Techie Talkie

Business & Economics Podcasts

Welcome to Techie Talkie – the tech marketing podcast. Each episode brings a new perspective from a leader in the industry. From branding, narrative design and demand generation, through to team building, product marketing and sales enablement, we deep dive into the moves and approaches that can create significant value for organizations and individuals – all tried and tested in some of the most successful tech companies in the world. Going beyond discussion, Techie Talkie focuses on providing inspiration, clarity and best practices to empower you to do things differently, rise above the noise and achieve exceptional results. Hosted by Asaph Schulman (CMO, Firebolt) and Carmel Yoeli (CEO, Atreo). Techie Talkie is also available to view on YouTube: /TechieTalkie

Location:

Israel

Genres:

Business & Economics Podcasts

Description:

Welcome to Techie Talkie – the tech marketing podcast*. Each episode brings a new perspective from a leader in the industry. From branding, narrative design and demand generation, through to team building, product marketing and sales enablement, we deep dive into the moves and approaches that can create significant value for organizations and individuals – all tried and tested in some of the most successful tech companies in the world. Going beyond discussion, Techie Talkie focuses on providing inspiration, clarity and best practices to empower you to do things differently, rise above the noise and achieve exceptional results. Hosted by Asaph Schulman (CMO, Firebolt) and Carmel Yoeli (CEO, Atreo). *Techie Talkie is also available to view on YouTube: /TechieTalkie

Language:

Hebrew

Website:

https://www.techietalkie.io/

Episodes

E29: How to make ABM work for your company – with Ohad from Tytocare

10/27/2021

(Episode Language: Hebrew) Hi Techies, On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint. Ohad breaks down what ABM means for your demand gen, inbound/outbound SDRs and product marketing. How to align sales and marketing across ABM initiatives and why he considers LinkedIn to be his main ABM tool. Enjoy!

Duration:00:42:49

E28: How to create the perfect alignment between sales & marketing – with Nimmy from Siemplify

7/26/2021

(Episode Language: Hebrew) Hi Techies, On today’s episode, all the way from Boston, we’re excited to host Nimrod (Nimmy) Reichenberg, the CMO of Siemplify and previously Algosec and Nextnine. We have a great conversation about the delicate relationship between marketing and sales and how to make it a true partnership. We talk about the pros/cons of various metrics marketing could be measured on in order to ensure a true alignment with sales and what other metrics can be used as leading...

Duration:00:38:30

E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

6/21/2021

(Episode Language: English) Hi Techies, On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs. Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to thinking of as marketing facts. We speak about: How attribution today is broken, how it leads companies in the wrong...

Duration:00:45:57

E26: What the future of the technology marketing world looks like – with Eleanor Kalina

5/24/2021

(Episode Language: Hebrew) Hi Techies, Today on the show, we are honored to host Eleanor Kalina who until recently was Jolt's CMO, and before that the Creative Director of Wix, for a talk on the trends in the world of technology and how marketing is affected by them. The sharp (and determined) Eleanor shares with us why the marketers she loves are usually the entrepreneurs of the companies she follows and why the ability to tell a story is so important in today's competitive world. We also...

Duration:00:31:03

E25: What do the hot brands in the consumer world look like and what can be learned from it in B2B companies? – with B2C king Dan Eblagon

4/19/2021

(Episode Language: Hebrew) Hi Techies, So, in the new episode of Techie Talkie, we were honored to host CMO, advertiser, investor, B2Cs community founder and marketing stand-up comedian Dan Eblagon for a fascinating chat about the hottest B2C / D2D brands and what makes them so? Why do the most creative ideas sometimes fail miserably? What B2B can learn from the B2C world and vice versa? And what the hell is the new category called HENRYs? Good times. Episode Notes: Maapilim, Shookit, Oatly,...

Duration:00:48:47

E24: How to be a B2B Marketing leader – with Dave Gerhardt

2/18/2021

(Episode Language: English) Hi Techies, On this special episode of Techie Talkie we have the pleasure of hosting a real B2B tech marketing celebrity - Dave Gerhardt. Dave is the former CMO of Drift and currently the CMO of Privy, founder of the DGMG Community, a successful podcast host and a copywriting magician. So what does Dave’s marketech stack look like? What are his favourite brands? And how on earth did he become such a damn good copywriter? Dave also shares how he views a brand story...

Duration:00:51:48

E23: How to build a powerful Brandformance machine generating millions of users – with Nadia Hitman, JoyTunes

2/4/2021

(Episode Language: English) Hey Techies, On today’s show, we host Nadia Hitman, the VP of Brand marketing at JoyTunes, one of Israel’s most successful B2C companies, with millions of users and insane growth. So how does Nadia do trendjacking? How did JoyTunes build the world’s largest music learning community on Facebook? and what does 'brandformance' even mean? JoyTunes is also using a fairly unique unique pods / guilds structure to operate that was introduced by Spotify and Netflix, so we...

Duration:00:34:57

E22: How to reinvent an entire industry and compete with monsters – with Tamir Jerby from Lemonade

12/29/2020

(Episode Language: Hebrew) Hi Techies, So today on the show, we host the man and the legend, Tamir Jarby, VP of Growth for the technology and insurance company Lemonade (and formerly of Fiverr, Conduit and 888). First of all - for those who do not know Lemonade - your loss. Lemonade strives to make its customers fall in love with the company even though they are an insurance company. So how do you do such a wonderful thing? Tamir shares what the hell VP of Growth is, how Lemonade copes with...

Duration:00:38:20

E21: How can you too write a LinkedIn post that a million people will read – with Jonathan (Yoni) Raveh

11/22/2020

(Episode Language: Hebrew) Hey Techies, So today on the show, we have the honor of hosting Yoni Raveh, who is leading the Thought Leadership strategy and community at AppsFlyer. So how do you start writing posts that get significant exposure on LinkedIn? Is a shorter or longer post better? How to harness the company's employees to the effort, how to measure the impact of the activity and what is the most important rule in Yoni's eyes to generate real interest in your company (and how is...

Duration:00:46:11

E20: How to run a successful rebranding process and stay alive – with Nilly Assia

11/4/2020

(Episode Language: Hebrew) Hey friends, So, today we are honored to host Nilly Assia, VP of Marketing at MDGo, a company that develops life-saving technology for drivers who have been in road accidents. Nilly shares her experience leading five (!!!) successful branding processes and gives champion tips that will make your branding process process in the fastest and most successful way. When is it right to start such a process? How do you manage the expectations of the various factors? Who...

Duration:00:32:02

E19: How unique content that people are willing to pay for generates Gong 3,000 demo requests per quarter – with Udi Ledergor

9/1/2020

Show notes: Gong.io drift.com

Duration:01:02:46

E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich

6/17/2020

(Episode Language: Hebrew) Hello friends, So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing. The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers. In this episode filmed and recorded in 30 BC - about 30 days before anyone knew what Corona was - we host Idan Hershkovich, Cato Networks' VP of marketing who boasts a black belt at ABM. He came here to teach us how to...

Duration:00:33:48

E17: How to get your site to top the search results – with Yoav Vilner

5/26/2020

(Episode Language: Hebrew) Hi Friends, So fun that the closure has been lifted (for now) and we can go back to broadcasting. Exciting! So, this week, in an episode filmed before anyone knew who Dekel Vaknin was, we host Yoav Vilner Online Marketing and Organic Promotion Guru, and former CEO of the Digital Agency Ranky. Yoav helps us to sort out which of the 200 parameters that Google considers in ranking each site are the most significant, what myths may have worked once but today will...

Duration:00:34:16

E16: How to stay relevant and survive as a marketing manager in such a dynamic world – with Yam Regev

2/27/2020

(Episode Language: Hebrew) Hello friends, So, this week in the program we were happy to host Yam Regev, a dear man who is the entrepreneur and VP of Marketing at Zest, a company that distills high quality content in the field of marketing and builds a customized professional development path for anyone. Kind of like the Spotify of professional content from the world of marketing. So what do we have in this episode? We talk about the phenomenal launch Zest made for their new product, in...

Duration:00:32:18

E15: How to Build an Outstanding Brand – with Jonny Steel, Payoneer's VP of Marketing

2/12/2020

(Episode Language: English) Hey friends, So, this time at Techie Talkie, we were honored to host Jonny Steel, VP of Marketing at Payoneer, one of the most successful high-tech companies in Israel that employs 1,500 people and has an annual sales turnover of hundreds of millions of dollars. In the episode, we talk about a lot of interesting things that Payoneer is doing to promote itself, including the Payoneer Forum - a series of events that Payoneer organizes in 30 cities around the...

Duration:00:52:24

E14: How to win at the public relations game with and without a PR agency – with Roni Floman from Optibus

1/23/2020

(Episode Language: Hebrew) Hi friends, So in the new episode of Techie Talkie, we host Roni Floman, VP of Marketing for Optibus and formerly VP of Marketing for Game Effective (and author with 5 books in her repertoire) We talk about a topic that worries many marketers - how to get exposure for your company in the media in the best way? At what stage should you (if at all) work with a public relations agency and how best to work with a PR agency? Why is it important to build a relationship...

Duration:00:28:32

E13: How to work properly with analysts and achieve exceptional results – with Lisa Bennett from Cultura

1/1/2020

(Episode Language: English) Hey Techies, So this time around, we have an episode (in English) about a particularly interesting & challenging topic - the elusive Analyst Relations (AR). So how can your company become a category leader (if such a category even exists) by working with Gartner, Forrester and what’s the value of it anyway? There seems to be many companies out there that aren’t quite sure how to master this area and the awesome Lisa Bennett who’s been leading marketing for video...

Duration:00:38:06

E12: How a post-business blog received 20,000 shares and how to harness open source for content marketing needs – with Amit Ashbel

12/25/2019

(Episode Language: Hebrew) Hello friends, This time we have the honor of hosting Amit Ashbel, Cognigo's VP of Marketing (recently acquired by NetApp) and the former Director of Product Marketing at Checkmarx, one of the largest cyber companies in Israel. In this episode we focus on the topic of content strategy and how to produce content that overcomes the noise and gives a significant impact to the company. We talk about the cyber lab that was set up in Checkmarx for marketing purposes and...

Duration:00:29:40

E11: An open conversation with the entrepreneur and serial investor (the one who feeds Mark Zuckerberg) Oren Dobronsky

12/10/2019

(Episode Language: Hebrew) Hi Techies, So in this episode we have the honor to host Oren Dobronsky, a successful serial entrepreneur and investor, the owner of the Oren Hummus chain which is actually the Abu Hassan of Silicon Valley and perhaps most importantly - a generous philanthropist. So how does Oren choose the start-ups in which he invests? How is he different in his method from other investors? What is the key measure for a company's success and what is the best method for...

Duration:00:39:20

E10: How to invent a new standard and get the whole market to work – with Dana Zelitzki from Valens

11/19/2019

(Episode Language: Hebrew) Hey friends, In this episode we host Dana Zelitzki, VP of Marketing for Valens, a super successful semiconductor company that operates in the worlds of audio and video. Dana shares with us the company's unique marketing strategy which was based on creating a standard and establishing a standard organization that made the company a world leader in its field and swept away hundreds of companies, most of them significantly larger than Valens. So how do you even get...

Duration:00:32:11