard about how to incorporate insights in your branding campaigns. This episode was recorded live on video February 6th 2024.

Isar Meitis talks with Jason Barnard about 8 essential AI-driven strategies for business growth. This episode was recorded live on video January 30th 2024.

Frederick Vallaeys talks with Jason Barnard about how generative AI is changing PPC. This episode was recorded live on video January 23rd 2024

John Ainsworth talks with Jason Barnard about revolutionizing online business revenue strategies. This episode was recorded live on video January 16th 2024

Craig Andrews talks with Jason Barnard coffee dates that close high-ticket deals. This episode was recorded live on video January 9th 2024

Dennis Yu talks with Jason Barnard about facebook’s hidden impact on SERPS. This episode was recorded live on video January 2nd 2024

Katie Brinkley talks with Jason Barnard about how to post less on social media for more business. This episode was recorded live on video December 26th 2023

Letitia Boardman talks with Jason Barnard about the power of delegating in building trust & confidence. This episode was recorded live on video December 19th 2023

Johanna White talks with Jason Barnard about leveraging your brand to magnetize your dream clients. Johanna White is an award-winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions. She is the founder of Design By Jo Studio and believes that if someone is the best at what they do, they deserve to look like it! Johanna knows that there are no limits to success. She proved this a few years ago when she took life by the horns and founded three companies within a year while battling a brain tumor. At a time when everyone else in her life was suggesting she quit her job and live on benefits to pay the medical bills, she chose to do the opposite and defied the odds. The result is that Johanna is now a “Branding Magician and Dreamer Extraordinaire” for top performers, elite experts and companies looking to maximize their impact. The concept of personal branding has taken center stage as an incredibly crucial element for both individuals and companies. A well-crafted personal brand not only reflects the collective personality of the company, but also serves as a beacon to attract dream clients and retain top talent. In this wonderful episode, Johanna White shares her three-step branding process to ensure your brand message and narrative accurately reflects your personality: Know Your Value, Show Your Value and Live Your Value. Johanna explains the huge importance of understanding and embracing what sets you or your company apart from the larger competition and focusing on effectively communicating that unique and groovy value through your messaging and visuals. She emphasizes the significance of consistently embodying the qualities of your brand in every action and interaction in order to build trust and a strong reputation. As always, the show ends with passing the baton… Johanna passes the virtual baton to next week’s super insightful guest, Letitia Boardman. What you’ll learn from Johanna White 00:00 Johanna White and Jason Barnard 01:17 What Inspired Johanna White to Shift the Focus from Technical Strategies to the “Magic of Who You Are” in Business? 02:48 Johanna White’s Brand SERP 03:03 Kalicube Support Group 03:24 Johanna White’s Knowledge Panel 05:00 The Three-Step Branding Process 05:01 Step 1: Know Your Value 05:44 How Does Understanding Your Ideal Client Influence Your Brand’s Message and Visual Identity? 05:51 How Can a Brand Evoke Emotion and Desire Effectively? 06:01 Why is it important to find out the unique aspect of your brand that attracts clients? 06:47 What is Content Mining? 07:26 How to Find Balance Between Authenticity and Resonating with Audience When Building a Brand 07:54 What Role Does Duality Play in Crafting an Engaging Personal Brand? 08:31 Why is Personal Branding Becoming Increasingly Important in Today’s Market? 08:53 How Has Changing Consumer Behavior Affected Company Brands? 09:23 How Can a Strong Personal Brand Influence Customer Loyalty and Purchasing Decisions? 11:04 What are the Most Important Considerations When Planning a Rebrand? 11:18 How Can Brands Prepare for Future Rebranding? 12:52 What Common Mistakes Do Companies Make When They Do Not Plan Their Rebranding Strategy? 14:14 How Does Personal Branding Help in Magnetizing People and Companies? 14:20 What is the Personal Brand Pyramid? 15:41 What Impact can a Strong Personal Brand have on Attracting Dream Clients? 16:18 How is the Economy Changing in Terms of Branding for Employees and Teams? 17:40 How Can the Collective Personality of the Team Shape a Company’s Identity? 18:20 Step 2: Show Your Value 19:33 Why is it Essential for Messaging to Resonate with the Ideal Client’s Underlying Problems? 20:23 How Important is it to Align the Visuals with Messaging in Branding Efforts? 22:01 What Defines a High-Impact Brand that is Truly Memorable?

Sara Taher talks with Jason Barnard about SEO strategy mastery: results-driven growth. Sara Taher is an SEO consultant based in Ontario, Canada. She has been doing SEO since 2014 and has worked both on the agency side and in-house with a portfolio of many national and international clients. Sara is also an SEO speaker and author. Previously, she was the founder of a startup and completed the YC Online Startup School Bootcamp. Sara specializes in enterprise, SaaS and ecommerce SEO. Effective SEO is not just about ticking boxes on a checklist, but a strategic measure that requires careful consideration and planning. Each task within an SEO strategy needs to be assessed in terms of its potential impact, the effort required to achieve it and its priority in relation to other tasks. This means that you need to know which actions will benefit your website the most, how many resources you need to invest and in what order these tasks should be tackled to achieve optimal results. In this episode, the wonderful Sara Taher shares insights into her techniques for mastering SEO strategies. Sara emphasizes that SEO is not just a checklist, but requires thoughtful prioritization and planning. She explains this using a t-shirt sized model that indicates effort, impact and priority. Sara discusses the importance of understanding client aspirations, aligning strategies with business goals, and making SEO tactics understandable and accessible to the client. She also gives compelling examples of how to do this in practice. As always, the show ends with passing the baton… Sara passes the virtual baton to next week’s incredible guest, Chris Outlaw. What you’ll learn from Sara Taher 00:00 Sara Taher and Jason Barnard 01:00 Sara Taher’s Brand SERP and Knowledge Panel 03:38 Why is SEO Not Just a Checklist? 04:30 Why Do Businesses Need to Prioritize Their SEO Efforts? 04:52 What is the Most Effective Way to Prioritize Tasks in an SEO Checklist for a Specific Client? 05:11 Which System Does Sara Taher Use to Simplify Task Assessment? 08:45 Why is Simplicity Important When Communicating with Clients? 10:37 Which Conversions to Focus On in an SEO Strategy 11:44 How to Tailor Your SEO Strategy to the Client’s Specific Goals 12:30 Why is Site Hygiene Important and How Does it Fit into the Overall Strategy? 13:16 Why is it Best to Start with Bottom-Of-Funnel Landing Pages When Aiming for Conversions? 15:14 What are the Essential Updates Needed for Category Pages? 16:56 What Does it Mean to Match SEO Tactics with Results? 17:32 How to Measure the Success of More Complex Technical SEO Strategies 19:23 What Strategies Does Sara Taher Use to Gain Clients’ Trust? 21:34 What are the Benefits of Taking Time to Reflect on Your Work Processes? 22:55 How Important is it to Listen to Clients When They Talk About Their Business? 27:29 How Does SEO Help with Branded Search? 28:42 Passing the Baton: Sara Taher to Chris Outlaw This episode was recorded live on video November 28th 2023