The Marketing Commute-logo

The Marketing Commute

Business & Economics Podcasts

Hosted by Andrew Baxter, Mike Boyd, and Carmen Bekker - The Marketing Commute is a podcast for anyone who’s interested in hearing the stories behind the career paths - as well as the triumphs and tragedies - of some of Australia’s most successful marketing and advertising leaders.

Location:

Australia

Description:

Hosted by Andrew Baxter, Mike Boyd, and Carmen Bekker - The Marketing Commute is a podcast for anyone who’s interested in hearing the stories behind the career paths - as well as the triumphs and tragedies - of some of Australia’s most successful marketing and advertising leaders.

Language:

English

Contact:

61418750850


Episodes
Ask host to enable sharing for playback control

Mark Sundquist - Founding Partner, FiftyFive5

7/8/2021
In this episode of The Marketing Commute, we are joined in the studio by Mark Sundquist, Founding Partner at marketing insights consultancy Fiftyfive5. Mark is a highly experienced market researcher and leader having built and lead two of Australia's leading insights businesses spanning financial services, telecommunications, B2B, FMCG, tourism, media, construction & hardware and professional services sectors.

Duration:00:26:41

Ask host to enable sharing for playback control

Naomi Simson - Entrepreneur and Business Leader

4/20/2021
In this episode of The Marketing Commute, we are joined in the studio by Naomi Simson. Naomi is the founder of RedBalloon and co-founder of Big Red Group. She is also very well-known (and revered) for her spot as judge and investor on the ultimate “pitch-fest'' that is the Shark Tank TV show. Naomi is not just a consummate marketer - having worked at Ansett, KPMG, Apple and IBM - she is also a very successful entrepreneur, author, and as we find out in this episode, a very accomplished...

Duration:00:19:57

Ask host to enable sharing for playback control

Jackie Lee-Joe - Chief Marketing Officer and Executive

3/31/2021
In this episode of The Marketing Commute, we have a great chat with Jackie Lee-Joe who until recently was the CMO of Netflix. Jackie has had a diverse and very global career in marketing starting here in Sydney at UNSW, then continuing in Europe, the UK and the USA. Jackie kick-started her career with Ansett Australia before moving to Europe with Orange as their Global Head of Brand Experience. Since then, Jackie has worked with Virgin Mobile as the GM of Brand and Acquisition, Skype as the...

Duration:00:28:05

Ask host to enable sharing for playback control

Melissa Sherry - ANZ Marketing Lead, Henkel Laundry & Home Care

3/10/2021
In this episode of The Marketing Commute, we are very excited to welcome Melissa Sherry, leader of ANZ Marketing for Henkel's Laundry and Home Care Division. Melissa graduated from the University of Western Sydney with a Bachelor of Commerce majoring in Marketing. Her career began in Sydney with Arnott's as their in-store Marketing Manager, before having roles with Energizer, GSK and Nestle. Melissa moved to Singapore with Nestle as a Portfolio Marketing Manager for Purina Petcare across...

Duration:00:22:45

Ask host to enable sharing for playback control

Mat Hayward - CMO, R.M.Williams

2/2/2021
In this episode of The Marketing Commute, we talk to Mat Hayward, Chief Marketing Officer of R.M.Williams. Mat was born in New Zealand before heading across to boarding school in Geelong, then back to study a Bachelor of Commerce in Marketing and Management at The University of Otago. Mat started his career in Singapore with Ericsson and continued this global trend by working in Tokyo, the US, Hong Kong, and now Sydney. Mat has worn many hats during his marketing career - as Vice President...

Duration:00:25:35

Ask host to enable sharing for playback control

Kate Whitney - CMO, Marley Spoon

12/28/2020
In this episode of The Marketing Commute, we talk to Kate Whitney, Chief Marketing and Growth Officer of Marley Spoon. Kate graduated from the University of Canberra with a Bachelor’s in Communications, before beginning her career here in Sydney with M&C Saatchi. Since then, Kate has worked as the Head of Brand and Retail Marketing at Foxtel and the General Manager of Marketing at David Jones. In 2017, Kate moved to New York with Pernod Ricard as the Global Director of Digital, before moving...

Duration:00:25:32

Ask host to enable sharing for playback control

Peter Haydon - Executive General Manager - Operations at Australian Pork

12/21/2020
In our second episode for Season 3 we talk to Peter Haydon from Australian Pork. Peter grew up and attended University in the UK, graduating with honours in Business Studies from De Montfort University before joining Kraft Foods in 1989 as part of their graduate program. Peter continued to work in the UK for Premier Foods, Horizon Biscuits and before coming to Australia to work in marketing at Lion Nathan, then headed up marketing at Cerebos, before becoming the General Manager of Marketing...

Duration:00:23:27

Ask host to enable sharing for playback control

Susan Coghill - CMO, Tourism Australia

12/12/2020
In this, the first episode of Season 3, we talk to Susan Coghill the Chief Marketing Officer for Tourism Australia. Susan grew up in California but has been living in Australia for close to 20 years, and before heading to our shores had a career in advertising in both LA and Singapore. She continued that trend when she arrived in Australia, working for agencies such as Publicis Mojo, Whybin TBWA, and The Campaign Palace. Then in the early 2010s, Susan shifted across to the marketing world,...

Duration:00:22:13

Ask host to enable sharing for playback control

Jules Lund - Founder at Tribe

5/31/2020
In this episode of The Marketing Commute, we are joined by Jules Lund. Jules began his career as a TV presenter for the Channel Nine Show Getaway, before moving on to host a suite of TV and Radio shows. In September 2015, Jules launched TR|BE, an influencer marketplace for brands to connect with social media influencers to create campaigns aimed at the influencer's audience. We think Jules enjoyed being the 'guest' for a change. We'll also get the latest thoughts and perspectives on...

Duration:00:55:13

Ask host to enable sharing for playback control

Greg Paull - Principal at R3 Worldwide

5/15/2020
In this episode of The Marketing Commute, we are joined by Greg Paull - who is the co-founder and Principal of R3 Worldwide. Greg spent the first 20 years of his career on both the marketer and agency side of the business in the US, Europe and Asia Pacific with powerhouses such as Bates and Ogilvy. In 2002, he co-founded R3; an independent global marketing and agency consultancy and has not looked back. Greg also emerges as the new leader in our guest commute table with an impressive, quite...

Duration:00:30:39

Ask host to enable sharing for playback control

Bonita Durand - Vice President Global Product at Lacoste

5/10/2020
In this episode of The Marketing Commute, we are joined by Bonita Durand. Bonita has had a hugely successful international career in fashion merchandising and product development. Based in Paris, Bonita is currently the VP of Global Product Direction for fashion giant Lacoste, and before this worked for other global labels including Stella McCartney, Gucci, Lanvin and Prada. Bonita shares a very unique perspective at a time when brands are finding new and innovative ways to reach new...

Duration:00:27:16

Ask host to enable sharing for playback control

Tony Palmer - Founder, Chairman and CEO of TropicSport

4/28/2020
In this episode of The Marketing Commute, we are joined by Tony Palmer. Tony is a global business leader and board member with an exceptional record of accelerating growth at leading consumer brands including Kimberly-Clark, Kellogg, and Coca-Cola. More recently, Tony is the Founder, Chairman and CEO of TropicSport, an eco-friendly sun care and skincare line free from the toxic chemicals commonly found in conventional skin and sun products. TropicSport combined Tony’s passion for e-commerce...

Duration:00:40:02

Ask host to enable sharing for playback control

Jess Davey - CMO at McCann Worldgroup Asia Pacific

4/16/2020
Jess Davey has had a highly successful career as an international Marketing heavyweight, working in some of the world's largest marketing and ad agencies in Europe and Asia. Currently based in Singapore, Jess is currently the Chief Marketing Officer at McCann Worldgroup Asia Pacific, and is responsible for the growth in the region. In this episode we very much enjoyed hearing what's happening in Asia - in particular the impact of Coronavirus as China continues to struggle with what is...

Duration:00:36:02

Ask host to enable sharing for playback control

Stu Gregor - Co-founder of Four Pillars Gin

4/1/2020
In this episode of The Marketing Commute we are joined in the studio by Stuart Gregor. Stu is a 20 year veteran of the drinks business and around the same vintage in the world of lifestyle PR and events. Stuart is a Co-founder of Four Pillars Gin, as well as one of Australia's leading PR agencies Liquid Ideas. The boutique liquor market has come on in leaps and bounds in the past decade and Four Pillars Gin is no exception recently being awarded International Gin Producer of the Year at the...

Duration:00:51:16

Ask host to enable sharing for playback control

Coronavirus Special

3/24/2020
In this special episode of The Marketing Commute we discuss the challenges and opportunities for brands as COVID-19 sweeps across the world. Who's leaning into the pandemic and who is struggling? What could be the 'new normal' of marketing on the other side of this crisis? We break some of these key points down.

Duration:00:19:55

Ask host to enable sharing for playback control

Mark Webber - Formula 1 Legend, Brand Ambassador, and Entrepreneur

3/9/2020
In this episode of The Marketing Commute Podcast we talk to Mark Webber - Formula 1 legend, brand ambassador, and entrepreneur. Mark has had a very successful career in motorsports spanning Formula 3, Formula 1, Le Mans, and the World Endurance Championship. Beyond the racetrack, Mark has launched a highly successful sports clothing business called Aussie Grit, and amongst his tireless work for his charities and foundations, is a Global Ambassador for Porsche motorcars and Rolex watches. It...

Duration:00:33:31

Ask host to enable sharing for playback control

Ed Smith - General Manager Integrated Marketing EU at Amazon

12/30/2019
Our guest in this episode is Ed Smith. Ed is the General Manager Integrated Marketing EU at Amazon. Prior to moving overseas, Ed worked in Australia, as the executive director of sales and marketing at Foxtel, as well as running his own business and he shares with us some very interesting experiences in between. Ed is also among the 18 marketing leaders, who were chosen to take part in this year’s prestigious fellowship program at The Marketing Academy. We were very lucky to have him in the...

Duration:00:37:12

Ask host to enable sharing for playback control

2019 Christmas Special

12/19/2019
The Marketing Commute hosts take a look at and discuss the top Christmas campaigns from around the world including incredible work from John Lewis and Waitrose, Sainsburys, Apple, Aldi Australia, and Facebook. Merry Christmas to all our listeners. We look forward to Season 2 in 2020.

Duration:00:28:12

Ask host to enable sharing for playback control

Paula Bloodworth - Global Group Strategy Director for Nike at Wieden + Kennedy

12/17/2019
In this episode of The Marketing Commute, we catch up with Paula Bloodworth. Paula is the Global Group Strategy Director for Nike at Wieden + Kennedy. Paula is newly based at the W+K Portland head office and heads up strategy for Nike globally. She is a fantastic Australian talent with an incredible career journey, which we are sure you will enjoy listening to her talk about.

Duration:00:30:44

Ask host to enable sharing for playback control

Ebonie Newman - Chief Commercial Officer at Storyful

12/8/2019
In this episode of The Marketing Commute, we chat to Ebonie Newman from New York. Ebonie is the Global Chief Commercial Officer at leading branded content, social media intelligence and news agency, Storyful. Ebonie began working at Storyful in 2015, and prior to that, held a number of senior roles at News Corp Australia. During her time at News Corp she was a recipient of a B&T "30 Under 30" award. This is a really interesting chat with Ebonie about a rapidly evolving content channel.

Duration:00:35:19