The Woodpreneur Podcast

Ben Uyeda, a designer and content creator, shares his journey from architecture to building a successful media company. He discusses the challenges of transitioning from client-based work to pursuing personal projects and monetizing through online platforms. Ben emphasizes the importance of aligning personal interests with financial opportunities and the value of authenticity in creative work. He also talks about his current project of building a hotel and the balance between work and personal life. Ben's approach to growth is driven by curiosity, interest, and the desire for continual escalation in his projects. The conversation explores interesting ways to source raw materials, such as logs for woodworking and fabrication. It discusses overlooked species with heavy uses, unique sources of logs, logs with a story, and the value in unconventional wood. The conversation also highlights the importance of creativity in finding extraordinary margins and mentions specific woods like eucalyptus. Takeaways Chapters 00:00Introduction and Background 03:00Transition from Design to Content Creation 06:17Challenges in Pursuing Personal Projects 09:13Demonstrating Value and Attracting Opportunities 11:14Authenticity and Genuine Interests 14:21Choosing Brand Partnerships 18:20Escalating Projects and Continual Growth 22:26Building a Hotel Project 25:34Maintaining Balance and Self-Care 29:59Completion and Launch of the Hotel 35:18Evaluating Personal and Professional Growth 37:14Advice and Struggles 38:29Sourcing Raw Materials: Types of Logs 39:45Overlooked Species with Heavy Uses 41:15Unique Sources of Logs 42:24Logs with a Story 44:06Value in Unconventional Wood 45:07Creativity and Extraordinary Margins 46:36Eucalyptus and Other Interesting Woods Join our Paid Community at WoodpreneurNetwork.com Connect with Ben at: https://www.instagram.com/benjaminuyeda/ https://www.benuyeda.com

Rohan Ward, a furniture maker and designer, shares his journey of starting and growing his business in Chicago. He discusses his background in woodworking and furniture design and the influence of his childhood and education on his craft. Rohan emphasizes the importance of personal branding and standing behind the quality of his work. He also talks about the challenges and rewards of running a small business, including managing a team and maintaining a high level of craftsmanship. Rohan shares his approach to marketing and finding clients and his interest in exploring AI in furniture design. In this conversation, Steve Larosiliere and Rohan Ward discuss strategies for scaling up and making more money in the furniture-making business. They explore the importance of recognizing expertise, increasing prices, and nurturing and optimizing the brand. They also discuss the potential for expanding the product line and branding, and the idea of creating a line of furniture. Finally, they explore the concept of building a product that pays without requiring physical labour. Takeaways Join our Paid Community at WoodpreneurNetwork.com Connect with Rohan at: https://www.instagram.com/rohanwarddesigns/ https://rohanwarddesigns.com

In this episode, Steve LaRosiliere interviews Zach Shrum from Centurion Wood Coatings. Zach shares his journey into the wood coatings industry and how he transitioned from owning a painting business to working for Centurion. He discusses the company's focus on industrial wood coatings and their target market of professional cabinet makers and painters. Zach also talks about the importance of creating opportunities for others and the satisfaction of growing a business. He provides insights into Centurion's product line and their approach to finding and working with distributors. Lastly, he seeks advice on how to break past 10,000 followers on Instagram and improve their marketing efforts. In this conversation, Zach Shrum and Steve Larosiliere discuss the use of hashtags to build community and increase brand visibility. They explore the power of hashtags in reaching a targeted audience and share examples of how hashtags have helped businesses grow. They also discuss the importance of focusing on one's unique ability and delegating tasks to others. The conversation emphasizes the value of surrounding oneself with smart people and leveraging their expertise. Takeaways Chapters 00:00Introduction to Centurion Wood Coatings 01:15Zach Shrum's Journey into the Industry 03:05Taking Over and Growing a Business 04:24Transition to Centurion Wood Coatings 06:47The Responsibility of Creating Opportunities for Others 11:46The Role of Director of Sales and Marketing 18:35Centurion Wood Coatings Product Line 22:55Finding and Working with Distributors 26:26Advice on Instagram Marketing 35:57Using Hashtags to Build Community 39:00The Power of Hashtags 40:20Tapping into Local Communities with Hashtags 44:45Focusing on Your Unique Ability 47:36Surrounding Yourself with Smart People Join our Paid Community at WoodpreneurNetwork.com Connect with Zach at: https://www.instagram.com/thebeardedfinisher/ www.thebeardedfinisher.com

In this episode of the Woodpreneur podcast, Steve Larosiliere interviews Brent from BYOT. Brent shares his journey of starting a YouTube channel focused on DIY home improvement and woodworking. He discusses how he transitioned from a full-time contractor to a content creator and the impact of COVID-19 on his business. Brent emphasizes the importance of audience-first content and the value of networking with other creators. He also shares insights on staying motivated, continuously learning, and finding success in the content creation industry. In this conversation, Steve Larosiliere speaks with Brent about time management and the importance of delegating tasks. They discuss the amount of time spent on various activities, such as emails and scheduling, and explore ways to streamline these processes. Brent expresses the need to prioritize self-care and physical well-being. Steve suggests hiring a virtual assistant to handle administrative tasks and shares tips on finding the right person for the job. They highlight the benefits of outsourcing certain tasks and the potential for increased productivity and growth. Takeaways Chapters 00:00Introduction and Background 03:00Creating the BYOT Brand 06:54Navigating Challenges and Unexpected Success 10:45Finding the Right Audience 13:42Balancing Personal and Professional Life 18:34The Loneliness of Content Creation 23:08Motivation and Overcoming Challenges 28:59Staying Ahead and Continuous Learning 30:45Plans for the Future 37:09Advice on Hiring 41:21Managing Time and Tasks 43:04Taking Care of Yourself 45:11Delegating Tasks to Assistants 47:38Benefits of Hiring Assistants 48:50Maximizing Time and Productivity Join our Paid Community at WoodpreneurNetwork.com Connect with Brent at: https://byotools.me/ https://www.instagram.com/byotools/

Dagan Koffler, owner of Dagan Design Construction, shares his journey in the design and construction industry. He discusses how he got into the business, the challenges he faced, and the growth of his company. Dagan emphasizes the importance of building a strong team and creating a positive company culture. He also talks about the benefits of being a design-build firm and the value of social media in marketing his business. Overall, Dagan's story highlights the rewards and challenges of running a successful design and construction company. The conversation covers various strategies for showcasing and promoting design projects. It emphasizes the importance of creating articles and case studies based on each project in the portfolio. The discussion also highlights the value of featuring customers in videos and social media to provide relatable content. Additionally, the conversation explores the idea of deepening storytelling and expanding into furniture design. However, challenges with client participation in terms of privacy concerns are acknowledged. Takeaways Chapters 00:00Introduction and Background 01:13Getting into Design and Construction 04:06Growing the Business and Hiring Staff 07:10Taking the Business Seriously and Making Investments 09:05Building a Team and Delegating Responsibilities 11:51Learning and Growing as a Leader 15:14Focus on Remodeling and Design-Build 17:12The Reward of Creating and Building 18:23Differentiating from Competitors 21:12Maximizing Social Media and Marketing 25:05Building a Strong Company Culture 26:59Expanding into Other Business Ventures 27:41Advice on Social Media and Marketing 33:12Creating Articles and Case Studies 33:57Featuring Customers in Videos and Social Media 35:25Deepening the Storytelling 36:23Expanding into Furniture Design 37:34Challenges with Client Participation Connect with Steve: BuilderGrowth.io Instagram.com/thelarosiliere Instagram.com/woodpreneurnetwork Join our Paid Community at WoodpreneurNetwork.com Connect with Dagen at: dagandesignconstruction.com https://www.instagram.com/dagandesign/

"I read a fair amount, like pretty much everybody. What I have is a great ability to see what other people are doing, to observe what people are working on, and to understand techniques or things that can work for us." Miles Janes Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Miles Janes from Vermont Heavy Timber. Miles grew up surrounded by the aroma of sawdust and the intricate beauty of woodwork, thanks to his father, a skilled cabinet maker and woodworker. Despite initially considering a career in kitchens. Miles found his true passion in the realm of timber frame restoration. His journey began when he joined a timber frame restoration company in his hometown, Building Heritage, owned by his now good friend, La Lothrop. Little did he know, this would mark the beginning of a remarkable journey in the world of heavy timber. Listen now and get the whole story! “I love challenges. And so that's really exciting. And also, what's exciting is that we're finally like, we're doing well. It's been a grind for like, three years, I'd say, you know, we're always growing.” Miles Janes Lessons Carved in Wood Reflecting on his decade-long journey in the business, Miles shares some invaluable lessons. One of the core principles guiding his business is a commitment to integrity and quality. Refusing to compromise on the type of work they undertake and the standard of craftsmanship they deliver has been key to their success. Additionally, Miles emphasizes the importance of continuous learning and seeking wisdom from those who have walked the path before. Facing Challenges with Grit and Determination While the road hasn't always been smooth, Miles navigated through uncertain times with resilience and determination. From tight financial spots to daunting projects, he faced each challenge head-on, always maintaining his commitment to excellence and integrity. Looking Ahead: A Vision for the Future As Vermont Heavy Timber celebrates its 10th year, Miles is excited about the future. With a stellar crew and a solid reputation, the business is poised for growth. Miles envisions expanding into new territories, potentially transitioning into an ESOP model, and taking on even more challenging projects. Crafting Success Through Storytelling In the ever-evolving world of business, Miles understands the power of storytelling as a tool for growth. By documenting their projects, sharing their journey, and showcasing their expertise, Vermont Heavy Timber aims to solidify its position as a leader in the industry. From captivating website narratives to engaging social media content, Miles is determined to let their work speak for itself. Want to get in touch with Miles Janes? Contact him through: Instagram: https://www.instagram.com/vtheavytimber/

“Once you get into that design kind of mind frame, it just stays with you 100% You become a magpie of, you know, choosing things, and storing things away for free. “ Dan Bullen Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Dan Bullen from Iluka London. Dan's journey began with a desire for change, a longing to shift from the digital realm to the tactile world of creating physical products. As a graphic designer and with his wife, Sarah, an interior designer, they embarked on a quest to blend their talents with their passion for woodworking. Iluka derives its name from an Australian Aboriginal word meaning "by the sea," paying homage to Dan's roots and his connection to a little fishing village near his hometown on the east coast of Australia. The company specializes in crafting exquisite pieces predominantly from wood, complemented by acrylic, resin, and metals. Their signature creations include table lamps, furniture, lighting, and accessories, with a spotlight on the coveted river tables. Listen now and get the whole story! “I've always had this flattening jig, right for flattening, which is a manual that runs off extruded aluminum, but you manually push it back and forth, right, and it's just mind numbingly repetitive. And I thought, you know, it's all set up to roll smoothly. “ Dan Bullen Embracing Innovation: What sets Iluka apart is its commitment to innovation. Dan's journey took a new turn when he ventured into the realm of tool design. What started as a personal endeavor to enhance his woodworking experience evolved into Iluka Tools—a venture aimed at revolutionizing woodworking processes. From automated sanding to CNC-inspired solutions, Iluka Tools embodies efficiency and craftsmanship. Building a Brand: Dan's background in graphic design instilled in him a keen eye for branding and aesthetics. With Iluka, he has crafted not just products but a brand synonymous with creativity and quality. By understanding his audience intimately and fostering a vibrant community, Dan has laid the foundation for sustainable growth. Future Directions: As Iluka Tools gains traction, Dan faces the exciting challenge of scaling the venture. Balancing affordability with innovation, he aims to democratize access to advanced woodworking tools. From affiliate-driven guides to turnkey solutions, Dan explores various avenues to expand the reach of Iluka Tools while staying true to its ethos. Conclusion: In the world of woodworking, Iluka London and Iluka Tools stand as beacons of innovation and craftsmanship. Dan Bullen Webb's journey exemplifies the power of passion, creativity, and a relentless pursuit of excellence. Whether it's crafting stunning furniture or designing cutting-edge tools, Iluka continues to push the boundaries of what's possible in woodworking. Visit Iluka London and Iluka Tools online to experience the intersection of artistry and innovation firsthand. Want to get in touch with Dan Bullen? Contact him through: Instagram: https://www.instagram.com/ilukalondon/ Website: https://www.ilukalondon.com/

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Cam Anderson from Blacktail Studio. Cam reflects on the changes and challenges he faced over the past few years, especially during the global pandemic. He made the daring decision to quit his full-time job as a life flight pilot to pursue woodworking and content creation. Cam shares the challenges and uncertainties he faced during this transition, especially considering his wife's business and the state of the world at the time. Despite the initial uncertainty, Cam's decision paid off as he witnessed a significant surge in his YouTube channel's popularity during the pandemic. With dedication and hard work, Cam managed to replace his income and even surpass it through his woodworking projects and YouTube content. Listen now and get the whole story! “I need to find this voice because I want to be like this person. And for me, this is the only one I know how to do. You know, if you had me in charge of a TV show, and I had to create a character? I couldn't do it. Because it would just be the one.” -Cam Anderson The Creative Process: Cam delves into his creative process, highlighting his approach to finding inspiration for his woodworking projects and YouTube videos. He emphasizes the importance of staying open to new ideas and leveraging various sources for inspiration, such as social media platforms like TikTok. Branding and Authenticity: Cam discusses his branding strategy, which revolves around simplicity and authenticity. He shares insights into his snarky humor and how it resonates with his audience, leading to increased engagement and brand loyalty. Expanding Horizons: Apart from YouTube, Cam has ventured into other entrepreneurial endeavors, such as launching Maker Book—a directory of woodworking spaces—and creating his own product line, including the successful Three Nana ceramic finish. Lessons Learned and Future Plans: As Cam reflects on his journey, he emphasizes the importance of focus, commitment, and embracing change. He discusses his future plans, including further expanding his YouTube channel, growing his product line, and staying relevant in the ever-evolving world of content creation. Conclusion: Cam's story is a testament to the power of passion, dedication, and resilience. From quitting his job to pursue his dreams to building a successful brand and product line, Cam's journey inspires aspiring creators and entrepreneurs to follow their passions and carve their own path to success. “It's about getting their name and their brand out there and getting their unique perspective out there, like that's what a woodpreneur to me is like, because woodpreneurs do things that not a lot of people can do.” -Steve Larosiliere Want to get in touch with Cam Anderson? Contact him through: Instagram: https://www.instagram.com/blacktailstudio/

“I probably am exaggerating, all the clients we've gotten thus far have been primarily word of mouth and recommendation.” Tony Mcklem Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host, Steve Larosiliere, is joined by Tony Mcklem from Hollywood Decks, a leading outdoor living company based out of Northeast Florida. In this blog, we delve into the insightful conversation from The Woodburner Podcast featuring Tony Mcklem, the founder of Hollywood Decks, as he shares his remarkable journey and the keys to their success. Tony Mcklem, along with his wife, embarked on a journey to establish Hollywood Decks, an outdoor living company, after moving from Los Angeles to Northeast Florida. With a background in finance and a passion for hands-on construction, Tony found himself seeking a change from the office world to the outdoors. Inspired by his volunteer experiences and driven by a desire for a new beginning, Tony took the leap into the construction industry. Listen now and get the whole story! “We're just sharing who we are, our purpose, our mission, and our goals, and why we do things the way we do. And we're fortunate to have such good feedback, such good support from some of these folks in the social media world.” - Tony Mcklem Networking and Relationship Building: Recognizing the importance of networking and building relationships, Tony focused on connecting with industry professionals, suppliers, and representatives in the area. Leveraging his connections from Los Angeles, Tony sought out key individuals who could support Hollywood Decks' growth in the new market. Through strategic networking and word-of-mouth referrals, Hollywood Decks began to establish its presence and reputation in the community. Transitioning to High-End Projects: As Hollywood Decks gained traction, Tony identified a niche market for high-end deck building in Northeast Florida. Rather than competing in the saturated market of pressure-treated decks, Tony positioned Hollywood Decks as a provider of premium, elaborate outdoor living spaces. This strategic differentiation allowed Hollywood Decks to stand out and attract clients seeking quality craftsmanship and personalized designs. Investing in Growth: With the success of their initial projects, Hollywood Decks began to invest in their business expansion. Tony recognized the need to scale operations and enhance their capabilities to meet growing demand. This included bringing in experienced team members and investing in equipment and resources to deliver exceptional results. By prioritizing quality and customer satisfaction, Hollywood Decks solidified its position as a trusted provider in the industry. Content Creation and Brand Partnerships: In addition to their on-site projects, Hollywood Decks ventured into content creation and brand partnerships to further elevate their brand presence. Collaborating with reputable companies and brands in the outdoor living space, Hollywood Decks produced engaging content to showcase their expertise and showcase their projects. Through strategic collaborations and content marketing efforts, Hollywood Decks expanded its reach and connected with like-minded partners who shared their vision and values. Embracing the Journey: Today, Tony Mcklem and the Hollywood Decks team continue to pursue their passion for creating stunning outdoor living spaces while fostering meaningful connections within the community. Their journey serves as a testament to the power of perseverance, strategic networking, and a commitment to excellence in craftsmanship. As they look ahead to the future, Hollywood Decks remains dedicated to pushing the boundaries of innovation and delivering unparalleled outdoor experiences for their clients. Want to get in touch with Tony Mcklem? Contact him through: Instagram: https://www.instagram.com/hollywooddecks/ Website: https://hollywooddecks.com/

“If we can really put heirloom pieces into people's homes, so that should anything happen—whether they need to move, sell, or pass things down to family—those cabinetry pieces could arguably be uninstalled, moved to new locations, and reinstalled, allowing people to carry them with them for decades.” -Katie Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Katie& Jesse from JKath Design + Build. We delve into the fascinating journey of Katie and Jesse from Jay Kath Design Build. From the origins of their business to their approach to craftsmanship and client relationships, there's much to uncover. Katie and Jesse's journey began nearly 15 years ago with a passion for cabinetry. What started as a custom cabinetry shop evolved into a full-fledged design-build firm, fueled by a blend of craftsmanship and a keen eye for design. Their foray into Instagram marked a turning point, opening doors to new opportunities and expanding their reach. Listen now and get the whole story! “I think what's been really fun in the last few years is that we've gained all of our clients' trust. You know, they just seem to allow us to do our job versus questioning everything, including pricing.” -Jesse Finding Their Niche: In a saturated market, JKath Design + Build stands out for its commitment to quality and its ability to cultivate trust with clients. With a focus on high-end remodeling and big additions, they've carved a niche for themselves, attracting clients who value expertise and reliability. Building Trust Through Experience: Their ideal clients are those who have navigated renovations before, understanding the intricacies and challenges involved. By curating the design process from the outset, they build trust early on, fostering smoother collaborations and successful outcomes. Crafting the Jay Kath Brand: For Katie and Jesse, the brand extends beyond aesthetics—it's about embodying values of integrity, attention to detail, and enduring quality. From branded vehicles to meticulous project management, every aspect reflects their commitment to excellence. Balancing Business and Family: As a couple running a business together, Katie and Jesse have learned to navigate the delicate balance between work and family life. With three children and a blended family dynamic, they prioritize communication, delegation, and intentional time together. Scaling the Business: As JKath Design + Build continues to grow, the challenge lies in replicating their expertise and ethos. Hiring and delegation are crucial, yet daunting tasks, requiring careful consideration and a commitment to nurturing talent. Seeking Advice and Growth: Despite their success, Katie and Jesse recognize the need for continual improvement. From streamlining operations to enhancing their marketing efforts, they remain open to learning and evolving in their journey. Conclusion: The story of JKath Design + Build is one of passion, perseverance, and the pursuit of excellence. Through their dedication to craftsmanship, integrity, and family, Katie and Jesse have built not just a business but a legacy of timeless design and unwavering commitment to their clients. Want to get in touch with Katie & Jesse? Contact them through: Instagram: https://www.instagram.com/jkath_designbuild/

"The best way for you to do that is to tell more stories. Optimize your bio and post more frequently. You could even revisit your old posts and turn them into videos. Essentially, you just need to post more videos." Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode, I’m going to help you unlock growth for your wood business. In the fast-paced world of marketing and business, finding the right advice can often feel like searching for a needle in a haystack. But what if I told you that sometimes, the most invaluable insights come from unexpected places? Steve Larosiliere's insights provide a roadmap for the growth and prosperity of your woodworking business. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! Embracing Imperfection: The Power of Unveiling the Process David from Amelia Cabinet Company deals with a dilemma that many artisans face: the reluctance to share unfinished work. With a commitment to high-end craftsmanship, he often finds himself hesitant to showcase his projects until they're near perfection. However, Steve offers a different perspective—one that emphasizes the value of transparency and storytelling. They urge David to embrace the journey, to document the process, and to share the stories behind each creation. Instagram as a Platform for Connection and Growth Instagram, often hailed as a powerful marketing tool, serves as a double-edged sword for David. While he acknowledges its potential to attract clients and foster connections, he grapples with the frequency and content of his posts. Steve advocates for a more consistent and narrative-driven approach. By sharing daily stories and highlighting the behind-the-scenes moments, David can deepen his engagement with his audience and amplify his brand's presence. The Impact of Storytelling on Client Relationships The conversation delves deeper into the significance of storytelling in building client relationships. Steve emphasizes the emotional resonance of narratives and the potential to convert leads into loyal patrons. By infusing his brand with personal anecdotes, family legacies, and philanthropic endeavors, David can create a compelling narrative that transcends mere transactions. His clients aren't just purchasing cabinets; they're investing in a legacy, supporting a cause, and becoming part of a community. Honoring Heritage: From Branding to Giving Back Central to David's journey is the legacy of his sister, Amelia, whose name adorns his company. While initially hesitant to capitalize on her memory for commercial gain, David's mentor reframes it as a tribute to her legacy. By amplifying the brand with Amelia's name and integrating her story into its fabric, David can honor her memory while propelling his business forward. Moreover, by aligning his company with charitable initiatives close to his heart, David can imbue his work with a sense of purpose and impact. Charting a New Course: Post-Podcast Reflections As the podcast draws to a close, David reflects on the transformative insights he's gained. Inspired by Steve’s guidance, he envisions a future where Amelia Cabinet Company isn't just a purveyor of fine craftsmanship but a beacon of storytelling and community engagement. From over-branded hoodies to heartfelt narratives, Contact Steve through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneur Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“When you start spending, you know, an infinite amount of time doing so, you might as well build it yourself in the first place. “ -David Vincenzi Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by David Vincenzi from Amelia Cabinet Company. David's journey begins with his father, an architect with a passion for cabinetry. Over 30 years ago, his father made a pivotal decision to specialize in cabinetry, laying the foundation for what would become Amelia Cabinet Company. Growing up immersed in the business, David learned the ropes, from installation to manufacturing, paving the way for his future role. The 2007 financial crisis brought about significant changes for Amelia Cabinet Company. Forced to adapt, they shifted focus to in-house manufacturing to maintain control over quality and margins. David's resilience and determination led him to take the reins fully in 2012, driving the company forward amidst adversity. Listen now and get the whole story! “It's so much more fun than saying, you know, hey, I'm just looking for this white kitchen that looks like everybody else's. It's a lot and brings a lot of personality into it and makes it yours makes it unique. “ -David Vincenzi A Name with Meaning: Honoring a Legacy Amelia Cabinet Company bears a name rich in significance. Named after David's younger sister, Amelia, the company pays homage to her enduring spirit. Despite her battle with a rare autoimmune disorder, Amelia's memory lives on through the craftsmanship and dedication of the company. Crafting Excellence: The Heart of the Business At the core of Amelia Cabinet Company lies a commitment to quality and craftsmanship. Specializing in kitchens and inset all-wood cabinetry, their work reflects a blend of old-world charm and modern innovation. With a team dedicated to perfection, each project is a testament to their passion and skill. Navigating the Modern Landscape: Innovation and Tradition In an ever-changing industry, David remains at the forefront of innovation. Integrating modern technologies with traditional craftsmanship, Amelia Cabinet Company continues to set the standard for excellence. Their ability to adapt and evolve ensures they remain a beacon of quality in a dynamic landscape. Building Relationships: Beyond Business For David, the journey extends beyond business transactions. Building relationships with clients is a cornerstone of Amelia Cabinet Company's ethos. From initial design concepts to the final installation, each project is a collaborative endeavor, resulting in spaces that inspire and delight. Looking Ahead: A Vision for Tomorrow As David looks to the future, his vision is clear: to create a lasting legacy built on excellence and integrity. With a focus on quality over quantity, Amelia Cabinet Company aims to leave a mark that transcends generations. Through dedication, passion, and unwavering commitment, Amelia Cabinet Company continue to shape the landscape of fine craftsmanship. “If people are literally contacting you because of pictures, they want to see you, they want to see the team, they want to see all of the things behind. And I know that your product, your end product, is about perfection.” Steve Larosiliere Want to get in touch with David Vincenzi? Contact him through: Instagram: https://www.instagram.com/amelia_cabinet_company/

"Imagine a thank you note with a poem or quote, to the client, or the GC. Right? Imagine your brand, with your, like, most famous quote, or like one of your quotes, or sayings or what have you." -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode, I’m going to help you learn how to carve your niche in carpentry. In the bustling world of carpentry and construction, standing out can feel like an uphill battle. But what if I told you that your true brand lies not just in your craftsmanship, but in the essence of who you are? Let's delve into a transformative conversation between Cod from Plate and Nail on the cusp of discovery, and his mentor, unraveling the art of building a brand that resonates. Steve Larosiliere's insights provide a roadmap for the growth and prosperity of your woodworking business. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. Now, let's delve into the complete story. "The more I was myself, the more I discovered. And as I showed my face, the more I found I needed. If I just completely leaned into being myself..." - Steve Larosiliere Discovering the Heart of Your Craft Cody's journey towards self-realization. Sometimes, it takes a guiding hand to unveil the hidden treasures within ourselves. As Cody confessed his passion for poetry, it became apparent that his craft extended far beyond the realm of hammers and nails. Embracing poetry as his true calling was the first step towards carving his unique niche in the world of carpentry. Craftsmanship Meets Creativity: The Birth of a Brand Steve ignited a spark of possibility. Imagine intertwining poetry with plywood, etching verses that transcend time into the very framework of a home. The notion of infusing gratitude into every nail driven resonated deeply. This wasn't just about building structures; it was about building connections, leaving an indelible mark on every project. Amplifying Your Essence: The Power of Authenticity In a world inundated with replicas, authenticity emerges as the ultimate differentiator. Steve's mentor's wisdom echoed through the conversation, urging him to embrace his quirks and idiosyncrasies wholeheartedly. It wasn't about fitting into a mold but rather about standing out by simply being himself. This revelation carried profound implications, transforming Cody's perception of success and self-expression. The Modern Art of Brand Building Carving a niche extends beyond physical storefronts and word-of-mouth referrals. Steve's mentor underscored the importance of leveraging social media platforms as virtual Main Streets, where artisans can showcase their craft to a global audience. Through platforms like Instagram, Cody could amplify his brand, inviting others to join him on his journey of innovation and inspiration. Embracing the Journey Ahead As Cody bid farewell to his mentor, a newfound sense of purpose infused his every step. Armed with a vision that transcended mere construction, he set forth on a path illuminated by poetry and possibility. Each project became an opportunity to weave narratives, leaving behind not just structures but enduring stories for generations to come. Contact him through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneur Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“Instead of being in a classroom, I could be out in the field on-site doing stuff. And so I spent three years doing that. And from there, it just kept going.” Cody Hansen Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Cody Hansen from Plate and Nail. Cody's journey into carpentry didn't just start with swinging hammers and cutting wood. It began with a family legacy of craftsmanship and a deep-rooted passion for creating with his hands. His father, a seasoned handyman for over four decades, instilled in him the value of hard work and the satisfaction of building something from scratch. Cody's story is one of blending tradition with innovation, of finding purpose in passion, and of crafting dreams one nail at a time. Listen now and get the whole story! “You've got to know your numbers, especially for me, like you, you have to understand that it is a business. No matter how good you are at the trade or whatever you're delivering, if you can't manage that business part successfully, and you have, you can't intelligently discern what you need as a business.” Cody Hansen Embracing the Craft: The Birth of Plate and Nail After years of honing his skills under the guidance of seasoned professionals, Cody decided to take the leap and start his own business. Plate and Nail wasn't just about building houses; it was about crafting homes where memories would flourish. With a focus on custom home framing, renovation, and a penchant for finishing basements and building pergolas, Cody's vision was clear: to create spaces that resonated with the warmth of craftsmanship and the precision of artistry. Lessons in Entrepreneurship: Navigating the First Year The first year of any business is a rollercoaster ride of challenges and triumphs. Cody's journey was no different. From securing his first clients to learning the ropes of business management, every hurdle became a stepping stone towards growth. Cody's humility and willingness to learn from mistakes paved the way for Plate and Nail's success. As Cody reflects on his journey, he emphasizes the importance of patience, reputation, and collaboration in the world of entrepreneurship. Expanding Horizons: Looking Towards the Future For Cody, the future holds endless possibilities. As he sets his sights on expanding Plate and Nail's services, his vision goes beyond just building houses; it's about building communities and inspiring the next generation of craftsmen. With a focus on sustainability and quality craftsmanship, Cody aims to redefine the standards of residential construction. His passion for the craft and dedication to excellence serve as guiding beacons as Plate and Nail embarks on its next chapter. Crafting Dreams, One Nail at a Time Cody's journey exemplifies the transformative power of passion and perseverance. From humble beginnings to burgeoning success, his story is a testament to the timeless art of craftsmanship. As Plate and Nail continue to carve its legacy in the world of construction, one thing remains certain: Cody's unwavering commitment to his craft and his community will continue to inspire generations to come. After all, in the hands of a true craftsman, every nail is not just a tool but a symbol of dreams taking shape. "Start looking for people to hire. I would start by getting into the zone where you're not building all the time—you're the one bidding and overseeing. Right? Because that's where you're going to get the highest leverage." Steve Larosiliere Want to get in touch with Cody Hansen? Contact him through: Instagram: https://www.instagram.com/plateandnail/

“The reason for the appointment is to book another appointment. Never walk out of the appointment without booking another point. It could be if you sold the job, it could be an installation. It could be a remeasure.” Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode I’m going to help you with unlocking growth for your wood business. In the fast-paced world of marketing and business, finding the right advice can often feel like searching for a needle in a haystack. But what if I told you that sometimes, the most invaluable insights come from unexpected places? Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! Abundance Mentality: The Key to Success What truly struck me about Steve's approach is his unwavering commitment to abundance. As he articulated, "It's about sharing. And it's about creating community." In a world often dominated by cut-throat competition, Steve's perspective is like a breath of fresh air. He understands that true success isn't about hoarding knowledge—it's about lifting others up and fostering a culture of generosity. The Golden Rule: Appointment to Appointment Steve imparted one final gem of wisdom: the Golden Rule of business—“The reason for the appointment is to book another appointment.” This simple yet profound principle encapsulates Steve's ethos of proactive engagement and unwavering commitment to customer satisfaction. It's not just about closing deals; it's about building lasting relationships. Embracing Life's Adventures: A Parting Message Steve left us with a poignant reminder to embrace life's adventures with fervor and enthusiasm. "Have fun with life. It's most simple," he urged, encapsulating the essence of his entrepreneurial philosophy. With Steve's guidance, navigating the intricacies of marketing and business development becomes not just a journey, but a joyous expedition filled with boundless opportunities for growth and discovery. Contact Steve through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneur Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

"I am still not afraid of change, because everybody tells me once you just go get another job like, well, I really like what I do. Working in closets is different from everything else; we work with different people. People who want to organize themselves are of a different caliber than those who are messy." -Eric Marshall "Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Eric Marshall. Eric's love for woodworking ignited during his high school days in Hawaii, where he honed his skills in the art of crafting. Little did he know that this passion would lead him into a lifelong career in the closet industry. His journey began when he transitioned from Hawaii to California, where he found himself immersed in the world of closets. Fast forward twenty years, Eric's expertise grew as he ventured from one company to another, eventually establishing his own business. What sets Eric's approach apart is his deep understanding of his clientele. He highlights the fascinating dynamic between the type of customers attracted to closet organization and the joy of working with individuals striving for order in their lives. Eric emphasizes that closets are not merely storage spaces; they represent a sanctuary where individuals start their day, setting the tone for productivity and positivity. Listen now and get the whole story! “It's an enjoyable product. You know, I can't tell you how many people come into the closet after we're done and they just want to hug you because they're so excited about the change that's happened in their life.” - Eric Marshall Evolution in Closet Design: From Customization to Accessibility Eric sheds light on the evolution of closet design over the past decades. With a keen eye for detail and functionality, he emphasizes the importance of adapting to customers' diverse needs, from shoe enthusiasts to those seeking simplicity. Eric's innovative mindset paved the way for accessible and adaptable closet solutions that cater to a broader market, ensuring that everyone can experience the benefits of organized living. The Birth of the Closet Training Institute: A Vision for Empowerment Amidst his battle with cancer, Eric found solace in his newfound mission: to share his wealth of industry knowledge with others. Thus, the Closet Training Institute was born. Eric's vision transcends mere business; it's about empowering individuals to transform their lives through organization and efficiency. From private training to industry conventions, Eric's commitment to community-building and knowledge-sharing shines through. Embracing Abundance: Lessons for Success and Fulfillment In our conversation, Eric shares invaluable insights into the power of abundance and community. He stresses the importance of fostering meaningful connections, embracing change, and always striving for joy and fulfillment. Eric's journey exemplifies the transformative power of passion, resilience, and a commitment to making a difference in the lives of others. Conclusion As we conclude our conversation with Eric Marshall, it's clear that his impact extends far beyond the confines of closets. His story is a testament to the transformative power of passion, resilience, and a relentless pursuit of excellence. Whether you're a seasoned professional or an aspiring entrepreneur, Eric's insights serve as a guiding light on the path to success and fulfillment. Join us in embracing the art of organization and transformation with Eric Marshall and the Closet Training Institute. “I work with a lot of woodpreneurs, and depending on the product or service, it could be an easy sell or very hard. You know that the sale is inconsequential, right? Like, it doesn't matter whether the sale is made or not.” - Steve Larosiliere" Want to get in touch with Eric Marshall? Contact him through: Instagram: https://www.instagram.com/closettraininginstitute/

"I would build a specialty website and potentially, you know, either through it or just have it, like, just build a community around parents that, and parents of special needs, and custom furniture just for them." Steve Larosiliere Embracing Authenticity in Marketing The conversation begins with a refreshing honesty about discomfort with traditional marketing approaches. Jeff, despite his expertise, prefers to keep things real, admitting to his own uncertainties and mistakes. This raw authenticity serves as the cornerstone of his business philosophy, resonating deeply with his audience. In a world dominated by social media and constant innovation, staying true to oneself can be a challenge. Yet, this individual's commitment to honesty and transparency has cultivated a loyal following, driven not by flashy ads but by genuine connection. Nurturing a Niche Market The focus then shifts to a unique business venture: creating custom furniture to make homes more accessible for those with special needs. This venture isn't just about profits; it's about making a meaningful impact on the lives of others. The speaker's passion for serving this niche market shines through, highlighting the importance of finding purpose beyond financial gain. The Power of Storytelling and Community Building What truly sets this business apart is its dedication to storytelling. By sharing the stories of those impacted by their products, they create an emotional connection that transcends traditional marketing tactics. Through videos showcasing the construction process and testimonials from satisfied customers, they weave a narrative of empathy and compassion. But their community-building efforts don't stop there. By partnering with nonprofits and social service organizations, they extend their reach and make their products more accessible to those in need. It's a testament to the belief that business success should be measured not just in profits but in the positive impact it has on society. Looking Towards the Future As the conversation unfolds, the speaker's humility and willingness to learn shine through. Despite his success, he remains open to new ideas and approaches, recognizing that growth requires continuous evolution. With ambitious goals for expansion and a commitment to serving their community, the future looks bright for this purpose-driven business. "I would partner with all of those social services, nonprofits, and Facebook communities of these families. And literally just give them a discount, like a show offer. You know, buy now and pay later type deals, just so that you could, I mean, this could literally, I mean, this alone could like, significantly boost your current business." Steve Larosiliere Contact him through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneru Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere

“It wasn't even about the money. It was just like, my brain was so screwed up, and it was always sick. I needed to pick a spot where I needed to be, so I had a drop dead date. And that helped a lot. But those people who just make the jump, they don't have to, like, that's pretty good stuff." Jeff Himstedt Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jeff Himstedt from JHimWoodworking. Jeff's journey into woodworking began in a humble setting. Growing up on a farm near Springfield, Illinois, and later enlisting in the US military, Jeff's path eventually led him to woodworking. He recalls the pivotal moment when he decided to leave farming behind and pursue his passion for woodworking full-time. It all started with a few projects here and there, building furniture pieces for himself and sharing them on social media. What began as a hobby soon evolved into a thriving business. Jeff's transition from farming to woodworking wasn't without challenges. Raised in a family of farmers, he had no formal training in carpentry. Yet, Jeff discovered a natural talent and passion for woodworking early on. Unlike his experience in other fields, woodworking captured his attention and fueled his creativity. He found joy in the process of crafting pieces from scratch, visualizing each step and bringing his ideas to life. Listen now and get the whole story! The Evolution of JHimWoodworking As JHimWoodworking gained traction, Jeff found himself faced with decisions that would shape the future of his business. From working out of his garage to expanding into a dedicated space, Jeff's entrepreneurial spirit guided him through each phase of growth. With the support of his team, including his first employee, Craig, JHimWoodworking continued to thrive. Crafting Success One of the defining moments in Jeff's journey was the development of the "Evans bed," a specialty children's bed that garnered attention nationwide. What started as a single project evolved into a product line, showcasing JHimWoodworking’s commitment to quality craftsmanship. Investing in CNC machines and expanding their offerings, Jeff and his team elevated JHimWoodworking to new heights. Navigating Challenges Despite JHimWoodworking’s success, Jeff encountered challenges along the way. From managing client expectations to balancing creative freedom with business demands, Jeff learned valuable lessons about setting boundaries and prioritizing projects that aligned with his vision. Through perseverance and a relentless pursuit of excellence, JHimWoodworking continued to thrive in a competitive market. Building a Brand Jeff's approach to marketing reflects his authenticity and transparency. Instead of relying on traditional tactics, Jeff leverages social media to showcase his work and connect with potential clients. By sharing his journey, embracing imperfections, and staying true to his craft, Jeff has cultivated a loyal following and established JHimWoodworking as a trusted brand in the woodworking community. Embracing Growth As JHimWoodworking continues to evolve, Jeff remains committed to his craft and the principles that guided him from the beginning. With a focus on quality, integrity, and customer satisfaction, JHimWoodworking is poised for continued success. Conclusion Jeff Himstead's story is a testament to the power of passion, perseverance, and the pursuit of excellence. “Everybody could do what you do. I believe that there's more than enough work out there and, I probably you know, you're, you're a man of Christ, but like, you believe you have to believe in abundance, you have to believe in it in a, in a world where there's more than enough customers for your tables and your cabinets out there. “ Steve Larosiliere Want to get in touch with Jeff Himstedt? Contact him through: Instagram: https://www.instagram.com/j.him_woodworking/

"If you don't show up, if you don't show up on time, you're out. If you don't do this, you're out. Like, you're like, 'Yeah, this is how we feed our family.' Like, this isn't a game, right?" -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode I’m going to help you with the secret of attracting more clients for your wood business. Hartman Cabinetry grapples with a common rural dilemma – a scarcity of skilled labor. Despite a bustling business driven by word-of-mouth referrals, the need for more hands on deck is undeniable. Recognizing this bottleneck, the owner sought guidance on how to attract talent to their doorstep. Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! “I would put together a PowerPoint, and do an overview of who you are, what you do, and then have a paid internship for three people. And they have to complete a certain number of tasks in like five or six weeks. “ -Steve Larosiliere Crafting a Solution: The entrepreneurial mentor, armed with years of experience, proposed a visionary solution – an apprenticeship program tailored for high school students. This program aimed to bridge the gap between education and industry, offering a pathway for young minds to explore and thrive in the world of woodworking. Execution Strategy: The blueprint was clear – outreach to nearby high schools, engage with guidance counselors, and present the opportunity for eager juniors and seniors to embark on a journey with Hartman Cabinetry. Through a structured program comprising paid internships and formal apprenticeships, the aim was to cultivate a pipeline of skilled craftsmen poised to join the workforce upon graduation. Integration of Technology: Recognizing the evolving landscape of craftsmanship, the conversation veered towards embracing technology. The mention of CNC machines and automation underscored the business's commitment to innovation. The owner's brother, a student of automation robotics, symbolized the integration of traditional craftsmanship with cutting-edge technology, laying the foundation for future growth and diversification. Building a Sustainable Future: Amidst plans to expand and fabricate machines for trade shows, a crucial realization emerged – the need to nurture talent for long-term sustainability. The journey from apprenticeship to full-time employment symbolized not just a job but a commitment to the community and the legacy of craftsmanship. Embracing Social Media: In a digital age, the importance of social media in business cannot be overstated. The podcast conversation culminated in the recognition of the power of platforms like Instagram and Facebook. As the owner acknowledged the potential of social media to amplify their reach, a new avenue for showcasing their craft and attracting talent emerged. Conclusion: In the tranquil countryside where tradition meets innovation, Hartman Cabinetry stands as a beacon of hope and opportunity. Through strategic planning, innovative thinking, and a commitment to nurturing talent, this family business is not just weathering the challenges of rural life but flourishing amidst them Contact him through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneru Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“I came on full time in May. Working for my dad. He started making cabinets when he was in high school. Basically went to college and said, that isn't for him. He got into it full time in 1993. And it's been doing really good, and that's where we are right now. I’m working with my dad everyday and love it.” -Issac Hartman Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Issac Hartman from Hartman Cabinetry. Isaac's introduction to woodworking diverged from the conventional path of apprenticeship, instead evolving naturally from his upbringing. Growing up surrounded by sawdust and craftsmanship, he joined his father's cabinetry business at the age of 16, gradually honing his skills in the workshop. However, it was during the COVID-19 pandemic that Isaac's passion for the trade truly ignited. With schools closed, he found himself fully immersed in the family business, realizing his aptitude for woodworking and the potential for growth in this field. Hartman Cabinetry's success story is not just about tradition; it's about embracing technology and innovation. Isaac highlights the pivotal role of technology and equipment in their small yet efficient workshop. With a focus on investing in CNC equipment and leveraging modern software like AlphaCAM and Mosaic, they've managed to streamline their processes, allowing for greater productivity and precision in their craft. Listen now and get the whole story! “You're gonna have entry level jobs to do in the shop. And our entry level jobs are quite a bit different than a traditional smaller shop.” -Issac Hartman Challenges and Solutions: As with any business, challenges abound, and for Hartman Cabinetry, the primary hurdle lies in attracting and retaining skilled workers. Isaac sheds light on the difficulty of finding motivated individuals, especially in today's age where traditional trades often take a back seat to more mainstream career paths. However, he doesn't just dwell on the problem; he's actively seeking solutions. Attracting the Next Generation: Isaac's proactive approach to talent acquisition involves reaching out to local high schools and engaging with students interested in woodworking or related fields. By participating in career fairs and offering paid internships, Hartman Cabinetry aims to not only introduce young minds to the art of woodworking but also provide them with a pathway to a fulfilling career. The Apprenticeship Program: One of the most exciting initiatives Isaac discusses is the creation of an apprenticeship program. By partnering with local high schools and tech schools, they plan to offer hands-on experience and mentorship to aspiring woodworkers. This structured program, complete with internships and potential employment opportunities, serves as a beacon for those seeking a viable alternative to traditional education paths. Looking Towards the Future: Isaac's vision extends beyond the workshop floor; he envisions a future where Hartman Cabinetry continues to thrive, not just as a family business but as a hub for innovation and skill development. With plans to expand their reach through social media and community engagement, they're laying the foundation for a new generation of woodworkers to carry the torch forward. Conclusion: In the world of woodworking, where craftsmanship meets technology, Hartman Cabinetry stands as a testament to the enduring legacy of tradition and the boundless potential of innovation. Through their dedication to mentorship. Want to get in touch with Issac Hartman? Contact him through: Instagram: https://www.instagram.com/hartmancabinetry/