Product Marketing Life

Transitioning from sales-led growth to a product-led growth hybrid model | Umang Sejpal, Cofenster

The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing

Empathy, networking, and storytelling - the three keys to product marketing success | Jen Jones, CMO at commercetools

The importance of a holistic approach to messaging | Esther Yoon, VP of Industry and Product Marketing at RingCentral

Reflecting on 2022 | Product Marketing Life highlights

What is message-market fit and why do product marketers need it? | Andrew Hatfield, Deepstar Strategic

Creating tangible outcomes through growth and product marketing teams | Jana Frejova, Spendesk

Leveraging podcasts to tell your company's story | Shira Atkins, Wonder Media Network

Understanding customers' unique learning needs when onboarding | Thomas Eugene, Merydyan Technologies

How to find your dream PMM role during a recession | Yi Lin Pei, Teachable

The emergence of product marketing consultancy | Shirin Shahin

The power of qualitative data | Jon Neher, Vendasta

The role of storytelling in product marketing | Danny Peavey, Story Sells

Setting boundaries as a product marketer | Selin Tyler, Dolby Laboratories

Proactively improving your go-to-market function | Derek Osgood, Ignition

Optimizing the relationship between product marketing and product management | Natasha Katson, Staffbase

A framework for enablement success | Farhan Manjiyani, Grafana Labs

How product marketing operates at a digital product agency | Meghan Pfeifer, Innovatemap

Product marketing and customer-driven growth | Zakry Chami, Paystone and NiceJob