Wedding Salt - Wedding Business Talk by Casi Yost + Hillary Lowe

Private Property Weddings are one of the hot trends in the wedding industry at the moment and Hillary is breaking down 1. What is a Private Property Wedding 2. Does a "backyard" wedding really save you money? 3. What vendors need to know ahead of time when working a private property wedding Mentioned in the episode: https://www.theeventhelper.com/ https://kayloebridal.com/2022/07/13/why-small-intimate-weddings-in-portland-are-the-way-to-go/ Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Join us today as we welcome attorney Ann Koppuzha, who talks about the critical importance of having strong, up-to-date, and FRIENDLY contracts in the ever-evolving wedding industry. With over a decade of experience at top law firms and the Department of Justice, Ann brings a wealth of legal knowledge to the table. During our discussion, we'll cover: Transforming your standard contracts to meet 2024’s market demandsCommon mistakes wedding pros make with their contracts and how to avoid themHow a well-crafted contract can enhance the client experienceEssential contract clauses that protect you and your couplesOverlooked elements you may not have considered for your contractsTips for finding the right contract template for your unique business nicheWhether you're a seasoned professional or just starting, this episode is a must-listen for anyone who wants to protect their business and provide an exceptional client experience. Grab your FREE guide, Contracts → Clients, 3 Strategies for Savvy Wedding Pros to Wiin More Brides, here: https://www.powerhouse-legal.com/contract-guide-wedding-pro Connect with Ann on Instagram here: https://www.instagram.com/powerhouselegal/ Grab a rock-solid contract to protect your business here: https://thebusinessreserve.com/products/wedding-photography-contract Reach out to Ann here to review your contract, protect your brand, or solve another legal dilemma: https://www.powerhouse-legal.com/wedding-lawyer Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Jenny Bowker, a vet in the Bridal Beauty industry, joins us today to chat all things hair, makeup, and getting ready on your wedding day! Whether you're a photographer, florist, another beauty expert, or a Bride, you'll learn super helpful wisdom and pro tips you never would have thought of! Follow Jenny at @sistergoldenbridal and find more of her work at www.jennybowkermakeup.com Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Have you ever found yourself working a Wedding and the same question or confusion arises again and again? Even though we are wedding professionals with several years of experience, we still have questions! We’re here to address those pesky questions once and for all. Casi and Hillary bring their real questions to each other to see if they can get some answers. Do you have questions too? We’ll be doing frequent installments of Spilling the Tea episodes, so DM us on Instagram with YOUR burning questions so we can address them next time! Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Casi and Hillary are digging IN to a popular conversation circling amidst wedding professionals right now: this episode is all about ghosting! - What are we even talking about when we are throwing around the term "ghosting" - Why you might be getting ghosted - How to turn ghosting into being productive for your business Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Hillary comes to you with a solo episode, sharing a quick book review and highlights on the top 3 business books that can take your business to the next level along with lots of helpful insights and tid-bits. 1. Company of One: by Paul Jarvis 2. Get Rich, Lucky Bitch: by Denise Duffield-Thomas 3. The Big Leap: by Gay Hendricks Honorable Mentions - Chillpreneur: also by Denise Duffield-Thomas - I know how she does it: by Laura Vanderkam - The Creative Habit: by Twyla Tharp - Originals: by Adam Grant - Quiet: by Susan Cain Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

BIG ANNOUNCEMENT!! Hillary of Kayloe Bridal is permanently joining Casi and Wedding Salt as *co-host* and is here to stay! If you don't know Hillary yet, she is the owner and Designer at Kayloe Bridal, planning weddings in Portland, Oregon. Follow her on Instagram @kayloebridal In today's episode, we dive into the 5 key touch points we think every Photographer should have with their clients and what it looks like to have a Planner involved in each one. The touch points we cover: 1. Inquiry through onboarding 2. Engagement session 3. 6 months before event 4. 1 month before event 5. 1 week before event Keep tuning in to Wedding Salt for a fresh perspective on the Wedding Industry, being a business owner, and how to work harmoniously in both! *stay salty!* (just kidding) Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

In this episode, Hillary, the owner and planner of Kayloe Bridal and I talk about what we forsee in the wedding industry in 2024, the importance of hiring a planner, trusting your vendors, and some photography predictions I see coming this year. Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

How can you include film in your workflow? In today's episode we will talk about film. how it works, what cameras to start with and how to ease into it in your workflow at weddings. I also have resources that I talked about below. If you want to get on my waitlist for my film course, you can click below to hop on that! 1) My waitlist for the Film Lab Course 2) The top film emulating presets I have found 3) My free guide on how to add film to your wedding workflow 4) Video comparing film stocks Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

In this Episode I talk about my favorite tools/apps I use in my business and why and how they have helped me to take time back to grow my business. I have also listed some codes and discount links for some of the apps I use below! Get Honeybook for $8 per month using my code: CasiYost Get a discount on Quickbooks Self-Employed: Discount Link My blog post on the top 43 resources I use in my business. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinterest.com/casiyost Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

This week we dive into how to position yourself as the expert and why it is important in order to book clients. We also talk about professionalism and the skills necessary to work with elevated events. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinterest.com/casiyost Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

We all have some kind of trauma, or life-changing events that impact us. I wanted to share my past and how it shaped how I have gotten to where I am now. The main point is to help you feel like you're not alone, and no matter your circumstance, you can make your own dreams come true. Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Do you ever feel like you're not getting traction in your business and not sure why it's not moving where you want it to go? I have been there and reached my breaking point. Here are what I learned and the top three ways that actually moved the needle in my business. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinterest.com/casiyost Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Instagram doesn't have to be overwhelming. I take the set it and forget it approach. I talk about five things I do that have helped me to do that in this episode. I'm offering 1 on 1 consult calls to chat with other business owners on their marketing roadblocks and how we can overcome them. 🙌🏼 💻 Reach out at hello@casiyost.com to book. Want to know more about the BTS of my work? I have a Patreon for that. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinterest.com/casiyost Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

I personally cringe when people talk about marketing strategies - mainly because they don't get to the root of the problem, which is understanding consumer behavior and what makes people want to buy what they buy. In this episode we start with consumer behavior, where people search for vendors, and how to show up there. 👯 SEO Courses: 1) Catalina Jean 2) Dylan Howell + Corey Potter - Listen to their Podcast: Fuel Your Photos I also threw in some strategies that I stumbled upon while doing some of my own marketing research. Including the gem on the website: Dylan and Sandra Photography. They warm up clients with multiple touchpoints to show their expertise. Scroll to the bottom to see all the blog posts they created to help create trust with clients. A genius move that I want to try on my own website. 🖥 I'm offering 1 on 1 consult calls to chat with other business owners on their marketing roadblocks and how we can overcome them. 🙌🏼 💻 Reach out at hello@casiyost.com to book. Want to know more about the BTS of my work? I have a Patreon for that. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinterest.com/casiyost Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Pricing is a tricky topic. I wanted to discuss the consumer psychology behind pricing strategies and what you can do to increase your perceived value so that clients see you as worth the price they will pay. Want to know more about the BTS of my work? I have a Patreon for that. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinterest.com/casiyost Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Many times we don't have a strategic method to truly refine our product or service in a way that matches with what our ideal client or audience wants or needs. I am here to chat about how we can go about refining what we offer and knowing how to start that process. The amazing graphic designer I talked about is Marisa of Quill and Co. Want to know more about the BTS of my work? I have a Patreon for that. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinterest.com/casiyost Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

We are talking all about the behind the scenes of styled shoots that you don't hear about. Learn how much a styled shoot can cost, the planning and thought processes, and the logistics that are necessary for making a styled shoot come to life. I chat with my friend Lindsay Newton of Till Death Do We Adventure on each of our takes about these for areas: 1) The purpose of a styled shoot. 2) The cost. 3) The vision. 4) Realities of styled shoots. Here are links to discounts for products or services I use or offer: Client Questionnaires 50% off your first year with Honeybook Quickbooks Discount with this Link 15% off Narrative Free Resources for Photogs by Yours Truly Website // Insta // Facebook Tags: Businessmarketingself-helpwedding photographerwedding photographyentrepreneurship Episode is Live Published: Dec. 04, 2019 @ 3PM Edit Unpublish Add a Transcript Get episode better indexed by search engines. Add Chapter Markers Listeners can tap through & see what’s coming up. Create a Visual SoundbiteBest way to share to social media for engagement. Share Episode On Facebook Twitter LinkedIn More Options Email Link to Episode Direct Link to MP3 Embed this ONE Episode View Episode Stats Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

In this episode, we take a deep dive in what it means to clearly communicate with clients in terms of wedding vision, how to make that vision come to life, create a great experience through workflow management, and how to work effectively with other vendors. The resources and podcasts are mentioned below! As always, thank you for following along. All reviews are appreciated and help the podcast show up for more people! Links: Kamea Events Kamea Events Instagram Podcast Mentions: Profit First by Mike Michalowicz Fight Hustle, End Hurry by Jeff Bethke & John Comer Casi Yost Photography Links: 1) How To See Workshop (mention this episode for a discount!) 2) Tailwind 3) 50% off your first year with Honeybook 4) Quickbooks Discount with this Link 5) 15% off Narrative 6) Client Questionnaires 7) PicMonkey Free Resources for Photogs by Yours Truly Website // Insta // Facebook Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal