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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

Location:

United States

Description:

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

Language:

English


Episodes
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Inside Beehiiv's $33M Series B, feat. CEO Tyler Denk

5/3/2024
Here's what we covered today: his newsletter herehis LinkedIn hereNewsletter platform beehiiv prepares for expansion with $33 million Series B - TubefilterHere's our interview on Tubefilter.YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024 - TubefilterMeta promotes original content on Instagram, launches bonus program on Threads - TubefilterWesley Wang's viral short film got 4.4 million views. A feature adaptation is in the works. - TubefilterTikTok, UMG re-up licensing agreement, bringing artists like Bad Bunny back to the app - TubefilterSnap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+. - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:33:44

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The TikTok Ban Countdown Chaos

4/26/2024
Today we covered all things TikTok ban. Thanks to all of our contributors: Plus the small business owners whose opinions we featured: As well as Brian Nelson from The Network Effect! Here are a few pertinent articles on the big headline of the week: The "divest or ban" TikTok bill has passed. Now the legal battle begins. - TubefilterBriefing: President Biden Signs TikTok Ban or Sell Bill — The InformationTikTok Isn't Going Away—at Least Not Yet. Here's What to Know.Response to TikTok Ban Bill | tiktok creator fund Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:47:47

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The Father Daughter Duo Taking Over YouTube, feat. Jordan Matter

4/19/2024
Here's everything we covered today: Check out Jordan Matter on YouTube here!Iain Ward, aka the King of Chemo, is our Creator on the Rise this week!Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - TubefilterYouTube accounted for 10% of all TV watch time in March - TubefilterThe Worst Product I've Ever Reviewed... For NowNew Tech That Asks ‘Are You Sure About Sending a Nude Photo?’ - WSJ Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:46:39

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Is Instagram Criminally Underpaying Creators?

4/12/2024
Here's what we covered this week: CinnaHere's our full interview with her on Tubefilter.Instagram made $32.4 billion in ad revenue in 2021. That's more than YouTube. - TubefilterInstagram makes more money from ads than YouTube does, and it has for years - The VergeTikTok testing new photo app to rival InstagramDude Perfect scores more than $100M investment | AxiosDude Perfect lands nine-figure private equity deal to fund its next phase of growth - TubefilterCannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - TubefilterParamount is reportedly considering a VidCon sale - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:32:27

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YouTube Putting Shorts Behind a Paywall?

4/5/2024
Here's what we covered today: The Information's 2024 Creator Economy Summit: A New EraYouTube adds a "Members Only" option to put Shorts behind paywalls - TubefilterMore than 25% of channels in the YouTube Partner Program have monetized their Shorts - TubefilterEpic Games paid $320 million to creators over 12 months. These 'Fortnite' developers were top earners. - TubefilterCreators on the Rise: Here's what can happen when you fold your laundry live on the internet - TubefilterFacebook takes on TikTok with a new, vertical-first video player | TechCrunch Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:28:26

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LinkedIn Goes TikTok feat. Zach Blume, Co-Founder of Portal A

3/29/2024
Here's everything we covered this week: Check out Zach Blume on LinkedIn!This is Portal A, Zach's company.Our Creator on the Rise is ARIatHOME! | Twitch ProfileBiden campaign on TikTokFlorida governor signs law restricting social media access for children | CNN BusinessLinkedIn is experimenting with a TikTok-like video feed in its app | TechCrunchSmoothie King now has a Dude Perfect drink--and a $10,000 giveaway - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:31:36

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MrBeast Lands The Biggest Game Show in History

3/22/2024
Here's everything we covered today: Creators on the Rise: ChelseaVFX makes impossible things - TubefilterMrBeast lands deal with Amazon to produce TV series with 1,000 contestants and a $5 million prize - TubefilterMrBeast reveals why he chose Amazon Prime for his game show over other streaming platforms - DexertoHere's that interview.LeBron James, JJ Redick teaming up for new basketball-centric podcast - The AthleticWhat Makes a Great Basketball Player? | LeBron James & JJ Redick | Full EpisodeRoblox launches a $35 million fund for creators—and introduces its answer to TikTokFacebook is trying to make 'poking' cool again | TechCrunch Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:34:36

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The First Ever LinkedIn Influencer Agency, feat. Brendan Gahan

3/15/2024
Here's what we covered today: Creator Authority, the first-ever LinkedIn influencer marketing agency!Check out Brendan Gahan on LinkedIn.Check out the jeeves_ny TikTok account here.House Passes Bill that Could Ban TikTokDanny Duncan is putting his new energy drink brand in 10,000 stores this year - TubefilterMrBeast apologizes to fans as Feastables sells out almost everywhere - DexertoEA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it) - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:27:42

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How to Make the Algorithm Work Like Magic, feat. Justin Flom

3/8/2024
Here's everything we covered today. YouTubeFacebookTikTokInstagramCheck her out here on Twitch.Reesa Teesa snags CAA deal as 'Who TF Did I Marry?' becomes a TikTok sensation - TubefilterTikTok says its revamped creator fund has increased total creator revenue by over 250% | TechCrunchMrBeast says to stop using his editing style (because he did, too) - TubefilterI'm Fighting Mike Tyson. -- Jake Paul's YouTube video about itRooster Teeth Is Shutting Down After 21 Years Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:37:42

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How Much Money Do Content Creators Really Make? feat. Eric Wei, Cofounder of Karat Financial

3/1/2024
Here's everything we covered today: Follow Eric Wei on LinkedIn!Karat's new tool, Karat InsightsKarat Financial websiteOur Creator of the Week Is Suto! Check out our full interview here.It's time for the Supreme Court to rule on state laws that concern social media censorship - TubefilterYouTube is nixing the Kids app for TVs - TubefilterLudwig's new video with Colin & Samir (we touched on the baker bit) Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:35:44

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Ludwig Confronts YouTube's CEO, plus MrBeast on the Cover of Time

2/23/2024
Here's what we covered today: Ludwig: I Confronted YouTubes 'Scary' New CEOSora, OpenAI's newest model, stuns the internet by turning text prompts into lifelike videos - TubefilterMarques Brownlee Joins Ridge as Executive Board Member, Equity Investor, and Chief Creative Partner | Business WireCreators on the Rise: alexbegs would like to send a shout-out to Celine Dion - TubefilterMrBeast's latest cover story puts him on the front page of Time Magazine - TubefilterMrBeast reformulates Feastables, says it's now "the best-tasting chocolate ever made by mankind" - TubefilterFormer YouTube CEO's son found dead at UC Berkeley Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:29:13

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Super Bowl Creator Recap 2024, Nike x Kai Cenat, and Disney Makes an Epic Investment

2/16/2024
Here's everything we covered: Here's our in-depth interview on Tubefilter.In her first year on OnlyFans, Lizzy Capri has made $100,000 - TubefilterThe Super Bowl's Other Big Winners... Were the Creators?Inside The NFL’s Creator Strategy — The InformationYouTube stars help NFL bring in more viewers, league saysKai Cenat becomes Nike's first streamer partner, has "huge" plans - TubefilterDisney takes $1.5 billion stake in Epic Games to build an "entertainment universe" - TubefilterMeghan, The Duchess of Sussex, Strikes Podcast Deal With Lemonada Media; Will Launch New Show & Distribute 'Archetypes' To All PlatformsRyan Trahan embraces sour power with his own candy line - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:26:14

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The Brand Yearbook feat. Sara Wilson, plus YouTube's 2024 Plans, and Top Podcasts Renew with a Twist

2/9/2024
Here's what we covered today: The Brand Yearbookfollow Sara on LinkedIn herehttps://www.tiktok.com/@nyaneCoca-Cola cries "Happy Tears" with a TikTok-exclusive flavor - TubefilterLetter from the YouTube CEO: 4 Big bets for 2024YouTube now gets 1 billion hours of watch time on TVs each day - TubefilterJoe Rogan Renews at Spotify, but Will No Longer Be Exclusive - The New York TimesSmartLess is leaving Amazon for $100 million - The VergeWhy Tim Cook Is Going All In on the Apple Vision Pro | Vanity Fair Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:36:48

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Creator Economy 2024 Outlook feat. Megan Lightcap, plus Taylor Swift is Off TikTok & Tech CEOs Grilled by Congress

2/2/2024
Here's what we covered today: https://www.tubefilter.com/2024/01/31/creators-on-the-rise-korean-vegan/TikTok, Meta CEOs take heat from Congress in contentious Capitol Hill hearing on child safety - TubefilterMark Zuckerberg defends teenage creators’ right to public Instagram accounts | TechCrunchUniversal Music Group plans to pull song catalog from TikTok | TechCrunchTikTok loses songs from Taylor Swift, Olivia Rodrigo, Drake amid Universal Music Group dispute - TubefilterYouTube celebrates 100 million subscribers across its Music and Premium tiers - TubefilterYouTube ad revenue earns 15% year-over-year bump, hits $9.2 billion in Q4 2023 - TubefilterMrBeast action figures will be coming home for the holidays in 2024 - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:39:08

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MrBeast Tests X, Enters China, and Signs with Amazon?

1/26/2024
Here's what we covered today: MrBeast's X video made $250k in 6 days. But there's a catch. - TubefilterMrBeast's first video for the Chinese market needed only a few hours to get three million views - TubefilterMrBeast is reportedly closing a $100 million TV show deal with Amazon - TubefilterAirrack's YouTuber film school sells to VidIQ - TubefilterMillionaires: For the SaucyTV family, "YouTube is the greatest canvas" - TubefilterJon Stewart Returns to Host 'The Daily Show' Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:32:40

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YouTube Restructures, Meta Restricts, and TikTok Rolls Out The Sopranos

1/19/2024
Here's what we covered today, in more depth: Creator Economy Live 2024: where Josh was this weekYouTube is restructuring creator management teams - TubefilterMeta to restrict teen Instagram and Facebook accounts from seeing content about self-harm and eating disorders | TechCrunchInstagram and Facebook Will Stop Treating Teens Like Adults | WSJCreators on the Rise: Brandon Contreras and Matt Curiano are ready to give you the homo sapien experience - Tubefilter‘The Sopranos’ is on TikTok now. Capeesh? - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:34:44

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2024 Premiere: MatPat Says Goodbye, TikTok Makes Good Bank, and our first Creator on the Rise

1/12/2024
Here's what we covered today: MatPat is stepping down as host of Theory videos - TubefilterTikTok will take a bigger cut from its Shop as it seeks $17.5 billion in annual U.S. ecommerce revenue - TubefilterThe kids (and adults) of Recess Therapy will interview stars on the Golden Globes red carpet - TubefilterCreators on the Rise: Jessica McCabe had to figure out ADHD on her own. She doesn't want anyone else to have that experience. - TubefilterHow to ADHD - YouTube Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:34:03

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VTubers, ViewStats, and Viral Nation Ventures

12/15/2023
Here's what we covered today: Ironmouse just snagged a first-of-its-kind deal with Razer. She hopes it's a sign more brands will embrace VTubers. - TubefilterIntroducing ViewStats: A data platform for YouTube creators co-founded by MrBeast (Exclusive) - TubefilterFacebook Drops Video Rev Sharing in Bet Creators Will Like the Alternative — The InformationWhalar thinks creators have "outgrown" the spaces available to them. So it's opening campuses dedicated to content. - TubefilterViral Nation launches Ventures unit to help creators sell everything from salad bowls to coffee bags - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:23:46

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Is Ludwig Leaving YouTube for Twitch?

12/8/2023
Here's what we covered today: Ludwig isn't happy with how YouTube is handling livestreams. He's giving it one year to fix things. - TubefilterTheorist Media signs with FilmRise to put its YouTube content on TV (Exclusive) - TubefilterSpotify cancels industry-favorite podcast Heavyweight - The VergeHow TikTok Shop won brands and customers during BFCM - GlossyI am @Hank Green now. 💯% of the profits go to expand access to cancer care.After leaving TikTok, V Pappas brings #BookTok knowledge to Simon & Schuster board - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:28:56

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Long Form Content is Making a Comeback.

12/1/2023
Here's what we covered today: Amouranth Buys $17 Million Florida Orchard In Bid To Surpass Bill Gates’ Land Ownership - ForbesCreators who upload long-form content to TikTok are growing 5x faster than those who don't - TubefilterTikTok Ignited a Frenzy for Short Videos. Now It Wants Longer Ones — The InformationFTC Authorizes Compulsory Process for AI-related Products and Services | Federal Trade CommissionTech YouTuber JerryRigEverything files multimillion-dollar suit against CASETiFY for allegedly stealing his designs - TubefilterA24’s premium social presence: AAA24 Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Duration:00:25:54