Playing for Keeps
2 Favorites
Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.
Location:
United States
Description:
Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.
Language:
English
Website:
https://playingforkeeps.fm
Email:
kristen@churnbuster.io
Episodes
Moving Brands into the 21st Century with Jordan Gal from Carthook
7/27/2020
Bootstrapped Webhere
Duration:00:41:42
Running a Digitally Native Eyeglass Brand (with Ryan Fisher from Felix Gray)
7/20/2020
Felix Gray
Duration:00:49:44
Redefining Customer Loyalty with Fiona Stevens from LoyaltyLion
7/13/2020
LoyaltyLion blogTheCHIVE’s loyalty programAnnmarie Skincare
Duration:00:26:33
A Masterclass in eComm Logistics with Casey Armstrong, CMO at ShipBob
7/6/2020
ShipBob provides Amazon-level logistics to DTC brands- basically, evening the playing field in one of the toughest areas for smaller businesses to compete. Casey Armstrong is an expert in marketing, fulfillment, and the eComm space as a whole, and his conversation with Kristen is all about the details. They dig into the different steps that brands can take to cut costs, increase revenue, and focus where it counts.
Duration:00:36:15
Exploring Steady Growth in DTC with Fred Perotta (Tortuga Backpacks)
6/29/2020
As a brand that sells a long-lasting product, retention might not be the first thing that comes to mind when you think of Tortuga Backpacks. Thing is, they're working hard to find innovative ways to build customer loyalty- especially when it comes to content. They’re a fascinating example of a business that’s taken a slow and steady approach to bootstrapped growth. Fred and Kristen dig into the ways that Tortuga is increasing AOV and creating meaningful customer relationships, plus their...
Duration:00:53:03
Creating Retention-Oriented Paid Advertising with Savannah Sanchez of The Social Savannah
6/22/2020
Advertising costs are rising, and a lot of brands are taking a long, hard look at the ROI for their paid ads. That means really understanding the lifetime value of their customers. An expert in digital advertising, Savannah Sanchez works with businesses to improve the customer journey from the beginning. This episode of Playing for Keeps is all about loyalty from the very first touchpoint with customers. So how can your brand create a great experience within your advertising? Savannah has...
Duration:00:38:49
The True Power of Subscription with Chathri Ali from Recharge
6/15/2020
tracking data in retentionHere’shere’s
Duration:00:41:18
Bringing a Brick’n’Mortar Business Online with Sanjay Jenkins of Buff City Soap
6/8/2020
Sanjay Jenkins has brought grit, determination, and a love of the game to his work in eCommerce, and it's really paid off. As Director of eCommerce at Buff City Soap, he’s had tons of opportunities to explore and experiment in the digital space. In this episode of Playing for Keeps, Sanjay talks through his process of building out an SMS channel, bridging a physical location and a digital store, and how Buff City works to improve the day-to-day lives of their customers. Bonus: Kristen...
Duration:00:56:27
How to Shape Your Business Ops for the 21st Century with Eric Best from SoundCommerce
6/1/2020
Allbirds open letter to Jeff Bezoshere
Duration:00:56:51
Mastering Email, Popups, and SMS with Ben Jabbawy from Privy
5/25/2020
Privy’s pivot into the DTC spaceon this pageAugust UncommonRooted NYC
Duration:01:06:47
Rethinking Acquisitions with Adrianne Verheyen and Grant Zanini from ADMission
5/18/2020
Aaron OrendorffHere’sJoin ADMissionReach out to Adrianne
Duration:00:51:40
eCommerce (R)evolution with Marco Marandiz from Elliot
5/11/2020
and
Duration:01:40:15
How Battlbox is Changing the Experience Around Survival Products
5/4/2020
John Roman didn’t expect to become a key member of the Battlbox team. As an initial investor, it was really the astounding growth of the business that brought him into the fold as a full-time leader in the business. John talks about discovering demand, testing new products with your community, and getting infected by the enthusiasm of your customers. Battlbox has amazingly invested fans and it all comes down to a top-notch brand experience and fantastic products. Plus: how a Reddit-style...
Duration:01:21:25
Digesting a Two-Part Conversation with Helena Hambrecht of Haus
5/2/2020
Start With Why by Simon SinekObviously Awesome by April DunfordHere’s
Duration:00:33:56
Reshaping Consumer Habits with Helena Hambrecht of Haus (Part 2)
4/30/2020
the thread
Duration:00:38:10
Reshaping Consumer Habits with Helena Hambrecht of Haus (Part 1)
4/27/2020
the podcast
Duration:01:02:24
A Playbook for DTC Survival with Allen Burt from Blue Stout
4/20/2020
Here’s
Duration:00:50:50
Building Genuine Trust in the DTC Market with Scratch Pet Food
4/13/2020
Personal touches, incredible experiences, following through on promises, and keeping things interesting: that’s the formula that Scratch Pet Food has used to disrupt their industry. The results have been pretty amazing. Changing your dog’s food is a huge step, and trusting a new brand isn’t easy, but Scratch works hard to help their customers transition with confidence. Kristen and co-founder Mike Halligan dig deep into relationship-building this episode, with a particular focus on the...
Duration:01:18:16
Creating Long-Term Sustainable Growth in DTC with Brian Peters from Shopify
4/6/2020
is6 Rules of Great Storytelling (As Told by Pixar)
Duration:01:04:19
How Blume Created a Raving Community with Gen Z Customers
3/30/2020
Blumetopiathis amazing emailThe States of Sex Ed
Duration:01:01:57