The Agency Accelerator

Do your meticulously crafted email campaigns feel like they're vanishing into the ether, met with silence or a swift move to the 'trash' folder? Or maybe you know you should be using email as a lead generator but you’re not! In today's noisy landscape, grabbing the attention of your audience is more challenging than ever. Email marketing might not be sexy or trendy but it is still one of the best ways to build a 1-2-1 relationship with your ideal target customer. By listening to this episode of The Agency Accelerator podcast, you'll gain insights on how to: 1. Implement email marketing strategies that rise above the digital noise, ensuring your message reaches—and resonates—with your ideal audience. 2. Harness cost-effective techniques that turn your email list into an owned asset, creating a direct and powerful communication channel with prospects. 3. Examine the importance of tracking and refining your campaigns, transforming analytical data into newfound opportunities for growth and engagement. Discover the art of captivating your subscribers and converting them into loyal clients through email marketing. Questions answered in this episode Q: Why is email marketing still the best method for lead generation in the fast-paced digital era? Q: What are the fundamental advantages of using email marketing over other channels like social media or traditional advertising? Q: How does owning an email list offer more control and security compared to building a following on social media platforms? Q: Can you delve into the cost-effectiveness of email marketing for agencies of various sizes? Q: What metrics should be considered to accurately measure the success of an email marketing campaign? Q: What strategies are recommended for segmenting your email list to enhance campaign personalisation and impact? Q: Could you outline how automated email sequences benefit engagement and the sales process? Quotations "Remember, you own your email list, whereas you rent your social media audience. Build an asset that's yours, adding value to your business." - Rob Da Costa "By delivering personalised, valuable content through email, we're not just making one-time sales but nurturing long-term relationships that foster trust and loyalty." - Rob Da Costa "Get the 80/20 content balance right in your email marketing: 80% value-add, 20% sell. It's about creating emails that your audience looks forward to, not spam." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Explore additional FREE resources on email marketing and lead generationLearn more about AskRobAnything, the AI coaching platform Further information on the Creative Crew Community

Are you constantly battling to stand out in the saturated market of generalist marketing agencies? For marketing agencies today, the challenge of differentiation and client attraction is a constant challenge, elevated by an inundation of competitors that often results in a diluted brand and a frustrating race to the bottom. It's a common predicament that can leave you feeling lost in the crowd, impacting your agency's growth and profitability prospects. In this episode of The Agency Accelerator podcast, you'll gain insights into how to: 1. Master the art of specialisation to position your agency as the distinguished expert in a chosen niche, making your brand the obvious choice for clients. 2. Command premium rates confidently by offering specialised knowledge and services that are highly valued in the marketplace. 3. Attract your ideal clients with targeted and compelling messaging that resonates, reducing wasted time on mismatched business pursuits. Get ready to make your agency the leading choice for clients in your niche – hit play and let's dive in. Questions answered in this episode Q: What are the pitfalls of a generalist approach, and how does it hinder an agency's ability to stand out? Q: How does I go about identifying and defining a profitable niche for my marketing agency? Q: What practical steps should agencies take to craft messaging that resonates deeply with their target niche audience? Q: Can you dispel some common fears and misconceptions associated with narrowing down to a niche market? Q: How can agencies leverage content marketing and thought leadership to establish authority in their chosen niche? Q: In what ways does specialisation enable an agency to command higher rates and attract premium clients? Quotations "By niching down and specialising, you aren't closing doors—you're opening up to a world of opportunities to work with your ideal clients and deliver exceptional value." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Niche Finder WorkbookDownload the free Ideal Client Persona WorkbookFurther information on the Creative Crew Community

Have you ever poured your heart into a proposal, only for your potential client to disappear without a trace? In this fast-paced world, where new trends shape the landscape of client engagement every day, the ability to secure ideal prospects and craft proposals that convert is more essential than ever. For anyone in the marketing agency space, dealing with prospects going silent post-proposal can be both frustrating and costly, hindering business growth and wasting valuable resources. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: 1. Precisely identify prospects that align with your agency’s expertise and values — paving the way to more meaningful connections and a higher success rate. 2. Develop strategies to create proposals that resonate deeply with clients' needs, setting you apart and making sure your hard work is acknowledged. 3. Employ effective communication and follow-up tactics to not only present your proposals with impact but also to avoid the dreaded 'proposal ghosting' that leaves you in limbo. Let's transform your proposal woes into wins! So grab a coffee and let’s get started. Questions answered in this episode: Q: How do you effectively pinpoint your ideal prospects to save time and maximise agency success? Q: How do you qualify leads to ensure a focus on prospects with the highest conversion potential? Q: What are the crucial steps to take when presenting a proposal to prevent it from being ghosted? Q: How do you maintain client engagement while waiting for a proposal decision? Q: What methods have proven effective for soliciting honest feedback and adjusting client acquisition strategies accordingly? Quotations “Position yourself as the expert in your specific niche to naturally attract clients who are looking for exactly what you offer." - Rob Da Costa, Agency Accelerator Podcast “Be a ‘Rottweiler’ with your proposals; the only outcomes should be a yes or no, not an endless wait in purgatory." - Rob Da Costa, Agency Accelerator Podcast Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Download the free Ideal Client Persona WorkbookGuide on niching for your agencyFurther information on the Creative Crew Community

Why are agencies so bad at applying the smart advice they give their clients, to their own businesses? I’m on a Mission this year to apply everything I teach my clients to my own business and this inspired me to record this episode. Time Stamp [01:45] - Why are marketing agencies not very good at doing their own marketing? [02:26] - Is the 'client service hamster wheel of doom' affecting marketing agencies' ability to market themselves? [03:13] - Why might agencies rely on word-of-mouth and referrals instead of active marketing strategies? [04:09] - What happens when marketing agencies experience the feast or famine cycle? [04:59] - How can agencies demonstrate the effectiveness of their marketing advice? [05:40] - What should an agency owner do if they recognise the need for marketing but lack the time? [06:21] - How can a marketing agency put a successful system in place for marketing efforts? [07:22] - Why is outsourcing, especially to a VA, beneficial for an agency's marketing? [08:03] - What is Rob Da Costa's approach to applying what he teaches to his own business this year? [08:57] - How can agencies make sure they are doing effective marketing and business development? Quotations “We live in an instant gratification world, yet most robust business development strategies deliver in the medium to long-term” - Rob Da Costa “Try and be your own best customer!” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: YouTube ChannelAskRobAnything AI Coaching Platform

Are you tired of the feast or famine cycle in your agency? Discover how to recession-proof your agency and ensure a steady flow of clients and revenue, even in challenging economic times, in today’s The Agency Accelerator podcast. In this episode, you will learn how to break free from the cycle of extreme workload fluctuations, achieve a more stable and profitable agency, and navigate the ups and downs of business. You will gain practical strategies to diversify your client base, implement consistent marketing and business development, and build a financial buffer for your agency. Tune in now and take the first step towards recession-proofing your agency for a more stable and profitable future. Questions answered in this episode: Q: How can agency owners break free from the feast or famine cycle and recession-proof their businesses? Q: What are the key strategies for diversifying a client base to ensure stability during economic downturns? Q: How can agency owners effectively balance diversification and specialisation when expanding their service offerings? Q: What are the best methods for maintaining a consistent marketing and business development process, even during busy periods? Q: How can agency owners prioritise effective time management to protect time for business development? Quotations "Protecting time for business development isn't just a nice to have, it's an absolute must-have." - Rob Da Costa "The key to a successful, profitable agency is consistency and proactive planning." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Learn more and join the Creative Crew CommunityAskRobAnythingJoin one of our FREE all-value, no-sales workshops

Are you ready to explore the AI revolution in the agency world and maximise your creative and operational potential? In an industry that is always evolving, agency owners and employees constantly seek ways to stay ahead of the curve, increase efficiency, and drive growth amidst fierce competition. The rise of artificial intelligence offers unprecedented opportunities to revolutionise how we run agencies, tackle common bottlenecks in project management, and exceed client expectations while fostering a stimulating work environment for employees. In today’s show, I outline 10 ways in which AI is and will be used. You will learn how to leverage AI for pinpointing and engaging with ideal prospects, gain insights into blending AI-assisted content creation without compromising on originality, and discover AI's role in optimising project and financial management to cut down on costs and burnout. Questions answered in this episode: Q: In what ways is AI reshaping the journey from lead generation to customer engagement? Q: What improvements in media efficiency can agencies expect from leveraging AI in paid advertising campaigns? Q: Can you outline the role of AI in providing clear insights through reporting dashboards and how this affects decision-making? Q: How is AI automating the more mundane aspects of project management and what impact does this have on team wellbeing and productivity? Q: How AI is streamlining agency finance management? Q: How is the AI coaching platform 'Ask Rob Anything' designed to personalise support for agency owners and their team members? Q: Could you share insights into the implementation of AI within agencies for optimising internal communications and employee development processes? Quotations "Imagine your agency where AI takes you from 0 to 60%, leaving your human creativity to race from 61 to 100%. That's not the future, that's now." — Rob Da Costa "Empowering every agency owner with a coach, and every team member with a mentor – that's the vision. AI isn't just changing the game; it's personalising it." — Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: AskRobAnythingLearn more and join the Creative Crew Community

Are you tired of the unpredictability of income and client work in your agency? Transitioning to productised services could be the game-changer you’re seeking. This episode delves into the world of productisation and how it can transform feast-famine cycles into consistent revenue streams for agencies like yours. Agencies are striving to find sustainable ways to grow in a market that is increasingly competitive and where clients demand more for less. Agencies often find themselves at the mercy of variable income patterns, leading to instability and stress. Productisation offers a systematic approach to stabilising your agency's income and streamlining its operations. Join me and my guest, productisation expert, Brad Hussey and you will gain: 1. An understanding of how to transform services into standardised, scalable products, fostering sustainable agency growth. 2. Actionable insights from Brad on how to deliver remarkable client experiences while protecting profitability through effective service productisation. 3. Practical advice on avoiding the trap of commoditising your services, with strategies for pricing and positioning your productised offerings to attract premium clients. Quotations "Productisation is about achieving clarity in marketing, sharpening your operations, and ensuring your profit doesn't become an afterthought. It's the game-changer for agencies striving for sustainable growth." Brad Hussey "Embrace the power of the niche; it's the lighthouse guiding your marketing messages to shore, resonating deeply with the clients who are searching for exactly what you offer." Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Join The Creative Crew CommunityReach Brad on Twitter/XRegister for the next Agency Accelerator LIVE event

Are you tired of feeling isolated and overwhelmed running your agency - making critical decisions without anyone to bounce ideas off of, or lacking the support of a like-minded community? In today's fast-paced and competitive agency world, the loneliness of running an agency can contribute to burnout, demotivation, and missed growth opportunities. This episode provides essential insights into overcoming the challenges of agency ownership and reaping the rewards of a supportive community. Rob will share: Valuable insights: Discover the pitfalls of isolation and the immense benefits of being part of a supportive community of fellow agency owners.Practical tips on finding the right community: Learn actionable advice on integrating into communities, accessing diverse perspectives, and building genuine relationships that can lead to new business opportunities.Personal and professional growth: Understand how community connection provides motivation, accountability, and exposure to new ideas, ultimately propelling agency owners forward in their journeys. Dive into this episode to gain practical advice on finding the right community and reap the benefits of being part of a supportive network of agency owners. Questions answered in this episode: Q: What are some of the pitfalls of going it alone? Q: What are the benefits of being part of a community of fellow agency owners? Q: What types of communities are there? Q: How do I find appropriate communities? Quotations "Surrounding yourself with a tribe of like-minded peers provides diverse expertise, emotional support, and endless growth opportunities." Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: My free community, Agency Accelerator LIVEMy community of agency owners in The Self-Running AgencyGet support from AskRobAnything, your AI Agency Coach

Feeling disconnected from your agency and struggling to reignite your passion? In this episode of The Agency Accelerator, you'll uncover the warning signs of falling out of love with your agency, gain insights into staying in control of your agency's growth trajectory, and explore the power of strategic planning in redefining success. If you're ready to reclaim your agency's passion and sustainably grow, then tune in and discover actionable strategies to reignite your drive for your agency. Questions answered in this episode: Q: What are the warning signs that indicate falling out of love with your agency? Q: How important is it to maintain the passion for running your agency every day? Q: How can a well-crafted plan empower agency owners to stay focused and on track amidst challenges? Q: What does success mean for agency owners, and how can they redefine it on their own terms? Q: What practical strategies can agency owners use to stay in control and maintain passion for their agency? Q: Why is it important to rethink success beyond just financial metrics and embrace the journey of agency ownership? Q: How can agency owners balance ambition and contentment to achieve sustainable growth and find joy in their work? Quotations “Your agency’s success is defined by finding fulfilment, enjoying what you do and being profitable, not just chasing bigger numbers year on year! “ Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Agency Accelerator LIVE workshopsLearn more about AskRobAnything, your AI Agency Coach

Are you ready to turn leads into loyal clients by transforming your agency's sales strategy? In the hyper-competitive agency landscape, breaking through the noise and winning a consistent flow of new ideal target clients is a challenge many face. Our latest episode with Ben Potter throws a lifeline to agencies stuck in a cycle of unproductive sales tactics or overreliance on referrals and word of mouth. In this episode you will learn: 1. Strategies to drill down to what potential clients truly need, which goes beyond their initial briefs, delivering a more impactful and personalised service proposition. 2. The importance of why a clear positioning of your agency can drastically cut through competition and how a niche focus can attract more qualified leads. 3. Actionable advice on crafting a sales process that's both consultative and relationship-driven, ensuring your agency doesn't just chase opportunities but builds them from a foundation of trust and expertise. Another super practical episode so let’s dig in and let insider knowledge from Ben Potter reshape the way you think about agency sales. Questions answered in this episode: Q: Could you dissect the concept of not taking a client brief at face value and the significance of understanding individual challenges within it? Q: Why is a marketing plan pivotal, and could you outline the components of a robust sales process for an agency? Q: Could you explain what social selling is and why is it gaining preference over traditional cold outreach methods? Q: In what ways can the approach of buying cold lists for email marketing backfire and tarnish an agency's reputation? Q: How does the correct positioning influence lead generation quality, and why is a measured stance in pursuing opportunities beneficial? Q: Why is a slower and more consultative sales process advocated over a quick proposal-writing approach? Quotations Ben Potter: "Peeling back the layers of a client brief is critical; it's about solving their challenges, not just fulfilling a list of requirements. Dive deep to deliver real value." Rob Da Costa: "When it comes to sales and marketing, in all you do, foster relationships first, sell second." Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Agency Accelerator LIVE workshopsLearn more about AskRobAnything, your AI Agency CoachBen’s websiteBusiness development scorecard quizReach Ben on Linkedin

Are you struggling to balance day-to-day agency demands while steering towards long-term success? In this episode, Rob Da Costa shares how present actions impact your agency's future, helping you avoid short-term thinking traps and make choices that support long-term success. By tuning in, you'll gain insight into the common pitfalls of ‘future blindness’, learn 4 essential keys to rise above them, and discover real action steps to ensure your future agency owner self thanks you for today's decisions. Questions answered in this episode: Q: How does the constant hustle of running an agency impact the ability to make choices with the future in mind? Q: What are the common pitfalls of ‘future blindness’ and how can they impact the agency's long-term success? Q: What are the four key areas that agency owners should focus on to ensure their present actions align with their future vision? Q: How can agency owners carve out time for strategic thinking away from client service and operationally standardise procedures? Q: How can agency owners make employee check-ins and development a priority, and why is it essential for future success? Q: What steps can agency owners take to schedule blocks of time for marketing and business development, and why is it crucial for the future viability of the agency? Quotations "Your future agency owner self will thank the choices that you make today if you stay heads up, envisioning future possibilities while handling today's realities.” Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Agency Accelerator LIVE workshopsLearn more about AskRobAnything, AI Agency Coach

Welcome to The Agency Accelerator podcast, where we explore all things related to running and growing your agency in a profitable, sustainable, and enjoyable way. In today's episode, host Rob Da Costa delves into the fascinating world of AI coaching and its potential impact on agency owners. Rob shares his journey of developing his own AI coach, AskRobAnything, equipped with over 30 years of agency expertise. He discusses the concept of AI coaching, its applications, and the challenges and triumphs he encountered during the development process. Join us as we uncover the emerging world of AI coaching and its potential to revolutionise the way agency owners support and guide their clients in the future. Questions answered in this episode: Q: What are AI coaches and how do they work? Q: Explain the process of developing an AI coach and using it for tailored coaching and guidance. Q: How are AI coaches used to enhance client service and support, and how can they benefit team members? Q: How can AI coaches be integrated into daily routines to maximise their effectiveness? Q: What are your thoughts on the future of AI coaching? Q: How do you see AI coaches benefiting agencies and their clients? Quotations "AI coaching platforms provide a way forward for seasoned professionals to exponentially share our knowledge and better support our clients, our community and other people on their growth journeys." - Rob Da Costa "The opportunity to receive highly personalised, niched advice on demand already seems like science fiction, but AI coaching is making it a reality." - Rob Da Costa' Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Learn more about AskRobAnything, AI Agency coachThe Self-Running Agency Implementation Group Further questions: If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

Are you tired of feeling overwhelmed as an agency owner, wearing too many hats and juggling countless responsibilities? If so, this episode is your guide to creating a powerful senior leadership team to free up your time and transform your agency. By listening, you'll learn the crucial insights to build a self-running agency, gain the confidence to delegate responsibilities and promote a culture of shared ownership and accountability within your team. This episode will be relevant for anyone aspiring to grow their agency because creating a leadership team as soon as you can is a crucial step to start getting responsibilities off your shoulders! It's time to take the first step towards a more profitable, sustainable, and enjoyable agency. Questions answered in this episode: Q: Why is it crucial to form a senior leadership team for an agency? Q: What are the challenges associated with building a senior leadership team? Q: When is the right time to form a senior leadership team, and who should be part of it? Q: What is the focus of senior leadership team meetings, and how often should they occur? Q: Can you share examples of successful senior leadership team implementations? Quotations "A self-running agency isn't a distant dream, but a tangible goal that begins by building a strong leadership team." - Rob Da Costa "Even if you're a small agency with just two people, you can and you should start forming a leadership team." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: free copy of my Self-Running Agency BookThe Self-Running Agency Implementation Group Further questions (AskRob): If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

Struggling to juggle numerous tasks and tools in your agency, leading to decision fatigue and diluted quality of service? Imagine achieving more by doing less. In this episode, Rob discusses the power of simplifying your agency's operations, from service offerings to marketing strategies, and the profound impact it can have on your business and your stress levels. With practical strategies and personal experiences, Rob provides valuable insights on how to streamline marketing, business development, and service delivery to achieve greater profitability and client satisfaction. Tune in to gain a fresh perspective on doing less to achieve more, and discover the power of simplification in growing a successful agency. Time Stamp [00:00] Introduction to the concept of simplifying business goals for the new year. [04:01] Observations of resistance towards simplification from clients. [05:02] Benefits of simplification in terms of focus and excellence. [06:09] Communicating core differentiation through simplicity. [07:55] Increased profitability through specialisation. [10:31] Simplification in marketing and business development strategies. [14:26] Encouragement to do less and do it better, while resisting the temptation to do more. Quotations “Do less and do it better, rather than being tempted to do more and spreading ourselves too thin." - Rob Da Costa "Simplify your services and be seen as the expert, not the generalist, to achieve greater excellence and profitability." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: robert@dacostacoaching.co.ukThe AgencyAccelerator FREE Workshops Further questions (AskRob): If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

Are you struggling to maximise your agency's profitability in today's competitive market? Discover the foolproof strategies for achieving 30%+ net profit with Robert Patin in this week’s Agency Accelerator podcast. In this episode, you'll learn how to shift from time-based selling to value-based selling, analyse client profitability, and make strategic business decisions that drive your agency's success. You'll gain insights into increasing your agency's profitability, building value-based client relationships, and making strategic decisions for long-term success. Tune in now to uncover the secrets of achieving 30%+ net profit and revolutionise your agency's profitability! Time Stamp [01:34] A definition of net profit [03:00] What are typical agency net profits? [05:00] Why are so many agencies at the lower end of net profit (10%)? [06:34] Stop measuring your hourly rates and start measuring average earnings or effective bill rate [09:00] Stop selling time to clients! [12:48] What are the first steps to increasing profit margins? [15:32] Are there alternative ways to measure capacity and efficiency besides using time recording? [17:55] Why you should increase your prices (taking a value-selling approach) [22:50] Steps to increasing profits [27:35] When we are in an investment phase, how long should it be and how do we know we are making the right investment? Quotations “The thing I want to do most is often right behind the thing I want to do the least!” - Robert Patin “When we sell time to clients we focus on the wrong thing and disregard our years of experience and our strategic insights” - Rob Da Costa “Make decisions that are not emotionally based - hence the importance of a plan” - Robert Patin Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: All resources mentioned today - on one pageThe AgencyAccelerator FREE Workshops

Welcome to a special episode of The Agency Accelerator podcast, where we celebrate a significant milestone - our 200th episode. When I first started the podcast I never dreamed we would reach episode 200 and build a community of loyal listeners. Fast forward 3 years and here we are! In this special episode, I share lessons learned: quality over quantity, fostering a dedicated community, and harnessing the power of authentic storytelling to create a lasting impact. Please join me to celebrate what’s come before and what’s to come this year. We are only just getting started! Time Stamp [00:00] - Introduction to the monumental 200th episode of The Agency Accelerator podcast [00:55] - Thanking the listeners and reflecting on the impact of the podcast [01:58] - Introduction to the Agency Accelerator podcast and the journey from the first episodes in December 2019 [02:31] - Reflecting on the progress from the first episodes to reaching 200 episodes [03:36] - Sharing insights on the early days, statistics, and determination to continue with the podcast [04:27] - Highlighting show stats, top listening countries, and popular episodes [05:25] - Sharing key learnings from over 200 episodes [06:12] - Discussing goals for the next 200 episodes and the impact of community and feedback [08:05] - Outlining specific goals for the next 200 episodes and personal commitment to improvement [09:12] - Request for reviews to celebrate the milestone and the impact on podcast growth and audience reach Quotations “Authentic storytelling and transparent insights resonate most with the audience. It's about being honest and real, connecting through shared experiences and learnings." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Agency Accelerator LIVE Workshops Further questions (AskRobAnything): If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

In the competitive landscape of agency life, standing out and avoiding the race to the bottom is crucial. The focus of this episode is on empowering you with strategies to not only win clients but also retain and grow them. As we approach 2024, a challenging economic year, ensuring exceptional client service becomes even more vital for the sustainability and profitability of your agency. We will cover 3 key areas: 1. Discerning Prospecting: Learn how to identify and target clients who not only fit your core niche but also value your services, leading to successful, long-term relationships. 2. Precise Project Scoping: Understand the importance of detailed project scoping to set clear expectations, prevent misalignments, and ensure a smooth client-agency relationship from the start. 3. Outcome-Focused Communications: Discover the significance of communicating with clients based on business outcomes and strategic goals rather than just providing tactical project updates. Now, dive into this episode to gain insights into the 9 non-negotiable strategies for elevating your agency's client service. Implementing these strategies will not only set you apart from the competition but also contribute to the long-term success and profitability of your agency. Don't miss out – hit play and start transforming your approach to client service today! Time Stamp [02:51] The importance of finding ideal target clients who understand and value your services. [04:09] Clear Project Scoping client projects to set expectations. [07:09] The advantages of focusing on business outcomes & strategic goals in communications. [09:25] The importance of implementing standardised systems & processes for consistent client experiences [10:46] Cross-Functional Teamwork [13:05] Proactive Relationship Building [14:11] Preventing Over-Servicing for long-term sustainability and profitability [15:09] Why you must invest in team member's training in account management & client service [16:26] Proactive Account Development Planning Quotations “No one wants to have a revolving door of clients coming in one door and clients exiting out the other. So one way to ensure that this doesn't happen is to make sure that you have great client service in place that is consistently delivered by everybody." - Rob Da Costa “Great customer service requires strategy plus empathy. Take a consultative approach laser-focused on achieving your client's goals." - Rob Da Costa "Preventing over-servicing is perhaps one of the most important of my nine tips for you. Time track carefully, and whenever over-servicing approaches 10% of the estimated hours, implement strategies to rein it back in before it becomes normalised." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts Please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Useful links mentioned in this episode: 50% discount on my best-selling Client & Account Management Mastery CourseFREE Client & Account Management GuideAttend my FREE Value-Packed Agency Accelerator LIVE Workshops Further questions (AskRobAnything): If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

In this episode of The Agency Accelerator, host Rob Da Costa is joined by guest Michael Wark, CEO of Trimline. They dive into the four key areas that agency owners need to focus on to build a profitable and sustainable business. From mindset and metrics to process and cash flow, they provide valuable insights and practical tips for agency owners to thrive in any external circumstances. Michael shares lots of useful industry stats and ways to measure agency effectiveness. Time Stamp [00:00] Introduction to the episode and guest, Michael Wark [01:28] What are the key areas that agencies should focus on to build a profitable business? [05:00] What should agency owners be paying themselves? [07:20] Why is net profit such an important factor for business growth? What percentage should agencies aim for? [08:20] What is revenue per full-time employee, and why is it important for agencies? [09:40] What percentage should agencies aim for? [10:30] What should revenue per full-time employee be? [10:54] How can agencies diagnose issues with employees not hitting the revenue targets? [14:12] What are the most important processes to invest in to grow your agency? [16:30] What should be the first systems or processes to put in place? [18:00] What is the most effective way to roll out new processes to ensure they are adopted? [21:22] What strategies can agencies employ to improve their cash flow? [26:00] Why are cash reserves important for agencies? [27:20] Final thoughts to help agencies in a challenging environment Quotations "Building a profitable agency starts with mindset – visualise your success and know your true worth. Michael Wark "Hire the best people you can afford and work to make yourself as dispensible as possible!" Rob Da Costa "Look at where you want to be in 2,3,5 years from now and consider what systems & processes you will need in place. Get ahead of the game" Michael Wark Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Systemology BookMichael’s LinkedIn profileTrimline’s websiteThe Agency Accelerator WorkshopThe Self-Running Agency Book Further questions (AskRobAnything): If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

Today's episode is all about my favourite tools and apps that have helped me run my business more efficiently and effectively. I'll be sharing 16 productivity tool recommendations across various categories, including AI tools, podcast production, all-in-one tools, communication tools, video production, LinkedIn management, and planning and productivity. These tools have been game-changers for me, and I hope they inspire you to discover new tools to optimise your agency operations. So, grab a pen and paper or head to the show notes to download the accompanying PDF guide, as we dive into my top tool recommendations for 2024. Let's get started! Time Stamp [01:12] Introduction to my top 16 tools of 2023 [01:50] My choice of AI tools [04:56] Podcast production tools [06:25] All-In-One Tools [09:00] Communication Tools [10:30] Video Production [11:30] LinkedIn Management [13:21] Planning and Productivity [16:50] Conclusion Download your free guide: Top 17 Tools & Apps To Help You Become More Productive Links to the tools I mentioned in this episode Claude.aiChatGPTKartraSearchieFinalCut ProCanvaZoomLoomWaalaxyTobyReMarkableAsanaTickTickAddEvent Quotations “Tools & Apps should free up your time to focus on higher value tasks” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Welcome to episode 196 of The Agency Accelerator! In today's episode, our host, Rob Da Costa, delves into the world of business operations with the operations expert, Jhana Li. As the founder of Spyglass Operations, Jhana has a wealth of knowledge and experience in scaling startups and optimising resources. Together, Rob and Jhana explore the importance of identifying and closing gaps in operations, the connection between operations and profitability, and the key metrics to measure operational effectiveness. They also discuss the critical role of operational expertise in unlocking the potential of teams and regaining focus on high-value activities. So, whether you're an entrepreneur looking to scale your business or someone interested in the fascinating world of operations, you won't want to miss this episode of The Agency Accelerator! Time Stamp [01:00] Introduction to Jhana and why operations is such an important topic [02:37] What do we mean by operations? [04:20] What stage should you start thinking about the operations role? [06:30] The importance of measuring the leaks and cracks in your organisation [08:00] Operations should not be seen as a cost but as an investment [09:45] What key metrics should you measure in your agency? [14:40] How do you find the right operational person [17:06] What systems & processes should they implement? [21:42] The importance of Standard Operating Systems [25:35] Put systems in place BEFORE the lack of them becomes an issue! [30:00] Final tips from Jhana Quotations “Operations responsibility is to identify cracks and gaps and ensure they are filled so you are not leaking money!” - Jhana Li “Most CEOs and leaders are not good at operations!” - Jhana Li “Operations should be seen as an investment, not a cost” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Spyglass Ops FacebookSpyglass Ops WebsiteAgency Accelerator LIVE Workshops