The Agents of Change Digital Marketing Podcast

In today’s episode of 'The Agents of Change,' we’re joined by Carolyn Beaudoin, the creative mind behind Boxcar Agency's success. As a messaging strategist and conversion copywriter, Carolyn has revolutionized how subscription businesses communicate, tackling the complex challenge of engaging multiple audience segments with her innovative Hybrid One Reader approach. Today, she’ll share her secrets on crafting messages that resonate across diverse groups, enhancing engagement and driving long-term revenue. Don’t miss out on these game-changing insights that could redefine your marketing strategies! https://www.theagentsofchange.com/532

Is your website struggling to maintain its visibility in search results post-Google's core update? It's time to revamp your SEO approach and prioritize user-centric strategies. SEO expert Adam Di Frisco helps us unravel the key insights and tactics for navigating Google's latest algorithm changes, from enhancing content quality to diversifying your SEO strategy across various SERP features. https://www.theagentsofchange.com/531 Register for our free-to-attend Digital Marketing Summit: https://www.theagentsofchange.com/summit April 24 - 26, 2024

Are you drowning in the sea of marketing complexities? Dive into this episode where Jen Clinehens, a wizard in the realm of Choice Hacking, reveals the blueprint to decluttering the customer journey. Discover the art of simplification to elevate your marketing and customer experience. Jen, with her vast experience helping giants like AT&T and Adidas, unravels the essence of buyer psychology, the magic of productizing services, and the power of the Winston Star framework. Tune in and transform your approach to creating captivating and effective customer experiences. https://www.theagentsofchange.com/530 Register for our free-to-attend Digital Marketing Summit: https://www.theagentsofchange.com/summit April 24 - 26, 2024

In business and marketing, few concepts evoke as much confusion and misunderstanding as pricing. From determining the optimal price point to crafting effective pricing strategies, navigating the intricacies of pricing feels like deciphering a complex puzzle. Behavioral economist Melina Palmer helps us delve into the heart of pricing and sheds light on its significance as well as some strategies to consider. https://www.theagentsofchange.com/529 Register for our free-to-attend Digital Marketing Summit: https://www.theagentsofchange.com/summit April 24 - 26, 2024

In this episode, we delve into the fascinating world of behavioral science with marketing maestro Richard Shotton. With 23 years under his belt and collaborations with giants like Google and BrewDog, Shotton unveils the secrets behind consumer decision-making. Discover how his latest book, "The Illusion of Choice," provides groundbreaking insights into marketing strategies and consumer engagement. Tune in to uncover the psychological underpinnings that can revolutionize your marketing approach! https://www.theagentsofchange.com/528 Grab your seat now for our Digital Marketing Summit: https://www.theagentsofchange.com/summit Thank you emailtooltester! https://www.emailtooltester.com

In the world of e-commerce, forming genuine connections with customers can feel like a challenge. By harnessing the power of personalization to delve into consumer behavior and preferences, businesses can uncover the triggers and influences that shape their buying habits. Doctor of Digital Strategy, Kyle Allison, is here to help us brainstorm ways we can create human connections with our own customers. https://www.theagentsofchange.com/527 Register now for our Digital Marketing Summit: https://www.theagentsofchange.com/summit

Is your message being lost in a sea of homogenous content? In this episode of The Agents of Change podcast, Rich Brooks sits down with content marketer Joe Zappa, the founder of Sharp Pen Media. Joe shares invaluable insights on avoiding homogenous content in marketing, emphasizing the critical need for strategic narrative building before diving into content creation. Discover how to differentiate your company, resonate with your audience, and elevate your business with Joe's expert advice. https://www.theagentsofchange.com/526 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register

Unlock the power of video in your B2B marketing arsenal! Join marketing strategist Janet Mesh from Aimtal as she reveals the game-changing role of YouTube in boosting sales funnels for B2B clients. In this exclusive dive into video marketing, discover essential tips and tricks to elevate your strategy and maximize your impact. https://www.theagentsofchange.com/525 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register

Looking to improve the conversion rate of your website landing pages? Pierce Ujjainwalla, a seasoned CEO, entrepreneur, and marketing expert shares how you can elevate your landing pages to generate more leads and conversions. You’ll discover valuable insights into the essentials of effective landing page design, the common pitfalls to avoid, and actionable strategies to improve conversion rates. Tune in to transform your landing pages into powerful tools for business growth. https://www.theagentsofchange.com/524 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register

Rich Brooks is joined by Roman Burič, a senior behavioral consultant and copywriter at Mindworx, who brings a fresh perspective on making customer interactions as effortless as possible. Roman, with a PhD in experimental psychology, shares his expertise on reducing perceived effort to enhance customer engagement and satisfaction. This episode dives deep into the psychology behind customer actions and offers practical tips for businesses to streamline their processes for better online lead generation and customer success. https://www.theagentsofchange.com/523 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register

In this episode of the podcast, Rich Brooks converses with Nick Usborne, a renowned copywriting expert who emphasizes the integration of Artificial Intelligence (AI) and Emotional Intelligence (EI) in copywriting to create compelling, human-centric content. Nick shares insights on differentiating content in an AI-dominated landscape by infusing more emotional intelligence, storytelling, and human elements, which AI cannot replicate. He argues that while AI significantly enhances productivity and creativity, the unique touch of EI makes content stand out. https://www.theagentsofchange.com/522 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register Learn more about sponsorships: https://www.theagentsofchange.com/summit/sponsors

In today's episode, we dive into the world of small team marketing with the extraordinary Sarah Block. With 16 years of experience under her belt, Sarah has not only worked with industry giants like Apartments.com and Prudential, but she's also found her passion in aiding small teams to achieve monumental results. Creator of the Strategic Spark Workshop, The Strategic Story, and Tiny Marketing Framework, Sarah's expertise lies in transforming the limited resources of tiny teams into significant outcomes. Join us as we explore the unique challenges and opportunities for small marketing teams and unravel Sarah's innovative strategies for maximizing their impact. https://www.theagentsofchange.com/521 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register Apply to speak: https://www.theagentsofchange.com/cfs Learn more about sponsorships: https://www.theagentsofchange.com/summit/sponsors

Are you considering putting on a virtual event? Are you looking for ways to build your audience, your credibility, and your business? In this episode of The Agents of Change, Rich Brooks engages Chris Mercer, a renowned expert in digital analytics and co-founder of MeasurementMarketing.io. Mercer returns for the third time to share his invaluable insights. This time, he delves into the intricate world of creating successful virtual summits, drawing from his extensive experience and the success of Measure Summit. Listeners can expect to unravel the secrets behind organizing impactful virtual events and learn how Mercer's strategies have led to astonishing attendee numbers and community engagement. https://www.theagentsofchange.com/520 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register Apply to speak: https://www.theagentsofchange.com/cfs Learn more about sponsorships: https://www.theagentsofchange.com/summit/sponsors

In today's episode of 'The Agents of Change,' we're diving deep into the power of owned assets in marketing with the expertise of Casey Hill from Active Campaign. Casey, with over a decade of experience in scaling software companies, joins us to unravel the secrets of leveraging owned assets for maximum control and long-term growth in marketing. Get ready to learn how these assets can revolutionize your approach to consumer behavioral data, narrative control, attention capture, and building authentic customer relationships. https://www.theagentsofchange.com/519 Pre-register for the AOC Digital Summit: https://www.theagentsofchange.com/waitlist Apply to speak at the AOC Digital Summit: https://www.theagentsofchange.com/cfs

Discover the art of maximizing website conversions with Marty Greif, a seasoned expert in Conversion Rate Optimization (CRO). In this enlightening episode of "The Agents of Change," Marty unravels the secrets to transforming your website into a high-converting machine. From understanding visitor psychology to leveraging analytics and heat maps, Marty provides actionable insights that can revolutionize your digital marketing strategies. https://www.theagentsofchange.com/518 AOC Digital Marketing Summit Waitlist: https://www.theagentsofchange.com/waitlist AOC Call for Speakers: https://www.theagentsofchange.com/cfs

In this episode of The Agents of Change, Rich Brooks sits down with Crystal Carter, the head of SEO Communications at Wix, to delve into the pivotal role of schema in SEO. Crystal, with over 15 years of experience and insights from global giants like Disney and McDonald's, will enlighten us about how schema, or structured data, can be the game-changer in your quest for the top spot in Google rankings. If you're looking to elevate your website's visibility and traffic through organic search, this is an episode you can't afford to miss. https://www.theagentsofchange.com/517

If you've ever found yourself staring at stagnating metrics or struggling to revive the pulse of your PPC efforts, you’re in the right place. Andrew Percey of Prometheus PPC is here to unravel expert strategies, actionable insights, and success stories that will help you transform your flatlining paid search campaign into a thriving powerhouse. https://www.theagentsofchange.com/516

Description: Today on 'The Agents of Change,' we delve into the world of web design with a special focus on balancing aesthetics with practical functionality. Our guest, Arsh Sanwarwala, founder and CEO of ThrillX, brings a wealth of experience in UX and UI design and conversion optimization. With his extensive work in designing digital solutions for top global brands, Arsh offers invaluable insights on creating websites that not only captivate but convert. Join us as we explore the intricacies of web design and learn how to craft sites that are visually stunning and highly functional.

Boost your business and generate income by creating and marketing online courses! No matter your industry, online courses can establish your brand, increase awareness, and showcase your expertise. Nicki Krawczyk, creator of the Circuit Sales System, explains how online courses help us educate customers, demonstrate industry leadership, and expand our offerings to help grow our business.

As marketers, we should be using data to paint a clearer picture for us about the people who are already buying from us, as well as get a better understanding of who's likely to become our next customer. It's those patterns that will help us get with where we want to go next with our marketing. Phil Case explains how data driven information can really accelerate our understanding of who our customer is and how to best engage and interact with them. https://www.theagentsofchange.com/513