LEVEL UP: A Wedding Photography + Videography Podcast-logo

LEVEL UP: A Wedding Photography + Videography Podcast

Education Podcasts

Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices. Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry. Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury. In a nutshell: this is the wedding filmmaking + photography podcast for creatives striving for MORE in their businesses. The wedding industry can be a challenging place to build a career, and we are here to help. https://thelevelupco.com/

Location:

United States

Description:

Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices. Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry. Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury. In a nutshell: this is the wedding filmmaking + photography podcast for creatives striving for MORE in their businesses. The wedding industry can be a challenging place to build a career, and we are here to help. https://thelevelupco.com/

Language:

English

Contact:

7079537044


Episodes
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253: If Your Wedding Business Isn’t Growing, It’s Time to Prune

2/24/2026
We can shoot more. We can post more. We can work harder. But if we never refine what we’re building, growth eventually stalls. A rose garden doesn’t flourish just because it gets sunlight and water. It flourishes because it’s pruned with intention. The same is true for your wedding photography or filmmaking business. In this episode, we’re talking about what it actually takes to elevate: archiving old work, refreshing your portfolio, upgrading your client experience, and letting go of habits that no longer reflect the level you’re stepping into. Most creatives think the answer is adding more. More marketing. More weddings. More hustle. But real momentum comes from knowing what to remove. You can only bloom if you’re willing to prune 🌿 This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/ And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco Timestamps: 00:00 - 10:30 | From Backlog to Bloom: Outsourcing, Hybrid Conference & The Rose Garden Analogy 10:31 - 20:30 | Water, Sunlight & Fertilizer: The Basics of Marketing, Visibility & Showpiece Work 20:31 - 26:30 | The Power of Pruning: Archiving, Refining & Letting Go to Elevate Your Brand 26:31 - 29:30 | Quarterly Refresh Cycles & Intentional Business Maintenance 29:31 - 30:23 | Mastermind Invitation & Community Momentum The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:30:35

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252: Community Matters More Than You Think

2/17/2026
We can work hard. We can set big goals. We can stay consistent. But if we’re constantly sharing those goals with people who doubt us, downplay them, or don’t understand them, it slowly chips away at our confidence. We are the product of the energy around us. In this episode, we talk about building a business village that pushes us forward instead of pulling us back. Because wedding photographers and filmmakers often work in isolation, and isolation can stunt momentum. We’ve seen it over and over again. When creatives step into rooms filled with growth-minded entrepreneurs, their confidence rises, their pricing increases, and their businesses expand. We all start at the same starting line. The difference is who we allow to influence us along the way. You can only win if you decide to GO FOR IT 🏃‍♀️ And it’s a whole lot easier to go for it when you’re surrounded by people doing the same. Timestamps: 00:00 - 05:30 | Life Updates & Industry Events: Hybrid, Family, and Real-Life Seasons 05:31 - 12:00 | The Power of Your Circle: Business Village & Influence 12:01 - 16:00 | Energy Is Contagious: Leadership at Home and in Business 16:01 - 20:30 | Community Over Isolation: Mastermind & Collective Growth 20:31 - 24:30 | Auditing Your Inner Circle: Who’s Fueling or Draining Your Growth 24:31 - 30:06 | Taking Control of Your Environment & Raising the Standard The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:30:19

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251: Why You’re Stuck (Hint: You’re Playing Too Small)

2/10/2026
So many creatives set goals that feel safe. Goals that won’t rock the boat. Goals that guarantee you won’t fail… but also won’t grow. In this conversation, we’re unpacking how playing small quietly limits your income, your opportunities, and your confidence—and what actually happens when you decide to aim higher. We talk through real examples of saying yes before you feel ready, making strategic moves that don’t pay off immediately but compound over time, and why momentum only shows up after you take action. Growth doesn’t come from waiting until fear disappears. It comes from moving forward despite it. This episode is for you if you’ve ever thought, “I’m not ready yet,” “That works for other people, not me,” or “I’ll do it once things slow down.” We’re breaking down why those thoughts keep you stuck, how successful creatives push past them, and what it looks like to build confidence through action instead of perfection. You are more capable than you think. You don’t need permission, a perfect plan, or another year of overthinking. You just need to get started. If fear has been holding you back from raising your prices, expanding your income, or stepping into bigger opportunities, this episode will challenge you to move differently—and remind you that growth is available when you decide to go for it. Momentum is waiting. The next level is closer than it feels. Timestamps: 00:00 - 03:30 | Listener Question: Charging vs Complimentary Work for Planners 03:31 - 07:45 | Strategic Decision-Making: Evaluating ROI, Market Fit, and Relationships 07:46 - 11:30 | Calculated Risks: Industry Awareness and Portfolio Positioning 11:31 - 15:10 | Momentum & Visibility: Getting Out of Stagnation 15:11 - 18:40 | Letting Go of Old Habits: Adapting to New Seasons of Business 18:41 - 22:10 | Evolving Client Expectations & Industry Standards 22:11 - 25:45 | Mindset Shifts: Knowing Your Worth Without Blocking Growth 25:46 - 29:45 | Saying Yes Strategically: Long-Term Growth Through Openness The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:29:58

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How to Build Momentum & Why You Need it to Succeed

2/3/2026
In this episode of The Level Up Podcast, we talk about what momentum really looks like at different stages of business and why the strategies that once worked stop working as you raise your prices and take on fewer weddings. The goal isn’t to stay busy. It’s to stay growing. We break down the shift from volume based momentum to intentional momentum. Why fewer weddings require more strategy. Why consistent, qualified inquiries matter more than a packed calendar. And how playing it safe, even when things feel “fine,” can quietly stall your growth. We also talk honestly about what happens when momentum slows. The scramble. The freeze. The temptation to discount or pivot just to feel busy again. And why sometimes the fastest way forward is taking a step back, getting clear, and choosing a smarter plan. You are more capable than you think, and momentum builds the moment you decide to go for it. Register for our free Referrals on Repeat Masterclass on February 4th https://thelevelupco.com/referrals-on-repeat Timestamps: 00:00 - 03:30 | Breaking the Editing Cycle: Why Momentum Matters 03:31 - 07:00 | Volume-Based Momentum vs. Intentional Growth 07:01 - 11:30 | Niching Down: Building Momentum With Fewer Weddings 11:31 - 15:00 | What Momentum Actually Looks Like at Higher Price Points 15:01 - 19:30 | When Momentum Slows: Fight, Flight, Freeze Reactions 19:31 - 23:30 | Rebuilding Momentum With Strategy and Humility 23:31 - 27:30 | Proof of Momentum: Student Wins and Real Results 27:31 - 31:56 | Long-Term Momentum: Strategy, Education, and Staying in Motion The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:32:09

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249: Why Being Fully Booked Isn’t the Goal for Wedding Creatives

1/27/2026
So many photographers and filmmakers are doing all the “right” things and still feel stuck. You’re booked, but not excited. Busy, but not progressing. Your goals feel safe. Too safe. And more often than not, that safety is rooted in fear. Fear of saying no. Fear of raising prices. Fear of outgrowing the market you’re in. Fear of believing you’re capable of more. In this episode, we talk about the shift from booking everything to booking intentionally. Why filling your calendar too early can limit your growth. How visibility, pricing, brand perception, and client experience all work together. And why raising your prices without increasing value almost always leads to frustration and stalled momentum. We share real examples from our own businesses and from the luxury and hospitality world to show why experience, not just talent, separates entry-level brands from premium ones. The small details. The order of operations. The refinement that comes from repetition. Growth isn’t about flipping a switch. It’s about building layer by layer and adjusting when something no longer fits. You are more capable than you think. You are not behind. And you’re allowed to want more from your business than just staying booked. Momentum builds when you decide to go for it, even if you don’t have it all figured out yet. What fears are holding you back from your next level right now? If you’re ready to stop playing small and start building a business that actually supports the life you want, this episode is for you. 00:00 - 04:30 | Setting the Stage: Goals, Growth Seasons & Looking Ahead 04:31 - 10:30 | Booking vs. Opportunity: Scarcity, Calendar Control & Saying No 10:31 - 17:45 | From Volume to Intentionality: Visibility, Pricing & Market Shifts 17:46 - 22:45 | Raising Prices the Right Way: Value, Brand Perception & Experience 22:46 - 30:30 | Luxury Client Experience: Hospitality, Etiquette & Industry Nuance 30:31 - 34:45 | Second Shooting to Lead Shooter: Building Your Own Brand Authority 34:46 - 37:45 | Long-Term Growth Mindset: Continuous Refinement & Staying in Motion The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:37:58

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248: Unhinged Client Requests & Wedding Industry Truths No One Talks About

1/20/2026
In this episode, we are pulling back the curtain on the wedding industry and share the real conversations that usually only happen behind the scenes. From unhinged client requests and early-career mistakes to red flags, pet peeves, and the boundaries that actually protect your creativity and your income, this episode is equal parts honest, educational, and entertaining. We’ve both been there. Saying yes when we should’ve said no. Offering things that sounded great on paper but burned us out in real life. Ignoring our gut because we wanted the booking. Over time, those decisions taught us powerful lessons about pricing, positioning, professionalism, and staying in our own lane as creative business owners. This conversation dives into what we’ve learned after nearly two decades in the wedding industry, why “more” isn’t always better, and how clarity in your brand, boundaries, and communication changes everything. If you’ve ever felt frustrated on a wedding day, unsure how to handle client expectations, overwhelmed by industry advice, or conflicted about how to grow without losing yourself creatively, this episode is for you. We’re talking about what actually moves the needle, what advice we disagree with, and how to build a business that feels aligned, profitable, and sustainable long-term. Sometimes growth doesn’t come from doing more. It comes from doing things differently. Listen in, laugh with us, and take what resonates as you continue building a business you’re proud of. Timestamps: 00:00 - 06:15 | Catching Up & Life Updates: Personal Stories, Family, and Industry Context 06:16 - 14:00 | Unhinged Client Requests & Early-Career Lessons Learned 14:01 - 20:30 | Red Flags, Boundaries, and Professional Standards with Clients & Teams 20:31 - 28:30 | Industry Hot Takes: Pricing, Automation, Branding, and Staying in Your Lane 28:31 - 36:30 | Wedding Day Pet Peeves: Collaboration Breakdowns & Content Overload 36:31 - 40:27 | Final Reflections: Industry Culture, Professional Respect & Listener Engagement Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:38:04

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Unhinged Client Requests & Wedding Industry Truths No One Talks About

1/20/2026
In this episode, we are pulling back the curtain on the wedding industry and share the real conversations that usually only happen behind the scenes. From unhinged client requests and early-career mistakes to red flags, pet peeves, and the boundaries that actually protect your creativity and your income, this episode is equal parts honest, educational, and entertaining. We’ve both been there. Saying yes when we should’ve said no. Offering things that sounded great on paper but burned us out in real life. Ignoring our gut because we wanted the booking. Over time, those decisions taught us powerful lessons about pricing, positioning, professionalism, and staying in our own lane as creative business owners. This conversation dives into what we’ve learned after nearly two decades in the wedding industry, why “more” isn’t always better, and how clarity in your brand, boundaries, and communication changes everything. If you’ve ever felt frustrated on a wedding day, unsure how to handle client expectations, overwhelmed by industry advice, or conflicted about how to grow without losing yourself creatively, this episode is for you. We’re talking about what actually moves the needle, what advice we disagree with, and how to build a business that feels aligned, profitable, and sustainable long-term. Sometimes growth doesn’t come from doing more. It comes from doing things differently. Listen in, laugh with us, and take what resonates as you continue building a business you’re proud of. Timestamps: 00:00 - 06:15 | Catching Up & Life Updates: Personal Stories, Family, and Industry Context 06:16 - 14:00 | Unhinged Client Requests & Early-Career Lessons Learned 14:01 - 20:30 | Red Flags, Boundaries, and Professional Standards with Clients & Teams 20:31 - 28:30 | Industry Hot Takes: Pricing, Automation, Branding, and Staying in Your Lane 28:31 - 36:30 | Wedding Day Pet Peeves: Collaboration Breakdowns & Content Overload 36:31 - 40:27 | Final Reflections: Industry Culture, Professional Respect & Listener Engagement Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:59:25

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247: The Real Reason Niching Down Attracts Luxury Wedding Clients

1/13/2026
What if the thing holding your business back isn’t your talent or the market, but your hesitation to let go? In this episode of The Level Up Podcast, we sit down with Cheyenne of Cheyenne Films to talk about the power of niching down, choosing specialization over being everything to everyone, and making strategic decisions that actually move the needle. Cheyenne shares her journey from offering everything under the sun to going all-in on filmmaking, and how that clarity transformed her brand, her confidence, and her momentum. We dive into why luxury clients value specialists, how rebranding is about more than aesthetics, and what it looks like to align your business with the planners, vendors, and venues you want to work alongside. We also have an honest conversation about building a business through major life transitions, including pregnancy, postpartum, and motherhood, and why simplifying your offerings can open the door to more sustainability and growth. If you’re a wedding photographer or filmmaker feeling stretched thin, creatively unfulfilled, or stuck trying to please everyone, this episode will challenge you to think bigger, simplify your approach, and commit to where you’re headed next. You are more capable than you think. Clarity creates momentum. And growth starts when you decide to GO FOR IT. Save your seat now for our brand new Magnetic Brand Masterclass where we walk through what it really looks like to build a brand that attracts the right clients, better opportunities, and sustainable growth here https://thelevelupco.com/masterclass Timestamps: 00:00 - 03:24 | Life, Business, and Setting the Tone for a New Season 03:25 - 07:54 | From Doing Everything to Realizing It Wasn’t Working 07:55 - 12:41 | Niching Down, Specializing, and Rebranding with Intention 12:42 - 18:01 | Aligning Your Brand with Luxury Clients and Creative Partners 18:02 - 26:23 | Motherhood, Time Management, and Redefining Success 26:24 - 40:15 | Sustainability, Letting Go of Scarcity, and Long-Term Growth Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:40:15

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246: How Wedding Creatives Go From Overlooked to Fully Booked

1/6/2026
The new year always gives us that fresh-start feeling. A little more clarity. A little more motivation. And a quiet nudge that maybe this is the year things finally shift. In today’s episode, we’re kicking off 2026 by talking honestly about visibility, branding, and what it actually takes to become in demand as a wedding photographer or filmmaker. Not just busy. Not just posting. But booking the kind of clients and weddings that move the needle and light us up creatively. So many of us are doing all the “right” things and still feel invisible. We’re showing up online. We’re posting consistently. We’re trying to keep up with trends. And yet the bookings don’t always reflect the effort. And the truth is, visibility alone isn’t enough. In this conversation, we’re introducing the framework behind our brand new Magnetic Brand Masterclass and walking through what it really looks like to build a brand that attracts the right clients, better opportunities, and sustainable growth. We talk through who we’re actually trying to reach, what we’re putting out into the world, where we’re showing up, and why getting clear on our deeper motivation matters more than ever as we scale. Save your seat now at https://thelevelupco.com/masterclass Timestamps: 00:00 - 02:10 | Welcome to 2026: Setting the Tone for Growth 02:11 - 04:18 | Introducing the Magnetic Brand Masterclass 04:19 - 10:23 | The “Who”: Defining Your Ideal Client & Brand Clarity 10:24 - 16:45 | The “What”: Curating Work That Attracts the Right Clients 16:46 - 19:51 | The “Where”: Choosing the Right Platforms for Visibility 19:52 - 22:12 | Your “Why”: Motivation, Fulfillment, and Scaling in 2026 Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:22:42

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245: 2025 Wrapped: What Worked, What Didn’t, and What We’re Taking Into 2026

12/30/2025
This episode is a year-end exhale and a mindset reset. We are closing out 2025 with an honest reflection on the growth, risks, and decisions that shaped the year. From expanding revenue beyond weddings, to building League, to redefining what it means to work hard without burning out, this conversation pulls back the curtain on what real evolution in business actually looks like. If you’ve been feeling torn between wanting more and wondering if you’re doing too much, this episode will hit home. We talk about diversification as a path to freedom, networking with intention, pricing with logic instead of emotion, and why loving your work isn’t something to apologize for. If you’ve been setting goals too small. If fear has been keeping you comfortable. If you’re waiting for the “right time” to go all in. Let this be your reminder: momentum comes from movement. 2026 is around the corner. You don’t need permission. You just need to decide to GO FOR IT. Timestamps: 00:00 - 04:00 | Year-End Reflections & Community Gratitude 04:01 - 10:30 | Revenue Diversification & The Revenue Multiplier 10:31 - 17:30 | Speaking, Branding, and Personal Milestones 17:31 - 24:30 | The Luxury Mastermind & Building League 24:31 - 34:00 | Networking Strategy, Industry Events & Engage 34:01 - 44:00 | Entrepreneur Identity, Work Ethic & Mindset Shifts 44:01 - 52:00 | Business Metrics, Pricing Conversations & Growth 52:01 - 59:00 | Health, Balance, 2026 Vision & Closing Thoughts Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:59:25

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244: Communicating Effectively with Wedding Planners

12/23/2025
Today we are running back the tapes with one of your favorite episodes from 2023! Enjoy this rerun and hope you are having a wonderful holiday season! As you grow into higher-end weddings, your ability to communicate with planners becomes just as important as your filmmaking or photography. In this episode, Taylor and Kelley break down the key shifts wedding creatives need to make to build trust, stay professional, and become planner favorites. In this episode, we cover: ✅ How communication changes when planners are involved ✅ Common mistakes to avoid when working with planners ✅ How to be a respectful, proactive creative partner ✅ When it's appropriate to contact the couple directly ✅ How to position yourself for future planner referrals 🎯 Want to become the creative planners want to work with? This episode will show you how to stand out through smart, respectful communication. 🔗 Learn more: thelevelupco.com 📲 Follow us: @thelevelupco Timestamps: 00:00 – 03:00 | Introduction 03:00 – 08:00 | The Shift from Client-Facing to Planner-Facing 08:00 – 14:00 | Do’s & Don’ts of Planner Communication 14:00 – 20:00 | When and How to Communicate Directly with the Couple 20:00 – 25:00 | Building Long-Term Planner Relationships Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:25:37

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243: Why Your Wedding Day Energy Matters More Than You Think

12/16/2025
This week on the show, we sat down with Liza Kirk to talk about something we rarely highlight in the wedding industry: your energy on a wedding day. Your presence can shape the entire experience for your couple, and once you learn how to read the room, support them emotionally, and show up with confidence, everything shifts in your favor. Liza spent years moving from rural markets into bigger cities and higher-end events. For a long time, she believed her work needed to fit a certain look to belong in the luxury space. The moment she let go of that belief and leaned into her true artistic style, her business began to open up in new ways. She realized that her perspective, her voice, and the way she cares for people were the things her clients valued most. Not the trend. Not the mold. Her. If you have been hesitating or talking yourself out of leveling up because your work looks different or you do things your own way, this is the reminder that you are capable of more than you think. There is room for your artistry. There is room for your growth. Let this episode encourage you to step with more intention, build deeper trust with planners, and see yourself as the luxury creative you are becoming. If you are ready for more support, community, and momentum, join us inside LEAGUE and step into your next chapter with confidence. Timestamps: 00:00–02:17 | Meet Liza + Entering the Industry 02:17–05:31 — Expanding Markets + Outgrowing Your Local Scene 05:31–10:01 | Wedding Day Energy: Golden Retriever vs. Black Cat 10:01–17:25 — Emotional Intelligence on Wedding Days 17:25–26:04 | Navigating Family Dynamics + Protecting the Couple 26:04–36:20 — Evolving Style: From Trends to True Artistry 36:20–42:15 | Pricing Growth, Planner Relationships + 2026 Goals Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:45:53

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242: DEBRIEF: 3 day FAM TRIP in Hawaii

12/9/2025
This week on the podcast, we are sharing what really happens when a big opportunity shows up out of the blue and you have to decide whether to go for it or play it safe. Kelley walks through her Four Seasons Lanai FAM trip, the whirlwind four day turnaround, and the creative growth that came from trusting herself and saying yes even when it felt overwhelming. This episode is about rising to the moment. The kind of moment that stretches you in the best way and reminds you that you are more capable than you think. Hearing how she handled approvals, travel, solo shooting days, next morning edits, and building real relationships with top planners will give you a clear look at what is possible when you choose to bet on yourself. Opportunities like this are not reserved for other people. They are available to anyone willing to show up, take action, and step into something bigger than their comfort zone. One small yes can shift the entire path of your business. Tune in to this episode to hear the full story and take away the exact inspiration you need for your next big leap. Timestamps 00:00–03:11 | Introduction, Series Wrap-Up & Podcast Updates 03:11–07:06 | What a FAM Trip Is & Why It Matters in the Luxury Market 07:06–12:34 | The Last-Minute Invite: Approvals, Logistics & Preparing in Four Days 12:34–18:03 | Balancing Business, Motherhood & Opportunity: Saying Yes When It Counts 18:03–24:09 | Behind the Scenes of the FAM Trip: Shooting, Editing & Solo Workflow 24:09–28:30 | Relationship Building: Planner Conversations, Visibility & New Leads 28:30–32:13 | Creative Flexibility, Evolving Style & Closing Thoughts Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:32:25

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DEBRIEF: Same Venue, Two Completely Different Experiences

12/2/2025
This week on the podcast, Taylor and Kelley walk through two weddings we filmed just weeks apart at the same venue, Santa Lucia Preserve. If you have ever worked a massive property with no cell service, winding roads, and multiple locations that all demand precision and calm, you will feel this one. We break down the experience of navigating first looks in the Redwoods, dealing with rain delays, swatting off bugs, trusting our team when we cannot communicate, and staying composed when timelines shift unexpectedly. You will also hear the story of how a drone ended up in a very tall oak tree. The memory card survived. The drone did not. This episode is full of practical takeaways for anyone working in the luxury market. We talk through managing complex timelines, becoming the easy choice for planners, and building strong relationships with photographers that lead to real referrals. These are the skills that elevate your career and help you stand out in rooms that matter. We also share a deeper look at LEAGUE, our private networking community for photographers, filmmakers, and planners who want real connection and real opportunity. If you know it is time to grow your circle in a more intentional way, this conversation will give you clarity on where to begin. It is a good one, and we are excited for you to tune in. Timestamps 00:00–02:00 | Introduction + Reflection on Last Week’s Episode 02:00–05:30 — Two Weddings at Santa Lucia Preserve + First Impressions 05:30–10:40 | Navigating Logistics: No Cell Service, Routes, Team Communication 10:40–15:50 — Redwoods Portraits, Buggy Ceremony Sites + Multi-Location Timelines 15:50–20:45 | Rain Delays, Guest Movement, Gear Drops + Trusting Your Team 20:45–27:30 — Drone Crash, Travel Costs, Pricing Education + Vendor Etiquette 27:30–39:27 | Photographer Collaboration, Super 8 Moments, LEAGUE Overview + Next Week’s Preview Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:39:40

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240: Debrief: Navigating Grief in the Wedding Industry

11/25/2025
In this week’s debrief, the conversation turns toward one of the most personal chapters shared on the podcast. Instead of highlighting a luxury wedding or a creative challenge behind the scenes, this episode opens the door to real life and the quiet moments that unfold beyond the work. While preparing for a September wedding, the week was shaped by the final days of a beloved grandmother’s life. Balancing deep grief with the responsibility of showing up for a wedding day required a level of emotional strength that can only come from navigating something tender and profound. The wedding industry often shines a light on the beauty, the wins, and the artistry, but it rarely shows the very human experiences happening behind the scenes. This episode offers a look into what it means to honor commitments while also honoring your heart, and how meaningful it is to have community that understands the emotional weight of this work. A gentle reminder for anyone moving through a heavy season that you are not alone, and there is space here for the real, human parts of this work. Timestamps: 00:00–03:33 | Entering the Winter Season + Debrief Series Context 03:33–06:16 — Black Friday Announcements + Offers 06:16–10:53 | Backstory: Family, Health Decline, and the Week Before the Wedding 10:53–17:44 — The Wedding Day While Grieving 17:44–24:29 | Real-Life Challenges Behind the Wedding Industry 24:29–27:13 — Closing Reflections + Upcoming Debrief Episodes Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:27:25

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DEBRIEF: Legacy Client in Laguna Beach

11/18/2025
We’re continuing our Debrief Series, where we pull back the curtain on our biggest weddings of the season and share what really happens behind the scenes. In this episode, Kelley walks through the story of a legacy client family that has trusted 618 Studios for over a decade, four daughters, four weddings, and countless lessons about what it means to serve with excellence, build connection, and create work that stands the test of time. From building lifelong client relationships to evolving your artistry as the industry shifts, this episode is packed with insights that will remind you what matters most in building a sustainable, high-end brand. We talk about legacy, loyalty, and the power of being known for how you make people feel. Because luxury isn’t just about price, it’s about trust, experience, and consistency over time. If you’ve ever wondered how to turn clients into lifelong supporters or how to adapt your brand while staying true to your identity, this one’s for you. 🎧 Tune in to learn how to strengthen your client relationships, elevate your reputation, and position yourself as the go-to choice in your market. 00:00–01:09 | Introduction and Series Continuation 01:09–03:16 — Legacy Client Story: Four Sisters, One Brand Connection 03:16–07:19 | Building Loyalty Through Relationships + Service 07:19–13:36 — Inside the Montage Laguna Wedding 13:36–20:19 | Creative Challenges, Scale Shifts, New Perspectives 20:19–29:17 — Evolving Artistry, Adapting Style, Attracting Modern Clients 29:17–30:45 | Closing Reflections + Next Week’s Preview Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:30:45

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DEBRIEF: 2 Day Napa Wedding

11/11/2025
We’re continuing our Debrief Series where we pull back the curtain on our biggest weddings of the season and share the real stories, lessons, and creative decisions that shaped them. In this episode, Taylor takes you behind the scenes of a two-day Napa Valley celebration, one of her most colorful, high-energy, and portfolio-worthy weddings yet. From navigating vendor boundaries with confidence to protecting your brand presence online, she shares the exact mindset and strategy that allowed her to lead with authority and deliver work she’s truly proud of. This episode is for the wedding filmmaker or photographer who is ready to step into the luxury market, refine their client experience, and claim their place at the top of their craft. 🎧 Tune in to learn how to protect your creative work, elevate your reputation, and show up like the luxury professional you already are. 00:00–02:20 | Introduction + Series Setup 02:20–05:17 | Napa Wedding Overview + Client Feedback 05:17–10:21 | Vendor Boundaries + Protecting Your Brand 10:21–17:13 | Team Building, Travel + Welcome Party 17:13–25:14 | Wedding Day Highlights + Real-Time Problem Solving 25:14–38:12 | Creative Takeaways, Lessons + League Update Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:38:12

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DEBRIEF: Destination Wedding in Maui

11/4/2025
We’re continuing our new Debrief Series, where we pull back the curtain on real weddings and share what it looks like to lead, create, and grow behind the scenes. In today’s episode, we’re talking about the incredible destination wedding Kelley filmed in Maui. A multi-day celebration that pushed creative limits, tested logistics, and reminded us why preparation and mindset matter more than anything else when you’re working in the luxury space. From travel planning and team dynamics to handling unpredictable weather and delivering a seamless client experience, Kelley shares the real lessons that come with capturing destination weddings at this level. If you’ve ever dreamed of traveling for weddings or stepping into the world of destination work, this conversation is full of the perspective and inspiration you need to take that next step with confidence. Because growth doesn’t happen in your comfort zone. It happens when you challenge yourself to say yes to the opportunities that feel a little bigger than you’re ready for. Timestamps: 00:00 – 01:15 | Introduction to the Debrief Series and Maui Wedding Overview 01:15 – 05:15 | Booking the Wedding and Choosing Between Multiple Opportunities 05:15 – 08:45 | Legacy Clients, Planner Relationships, and Family Dynamics 08:45 – 13:30 | Travel, Childcare Logistics, and Managing Destination Work 13:30 – 20:30 | Packing, Flying with Gear, and Travel Tips for Filmmakers 20:30 – 25:30 | Overcoming Weather Challenges and Handling Ceremony Audio 25:30 – 29:30 | Marketing Destination Work and Showcasing Travel Content 29:30 – 40:59 | Long-Term Goals, Destination Strategy, and Closing Reflections Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:41:30

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DEBRIEF: 3 Day Wedding in Tahoe

10/28/2025
We’re kicking off something new and exciting, our Debrief Series. In this series, we’re taking you behind the scenes of real weddings to break down what went right, what challenged us, and the lessons that can help you grow as a creative and business owner. In today’s episode, we’re diving into a 3-day luxury wedding weekend that Taylor filmed in Lake Tahoe. From the welcome party to the field day to the wedding itself, this event pushed every part of the process, planning, communication, teamwork, and execution. We’re unpacking what it looks like to navigate the high-pressure world of multi-day luxury weddings while maintaining confidence, leadership, and creativity at every step. Whether you’re stepping into larger-scale productions or just want to strengthen your approach to luxury weddings, this episode gives you an honest look at the realities of filming high-end events and leading a strong team. We’re so excited for this new series and can’t wait to share more behind-the-scenes moments that will help you build confidence, strengthen your business, and elevate the way you work. Timestamps 00:00 – 02:00 | Introduction and New Debrief Series Launch 02:00 – 06:00 | Setting the Scene: The Biggest Wedding of 2025 06:00 – 10:00 | Team Building, Preparation, and Planner Collaboration 10:00 – 18:00 | Multi-Day Wedding Coverage and Logistics 18:00 – 27:00 | Field Day, Welcome Party, and Behind-the-Scenes Challenges 27:00 – 35:00 | Vendor Etiquette, Team Management, and Realities of Luxury Weddings 35:00 – 42:00 | Wedding Day Highlights and Production Details 42:00 – 45:26 | Confidence, Takeaways, and Series Preview Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:45:26

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What the Diamond Industry Can Teach You About Pricing Your Work

10/21/2025
The truth is, pricing in the wedding industry isn’t just about numbers. It’s about how you position yourself, how you present your work, and how confidently you communicate your value. In this episode, we’re breaking down the concept of perceived value through the lens of the diamond industry and what it can teach you about pricing your own services. Just like diamonds are graded by their cut, clarity, color, and carat, your brand has its own version of the “Four Cs” that determine how clients see your worth. If you’ve ever struggled to raise your prices, felt frustrated that others in your market charge more for the same work, or wondered what it actually takes to become the “luxury” choice, this conversation is for you. You’ll walk away with a renewed perspective on how luxury brands build trust, why curation matters more than comparison, and what small shifts can completely change how clients perceive your business. Your work is already valuable. It’s time the world sees it that way too. Doors to the Luxury Mastermind are now open. This is your opportunity to step into the next level of your business with strategy, clarity, and community that will support your growth every step of the way. 👉 Learn more at thelevelupco.com/workshop 00:00 – 02:09 | Mastermind Enrollment & Workshop Recap 02:10 – 06:00 | Handling Criticism and Industry Skepticism 06:01 – 10:08 | The Diamond Analogy: Pricing and Perceived Value 10:09 – 17:00 | The Four Cs Framework: Carat, Cut, Clarity, and Color 17:01 – 27:30 | Bridging the Gap: Curation, Clarity, and Brand Differentiation 27:31 – 38:49 | Client Experience, Confidence, and Final Call to Mastermind Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Duration:00:38:54