Creator Science

In this episode, I'm recording for the first time in the brand-new Creator Science home studio. Kevin Shen's team came out and visited the house, put the finishing touches on setting up the studio and it is glorious. I'm so excited to have this just steps away every moment of the day to come down here and record. I feel like this is going to be truly life and business-changing. So, I thought this would be a great opportunity to do another listener Q&A episode. I've been asking for questions this morning on social media and in email, and I will be answering them here in this episode. Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #227: Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and more [Ask Creator Science] *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

→ Subscribe to the newsletter → Join The Lab

Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers. Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team. And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew. So in this episode, you'll learn Katelyn's approach to short form writing Why she treats her content like a chocolate covered almond The risk that comes with accounts getting too big And what she would do differently the next time she launches her cohort program Full transcript and show notes Katelyn's Twitter / Unignorable / LinkedIn *** RECOMMENDED NEXT EPISODE → #157: Phill Agnew *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader. Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s become a friend and someone I really admire for his intentionality and the way he shows up for others—his friends, his family, and his community. Ryan’s business isn’t built on podcast advertising, as one may expect. It’s actually built on what he calls Leadership CIRCLES. These are groups of 10-15 people that he hand-selects for a group learning experience. They meet once per month on Zoom and once per year in person. In this episode, Ryan breaks down the specifics of how he runs these programs, prices them, and plans to grow them. We even workshop some of his questions on the fly. → Listen to my first episode with Ryan → Join The Lab Full transcript and show notes Ryan's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn *** RECOMMENDED NEXT EPISODE → #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage) → #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually) → #206: How I’d approach hosting in-person events *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

→ Subscribe to the newsletter → Join The Lab

Brock Johnson is an Instagram growth coach with nearly 800,000 followers. Brock has grown his Instagram by 1,000 followers per day, for the last two years. He's helped thousands of people improve their Instagram through one-on-one coaching and his membership, the InstaClub Hub. In this episode, I ask Brock a lot of my basic questions, like how often to post and whether scheduling has a negative impact, and some more nuanced questions, like how to move people off of Instagram. Full transcript and show notes Brock's Website / Instagram / TikTok *** RECOMMENDED NEXT EPISODE → #229: Natasha Willis – $70M from automated Instagram DMs *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Mark Manson is an entrepreneur. He is an author who wrote the best-selling book, The Subtle Art of Not Giving a F*ck. Mark is also a YouTuber. However, his entrepreneurial first approach is how Mark has been able to speed run YouTube success, gaining 2,000,000 subscribers in just two years. In this episode, we break down Mark's whole approach to YouTube, from content strategy to how he's setting up his channel for long-term success. Full transcript and show notes Mark's Website / Twitter / Instagram / YouTube / LinkedIn / TikTok *** TIMESTAMPS (00:00) YouTubers and Business (01:13) Why Do YouTubers Suck at Business? (10:14) Make Brainstorming Ideas Easy with 1of10 (11:50) How to Turn Your Channel into a Business (15:55) When to Make the Transition (24:43) When Maximizing Views is Bad (27:31) The Case For Not Taking Brand Deals (35:33) 1st Step to Take (37:48) Futureproofing Your Channel *** RECOMMENDED NEXT EPISODE → #179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Lara Acosta is one of the fastest-growing creators on LinkedIn. She specializes in personal branding and teaching people how to tell short stories in their posts. As a result of her SLAY framework (which you’ll hear about in this conversation), Lara has generated tens of millions of impressions on LinkedIn. In this episode, Lara teaches us her secrets to growth on LinkedIn, her outlook on the future of video on the platform, how she thinks about the opportunity of Company Pages, and more. Full transcript and show notes Lara's Website / LinkedIn / Instagram / YouTube / Twitter *** RECOMMENDED NEXT EPISODE → #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn. *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Valerie Feghali is a member of our membership community, The Lab. She blew me away immediately – and during my paternity leave, she hosted a workshop inside The Lab about how she’s used paid ads to grow her business. Namely, she used paid ads to convert to paying customers for a low-priced membership, generating enough revenue to cover the ad spend while also growing her email list. Her story gets even more incredible because just a few years ago, she was a wellness coach serving clients 1:1. But she quickly transitioned from being a wellness coach to empowering *other* wellness coaches with all of the tools and resources she had built for her own service business. She then went a step further by turning those resources into a custom-built web app that she sells as a monthly subscription. And her retention is through the roof. Valerie has a fantastic story, and you’ll hear how she made these transitions, how she thinks about paid ads, and what it took to build her software. Full transcript and show notes Valerie's Website / Instagram / Facebook / LinkedIn *** RECOMMENDED NEXT EPISODE → #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Justin Moore is a sponsorship coach who has generated over $5,000,000 in brand partnerships. As a full-time creator since 2014 and a former influencer marketing agency owner, he brings unique insider knowledge of how brands evaluate and select their ideal partners. Through his school, community, and latest book, Sponsor Magnet, Justin shares proven frameworks for attracting, pricing, and executing lucrative brand deals with a mission to help creators big and small land one million paid sponsorships. Justin's first-ever book is now available for purchase. It's called Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships. I was an early reader of Sponsor Magnet, and I enthusiastically endorsed this book. In this conversation, we get candid about the highs and lows of writing this book, including launching it just ahead of his first-ever in-person event Sponsor Games, which I will be at in March of this year. →Get a free copy of Sponsor Magnet Justin's Website / Instagram / Twitter / YouTube / TikTok *** RECOMMENDED NEXT EPISODE → #160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned. → #176: April Dunford – How self-publishing a book exploded her client service business. *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

→ Subscribe to the newsletter → Join The Lab

Rachel Botsman is a leading expert on trust in the modern world. She is the author of 3 critically acclaimed books, What's Mine is Yours, Who Can You Trust, and How to Trust and Be Trusted, that have been translated into 14 languages. That last one, How to Trust and Be Trusted, is brand new and actually just released today in audio only, which is a fascinating decision that we'll also discuss later in the conversation. Rachel is consistently recognized as a top keynote speaker, and her TED Talks have been viewed more than 5,000,000 times. If there's anyone who understands trust more than Rachel, I haven't found them yet. → How to Trust and Be Trusted - Audible & Spotify Full transcript and show notes Rachel's Website / Instagram / LinkedIn *** RECOMMENDED NEXT EPISODE → #219: Robin Dreeke – How to earn someone’s trust (from a former FBI special agent) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Mike Michalowicz is the author of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 book sales, all of Mike’s books have the same goal – to help small business owners and eliminate what he calls “entrepreneurial poverty.” Simon Sinek has called Mike “…the top contender for the patron saint of entrepreneurs.” This conversation is divided into halves: The first half explores Mike’s unique model as an author. For each book Mike writes, he partners with a third party to license the frameworks from his books and serve as the done-for-you service provider. This is super uncommon and part of why he’s been so prolific while running a very lean team. So we dig into how that works (and what he’d do differently if he were starting over today). The second half of the conversation is all about writing books. Mike has published nine books since 2008 – including 7 in the last 8 years. So we dig into how he determines what ideas to turn into books and how to write them so quickly. Full transcript and show notes Mike's Website / Twitter / Instagram / YouTube / LinkedIn *** RECOMMENDED NEXT EPISODE → #176: April Dunford – How self-publishing a book exploded her client service business. *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

→ Subscribe to the newsletter → Join The Lab Learn more about your ad choices. Visit megaphone.fm/adchoices

Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016. Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything. In this episode, Garrett breaks some of those processes down, including brainstorming, decision-making, and how YOU can start to make bigger, better videos at any scale. Full transcript and show notes Garrett's Twitter / YouTube / Instagram *** TIMESTAMPS (00:00) The Most Insane Production on YouTube (01:33) How Michelle Khare’s Channel Evolved (07:14) How Much a Michelle Khare Video Costs (10:19) Grow Your Podcast With Spotify (11:36) Bono’s Six Thinking Hats (17:43) Getting Rejected (21:20) Thinking Big (23:51) How Challenge Accepted Gets Made (29:23) Making Content for Impact (32:34) When is Something Done? (34:07) Where Do Things Go Wrong? (39:44) Systems and Processes (43:48) Getting Sponsors (48:55) Advice to Grow Quickly *** RECOMMENDED NEXT EPISODE → #202: Zack Honarvar – What he learned from working with 10,000 creators *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

→ Subscribe to the newsletter → Join The Lab

Dan Andrews founded the Dynamite Circle and Dynamite Jobs and is now a repeat guest. Dan was first on the show in episode #32 in November 2020. I've been listening to Dan's podcast, Tropical MBA, since 2014, and that was 5 years after they started. Tropical MBA started as a podcast for location-independent entrepreneurs and has grown into a thriving global community. The Dynamite Circle is a paid membership community that Dan and his partner, Ian, built from the podcast's success. It has more than 1,000 members, dozens of local meetups, and 5 signature events throughout the year; the Dynamite Circle has continued to innovate as a member-led community. This is a 2 part episode. The second half of this conversation can be found on Dan's podcast, Tropical MBA, and will be released on Thursday. → Subscribe to Tropical MBA → Join The Lab Full transcript and show notes Dan's Website / Twitter / Instagram / YouTube *** RECOMMENDED NEXT EPISODE → #32: Dan Andrews – Helping location independent entrepreneurs build businesses and find community *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

→ Subscribe to the newsletter → Join The Lab

YouTubers keep a lot of secrets, but that's not really my style. So last week, I asked my audience for questions that creators are typically too afraid to answer. How much does this channel make? What are my politics? And how much time do I actually spend working? In this video, my producer, Conor, and I answer all these questions and more with complete transparency. Full transcript and show notes Conor's Twitter / Instagram *** TIMESTAMPS (0:00:00) How Much Does a 100K Channel Make? (0:02:26) What Does a 100K Channel Charge for Brand Deals (0:09:25) AdSense and Brand Deals Are Overhyped (0:13:09) Pros and Cons of Talking About Politics (0:21:01) The Biggest Threat to the Channel (0:23:08) Most YouTubers Aren’t As Successful As You Think (0:28:26) Downsides of Being a Parent and a YouTuber (0:33:21) How Much Does a YouTuber ACTUALLY Work? (0:38:02) Promoting Products You Don’t Believe In (0:44:06) Is the Creator Economy Eating Itself? (0:49:34) Hidden Gems You Should Watch (0:55:08) Why Are YouTubers Secretive? (0:59:53) Don’t Listen to This Common Growth Advice (1:04:22) How to Spot Fake Gurus (1:08:50) YouTubers Who Lie to Their Audience (1:11:20) Trends That Will Die Quickly (1:14:29) Parasocial Relationships (1:20:15) When a Channel Dies (1:22:23) How Long to Get to $8k/month in Revenue (1:24:48) Maintaining Relationships As You Get Older (1:30:11) The Right Way to Raise Prices *** RECOMMENDED NEXT EPISODE → Answering the Questions you're afraid to ask [YouTube] *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Natasha Willis is the woman behind the conversational marketing agency School of Bots, which has generated over $70,000,000 for clients like Tori Dunlap, Jenna Kutcher, and even Facebook. In this episode, Natasha reveals how you can use automated direct messages to grow your email list, how to generate more revenue, and her secrets on how to increase your organic reach on Instagram. @natashatwillis → message “JAY” Full transcript and show notes Natasha's Website / Twitter / Instagram / YouTube / LinkedIn *** TIMESTAMPS (00:00) The Chatbot Queen (01:04) What is Conversational Marketing (02:28) Conversational Marketing Platforms (04:40) Understanding the Customer Journey (10:22) DM Automation Tools (14:20) Can You Tell it’s Not a Real Person? (18:33) What To Do Before You Get Started (24:14) Does Follower Count Matter? (25:41) Inflated Follower Counts (30:41) The 3 Types of Instagram Posts to Grow (35:34) $400K in 4 Months Strategy (43:29) Simplify to Amplify (45:43) Use Cases for DM Automation (49:28) Using Instagram Stories (53:47) What You Do Next *** RECOMMENDED NEXT EPISODE → #88: Tori Dunlap – Building an audience of millions on TikTok with Her First $100K *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify