Power House

HousingWire brought leading housing economists and capital markets experts to Dallas for the Housing Economic Summit with one goal: translate charts and forecasts into what actually matters for professionals trying to close deals every day. In this episode, John Toohig of Raymond James breaks down whole loan trading—the buying and selling of unsecuritized mortgages—and explains why understanding liquidity on the back end is now just as important as originating the loan itself. As originators adjust to life after the 2021–2022 refinance boom, John outlines where the real opportunities are today: HELOCs, second liens, ARMs, and purchase loans—especially in a market full of “trapped equity.” He also explains why mortgage credit is historically clean (perhaps too clean), why banks are re-entering the ARM market, which loan types are hardest to sell in the secondary market, and what separates lenders who consistently move loans from those who struggle with due diligence. For originators, capital markets teams, and executives navigating 2026, this episode turns macro signals into actionable insight. Here’s a glimpse of what you’ll learn: Whole loan trades are faster and simpler than securitization HELOCs and second liens represent major opportunity amid trapped equity Banks are returning — especially in ARMs Credit is extremely “clean,” perhaps tighter than necessary Organized files and disciplined underwriting drive repeat investor demand Related to this episode: John Toohig's Bio John Toohig's LinkedIn The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

In this solo Power House episode, Zeb Lowe breaks down a quiet but powerful shift happening in mortgage marketing: AI is becoming the place consumers go for recommendations, not just information. As traditional search behavior evolves, Zeb explains why loan officers and agents must think beyond SEO and start positioning themselves inside AI recommendation engines. He walks through the economic forces behind the shift, why early adopters have a finite window of advantage, and the practical steps professionals can take now to become the name AI suggests when buyers are ready to decide. If search is changing from browsing to delegating, this episode explains what that means and how to stay ahead of it. Download the AI Visibility Guide Related to the episode: Zeb Lowe's LinkedIn The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

Zeb Lowe sits down with Rick Grant to unpack why “more content” isn’t the answer and why clarity, authenticity, and narrative structure matter more than ever. They dig into what actually makes content stick, why audiences are tuning out polished but hollow messaging, and how brands can define thought leadership without sounding like everyone else. Here's a glimpse of what you'll learn: Good content is memorable and impactful. Stories are more effective than bullet points for retention. Simplifying messages helps break through content noise. Authenticity is key to effective communication. AI can be a valuable tool for content creation. Thought leadership is accessible to anyone passionate about their knowledge. Understanding your audience's journey is crucial for content strategy. Leverage personal experiences to craft unique narratives. The basic brand promise is foundational for effective messaging. Helping others is the best way to establish expertise. Related to this episode: Rick Grant's Linkedin The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire's Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

In this episode of Power House, Diego Sanchez and Zeb Lowe discuss the transition of hosting responsibilities and Zeb’s perspective on where housing and mortgage conversations need to go next. Drawing on his background in origination and content creation, Zeb explains why storytelling, collaboration, and community matter more than ever in a crowded, fast-moving industry. The conversation explores HousingWire’s evolving content strategy, shifting generational attitudes toward homeownership, and the importance of education in addressing affordability challenges. They also unpack the role of AI in housing, making the case for technology as an amplifier of human judgment rather than a replacement, and why empowering teams with the right tools is key to productivity and engagement. This episode sets the tone for Power House’s next chapter: focused on people, perspective, and practical insight. The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire

In this special Power House episode, host Zeb Lowe previews the conversations coming to the show and unpacks a core challenge facing the industry today.As automation and AI continue to accelerate productivity, the industry’s cost problem isn’t a technology issue, but an economic one. He explains why human judgment, trust, and accountability have become the most valuable (and expensive) parts of the mortgage process, and what that shift means for leaders heading into 2026. The episode also offers a look ahead at upcoming Power House guests, setting the stage for conversations focused on building with intention, not reaction. The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

This week on Power House, Zeb Lowe sits down with Anthony Casa, President and CEO of UMortgage, for a candid conversation about what actually drives long-term success in the mortgage business. Anthony reflects on his decades in the industry, sharing why mentorship remains one of the most critical (and most overlooked) factors for loan originators. He explains how building early relationships with real estate agents compounds over time, why consistency matters more than short-term wins, and how earning trust is still the foundation of every successful career. The conversation also takes a personal turn as Anthony opens up about his own transformation, including sobriety and renewed focus on health and wellness, and how those changes reshaped his leadership style. He connects personal discipline to professional performance, arguing that sustainable success in mortgage lending starts with how leaders take care of themselves. Anthony and Zeb also dig into the industry’s structural shift from retail to broker channels, discussing why compensation, flexibility, and culture are driving that movement—and how marketing strategies must evolve to support it. This episode is a grounded look at mentorship, leadership, and why the long game still matters in mortgage. Here's a glimpse of what you'll learn: Why mentorship is essential for new loan officers How early agent relationships compound into long-term success What Anthony’s personal transformation taught him about leadership Why health and wellness matter in high-pressure careers How the broker channel is reshaping mortgage competition Why culture and autonomy attract top talent How marketing strategies should match individual sales goals Why consistency beats intensity over time How to succeed in today’s market conditions Why earning trust still matters more than tactics The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

This week on Power House, Clayton Collins sits down with Kristin Messerli to unpack one of the most persistent challenges in housing: why first-time homebuyers feel overwhelmed, underprepared, and increasingly distrustful of the financial system. They explore the role of education in bridging the knowledge and trust gap, emphasizing the importance of empowering loan officers to build relationships within their communities. The discussion also highlights the impact of the ambassador program and the goals for 2026, focusing on sustainability and advocacy in the housing market. Here's a glimpse of what you'll learn: Why first-time buyers often feel overwhelmed and uncertain How trust in lenders has declined over time Why education is the foundation of buyer confidence What loan officers need to become effective educators How ambassador programs strengthen community relationships Why financial literacy is missing from traditional education systems How personal stories help buyers see themselves as homeowners The sustainability challenges facing housing nonprofits Why advocacy matters for loan officers and their clients What the future of homeownership depends on Related to this episode: FirstHome IQ Kristin Messerli

This week on Power House, Zeb sits down with David Kooris, Executive Director of the Connecticut Municipal Development Authority, for a wide-ranging conversation on how urban planning shapes the long-term success of communities. David explains why urban planning is no longer just about zoning and land use, but a holistic approach that balances infrastructure, housing, climate resilience, and economic development. He shares insights from his own unconventional path into the field (spanning architecture, archaeology, and planning) and how that perspective influences his work supporting municipalities across Connecticut. The conversation explores why demand is shifting away from sprawl toward walkable, compact communities; how climate risk is reshaping development decisions; and why community engagement has become central to successful projects. David also offers practical guidance for investors and developers interested in transit-oriented development, emphasizing the importance of understanding both the public and private dimensions of place-making. Here’s a glimpse of what you’ll learn: Why urban planning is becoming a holistic community strategy Why walkable, compact communities are gaining demand How community engagement shapes successful development Why investors must consider the broader neighborhood context How climate risks are influencing planning decisions What best-in-class community engagement looks like today Why successful developers actively curate amenities and public space Related to this episode: David Kooris LinkedIn Connecticut Municipal Development Authority The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

In this conversation, Richard Ross, CEO of Quinn Residences, discusses the evolution and significance of dedicated rental communities in the housing market. Richard explains how dedicated rental communities differ from traditional build-to-rent models, why they are purpose-built specifically for renters, and what years of real estate experience have taught him about shifting housing preferences. He also breaks down how COVID accelerated demand for single-family rentals, changed renter demographics, and reshaped expectations around space, privacy, and community. The conversation digs into why the average resident in these communities is 38 years old, how thoughtful community design and longer lease structures foster stability, and why outdated perceptions of renting continue to hold back policy progress. Richard also makes the case for regulatory reform as a necessary step toward solving the country’s housing shortage. This episode offers a grounded look at where rental housing is headed—and why the future of housing won’t be defined by ownership alone. Here’s a glimpse of what you’ll learn: What separates dedicated rental communities from traditional build-to-rent Why today’s renters prioritize community, amenities, and flexibility How COVID permanently shifted rental demand and preferences Why the average renter age is older than many assume How community design drives satisfaction and retention The role of long-term leases in creating stability Why renting is increasingly a long-term lifestyle choice Common misconceptions that frame renting as “second class” The scale of the U.S. housing shortage Why streamlined regulation is critical to expanding supply Related to this episode: Richard Ross – Chief Executive Officer at Quinn Residences Quinn Residences The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

Crypto isn’t a side bet anymore; in this episode of Power House, Milo CEO Josip Rupena sits down with Zeb Lowe to discuss how Milo built the leading crypto mortgage model. How did they accomplish this? By solving a problem traditional lenders ignored: how to borrow against Bitcoin without giving it up, while addressing volatility, capital markets, regulatory clarity, institutional interest and the long-term implications of quantum computing on crypto security. The two also discuss misconceptions that are hindering traditional financing. This episode discusses: Why Bitcoin volatility can be structured as a strength, not a risk How crypto mortgages allow borrowers to finance homes without selling their assets What makes Bitcoin different from other crypto assets when used as mortgage collateral How Milo underwrites crypto-backed mortgages and manages risk during market volatility What traditional lenders and capital markets need to understand before entering crypto mortgage lending Where regulation, institutional adoption, and emerging risks like quantum computing intersect with crypto-backed home financing The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

In this conversation, Tyler Hodgson shares his journey into the mortgage industry and discusses the emerging role of cryptocurrency in mortgage lending. He details a unique case involving a $4 million crypto asset depletion loan, highlighting the challenges and opportunities presented by this niche market. The discussion covers the verification of cryptocurrency ownership, the volatility of crypto assets, and the future of crypto lending in the mortgage industry. Tyler emphasizes the importance of curiosity and continuous learning for loan officers to stay relevant in an evolving market. Here's a glimpse of what you'll learn: Tyler's journey into the mortgage industry began after serving in the Marine Corps. How Tyler’s path from the Marine Corps to mortgages shaped his approach to lending Why asset depletion loans matter for nontraditional borrowers How cryptocurrency can be used to qualify for a mortgage What “proof of Satoshi” means and why ownership verification is critical How volatility changes risk calculations for both lenders and borrowers Why crypto is slowly gaining recognition as a valid mortgage asset The role curiosity plays in solving complex loan scenarios Why loan officers must continuously learn to stay relevant How edge-case loans often preview mainstream adoptionWhat the future may hold for crypto-backed mortgage lending Related to this episode: Tyler Hodgson LinkedIn UMortgage The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

In this episode of Powerhouse, Diego Sanchez interviews Mike Malloy, CEO of Sage Home Loans, and Sakhi Gandhi, Director of Partnerships at Robinhood. They discuss the partnership between Sage and Robinhood, aimed at simplifying the mortgage process for homebuyers. The conversation covers the seamless experience provided to Robinhood Gold customers, the competitive mortgage rates offered, and the strategic focus of both companies on enhancing consumer finance accessibility. The episode highlights the importance of technology and efficiency in the mortgage industry and the future growth strategies of both organizations. Here’s a glimpse of what you’ll learn: Sage Home Loans aims to revolutionize the mortgage industry by simplifying the process. Robinhood's mission is to democratize finance and make investing accessible. The partnership between Sage and Robinhood focuses on creating a seamless customer experience. Sage offers competitive mortgage rates due to operational efficiencies. The collaboration is designed to enhance the value for Robinhood Gold subscribers. Sage's proprietary technology enables a digital-first mortgage experience. The branding experience integrates both Sage and Robinhood for transparency. Robinhood Gold has no minimum balance but an annual fee for access to benefits. Sage is focused on growth and plans to expand its market presence. The ultimate goal is to create a financial super app for consumers. Related to this episode: HousingWire - Sage Home Loans partners with Robinhood for exclusive rate offer Sakhi Gandhi LinkedIn Mike Malloy LinkedIn The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

In this episode of Powerhouse, Diego Sanchez interviews David Finkelstein, CEO of Annaly Capital Management. They discuss the company's position as a leading mortgage real estate investment trust (REIT), its growth strategy, and the importance of subservicing partnerships. David shares insights on the current mortgage rate environment, the challenges faced by the Federal Reserve, and the future outlook for the housing market. Here’s a glimpse of what you’ll learn: Annaly Capital Management is the largest mortgage REIT. The company has $15 billion in permanent capital allocated to housing. Annaly's portfolio consists of $100 billion in assets. The focus is on managing interest rate and prepayment risk. Partnerships with subservicers create operational efficiencies. The company is targeting a 20% leverage for its MSR portfolio. Mortgage rates are expected to remain in a stable range. The Federal Reserve faces challenges with inflation and employment. Annaly aims to grow its Rezzi and MSR portfolios significantly. Technology and data analytics are crucial for future growth.

This week on Power House, Diego sits down with Dan Sogorka, GM of Rocket Pro, for a forward-looking conversation about the tools, technology, and strategic shifts Rocket is deploying as they move into 2026. Dan offers an inside look at how Rocket Pro is investing in AI-driven efficiencies, reshaping its broker support model, and strengthening its position through recent acquisitions. He also dives into the story behind the Broker Manifesto and how it fits into Rocket’s broader mission to build trust and choice for brokers nationwide. From competition to technology, narrative change to partner support, this episode breaks down how Rocket Pro is positioning itself to lead in one of the industry’s most dynamic and competitive segments. Here’s what you’ll learn: Why Rocket Pro is energized heading into 2026 with a renewed innovation roadmap How new AI tools elevate broker efficiency and streamline everyday workflows The strategic role of recent acquisitions in strengthening Rocket’s market position Why the Broker Manifesto is central to reshaping industry perception How Rocket Pro plans to support business growth for broker partners What more events and in-person engagement will mean for brokers in 2026 Why Rocket’s strategy emphasizes tools that enable choice—not constraint The value of stronger, more intentional broker partnerships How Rocket’s narrative is evolving as the company reinvests in the broker ecosystem Why innovation remains Rocket Pro’s north star for 2026 and beyond Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Daniel Sogorka LinkedIn ⁠⁠Rocket Pro ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

This week on Power House, Diego sits down with Kristen Seifert, President of Finance of America, for a candid and forward-looking conversation about the evolution of reverse mortgages and the growing role home equity plays in retirement planning. Kristen breaks down why reverse mortgages still face widespread misconceptions, how Finance of America is investing in education to change the narrative, and why partnerships and proprietary products are shaping the next chapter of the industry. She also opens up about her personal leadership journey, the importance of mission alignment, and what it means to navigate mergers and acquisitions while scaling responsibly. From growth strategy to women’s leadership, from product innovation to industry perception, this episode offers an inside look at the forces redefining reverse lending—and how Finance of America plans to lead the way. Here's a glimpse of what you'll learn: Why mission alignment unlocks innovation and long-term growth How mergers and acquisitions support Finance of America’s market strategy Why education remains the strongest tool for combating reverse-mortgage misconceptions The role home equity plays as a retirement-planning pillar How strategic partnerships expand capabilities and reach Kristen’s perspective on women in leadership and developing future talent Why personal development fuels professional momentum How reverse mortgages should be integrated into traditional mortgage conversations The rising importance of proprietary products in a competitive landscape Why expanding the market is essential for the future of reverse lending

This week on Power House, Diego sits down with Susan Milazzo, the outgoing CEO of the California Mortgage Bankers Association, who reflects on two decades of transformative change in the mortgage industry. Susan shares her insights on the massive tech adoption that has reshaped every aspect of the loan lifecycle and how AI is becoming integral to mortgage processes while regulators keep a close eye on consumer protection. She also talks about her proudest advocacy achievements, discusses the smooth transition to Paul Gigliotti and her plans for retirement after dedicating over 20 years to leading the California MBA. Here’s what you’ll learn: How technology integration became the biggest change in mortgage over the past 20 years Why compliance costs have multiplied despite technological advances The role AI plays in streamlining processes while maintaining regulatory oversight Susan's legislative victories during COVID-19 and beyond How the Urban Institute study proved IMBs already serve minority and low-to-moderate income borrowers What the future holds for the California MBA under new leadership Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ California MBA Susan Milazzo | LinkedIn Paul Gigliotti Appointed New CEO of California MBA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

This week on Power House, Diego sits down with Robert Pieklo, the president and CEO of eLEND, formerly known as American Financial Resources. Rob is a passionate advocate for wholesale and has led eLEND in a 900% growth period in the wholesale channel. Robert talks about why he believes the broker channel creates the ultimate competitive environment that benefits consumers, how eLEND competes with giants through nimble execution and superior capital markets strategies, and why he thinks current MSR valuations are built on unrealistic assumptions. He also shares how eLEND has managed to scale dramatically without significantly increasing their headcount. Here’s what you’ll learn: Why competition in the broker channel drives down prices and spurs innovation How AFR rebuilt its culture into customer-obsessed service Strategies for competing with wholesale behemoths The reality behind MSR valuations and recapture rate assumptions Scaling operations through technology, AI, and high-performance team building AFR's approach to capital markets execution and pricing strategies Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Robert Pieklo | LinkedIn eLEND ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

Today on Power House, Zeb sits down with Rachel Clark, Executive Director of the Broker Action Coalition (BAC), a grassroots advocacy network that's been advocating for the mortgage industry since 2022. Rachel is also a co-owner of Firehouse Mortgage, a Houston-based brokerage that specializes in serving first-responders, veterans, and minority homebuyers. Rachel breaks down how the BAC took on abusive trigger lead practices, their work that led to the Home Buyers Privacy Protection Act, explaining how they turned a complex legislative process into wins that brokers could understand. They also talk about what goes into sustaining grassroots movements, why showing up matters more than most small business owners realize and what's next on BAC's radar. Here’s what you’ll learn: How the BAC transformed from a small advocacy group to a legislative force in just three years Why trigger leads were poisoning broker-client relationships and how the industry fought back The coalition strategy that brought together brokers, bankers, and consumer advocates How to sustain momentum in grassroots movements when progress feels slow Why bipartisan messaging around data privacy made all the difference What policy battles are coming next for the mortgage industry Practical steps for small business owners who want to make their voices heard Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Broker Action Coalition Rachel Clark | LinkedIn ⁠FireHouse Mortgage⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

Today on Power House we are bringing you a conversation between Zeb Lowe and Aaron Clark, a firefighter and co-owner of Firehouse Mortgage, a Houston-based mortgage brokerage that is owned and operated by first responders and veterans. Aaron shares his journey from fighting fires to becoming a loan officer and how a layoff led to the creation of Firehouse with his wife — who will be joining us on the show later this week! Aaron discusses their approach to serving veterans, minorities, and low-income borrowers, his concerns about AI's impact on personal relationships in mortgage, and the challenges of staying competitive as a smaller, relationship-focused company. Here’s what you’ll learn: How Aaron transitioned from firefighter to real estate agent to loan officer Why Firehouse Mortgage's team of first responders creates unique trust with clients The community-focused business model that prioritizes giving back over profit maximization How they serve veterans, minorities, and low-income borrowers with transparent pricing Aaron's perspective on AI threatening personal relationships in mortgage lending The organic growth strategy that built their business through community connections Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FireHouse Mortgage Firehouse Mortgage | LinkedIn Aaron Clark | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

On today’s sponsored episode, HousingWire president and returning Power House host Clayton Collins sits down with Jennifer McGuinness, the CEO of Pivot Financial. With her extensive Wall Street background and her experience at Deutsche Bank, CoreVest, and WinWater, Jennifer brings unparalleled expertise to today’s conversation about non-QM products and the future of mortgage securitization Clayton and Jennifer dive deep into product diversification strategies, the importance of prudent underwriting, and the innovative securitization framework that Pivot is developing to level the playing field for small and mid-sized lenders. They also tackle persistent non-QM misconceptions, explore the untapped potential of first and second lien HELOCs, and discuss how VantageScore 4.0 could reshape credit evaluation. Here’s what you’ll learn: Why non-QM products are essential for lender survival in today's market, not risky subprime lending How first lien HELOCs can serve as game-changing cash management tools for borrowers The real story behind VantageScore vs. FICO and what bond markets aren't telling you Pivot's revolutionary securitization framework could democratize liquidity for smaller lenders Why product innovation — not just rates and asset prices — holds the key to housing affordability Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Jennifer McGuinness | LinkedIn Pivot Financial Pivot Financial | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio. Learn more about your ad choices. Visit megaphone.fm/adchoices