The Better Video Podcast

Podcasts

Video is everywhere. It is the best way to communicate a message and build a following online. Despite runaway success stories all around us it can be harder than it looks to create content which cuts through the noise and reaches your audience. The Better Video Podcast is hosted by communications strategist, filmmaker author Nick Francis – his goal is to make your videos do exactly what you want them to do – build powerful engagement with your audience whoever they are. He does that with the help of some of the most interesting and experienced people in the brand content marketing industry.

Location:

United States

Genres:

Podcasts

Description:

Video is everywhere. It is the best way to communicate a message and build a following online. Despite runaway success stories all around us it can be harder than it looks to create content which cuts through the noise and reaches your audience. The Better Video Podcast is hosted by communications strategist, filmmaker author Nick Francis – his goal is to make your videos do exactly what you want them to do – build powerful engagement with your audience whoever they are. He does that with the help of some of the most interesting and experienced people in the brand content marketing industry.

Twitter:

@CasualFilms

Language:

English

Website:

https://www.casualfilms.com/

Email:

hello@casualfilms.com

Episodes

Reassessing your approach to content post-corona with Chris Le'cand Harwood

5/8/2020

The corona virus crisis has had, and will continue to have, a huge effect on businesses. There is still plenty of uncertainty and hardship to come. Now that politicians are starting to talk about restarting things, we need to start thinking about the content that we should be sharing. Will there be a bounce back to match the significant contraction - as there was after the 1919 flu epidemic or are we in for something rather more protracted? Whatever comes next we will beed to take a moment...

Duration:00:33:11

The importance of creativity in business with artist and executive coach Louis Parsons

4/30/2020

Nick is joined by artist, speaker, executive coach and thinker Louis Parsons. Their conversation covers a number of different areas on the theme of creativity and art in business. This might seem like a bit of departure from our usual discussion topics but we wanted to share some of Louis' thoughts on a number of areas that you might find interesting. Including: The value of painting and creativity in generating alignment around shared goals. The value of creativity in finding...

Duration:00:47:24

Keeping an open mind when creating content with Hannah Bernard - Global Marketing and Communications Director, Avery Dennison Intelligent Labels

4/24/2020

Promoting and displaying some of the world's most high-tech materials available makes for some really interesting video production. In this wide ranging conversation, Nick talks to Avery Dennison Intelligent Labels', Global Marketing and Communications Director, Hannah Bernard about how she gets the most from her communications. They discuss the role of video, how Avery Dennison's futuristic products allow for stunning levels of content personalisation and some of her secrets to producing...

Duration:00:30:00

What does Brands as Broadcasters really mean? with Content Strategist Chris Le'cand Harwood

4/16/2020

Nick is joined by content marketing strategist Chris Le'cand Harwood to discuss what the idea of brands becoming broadcasters means. How should marketers change their approach to the content they produce. They discuss the importance of treating your content like an additional product that your business produces and how taking a long term, iterative view is the key to success. They also explain YouTube's Hero, Hub Hygiene/Help content model and who has been doing it really well. Volvo...

Duration:00:53:07

Introduction to Say it in Sixty Commissioning Platform with Casual COO Adam Ruddick

4/9/2020

Casual's Films' Say it in Sixty commissioning platform makes it easier to access high quality, fast turn around video than ever before. By reducing the amount of complexity in the production process it allows Casual Films to deliver video at a budget level that we haven't been able to service before. This is not a template service - you get a crafted film from one of our professional editors. In this Pod, Casual Films Co-Founder Nick Francis talks to company COO Adam Ruddick about where the...

Duration:00:07:44

Corona Virus Communications Challenges and How to Overcome Them with Oliver Atkinson

4/8/2020

The Corona Virus Crisis has led to some major changes in the ways we are able to conduct business. Business communications are more important than ever but the environment in which we're producing them has never been more challenging. In this Pod, Nick talks to Casual's UK Managing Director Oliver Atkinson shares to understand how we have been working with our clients to overcome some of the major obstacles. Read Olly's Blog here Nick's LinkedIn About Oliver Atkinson Oliver has 18...

Duration:00:23:33

How Will Covid-19 Change the Content Production Industry with Angela Law

3/20/2020

In this episode, Nick is joined by experienced corporate content industry consultant Angela Law. Together they discuss how the virus will affect the way that businesses will communicate and how it is accelerating changes that were already under way. They also discuss the steps that production businesses can take to survive the current crisis. Get in touch with any questions: Nick's LinkedIn About Angela Law After working in marketing and marketing consultancy for clients including...

Duration:00:44:21

The New Fire: Book Introduction with Content Strategist Chris Le'cand Harwood

3/17/2020

Content Marketing Strategist Chris Le'cand Harwood joins Nick to discuss Nick's book, The New Fire: Harness the Power of Video for Your Business. Nick explains how he came to write the book, from the early days of Casual Films to how he identified the need for the book. They then discuss some of the key elements of the book and what commissioners and producers can learn from it. Nick is going to be serialising the book over the coming weeks so make sure you subscribe to hear what it's all...

Duration:00:49:38

Creating an Effective Employer Content Channel with Denise Feldman from Marriott International

10/25/2019

Denise Feldman, Director, Content Marketing for Employer Brand at Marriott International joins Nick to discuss: And much much else besides... The Films In the order they're discussed: 1. Marriott Campaign Overview 2. How to Apply for a Job at Marriott 3. Living Our Core Values - Sheila Register to take part in future interviews here. You can watch the video recording of the conversation. About Denise Denise is a marketing and employer brand professional, with more than 25...

Duration:00:46:45

Bringing your employer brand to life with video with GE Healthcare's Dan Perkins

9/30/2019

Daniel Perkins, GE Healthcare's Global Employer Brand Lead joins Nick to discuss: And much much else besides... The Films In the order they're discussed: 1. Rolls-Royce Employee Value Proposition Film 2. Inclusion and Diversity Hero Film 3. Jimmy C Stylised Film Register to take part in future interviews here. You can watch the video recording of the conversation. About Dan Dan is responsible for developing attraction campaigns and enhancing GE’s reputation as an employer of...

Duration:00:46:01

Building coalitions to get great work made with Vodafone's Catalina Schveninger

9/12/2019

Catalina Schveninger, Global Head of Learning at Vodafone joins Nick and UK MD Olly Atkinson to discuss: And much much else besides... The Films Watch 'Belonging', the first film discussed. Watch 'Youth', the second. Register to take part in future interviews here. You can watch the video recording of the conversation. About Catalina Catalina is Global Head of Learning at Vodafone having joined in 2014. This followed time as HR Director for T Mobile in The Netherlands. She...

Duration:00:36:17