Making It in The Toy Industry with The Toy Coach

Ever wondered if there's a social network tailored just for kids where fun meets learning in a safe environment? Yes, you heard that right, and it's called Zigazoo. What if there was a platform where kids could engage, learn, and interact without the usual worries of social media? Or, if there was a social media platform dedicated to connecting your brand directly with its target market? Well if either of those possibilities pique your interest, then our latest podcast episode is a must-listen for you! In this special episode of "Making it in the Toy Industry," we're joined by Ashley Mady, the President of Zigazoo, the world's largest kid-focused social network. Ashley helps us dissect the innovative core of Zigazoo, where challenge-based learning is leading a new era of social media. As a kickstart, we delve into how Zigazoo revolutionizes the concept of kid-friendly social media by focusing on project-based challenges rather than passive content consumption. We also unravel surprising aspects of the toy and tech industries and the importance of safe social networking for children. And, if you're curious about getting your kids started on Zigazoo, tune in for a handy walkthrough and engaging discussion about the platform. Tap that play button and dive into the world of Zigazoo to learn how social media can be a safe and educational place for kids. Episode Cliff Notes: Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

In the face of a looming climate crisis, can the toy industry lead the charge towards a sustainable future? Well today’s interview guest believes the toy industry has a responsibility to address the environmental impact of our industry. Helen Townsend, co-founder of the B Corp certified toy company Sustained Fun, dives into the critical role that toy companies can play in reducing emissions and increasing environmental education. Even if your toy company isn’t an eco-first brand, this episode provides a step by step explanation on how you can start calculating and offsetting your carbon emissions. This isn't just about making toys that last; it's about crafting experiences that teach the next generation about sustainability through play. Tune in for a no-holds-barred discussion on using business as a force for good and discover actionable strategies that every toy brand can implement today. Listen in to find out how Sustained Fun is building climate confidence in children, and how thoughtful toy design and how it can lead to a more sustainable world. Episode Cliff Notes: Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Ever wondered why brands like Barbie have products in unexpected categories? Or, why licensed products often come with a premium price tag? Well, you might just be intrigued by the lesser-known complications and exhilarating opportunities that lie within the licensing labyrinth. In this episode of Making It In The Toy Industry, host Azhelle Wade interviews Anita Castellar to unveil the complex dance of toy licensing, where every step—from initial outreach to the final signature—matters immensely. More often than not, it's not just about the big names or flashy trademarks, but also about sustainable strategies and the ever-evolving consumer engagement through social media platforms. Learn from Anita Castellar a mastermind with over two decades in the toy and licensing space, and the visionary force behind Fangirl Consulting and Brand Management. Anita doesn't just tell it like it is—she's lived it from the merchandise-lined streets of Disney theme parks to the strategic war rooms of Lucasfilm. In our discussion, she drops a golden nugget of wisdom on the true cost of licensing—think hidden fees, product testing demands, and insurance traps that can trip up the unwary manufacturer. And this is just the tip of the iceberg, as the episode pans out to explore why niche properties struggle in a landscape crowded with giants and how influencers and digital tools can propel a brand from obscurity to household fame. If your curiosity is piqued, lean in, because there’s a whole spectrum of lessons to be gobbled up. Hit play on episode 216 for wit, wisdom, and a walkthrough of the licensing process that won't just educate but might just motivate the next big wave in the toy industry. Episode Cliff Notes: Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Ever wondered how a simple idea can transform into a toy that's flying off the shelves? Perhaps you've been toying around with a concept, but the thought of kickstarting it into production leaves you feeling majorly overwhelmed. Well, then today’s episode is the perfect fit for you. Brandon Braswell, founder of 9 to 5 Warriors is sharing the ups and downs of developing and producing his own action figure line. In this episode, our guest host Virginia Lette welcomes back Brandon on his second time around on the "Making it in the Toy Industry” podcast where he unpacks what he wish he knew before launching his action figure line. From just starting out with zero connections, to pitching to giants like Hasbro, Brandon reveals one priceless lesson: the importance of storytelling. But that's just the tip of this toy story! Brandon discusses the power of entrepreneurial drive, how to navigate unpredictable trends in marketing, and how to successfully partner with fulfillment centers. Brandon's journey from a toy enthusiast to having his own action figures grace store shelves is nothing short of inspirational. His narrative reinstates the belief that with passion and the right guidance—like that from the Toy Creators Academy (TCA)—even the most ambitious of dreams are within your grasp. And if you have already started making moves with your toy idea, but want to avoid the siren calls of business pitfalls, this episode can’t be missed. Episode Cliff Notes: Mentioned In This Episode: Visit thetoycoach.com/215 for the links mentioned in today's episode. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Is your latest toy design capable of teaching kids valuable life skills? Creating a toy that's both a blast to play with and packs a punch in the personal growth department isn't child's play. So, how do you shake things up and make a toy that's not just another shiny object in the toy box but a true game-changer in a kid's development? Get ready to level up your toy-creating game with some insider knowledge from this must-listen episode. Welcome Rachele Harmuth, Head of ThinkFun who is back on the podcast to highlight her latest work in the toy industry. Rachele's got the lowdown on something called "MESH" - think emotional veggies for your kid's growing mind - and she's here to spill the beans on why it's cool (and crucial) to weave problem-solving and emotional smarts into playtime. She's not just talking the talk; she'll guide you through what it really means to create a toy that earns the MESH stamp of approval. If you're ready to toss the old playbook and craft toys that'll stand out in a heart-and-brain-healthy way, plug into this episode and learn all you can about the new MESH Accreditation program. Oh, and once you're all fired up, don't forget to bounce over to thetoycoach.com for links from today's episode. 📝 Episode Cliff Notes: Mentioned In This Episode: Visit thetoycoach.com/164 for the links mentioned in today's episode. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Kids today are facing a kindness crisis. From the playground to the classroom, loneliness and bullying run rampant. But there's hope on the horizon, thanks to one toy designer's mission to spark empathy through play. Meet Jana Hallam, TCA alumni and the visionary founder of Wonderwell Toy Co. In this inspiring episode, Jana opens up to guest host Virginia Lette, about her journey from an emotionally attuned child to a kindness crusader for the modern age. You'll discover how a frustrating Christmas tradition kickstarted her quest to create The Kindness Mouse - an engaging plush toy, storybook, and activity set that's captivating kids' hearts. Jana has created a play product with impact, one that actively empowers the next generation to embrace compassion. Throughout this conversation Jana and Virginia explore Jana’s sources of inspiration as well as her first-hand experience with Toy Creators Academy. Find out why Jana called the TCA Community a crucial piece to her toy journey. Hit play to listen to the full episode right now. Can't Miss Moments: Hallam Mentioned In This Episode: This episode is brought to you by The Toy Coach. Visit thetoycoach.com/213 for the links mentioned in today's episode. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Are you giving your toy's package the attention and budget it deserves? If your answer isn't an immediate "Heck yes Azhelle, ALWAYS." then it's time to listen to part 2 of of Ivan and Brittany's interview on this podcast. At the top of the episode, Ivan and Brittany share their secret on staying up to date with trends and spotting what's exciting in packaging. They remind us to step out of our comfort zones and to explore everything from boutique shelves to big-box stores to uncover what really makes packaging pop. In the second half our our chat, this creative duo shares the packaging effects they feel are most overused and the packaging effects they feel are most underused in the toy market. Find out what your packaging might be saying about you and your brand, simply by the finish you choose. Today, more than ever, it’s crucial to balance what looks good, what’s good for our planet, and what fits the budget. This chat with Anchor Creative isn’t just technical; it’s a call to think bigger and bolder about how we package our toys and games. Finally once you're inspired to think bigger when it comes to packaging, this episode closes out with a clear walkthrough of what it's like to work with Anchor Creative and how you can get started today. Can't Miss Moments: Retail Reconnaissance: Learning from Kids and StoresThe Eco-Friendly Packaging ConundrumGloss vs. Matte: A Packaging DebateThe Power of Pantone Mentioned In This Episode: This episode is brought to you by Anchor Creative. Visit thetoycoach.com/212 for the links mentioned in today's episode. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Your toy package should be the 24/7 salesman for your toy product. Is your packaging putting in the work? If you have ever wondered how to make your packaging communicate the value of your product, I’ve got a new episode that you just can't miss. As one of our guests today will attest, often toy packaging is an afterthought, but what if I told you it's one of your most powerful communication tools? In this episode, I had the privilege of diving deep into the art of communication in packaging design with Brittany and Ivan Wesley, the masterminds behind Anchor Creative. With over two decades of experience in branding and packaging, they've turned the concept of packaging into a storytelling art form, with bits of “magic” worked in here and there. One fascinating insight they shared was the strategic use of awards and accreditations on packaging—how to showcase them effectively without overwhelming your audience. But that's just the tip of the iceberg; we also explored the nuances of communicating a toy's digital features and the secrets behind packaging that sells. Brittany and Ivan opened up about their journey from the food and beverage industry to the vibrant world of toys, revealing surprising lessons about the underrated role of packaging in the toy industry. They walked us through their approach to a few key projects, demonstrating how packaging can communicate your toy's value, intrigue potential buyers, and convey the essence of your brand—all before the box is even opened. Can't Miss Moments: The Art of Showcasing Awards [00:12:39]From Food to Toys [00:01:33] Highlighting Digital Features with Flair [00:07:18] Packaging as a Potent Marketing Tool [00:18:36] Mentioned In This Episode: This episode is brought to you by www.thetoycoach.com Visit thetoycoach.com/211 for the links mentioned in today's episode. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Have you heard about the Toy Trade Show that happened in Las Vegas? It’s called Toy Fest and I just dropped an episode all about it in case you missed it! In this episode I’m sharing quotes from the diverse range of attendees, breaking down emerging trends and highlighting innovations showcased on the floor and in the showrooms. Discover why Toy Fest should be at the top of your list if you're considering bringing a new toy line to market. With insights from exhibitors, buyers, and seasoned toy veterans, you'll gain invaluable knowledge about what's hot in the toy and game space right now. From plush toys to fashion and tween products, arts and crafts to building kits, you'll learn about the top-selling categories and the latest innovations driving the industry forward. But Toy Fest isn't just about products—it's also a hub for networking and collaboration. In this short podcast episode hear stories of connections made, advice exchanged, and opportunities locked in during the event. Whether you're a newcomer seeking to make your mark or a seasoned professional looking to expand your network, Toy Fest offers a relaxed and friendly environment where industry experts come together to share successes and learn from each other. Don't miss this insider's look at Toy Fest 2024 and the valuable insights it offers for anyone making their way in the toy industry. Episode Cliff Notes: Mentioned In This Episode: This episode is brought to you by www.thetoycoach.com Visit thetoycoach.com/210 for the links mentioned in today's episode. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Right now you might feel like an outsider in the toy industry. But it’s important to remember that we ALL started out that way. The goal of today’s podcast episode is to show you how you can go from zero connections in the world of toys, to thousands! Yep, thousands. To teach that lesson, I’m bringing you part two of my interview with Ehi Oviasu-Kahn, where you’ll hear how she went from the spark of an idea in her kitchen, to becoming a pivotal figure at Women in Toys, Licensing, and Entertainment (WiT). Ehi's narrative is one of discovery, highlighting how warmth, mentorship, and collaboration fuel success in the toy industry. In this episode you'll learn about the transformative power of networking and the essential role of communities like WiT and of course Toy Creators Academy but we’ll also tease why 2024 is an exciting season of change and what you can expect. Episode Cliff Notes: Mentioned In This Episode: This episode is brought to you by www.thetoycoach.com Visit thetoycoach.com/209 for the links mentioned in today's episode. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Have you ever wondered what drives the passion behind toy inventors? In this compelling episode of Making It in the Toy Industry, we dive deep with Ehi Oviasu-Kahn, the dynamic chairwoman of the Board of Directors of Women in Toys Licensing and Entertainment, and the creative mind behind Little Art. Discover how the quest to entertain and educate her daughter during the pandemic led to the birth of a new toy company. Ehi shares her journey from attorney to toy inventor, driven by the desire to merge art, play, and developmental learning into unique toys for children. Ehi shares the challenges and triumphs of entering the toy industry with no business background, leveraging her artistic talent, and motherly intuition to invent toys that are not only fun but also foster development. She also reveals how staying informed on market trends and backing pitches with solid data can make all the difference in getting your ideas noticed. Episode Cliff Notes: Mentioned In This Episode: This episode is brought to you by www.thetoycoach.com Visit thetoycoach.com/208 for the links mentioned in today's episode. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Are you struggling to crack the networking code in the toy industry? Tune in to episode #207 of The Toy Coach Podcast: Making It In The Toy Industry as Azhelle Wade, unveils the secrets behind successful networking. Spoiler? It's easier than you think. The host debunks myths surrounding industry connections and shares invaluable tips for building meaningful relationships that drive professional growth. When you listen to this episode, you'll discover how genuine connections can open doors to unexpected opportunities. Azhelle shares firsthand experiences and insights gleaned from her three-year journey in The Toy Coach. Learn the importance of authenticity in networking and how it can lead to fruitful collaborations and partnerships. If you've ever wondered exactly how deals and partnerships came to be, then you can't miss this episode, Episode Cliff Notes: Mentioned In This Episode: This episode is brought to you by www.thetoycoach.com Visit thetoycoach.com/207 for the links mentioned in today's episode. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

In this special edition of "Making It In The Toy Industry," we follow the journey of Catherine Tenaglia, co-founder of Race to Stupid, as she shares insights into her entrepreneurial venture and the impact of TCA on her business strategy. Catherine reflects on her TCA experience, highlighting the invaluable guidance provided by the founder of The Toy Coach. She emphasizes how Azhelle’s expertise and structured approach helped her navigate the complexities of the toy industry with confidence. Throughout the interview, Catherine discusses the transformative impact of TCA on her understanding of industry terminology and essential business practices. From mastering concepts like RFQs (Request for Quotes) to gaining clarity on pitching techniques and licensing opportunities, TCA equipped Catherine with practical skills essential for success. Moreover, Catherine underscores the importance of the TCA community, where she found camaraderie, support, and a wealth of shared experiences. Through interactions with fellow entrepreneurs and access to expert advice, she not only expanded her network but also accelerated her business growth. Looking ahead, Catherine shares her plans for Race to Stupid, including the development of new game concepts and strategic rebranding efforts. She credits TCA for empowering her to pursue ambitious goals and adapt to market demands effectively. ⭐️ Special thanks to our TCA Alumni Series host, Virginia Lette for capturing these raw conversations. ⭐️ Tune in next week where we will dive back into the tools, strategies, and lessons that you need to know to help you Make It In The Toy Industry. Episode Cliff Notes: Mentioned In This Episode: This episode is brought to you by www.thetoycoach.com Visit thetoycoach.com/206 for the links mentioned in today's episode. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

In this episode of Making It in The Toy Industry, we delve into the world of consumer product marketing and licensing with special guest Robert Yusim. We open with a captivating discussion on the value of ideas versus inventions and the crucial steps needed to turn an idea into a marketable product. Robert shares his journey into the toy industry and how he's helped launch numerous successful consumer products, including the iconic Thighmaster, Pixicade, and more. Discover the magic behind making products licensable even when they're not patentable, and how adding value to your invention can significantly impact your licensing deals. Robert sheds light on the ever-evolving nature of the toy industry, where staying on trend and refreshing your products are essential for success. Join us as we explore Robert's impressive career, from his early days working with Spin Master to his role in the rocket fishing rod's massive success. Whether you're an aspiring toy inventor or a product marketer, Robert's experiences and advice in this episode are invaluable. Episode Cliff Notes: Mentioned In This Episode: This episode is brought to you by www.thetoycoach.com Visit thetoycoach.com/205 for the links mentioned in today's episode. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Do you remember the original tiny world of Polly Pocket? In this week’s episode, we dive deep into the history, secrets, and surprises behind this iconic toy with Maude Campbell, author of the upcoming book The Legacy of Polly Pocket: Mattel's Micro Moneymaker. Join us as we explore how a simple button inspired inventor Chris Wiggs to fashion an iconic toy out of a makeup compact. Learn about the transition from Bluebird to Mattel, the ups and downs of Polly's size changes, and the enduring love fans have for this miniature wonder. It all began with a simple idea – the concept of a miniature world that could fit in the palm of your hand. This idea, however, was far from simple in its execution. Polly Pocket owes its creation to the ingenious mind of Chris Wiggs, an inventor who found inspiration in an unlikely place – a makeup compact. Join us in this episode of Making It In The Toy Industry as we meet a fellow Polly Fan who felt inspired by her collection to research and write a story of Polly Pocket. In this episode we celebrate the enduring charm of Polly Pocket and all of her secrets and surprises. Episode Cliff Notes: Mentioned In This Episode: This episode is brought to you by www.thetoycoach.com Visit thetoycoach.com/204 for the links mentioned in today's episode. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Ever wondered how a beloved character from a children's book can leap off the pages and become a real toy? This episode of "Making It in the Toy Industry" reveals the transformative journey of a TCA Alumni who turned a character from their storybook into a cherished 12-inch plush toy. Join Virginia Lette as the host of this new series in a conversation with CJ Charles, the author and toy creator behind My Mother Is A Superhero. Hear the story of how CJ successfully turned her book's protagonist, 'Justine', into a tangible plush doll. Discover the creative and strategic steps involved in developing a clear brand mission, Pantone selection, and expert vetting that helped CJ bring her toy concept to life. From initial design challenges to effective brand messaging and beyond, this episode is a deep dive into the art of turning a literary character into a marketable toy brand. Episode Cliff Notes: Mentioned In This Episode: This episode is brought to you by www.thetoycoach.com Visit thetoycoach.com/203 for the links mentioned in today's episode. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

How does the recent California law mandating gender-neutral toy sections in large retail stores impact the toy industry? This episode takes a deep dive into the nuances of this legislative change and its potential ripple effects on manufacturers, retailers, and consumers. The episode revisits a critical discussion from October 2021, examining the intricate details and recent amendments of the bill turned into law. We explore the initial intentions of the bill, which aimed to encompass childcare items, children's clothing, and toys, and discuss the significant changes it underwent before becoming law. One of the notable alterations includes the exclusion of children's clothing from the bill and the refined definition of 'childcare items,' emphasizing products designed for sleep, relaxation, feeding, sucking, or teething. The Toy Coach sheds light on the financial implications of non-compliance with the new law, analyzing the fines and penalties associated with failing to adhere to the new regulations. The episode also covers consumer reactions and sentiments, highlighting how the law is perceived as both a progressive step and a performative act by different segments of the population. The episode explores the opportunities and challenges this law presents for toy manufacturers, including the need for rapid adaptation and the possibility of developing new gender-neutral product lines. This episode is a must-listen for anyone interested in understanding the complexities of the California gender-neutral toy law, its implications for the toy industry, retail strategies, gender norms in toy marketing, and the broader societal implications of such legislative changes. It's an essential resource for toy industry professionals, retailers, manufacturers, marketers, and consumers looking to stay informed about the latest trends and regulations in the toy industry. EPISODE CLIFF NOTES: MENTIONED IN THIS EPISODE: For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/202 Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Are you ready to transform your toy idea into a market-ready product by the end of 2024 but unsure where to start? Then you’ve chosen the perfect episode to dive into! In just 26 minutes, get a month-by-month blueprint, detailing 12 SMART goals to lead you into a soft launch of your toy or game by Q4 of 2024. With guidance from The Toy Coach, you'll discover the critical importance of understanding the toy market and setting specific, achievable goals. Learn the acronym for SMART goals and how to directly apply them to your toy development process. This episode is packed with insightful tips, from identifying potential buyers to developing a brand identity and finalizing your toy prototype. Plus, get a sneak peek into the Toy Creators Academy and learn how it could be pivotal in your journey. Episode Cliff Notes: Mentioned In This Episode: For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/201 Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

To celebrate Episode 200 of Making It in The Toy Industry, something special is underway. Joining The Toy Coach, also known as Azhelle Wade, is Virginia Lette, an accomplished Australian radio and television presenter. She is renowned for co-hosting Eclipse Music TV for three years and serving as a Weekend News and Sport Presenter for WIN News Tasmania. Virginia has also hosted over 500 episodes of the Morning Kids Podcast. Beyond her professional achievements, she is a dedicated mother, entrepreneur, and an aspiring toy creator. Azhelle Wade is thrilled to have her on the show, picking up where the 100th episode left off. They discuss Azhelle's background with Sesame Street and in the toy industry and delve into her motivations for starting the podcast. Azhelle shares her enthusiasm for assisting creators in transforming their ideas into finished products. Virginia poses several unexpected questions, ranging from Azhelle's thoughts on imposter syndrome to addressing sustainability challenges in the industry. This behind-the-scenes glimpse into The Toy Coach's journey offers valuable insights and inspiration. EPISODE CLIFF NOTES: MENTIONED IN THIS EPISODE: For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/200 Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

How is AI reshaping the toy industry? In this eye-opening episode, we delve into the world of AI and its transformative impact on toy design and creation. Discover how tools like Adobe Firefly, Canva, and Amazon are integrating AI to enhance their services and change the game for how consumers experience products and how professional toy creators promote them. In episode 199, The Toy Coach explores the practical applications of AI in the toy industry, from speeding up the toy invention process to navigating legal considerations. Learn about Adobe Firefly's approach to copyright issues and get tips on effectively using AI tools for generating compelling content and designs. Episode Cliff Notes: This episode is brought to you by www.thetoycoach.com 🔗 Resources: For additional resources, links, and a visual experience of the interviews, visit thetoycoach.com/199. Support the Show. 🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass 💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp