The Unofficial Shopify Podcast: Entrepreneur Tales-logo

The Unofficial Shopify Podcast: Entrepreneur Tales

Business & Economics Podcasts

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Explore the world of ecommerce entrepreneurship with a focus on the Shopify platform. Each episode features interviews with successful ecommerce entrepreneurs & experts sharing their experiences building businesses. Join host Kurt Elster and his guests as they share their stories and learn from each other's successes and challenges.

Location:

United States

Description:

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Explore the world of ecommerce entrepreneurship with a focus on the Shopify platform. Each episode features interviews with successful ecommerce entrepreneurs & experts sharing their experiences building businesses. Join host Kurt Elster and his guests as they share their stories and learn from each other's successes and challenges.

Twitter:

@kurtinc

Language:

English

Contact:

8773843740


Episodes

How Chubbies Built a Menswear Movement

3/26/2024
"We were the luckiest people in the world to be able to do this stuff." Full Video Interview on YouTube: https://youtu.be/fEUf9MTXk4c This week, I'm joined by Preston Rutherford, co-founder of the Chubbies Shorts empire that's been redefining men's fashion with a splash of retro and an avalanche of fun since 2011. Preston, a Stanford grad with a knack for spotting gaps in the fashion world, shares how a simple idea of retro shorts spiraled into a nationwide trend. Preston walks us through the early days of selling shorts right out of a backpack, the evolution of Chubbies' identity, and the power of community in brand building. But it's not all smooth sailing. Preston gets real about the challenges of seasonality in fashion, the pitfalls of over-reliance on direct response marketing, and the emotional rollercoaster of building and selling a brand. So, slip into your favorite shorts, whether it’s the weekend or not, and let's get down to business with Preston Rutherford’s insights. Don’t forget to subscribe for more stories like this. Show Links chubbiesshorts.comloopreturns.comPreston on LinkedInSponsors Free 30-day trial of Zipify OCUIntelligemsNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:44:45

eCommerceFuel Live 2024

3/19/2024
In this episode, we're heading to the vibrant and bustling eCommerceFuel Live 2024 in New Orleans. Join me, Kurt Elster, for raw, unscripted conversations with some of the biggest names in eCommerce. Get ready to hear from Brett Curry of OMGcommerce, Elaine Eason at QuietLight, Eulalie Cook from Tadpull, Jimmy Kim of Sendlane, and the incredibly talented copywriter Lianna Patch. We'll also dive into insights with Taylor Holiday from Common Thread Collective, among other notable guests. This episode is all about getting to the heart of eCommerce - the unfiltered, real-world experiences and strategies from those who breathe life into this industry every day. So, tune in and get ready to absorb wisdom and stories that you won't find anywhere else. Highlights: Show Links ECF LiveSponsors Free 30-day trial of Zipify OCUIntelligemsNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:01:04:19

Insights for European eCommerce Success

3/12/2024
Listen in as we tackle the intricate world of e-commerce internationalization, with a particular focus on the contrasting landscapes between North America and Europe. I'm joined by David Simoas, an expert in the field hailing from the Czech Republic, who shares his rich experience navigating through the complex terrain of culturally diverse European markets. We dissect the ease of conducting e-commerce in the States and how it starkly differs from Europe's language barriers, currency variations, and a maze of regulations that could befuddle even the most seasoned entrepreneurs. Venturing across borders in the digital marketplace brings a slew of unique challenges and solutions that we unravel in our conversation. David and I exchange insights on the necessity of localizing content, from sales messaging to adapting to cultural norms and payment methods that vary from one country to another. We highlight the effectiveness of translation tools and AI in bridging communication gaps, ensuring your online store resonates with international audiences. Whether it's dealing with credit cards, bank transfers, or local payment peculiarities, this chat lays out the essentials for a smooth cross-border e-commerce operation. Rounding off our discussion, we dive into Shopify's journey of capturing the European market amidst strict privacy laws and regional preferences for homegrown digital solutions. David offers a unique perspective on the hesitation surrounding platform adoption like Shopify, sharing strategies to shift the e-commerce mindset in favor of such versatile tools. From the value of local expertise to the surprising impact of marketing budgets, we cover all bases, offering valuable advice to merchants eager to make their mark in Europe's dynamic e-commerce landscape. Join us for a wealth of knowledge and practical tips from the frontline of international digital commerce. Show Links Shopify Translate & AdaptSounds Good AgencyDavid on LinkedInSponsors Free 30-day trial of Zipify OCUIntelligemsNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:40:14

Troop's Mushroom Supplement Success

3/5/2024
When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discussion with us captures the essence of their company, Troop, which crafts delightful functional mushroom gummies. Through their narrative, we learn how the global shift in health consciousness and Jake's personal aftermath of a ski accident converged with Stephanie's entrepreneurial spirit, leading to the birth of a brand that's not just about supplements but about seizing opportunity in the face of adversity. Timestamps (00:00) The Rise of Mushroom Supplements (06:43) From Mushroom Enthusiasts to Business Owners (17:22) Sourcing and Extracting Quality Mushrooms (30:21) Strategies for Shopify Store Success (45:20) Mastering Social Media Marketing and Troop Show Links TroopReBuyLive RecoverRussell Bronson's DotCom SecretsSponsors Free 30-day trial of Zipify OCUIntelligemsNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:47:09

Let's Sell Some Trucker Hats

2/27/2024
We take on the challenge of revamping a trucker hat Shopify store from the ground up. Our team member and e-commerce maven, Jessie Goodell, brings her real-world experience managing her ecom brand for outdoor trucker hats to the table. Listen in as we dissect the transition from Amazon to Shopify, and discuss website improvements in a quest for online store over marketplace sales. Stay tuned as we gear up for future episodes where we'll measure the success of our efforts and strategize on lifecycle email marketing and beyond, all while appreciating Jesse's invaluable contributions to this e-commerce adventure. Timestamps (03:43 - 05:03) Rebranding Challenges on Amazon (07:22 - 08:12) Amazon Listing Struggles and Promotions (16:10 - 17:13) Product Variants and Shopify Integration (22:35 - 24:23) Website Homepage Re-Design Suggestions (33:00 - 34:03) Improving Product Listing User Experience (38:54 - 39:56) Maximizing Product Listing Content (42:35 - 43:51) Product Origins and Manufacturing Changes (45:33 - 46:18) Professional Photo Shoot for Content Creation Show Links 44noutdoor.com44N on AmazonRefresh theme by ShopifyThe UpFlip PodcastSponsors Free 30-day trial of Zipify OCUIntelligemsNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:48:09

Shopify Themes: Selection & Insider Tips

2/20/2024
A Shopify theme is not just about making your store look good... it's the backbone of your customer's shopping experience. There is a lot of functionality baked into it, and as a result, your bottom line may also be tied to which theme you pick. Marcus Seoighe of Clean Canvas, and ex-Senior Theme Partners Manager at Shopify, joins us to unpack how the right theme can elevate customer experience & drive your bottom line. In this episode, we delve into the evolution of Shopify themes & how staying fresh is crucial for your digital storefront. It's a deep dive into what makes themes succeed & how the partnership community at Shopify pushes boundaries for merchants. Chapters: Our conversation isn't just theory; it's loaded with practical advice. From choosing the right theme to understanding premium offerings, we cover the factors that matter most to your e-commerce success. Show Links CleanCanvasShopify ThemesThe UpFlip PodcastSponsors Free 30-day trial of Zipify OCUIntelligemsNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:43:03

Sharma's Success Secrets

2/13/2024
Nik Sharma, the brains behind Sharma Brands, has gone from freelance hotshot to the head honcho of a major digital agency that's a big deal in the CPG world. Nik walks us through how Sharma Brands evolved, bringing everything in-house. Think of it as a digital shopping mall, where each floor offers a new, top-notch service to boost your brand's online presence. Highlights (00:00) Sharma Brands and the DTC Evolution (08:34) Cutting Through the Noise (16:10) Brand Building and Content Creation (30:18) Retail Sales and DTC Technology (34:44) E-Commerce Strategies and Missed Opportunities (44:10) Learn More About Nick Sharma Nik dishes out his playbook on e-commerce success. He talks about the importance of testing your market, crafting content that clicks, and building a killer team. We explore tech tools that can give your business a leg up, like subscription optimization and creating landing pages that hit the mark. Don't miss this opportunity to enrich your digital branding toolkit with insights from a top expert in the field. Show Links Nik's newsletterSharma BrandsJolieJudySponsors Free 30-day trial of Zipify OCUIntelligemsNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:44:39

Shopify Editions Winter '24

2/6/2024
Join Kurt Elster and a panel of Shopify experts as they delve into the Shopify Editions Winter '24 announcements. Our panelists, including Kim Samuelsen, Jay Larson, and John Festa, break down the latest Shopify features and updates, offering a deep dive into the new 2000 variant limit, combined product listings, B2B enhancements, and the transformative power of AI in e-commerce. These updates are the tools you need to keep your brand ahead of the curve. This episode's a deep dive into all that and more, with insights from folks who really know their stuff. Worth a listen for anyone looking to stay sharp in this space. Show Links Shopify Editions | Winter '24Half HelixTomorrowThe UpFlip PodcastSponsors Free 30-day trial of Zipify OCUIntelligemsNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:44:01

Google Ads Strategies for Shopify

1/30/2024
Listen in as Menachem Ani, a Google Ads expert with two decades of experience, joins to explore Google Ads and the current best practices for Shopify merchants seeking to amplify their e-commerce growth. We're talking Performance Max, Demand Gen campaigns, and the nitty-gritty of integrating Google with Shopify. We delve into advanced tactics for segmenting campaigns, the art of crafting killer product titles, and leveraging audience signals to make your ads pop. Chapters The future of Google Ads is knocking, with automation and YouTube Shorts taking the front seat. Menachem drops some serious knowledge on feeding the system with data for optimal results and shares tips for conquering the ever-changing landscape of Google Ads. If you're ready to elevate your Google Ads game, this is the episode you don't want to miss. Show Links JXT GroupKeyword PlannereCommerce ROAS CalculatorGoogle & YouTube Shopify appProduct feed appsMenachem's article on SearchEngineLandJXT's guide to Performance Maxlinkedin.com/in/menachemaniSponsors Free 30-day trial of Zipify OCUhelp@zipify.comStoreHeroNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:45:53

From Festival Romance to $5M Fashion Brand

1/23/2024
Sit down with Donal Breslin from Nomad the Label. This isn't your run-of-the-mill fashion brand story. Picture this: a music festival romance turns into a full-blown e-commerce venture. Donal and his partner Louisa didn't just fall in love; they built a brand around it. Nomad's all about that linen life – think bohemian, think sustainable, think comfort. Chapter Timestamps (00:00) Exploring Nomad the Label's Linen (04:57) Building a Successful Fashion Brand Lessons (18:53) The Importance of Data-Driven E-Commerce Management (31:06) Sustainability and Expansion in International Markets (43:49) Ambitious Growth Plans for Nomad Label Donal walks us through their leap from market stalls to the digital world. Their strategy? Top-notch service, no discounts, all integrity. This team knows their customer and they cater to her with a mix of heartfelt content and sharp business sense. As we wrapped up our chat, it was clear that for Donal and Louisa, it's about more than clothes; it's about crafting a way of life that mirrors the comfort and ease their brand embodies. Listeners with a penchant for fashion, and those curious about turning passion into a thriving business, will find this episode a source of inspiration and a treasure trove of savvy business acumen. Show Links Nomad the LabelLoop ReturnsStoreHeroSpliceAirrobeRefundidSponsors Free 30-day trial of Zipify OCUhelp@zipify.comStoreHeroNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:46:09

Creating Ads that Connect in the Attention Economy

1/16/2024
In this episode, we're getting real with Jacques Spitzer, the advertising guru from Raindrop Agency. He's here to break down how storytelling in ads can do more than just catch your eye – it can open wallets. We're tracing Raindrop's path from its first big win with Dr. Squatch to crafting campaigns for Native. Jacques gets into the brainy side of things, explaining how emotions drive buying decisions and how that can lead to an ad being more memorable than your last birthday party. Chapter Timestamps Show Links RaindropFind Your WhyLaundry SauceNever Split The DifferenceMNTN Connected TVJacques on TwitterJacques on LinkedInSponsors Free 30-day trial of Zipify OCUhelp@zipify.comStoreHeroNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:41:09

How a Firefighter Mastered Marketing

1/9/2024
Johnny Hickey, former New York firefighter turned digital marketer, tells us what he's learned jumping into ecommerce in 2018 and learning on the job. He gives us the lowdown on the essentials – focus on user experience and keep your email marketing game strong. He's candid about the ad game too, comparing the heavyweights: Google and Facebook Ads. His advice? Sometimes you need a pro to take a swing at those Facebook Ads. The real deal with Johnny is his approach to learning and adapting. He's all about experimenting and not being afraid to call in the cavalry when things get too technical. For those grappling with Pinterest Ads, TikTok Ads, and the ever-elusive SEO, Johnny's experiences are like finding a lighthouse in a storm. Chapter Timestamps (00:00) Transitioning From Firefighter to E-Commerce Entrepreneur (09:32) Launching a Mask Business in 2020 (19:45) Marketing Strategies and Trade Show Success (26:41) Maximizing Revenue With Email and Facebook (40:11) Frustrations With Google, Pinterest, and TikTok (47:42) Advice and Influence on Shopify Site Show Links FadoPerfect White TeeFour Hour Work WeekSam Baldwin / KeyCommerceFastLane ForumUptimeTraffic SecretsSponsors Free 30-day trial of Zipify OCUhelp@zipify.comStoreHeroLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:49:08

Optimizing Shopify Themes: Redesign or Just Refine?

1/2/2024
As we approach 2024, the mantra for every Shopify store owner should be 'Build Better, Grow Faster'. But how do you turn this mantra into reality? Today, we're zeroing in on the theme 'Build a Better Store for 2024'. We're dissecting the critical shifts in e-commerce and how they impact your store's future. With us is Chase Clymer, a Shopify savant from Electric Eye. He's the brains behind successful store transformations and is here to share his playbook for e-commerce excellence. Chase dives into why embracing Shopify Online Store 2.0 is a game-changer, discussing its customization capabilities and how it aligns with consumer expectations in 2024. From conducting thorough code audits to prioritizing user experience, Chase lays out actionable strategies to refine your store. We explore the power of customer feedback and the underrated art of split testing in driving conversions. As 2024 looms, the challenge is clear: innovate or stagnate. This episode is a treasure trove of insights for anyone aiming to build a better Shopify store in the coming year. Hit subscribe for more e-commerce wisdom that will help you lead the pack in 2024. Building a better store starts here. Show Links Electric Eye AgencyHonest Ecommerce PodcastZapierIntelliGemsShopliftUnbound Merino2BobsSponsors Free 30-day trial of Zipify OCUhelp@zipify.comStoreHeroLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:52:47

Post-Holiday Profit Strategies

12/26/2023
Many e-commerce ventures hit a sales dry spell right after the holiday cheers fade. But what if Q1 could be more than just a slump? In today's episode, we're turning conventional wisdom on its head, exploring how Q1's challenges can be flipped into profitable opportunities – welcome to the world of 'Q5'. Our guest expert is Michael Epstein, a seasoned pro in the e-commerce arena with 25 years under his belt. As the strategic brain behind PostPilot, Michael's blend of SaaS savvy, agency acumen, and e-commerce expertise makes him the perfect navigator for today's deep dive. Key Insights: Don't forget to subscribe to The Unofficial Shopify Podcast, leave a review if you loved the episode, or tell a friend. We appreciate you. Show Links PostPilotUSPS Informed DeliverySponsors Free 30-day trial of Zipify OCUhelp@zipify.comStoreHeroLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:46:05

Scaling Skincare: Bushbalm's Rise

12/19/2023
In this Unofficial Shopify Podcast episode, we sit down with David Gaylord, the mastermind behind Bushbalm Skincare. From his Shopify days to leading a skincare revolution, David reveals the art of growing a business from its online roots to retail success. He emphasizes the crucial roles of web design and ongoing marketing refinement. David's journey with Bushbalm, Ottawa's fastest-growing company, serves as a playbook for Shopify entrepreneurs, highlighting the virtues of patience and strategic growth in e-commerce. Expect a straight-to-the-point, insightful discussion, tailor-made for those looking to make their mark in the digital marketplace. Show Links https://bushbalm.com/https://bushbalm.ca/pages/ottawas-bushbalm-dragons-den]https://www.replo.app/Start your free trialSponsors Free 30-day trial of Zipify OCUhelp@zipify.comStoreHeroLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:49:48

Breaking Down a Black Friday Blowout

12/12/2023
Today we're dissecting a Black Friday bonanza. Join us as Sean Reyes of Shock Surplus, a previous guest and a Shopify Plus success story, takes us behind the scenes of their record-breaking Black Friday. With a cool million in a single week, Sean's insights are nothing short of gold dust for anyone in the e-commerce space. Sean reveals the nitty-gritty of their promotional strategies, from tiered discounts to email campaigns, and how they leveraged Shopify's capabilities to maximum effect. We dive deep into the psychology behind consumer discounts, the importance of strategic planning, and how a shift in promotional tactics led to a 40% increase in revenue. Sean's candid sharing of their journey – from a non-promotional stance to a finely-tuned Black Friday strategy – provides invaluable insights. If you're looking to understand the impact of well-crafted promotions and strategic preparation on e-commerce success, this is a must-listen episode. Show Links Shock SurplusSean's Previous Episode: "Dropshipping $30M in Auto Parts"Start your free trialSponsors Free 30-day trial of Zipify OCUhelp@zipify.comStoreHeroLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:48:14

Inside 2023's Black Friday Surge

12/5/2023
Black Friday 2023 wasn't just big – it was record-breaking, with Shopify merchants alone pulling in a whopping $4.1 billion in sales. Dive deep into the Black Friday frenzy, dissecting the data and sharing real-world insights from the Shopify ecosystem. From Adobe Analytics to Shopify's own press release, we cover it all. Key Highlights: The Economic Indicators:The Spending Paradox:Shopify's Performance:Client Case Studies:Marketing Insights:Website Design Discussions:Audience Q&A:Show Links Shopify merchants drive record-high $9.3 billion in Black Friday-Cyber Monday salesAdobe 2023 Holiday Shopping TrendsStart your free trialSponsors Free 30-day trial of Zipify OCUhelp@zipify.comShopify Size Chart AppStoreHeroLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:47:56

Dropshipping $30M in Auto Parts

11/28/2023
Imagine scaling a business from $3 million to $30 million in a vertical that's as competitive as it gets. Today's episode is a deep dive into the world of dropshipping automotive parts—a tale of triumph that stretches from the roots of eBay to the heights of a multimillion-dollar business. Joining us is Sean Reyes of Shock Surplus, to tell us how he propelled his brand from modest beginnings to a dropship titan that cornered the market in 2020. We'll unpack the journey of a brand that's not only thrived but dominated, dissecting the blend of tech-savviness, market understanding, and the audacious spirit needed to excel. Sean's story is one of precision growth and the art of capitalizing on market opportunities, from navigating the COVID-19 pandemic to mastering the Facebook ad landscape. Expect to gather a trove of actionable advice, from leveraging education as a powerful marketing tool to the nitty-gritty of data management with a product catalog that would make a librarian weep. We'll explore how Shock Surplus has built a robust community by fostering genuine connections with their audience, leading with education, and backing it up with expertise. Hear how authenticity in content creation and customer education has established Shock Surplus as a trusted authority in a niche market. Don't miss this behind-the-scenes look at scaling an e-commerce business, a must-listen for any entrepreneur aiming for the stars. Hit subscribe, and leave a review if you love what you're hearing. It's about growth, not just in sales but in knowledge. Tune in, turn it up, and take your store to the next level. Show Links shocksurplus.comStart your free trialSponsors Free 30-day trial of Zipify OCUhelp@zipify.comStoreHeroLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:48:57

The Analog Film Entrepreneur

11/21/2023
We sit down with Paul McKay, the man behind Analogue Wonderland, who's turning back the clock on photography while keeping his feet firmly in the present. He left a decade-long corporate gig to dive into something more soulful. We’re talking about the allure of analog in a digital world and how Paul is making that magic accessible. We dig into community building, the ins and outs of marketing in this unique niche, and even touch on how AI is tiptoeing into the realm of the retro. It's all about balancing yesterday's tangible joys with today's digital conveniences. Tune in for a trip through the complexities of harmonizing the old with the new. Show Links Analogue WonderlandSponsors Free 30-day trial of Zipify OCUhelp@zipify.comElevarTheme Updater Plus: VaultLoop Returns: Ecommerce Returns Management for ShopifyStart your free trialNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:47:47

Gas Monkey's Sweepstakes Strategy

11/14/2023
Today's guest is Craig Martens from Gas Monkey Garage, and we're peeling back the layers on the art of sweepstakes marketing. Craig shares the blueprint for running these promotions legally and their surprising effect on business growth. He talks customer engagement, conversion secrets, and positions sweepstakes as a potential game-changer for your online store. Packed with real scenarios and savvy advice, this is a conversation that cuts through the noise of typical marketing chatter. Show Links Gas Monkey GarageSharedSweepsViralSweepFast N' LoudSponsors Free 30-day trial of Zipify OCUhelp@zipify.comElevarStoreHeroLoop Returns: Ecommerce Returns Management for ShopifyStart your free trialNever miss an episode Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to? recent work at EthercycleYouTube ChannelApply to work with Kurt

Duration:00:49:52