Marketplace Blueprint: Product Marketing Strategies for Amazon-logo

Marketplace Blueprint: Product Marketing Strategies for Amazon

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Robyn Johnson is known for sharing actionable, no-fluff advice for marketing your product online. Get tactical advice to increase your sales, profitability, and scalability in marketing your product online. Get advice to boost your sales on Amazon Seller Central or Vendor Central, optimize your ad strategy, and even just stay up to date on the ever-changing landscape within the Amazon ecosystem.

Robyn Johnson is known for sharing actionable, no-fluff advice for marketing your product online. Get tactical advice to increase your sales, profitability, and scalability in marketing your product online. Get advice to boost your sales on Amazon Seller Central or Vendor Central, optimize your ad strategy, and even just stay up to date on the ever-changing landscape within the Amazon ecosystem.
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Location:

United States

Description:

Robyn Johnson is known for sharing actionable, no-fluff advice for marketing your product online. Get tactical advice to increase your sales, profitability, and scalability in marketing your product online. Get advice to boost your sales on Amazon Seller Central or Vendor Central, optimize your ad strategy, and even just stay up to date on the ever-changing landscape within the Amazon ecosystem.

Language:

English

Contact:

6024000149


Episodes

EP 14: Listing a Product on Amazon Without A UPC (GTIN Exemptions)

11/12/2019
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How do you list products on Amazon without a UPC? Amazon has specific rules on what type of UPCs that they will accept as valid. In this episode, Nate and Robyn talk about GTIN Exemptions, UPCs, and the GS1 Barcode database. Do I need a UPC to list my product on Amazon? The answer to that problem can depend on a few factors. One of these factors is the category of your item. While Amazon requires a UPC for a majority of categories, there are some categories on Amazon that do not require a...

Duration:00:24:07

EP 13: Has One Day Shipping Crashed Your Amazon Sales Velocity? (Geo Ranking and Stock Levels)

11/5/2019
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Have you noticed a recent drop in sales you can't explain? Amazon has recently changed its search algorithm to increase the importance of geo ranking for both SERP ranking and Buy Box percentage. If you have noticed a dip in sales and you cannot identify an apparent reason why geo ranking might be impacting your sales. While the location of the buyer and the inventory has always been a part of Amazon's algorithm since Amazon rolled out one day, shipping, the importance of the location of...

Duration:00:18:53

EP 12: Liability Insurance and Selling on Amazon With Ron Pitcher

10/29/2019
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What kind of insurance do you need to sell on Amazon? Amazon requires $1,000,000 in Commercial General Liability insurance for all Pro-Merchants on the platform. However, in order to be protected from theft, fire, and even many accidents you will also need to make sure that you have the right type of insurance riders on your policy as well. If you're selling products online or in brick and mortar, it's important that you have insurance, not only to protect your own assets and the health of...

Duration:00:46:32

EP 11: Increasing Profitability with A/B Testing with Eugene Levin of SEMrush

10/22/2019
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Listing optimization is critical for conversion for your product on Amazon. Having a beautiful listing is no longer enough to get sales on Amazon. How do you test the individual components of your listings to maximize conversions? In this episode, Eugene Levin of SEMrush shares about the importance of A/B testing your Amazon listing. This allows you to dial in each component of your listing to make sure that you are maximizing conversion. This, in turn, can lower your advertising costs.

Duration:00:33:02

EP: 10 Should You Hire In-House Or An Agency with Suzanne Crettol

10/15/2019
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Today Suzanne Crettol of Seasoned Executive Search shares with us some of the considerations when trying to decide of hiring in-house staff to manage your Amazon presence. Suzanne shares that one of the hardest tasks for many CEO's when bringing in their first marketing positions, can be letting go and trusting the skill set of your team. She also reminders organizations to think through the long term implications of bringing on someone full time or part-time and the effect this will have...

EP 9: Making Changes on Amazon Product Detail Pages with Nate Johnson

9/26/2019
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Having trouble getting your changes to go through on Amazon? Making changes to product detail pages seems like it should be an easy process. However, depending on the history of an ASIN and if it was created on Vendor Central or Seller Central sometimes it can be difficult getting changes to process on product detail pages for Amazon. In this episode, Nate and Robyn discuss some of the common pitfalls that can cause changes to not be processed correctly on Amazon. Are You Using Flat...

Duration:00:21:48

EP 8: Sales Tax Collection Updates for Amazon.com with Peter Mantell

9/23/2019
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Amazon announced 10 new states they will be automatically collecting sales tax As of October 1st Amazon will be automatically collecting and remitting sales tax in 10 additional states. This has left many Amazon retailers confused on how this will affect them going forward. In this episode, Peter Mantell of Ampersand Accounting shares some general recommendations for retailers as they adjust to this new development for some states with large sales tax implications for Amazon sellers. Note:...

Duration:00:24:30

EP 7: Tactical Tips for Building Your Brand On Amazon with Jeff Cohen

9/20/2019
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How do you build brand affinity, awareness, and sales a brand owner or manufacturer? It is possible to build a brand with national recognition utilizing the Amazon platform. Jeff Cohen of SellerLabs shares how he has seen brands build brand awareness and gain market share from much larger competitors by leveraging the power of Amazon. One aspect that makes Amazon unique that you are able to compete on a level playing field with brands that are much more established. As Amazon has been...

Duration:00:51:28

EP 6: Reinstatement, Root Causes, and ASIN Suspensions with Chris McCabe

9/18/2019
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Chris McCabe of EcommerceChris.com is an expert in working with sellers and brands in the area of account and ASIN reinstatement. In this episode, we talk about what Amazon is looking for in your POA (Plan of Action) when your account is suspended. Here is some vocabulary to help you follow along with the show: Account Suspension When Amazon suspended the entire account from selling. This usually means they are holding your funds until the issue is resolved. While you can appeal your...

Duration:00:40:39

EP 5: Amazon Sponsored Display Ads Self-Service Program Launches Expanded Beta

9/14/2019
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The Sponsored Display Program (beta) was recently rolled out by Amazon. While the program had been available before on a limited basis, the new expanded beta opens the program up to a much wider group of sellers on the Amazon platform. This program allows advertisers to retarget based off of audiences and products with product display ads. In this episode, Nate Johnson and Robyn share about some of the program details and considerations for using the Sponsored Display Program. This new beta...

Duration:00:19:31

EP 4: Logistics and Amazon - Moving to LTL and FTL Shipments

9/14/2019
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In this episode, Eddie Levine of HubDub and Wholesale Breakthrough shares with us about the savings small to mediums sized companies can rack up when they move to LTL and FTL shipments. While using small parcel shipments with Amazon can give you a much lower rate than shipping products independently. However, if you have the volume, moving to LTL (Less Than Truckload) or FTL (Full Truck Load) can allow you to save a very significant amount in the cost of shipping your goods to Amazon. Eddie...

Duration:00:39:24

EP 3: Launching Your Listing

9/14/2019
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In this episode, Robyn and Nate share some fundamentals for listing launches on Amazon. We start by talking a little more about retail readiness and reviews. Then we share a little about how we use coupons or other discount programs available through Amazon to increase initial conversions from paid traffic to allow a product to start to rank organically. When launching a listing it isn't enough to just be optimized for search. Since on Amazon, sales beget sales you need to jump-start your...

Duration:00:28:17

EP 2: Retail Readiness For Amazon Listings

9/9/2019
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Optimization for Amazon is more than just optimizing the structured data like title, bullets, and back end keywords. While indexing for a larger number of keywords helps to drive qualified traffic, that alone isn’t enough to generate conversions on Amazon. We also have to make sure that the traffic we bring to our listing with highly relevant keywords has all of the information needed to actually make a purchase. There are several areas on your listings that are not as important for indexing...

Duration:00:17:41

EP 1: Listing Fundaments for Selling on Amazon

9/9/2019
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In this episode, Robyn shares the foundation pieces of creating a listing that sells on Amazon. This includes going through the areas that indexed for organic search on Amazon. We see so many sellers that only think about their title, bullets, and images. While that used to be enough to just optimize your title and bullets, now you need to maximize all of the available structured data for your listing. We give you some recommendation for the title, bullets, and maximizing the number of...

Duration:00:26:36

Welcome To The Marketplace Blueprint Podcast

8/20/2019
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What can you expect from this podcast? There are so many podcasts out there about eCommerce, and even specifically about Amazon. Why should you listen to this one? Robyn Johnson is known for sharing actionable, no-fluff advice for marketing your product online. Having spent the last 8+ years focused on Amazon she understands the many different ways that people sell and profit on Amazon. In each episode, you will get actionable items to increase your sales and profitability on Amazon with...

Duration:00:11:54