People of Programmatic

Consumers’ shopping behaviors and habits have rapidly evolved, and the change has accelerated in recent years. The retail paradigm is evolving too, and with it ecommerce and relevant media platforms and strategies. In episode 9, Brittny Schoeneman, Director of U.S. Programmatic Commerce Solutions at Xaxis, interviews Michael Schuh, VP for Media Strategy at Kroger Precision Marketing, about how a large retail company is responding to and leading the trends. In This Episode, We Discuss LEARN MORE, REACH OUT & FOLLOW UP: “The Retail Paradigm: The Evolution of Consumer Shopping”"The Retail Paradigm:How brands are investing in the new era of shopping"Kroger Precision MarketingXaxis on Twitter About the Host Brittny Schoeneman is the Director of Programmatic Commerce Solutions in the U.S. for Xaxis and has been a part of the GroupM family for the past 6+ years, servicing a number of clients’ programmatic strategies and investments. Brittny is the dedicated subject matter expert for commerce within the organization, working collaboratively with GroupM agencies, clients and leadership teams to identify growth opportunities and further develop Xaxis’ retail media product solutions. About the Guest As Vice President of Media Strategy, Michael Schuh and his team develop retail media products across Kroger’s onsite and off-site channels to drive measurable business impact for advertisers. His responsibilities include leading the overall media product strategy including technical, content, commercial and partnership considerations. Kroger digital properties and offsite partnerships are evolving rapidly, set the pace for retail media, and present a tremendous opportunity for brands to engage with digitally active customers at the point of purchase. Michael is accountable for ensuring Kroger, consumer packaged goods companies and media agencies have a robust, high-impact product mix to execute advertising plans. Prior to his current role, Michael spent three years working closely with global retailers at dunnhumby as a product manager across a suite of pricing and promotions software. Prior to 84.51°/dunnhumby, Michael spent two years at Booz Allen Hamilton as a senior consultant, working with public sector agencies to streamline their data and reporting assets. Michael has a BS in systems engineering from the University of Virginia. = = = = In every episode, our “People of Programmatic” podcast introduces you to the achievers who bring programmatic advertising to life. Find us on Twitter (@xaxistweets) and LinkedIn, or feel free to contact us through our website.

As we rapidly approach the end of cookie-based targeting, marketers are seeking new strategies, technologies, and solutions that will enable them to reliably maximize the return on their media investments. In the programmatic world, this means putting more emphasis on contextual strategies that combine first- and third-party data with AI and dynamic creatives. In this episode, we explore our final 10x10 series topic, "the cookieless world," with Solutions & Innovation Strategy Head Divya Acharya hosting Oracle Advertising's Sales GVP Marc Grabowski. This conversation will walk marketers through the biggest ramifications of the impending cookieless world as well as the recommended ways to adapt to it -- including both long-established and cutting-edge strategies. In this episode we discuss: Episode host: Episode guest: Some links: Xaxis 10x10 hubContextual targeting in the new era of ad techXaxis TwitterXaxis LinkedIn

With the digital media industry facing more complexity and uncertainty than ever, brands are showing rising interest in outcome-based strategies that guarantee business results from their marketing investments. But some brands don’t have a full understanding of what “outcome media” really is, how it really works, what it accomplishes, why it matters, or where it’s going next. In episode 7 of our “People of Programmatic” podcast, part of our 10x10 series to herald Xaxis’ tenth anniversary, our guests help grapple with the challenges of having to show value for every dollar spent, when to rely on outcome media — as well as its pitfalls. Episode Host: Henry StokesEpisode Guests: Emily KnightMichael SiewertIn this episode, we discuss: What is Outcome Media? Outcome media is fundamentally about data, and about using that data across the spectrum of brand marketing and performance marketing, which have traditionally been seen as representing two sides of a divide. Outcome Media help marketers focus Outcome-based media will, our guests concur, be even more important as cookies start to diminish and first-party data become more important. Marketers can use the data that is available along with the metrics they’ve established to set hypotheses, test, analyze and continually improve to achieve their brands’ objectives. Some Links: XaxisColgate-PalmoliveThe Trade DeskTransforming media into outcomes (Xaxis)Is outcome-based media the future of media planning? (AdAge)Why outcome-based marketing is so successful (MarketingProfs)

Every digital media company is struggling to recruit and retain great talent. In episode 6 of our “People of Programmatic” podcast, part of our 10x10 series to herald Xaxis’ tenth anniversary, our guests explore the new landscape of work and workers, and reveal how recruiters, managers, and executives can evolve their practices to find great people and keep them on board. Episode Host: Episode Guests: In This Episode, We Discuss: Read full episode overview here: https://www.xaxis.com/episode-6-the-talent-squeeze/ Some Links: Xaxis Careers Website SearchMax, Inc Website “1 million more job openings than people looking for work” (CNBC) “U.S. job openings hit record high as employers struggle to find workers” (Reuters) “What’s next for America’s workforce post-COVID-19?” (PwC) “Hot ad tech job market creating new hiring practices” (AdAge)

In a special audio and video episode of The People of Programmatic Podcast, we hear from five Copilot crew members about the academic research, review, and writing that goes on behind the scenes as part of their ongoing efforts to stay on the leading edge of AI technology in digital media. The discussion also covers the team’s experiences in data science, data visualization, and organizing journal clubs, as well as which modern examples of AI in action have inspired them. To date, the Copilot team has published three journals: https://arxiv.org/abs/2007.00426https://arxiv.org/abs/2105.10587https://arxiv.org/abs/2105.10587And they hold one patent titled “Double Blind Learning Insight Interface Apparatus, Methods and Systems” which describes the unique new way that the Copilot Insights platform delivers real-time updates and insights through a user-friendly interface guided by machine learning. https://patents.google.com/patent/US20180307653A1/en Watch the video version here. Featured in this episode:

How the Shifting Relationship Between Shoppers and Retailers is Reshaping Commerce In this episode, Tim Bagwell of GroupM hosts David Haase and Sean Cheyney of CitrusAd, a global platform for retail media and data monetization, for a deep dive into the world of retail media. In this episode, we discuss: Featuring: David Haase, Chief Revenue & Development Officer, CitrusAd Sean Cheyney, SVP Business Development, CitrusAd Episode Host: Tim Bagwell, Global Market Lead for Shopbox,...

Our Julia Rast sits down with the "ambassador of audio" Tony Hereau from Nielsen to discuss strategies and the benefits of programmatic audio. Discussion points Featuring: Tony Hereau, VP, Cross Platform Insights, Nielsen Host: Julia Rast, Global Solutions & Innovations Manager at Xaxis.

In the second episode of Xaxis’ “People of Programmatic” podcast, host Cecile Blanc speaks with Oracle’s Derek Wise about a range of topics relevant to omnichannel advertising. In This Episode, We Discuss:

In the inaugural episode of Xaxis’ “People of Programmatic” podcast, Xaxis global CEO Nicolas Bidon interviews Ogilvy U.K. CEO Michael Frohlich on the topic of “creativity.” In this episode, we discuss: and