Motion Hatch: Helping Motion Designers Do Better Business

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Kwame Christian is an expert in negotiation. He is the Founder and CEO of the American Negotiation Institute, host of the world's most popular negotiation podcast and author of two best-selling books. He is also a contributor at Forbes, and his TEDx Talk, Finding Confidence in Conflict, was one of the most popular TED Talks in 2017. In this episode, Kwame shares his negotiation secrets to better discuss rates/budgets with your clients, how to adopt an abundance mindset and setting expectations with clients with better communication. We also share a Q&A with Kwame from a call with our Motion Hatch students in Balanced Business Bootcamp. In this episode, you'll learn: Follow Kwame: Instagram | Linkedin Links: American Negotiation Institute | Negotiate Anything Podcast Free resources to grow your career: 💸 Get your next client in 5 days! 📲 Download our free social media guide Connect with Motion Hatch: ✉️ Subscribe to our newsletter 📸 Follow us on Instagram 🖥️ Find more free resources on our website Rate this podcast

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Jessica Hische is a lettering artist, freelancer and author, selling books and craft supplies in two brick and mortar stores in the US. Jessica has built an incredible personal brand by building a following on social media, writing her own children's books and speaking at events such as OFFF and Adobe Max. Her network has helped her to land huge clients, including working on titles for director Wes Anderson. In this episode, Jessica shares her networking secrets to land big clients - including the benefits that smaller clients can offer. She also discusses how to make the most of pitching to clients, how newsletters may be the future of communicating to clients and how to avoid social media burnout. In this episode, you'll learn: Follow Jessica: Website | Instagram Links: My First Book of Fancy Letters Free resources to grow your career: 💸 Get your next client in 5 days! 📲 Download our free social media guide Connect with Motion Hatch: ✉️ Subscribe to our newsletter 📸 Follow us on Instagram 🖥️ Find more free resources on our website Rate this podcast

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Kevin Rapp made $500,000 in his first year freelancing after discovering the value of content systems and passing this on to high-profile tech companies. Kevin is an award-winning, multi-disciplinary creative director with vast experience ranging from start-up disruptors to Fortune 500 companies. In this episode, Kevin shares his unique approach to building video content systems. We also discuss strategies for attracting clients on LinkedIn and practical tips for motion designers to transition to a more business-oriented mindset. Since recording this episode, Kevin reached an astonishing $1 million in sales! In this episode, you'll learn: Follow Kevin: Website | LinkedIn Free resources to grow your career: 💸 Get your next client in 5 days! 📲 Download our free social media guide Connect with Motion Hatch: ✉️ Subscribe to our newsletter 📸 Follow us on Instagram 🖥️ Find more free resources on our website

We're back with a brand new season of the Motion Hatch Podcast featuring some incredible guests! Motion Hatch helps motion designers to start and scale their businesses.We dive deep into the challenges freelancers and studio owners come up against and have conversations with a wide range of business and marketing experts through the lens of motion design, as well as designers, animators, and artists who are just a few steps ahead of you. Together, we uncover the exact next steps you can take to a thriving and sustainable motion design business. If you're new to Motion Hatch, you might not know that the podcast already has over 100+ episodes in its back catalogue. This season, we're taking it up a notch, exploring the tough questions freelancers and studio owners face every day.

The Motion Hatch Podcast is BACK! We're thrilled to announce that Season Two of the podcast will return on the 28th March! We have some incredible guests lined up for you too, we can't wait to share it with you!

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our Accelerator students, Giuseppe about how he niched down his animation studio Motion Aptitude to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, Motion Aptitude and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors. In this episode, he explains how he found his niche and hopes he can inspire other designers to pursue the work they love. Read the full shownotes

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod When Motion Hatch first started it was a side hustle, now it's a company! Have you considered starting your own motion design project to help you grow your career? Our founder Hayley Akins explains how and why she started this motion design podcast and what she’s learnt along the way. About Hayley Akins Hayley started Motion Hatch with the aim of helping freelance motion designers with the business side of motion design – but she wasn’t sure how to achieve this. At the time, Hayley felt she had three choices for a motion design project: a podcast, blog or YouTube channel (she now has all three!). Initially Hayley didn’t feel confident filming videos and writing wasn’t her passion, so she decided to focus on creating her own motion design podcast. Read the full shownotes.

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Looking to pursue motion design side projects but unsure how to find balance with your day job? In today’s episode Charli Marie explains how side projects can help motion designers to improve their craft and process. About Charli Marie Charli Marie is a Youtuber, podcast host and Creative Director at email marketing company ConvertKit. Throughout her working career, Charli has always pursued some side projects outside of her 9-5 role. Currently she creates weekly content on her YouTube channel and podcast, Design Life, sharing insights into life as a professional designer alongside tutorials and advice on design tools and concepts. Read the full shownotes

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Ever wondered how motion design studios become known worldwide for their work? In today’s episode Jay Grandin explains how he built Giant Ant from the ground up and why he feels the studio has been so successful. About Jay Grandin Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processes, as well as being actively involved in design and animation. In 2006, after unexpectedly creating a series of viral videos with his wife Leah, the married couple found themselves quitting their full-time jobs and working on a freelance basis for MySpace. Slowly Jay and Leah’s videos evolved from low budget live-action content to videos starring other people. Over time, the pair found themselves hiring team members and expanding into animation too. Eventually (after the arrival of twins!) Jay and Leah split the business into two: one for live-action and the other is the Giant Ant we know and love today. Jay’s story shows how even the top motion design studios have humble beginnings. Apply for our Accelerator Programme Read the full shownotes

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Looking to make six figures as a motion designer, but not sure where to start? Motion designer John Filipkowski discusses how he hit this financial goal and how other freelance motion designers can achieve six figures too. About John Filipkowski John Filipkowski is a freelance motion designer based in Chicagoland, USA. He specialises in both 2D and 3D motion design and has worked with some amazing clients - from Sony, to Paypal and Samsung! After already achieving a six-figure salary through full-time employment, John wanted to make the move to freelancing and gain more working freedom, but he also wanted to be sure he could match his salary. Through extensive outreach, building a large network of fellow motion designers and potential clients, and most of all, keeping a level-headed approach, John has achieved this goal. He hopes he can inspire other freelance creatives through his story, helping them to make six figures as a motion designer and find a more rewarding way of working. Read the full shownotes

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Do you ever feel like you’ve hit the ceiling in your motion design freelance business in terms of how much money you can make? Web designer, online educator and digital marketing consultant, Brad Hussey, presents a whole new way of thinking about how motion designers can do business and productize their services. About Brad Hussey Brad Hussey started his career as a freelance web designer and spent time working at an agency, where he worked as a front-end developer collaborating with motion designers and other creatives to develop everything from apps through to mini games. Disenchanted by the fluctuation of freelance income, he decided to explore ways to add another income stream to his web design business. He started to run his own online courses, leveraging his expertise and helping creatives build their own websites, learn to code and design their own websites. Over time he had unlocked a new way of working – productizing – something that Brad has turned into a career both as a web designer and a coach. Now, he has taught more than 600,000 indie designers, developers and professionals how to get better at their craft and make a living doing work they love. Read the full shownotes

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Many motion designers dream of making passive income. But how do you actually go about doing it? Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode, we explore how he started making money through After Effects templates and how you can still be successful even if a market is saturated. About Justin Archer Justin Archer has been a professional motion designer for the past nine years. For half of this time he worked for companies and for the other half, he’s been freelance whilst also pursuing different personal projects. He started building templates for Final Cut Pro more as a way for him to start commissioning his own personal projects. He wasn’t getting enough work for 3D projects at the time and so he started using Envato as a way to make his portfolio more diverse - if he sold anything, that was simply a bonus. He did some research and noticed that it was more multi-purpose motion graphics that seemed to sell well, so he started creating these - things like titles and lower thirds. Before he knew it, he had a thriving side hustle that was generating him passive income. Here’s how he did it. Read the full shownotes.

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod For some people, the idea of working with an agent who helps you to find work seems like a dream come true. But how do you even go about getting signed by a motion graphic design agent? Join Hayley and Drew Melton, Founder of artist representation agency Closer and Closer as he shares his tips on how to find the perfect agent and foster an amazing partnership with them. About Drew Melton Drew Melton started out his career as a graphic designer. He dropped out of college and started freelancing full-time. He started a blog called The Phraseology Project. People could submit their work and he used this to practice his typography and grow his following at the same time. He started Closer and Closer out of an attempt to get out there and meet people - he felt like he lived in a beautiful, extroverted city but he spent all his time indoors in front of a computer screen. He decided to leverage his natural people skills and his experience to bring people together to accomplish more than they could on their own. Read the full shownotes.

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project. About Ryan Koral Ryan Koral has always loved shooting video. He started his business 17 years ago and what started as a $300 one-off shoot for his first client quickly lead to him and his team flying all around the world shooting beautiful weddings. But as time went on and he started a family, he wanted to grow his business without the need to travel so frequently. A friend of his said “Ryan, you can tell peoples’ stories through video - it doesn’t have to be the story of their wedding.” and this opened his eyes to the possibilities in front of him. He then rebranded his business, which is now called Tell Studios and 5 years ago he started another business called Studio Sherpas, where he talks about the business side of growing a video business. He also has a weekly podcast called Grow Your Video Business. Read the full shownotes here.

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod When you price your motion design projects, do you think about the value that you’ll bring to your client? How about asking them what success would look like? These two things in combination will allow you to create your best work and get paid well for it. Join Brand Strategist Melinda Livsey as she teaches you how. About Melinda Livsey Melinda Livsey started her career as a graphic designer before turning to brand strategy and education. She teaches other designers how to make the switch from designing to becoming a brand strategist. She really wanted to work on bigger projects so she made the move from graphic design to brand identity. From there, she learned she could solve even bigger problems and help businesses to make their brands more profitable and memorable. Read the full shownotes here.

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Katie Menzies and Abel Reverter started their motion design studio Cabeza Patata in 2018. Their signature style and playful character designs have won them work with brands like Google, Spotify and The New York Times in just three years. Recently, they’ve been working with more and more fashion brands too. But how did they go about setting up their studio and being hired for their signature style? Find out in our latest episode. About Cabeza Patata Katie and Abel were both freelance motion designers and they’re also a couple. Their individual styles of work are very different so they didn’t at first think of joining forces. They worked together on creative projects in their spare time and things grew organically from there. Before long, they started to think of themselves as a studio and the name, Cabeza Patata came along, as did their website. Abel says that working freelance allowed them both to differentiate between the kinds of work they would do for clients on a freelance basis, compared to the kind of work they wanted to create as a studio. Read the full shownotes here.

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod We’re all getting older - it’s something we can’t avoid. But what does it mean for your career in animation? In our latest episode, we explore some of the key areas around ageing in animation and how you can feel confident and happy in your career, no matter your age. About Hannah and Helen Hannah Lau Walker is a freelance animator and the organiser of ‘She Drew That’, an organisation that runs workshops for women in the animation industry. Helen Piercy is a lecturer for the animation and visual effects course at Norwich University of the Arts. She’s also the Education Advisor for Animated Women UK, an organisation that supports women working in the creative industries. Read the full shownotes here.

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Do you constantly find yourself wishing you had more hours in the day? With multiple clients, deadlines and projects looming, life as a freelance motion designer can be stressful and overwhelming. But what if you could find a way to structure your days so that stress became a thing of the past instead of a regular occurrence? It might sound too good to be true, but this week’s guest will teach you how. About Matt Ragland Matt had tried blogging and podcasting before he settled on YouTube as a final creative project. What he realised through his prior experiments with blogging and podcasting is that the reason he hadn’t hit the goals he set himself was because he hadn’t been consistent enough. YouTube was really his last attempt at growing an audience on a platform. He started out by posting one video a day for the entire month of February, then one new video a week for the rest of the year. Matt says that consistency truly is key when it comes to creating any form of content. You also have to let go of your perfectionism - just focus on creating something and sharing it consistently. It doesn’t need to be perfect. Read the full shownotes here.

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Everybody’s talking about Clubhouse! This audio-only platform is taking our industry by storm. But what exactly is Clubhouse? Is it worth joining? Can you get more clients through the app if you’re a motion designer? Join Hayley as she answers all of these questions and more. So what exactly is Clubhouse? Clubhouse is an audio-only platform where you can attend “rooms” which is essentially an event to hear someone speak. Within the event, you are given the opportunity (if you want it) to take the floor and speak. One of the key benefits of Clubhouse for motion designers is that it gives you an opportunity to join discussions with industry experts and learn from and connect with them. Read the full shownotes here.

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod Our Mastermind Mentors have a wealth of experience behind them. So when we gave our students the opportunity to hop onto Clubhouse and ask for their advice about something they’re struggling with in their careers, they jumped at the chance. About the Mograph Mastermind Mentors Hayley Akins is the Founder of Motion Hatch. Jess Peterson leads business, operations, and concept development at Mighty Oak, an award-winning creative studio specializing in hand-made animation and design. Monique is a San Francisco-based, Miami-born, animator, illustrator, and director. Christopher Bernal is a Bay Area Motion Designer with over a decade of experience in the animation industry. And Jason Mallet is an award-winning freelance motion designer and video editor. About the Mograph Mastermind students Gabrielle is a motion designer and illustrator from Philadelphia. She’s a serial Mastermind student who has enjoyed the program so much, she’s returned more than once! She’s joined by student Brent, a freelance motion designer and animator and Ivan, a motion designer from California. In today’s episode, they asked the Mograph Mastermind Mentors to help them to tackle the biggest issue they’re currently facing in their careers. Read the full shownotes here. Apply for a place on the Mograph Mastermind before registration closes. Download our free Social Media Guide for Motion Designers.