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Nerds of Business

Business & Economics Podcasts

Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it? In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!) Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time. Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth. You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'. Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you. About The Host... Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow. He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities. After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans. In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index. Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries. FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio! This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

Location:

Australia

Description:

Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it? In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!) Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time. Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth. You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'. Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you. About The Host... Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow. He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities. After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans. In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index. Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries. FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio! This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

Language:

English

Contact:

61401423075


Episodes
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UNCUT: Neuroscience In Marketing, with Simon Hawk

10/4/2022
BONUS: special 'uncut' episode. Simon Hawk is the best-selling author of The Decision Expedition and the instructor for the Nerds of Business course, Neuroscience Your Marketing. In this interview he explains what neuroscience is, why it's so important in marketing, and how it can help boost sales and cut ad spend. Guest Bios: Simon Hawk is the founder of https://www.thedecisionexpedition.com/ What to listen out for: 05:00 What is Neuroscience 10:50 The nerd bot awakens – Choice...

Duration:00:41:26

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“The Lead Generation Chronicles” – Season 4 Trailer

8/11/2022
A reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs. But there’s almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business? I’m Darren Moffatt, host of the Nerds of Business podcast. In season 4 I’m joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles. We go put on...

Duration:00:01:34

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#34. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson pt 2

5/23/2022
BONUS: special 'uncut' episode – Part Two. Jessica Alderson is the founder of app So Syncd. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Jessica Alderson is the founder of https://www.sosyncd.com/ What to listen out for: 2:12 Jessica talks about the benefits she has found working together with her sister Lou. 5:45 The personality traits Jessica draws upon as a business leader. 8:58 Jessica’s inciting event which pushed her onto her own...

Duration:00:23:58

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#33. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson

4/7/2022
BONUS: special 'uncut' episode. Jessica Alderson is the founder of app Spsyncd. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Jessica Alderson is the founder of https://www.sosyncd.com/ What to listen out for: 4.33 How the So Syncd app works 7.27 Darren tells us his personality type and it is SPOT ON! 11.30 Does the So syncd app attract a certain personality? 13.54 The beginnings of so syncd 21.09 Jessica talks to us on the topic of...

Duration:00:25:48

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#32. UNCUT: How A.I is disrupting content creation, with Suzette Bailey

3/2/2022
BONUS: special 'uncut' episode. Suzette Bailey is the founder of SimpleMarketing.ai. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Suzette Bailey is the founder of https://simplemarketing.ai/ What to listen out for: 0.55 Suzette Bailey's Journey to becoming the founder of a content AI company 11.54 When Humans & AI work together 16.24 The traits Suzette draws upon as an entrepreneur 20:21 Suzette's Drive 25.07 The definition of...

Duration:00:37:17

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#31. How to apply the leadership lessons of disruptive entrepreneurs to bring your vision to life!

1/24/2022
Season 3: 'Mindset of the disruptive entrepreneur', Episode 6 In the final episode of this six-part series, host Darren Moffatt and his guests uncover the BIG leadership lessons of disruptive entrepreneurs, and how to apply them for success in your business. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus...

Duration:00:43:47

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#30. When entrepreneurs go BAD: sociopaths, burnout & destructive behaviours that ruin people & kill companies

12/9/2021
Season 3: 'Mindset of the disruptive entrepreneur',Episode 5 There is a 'dark side' to the entrepreneurial journey. In this episode we interview a business psychologist to explore the challenges of working with sociopaths, and how to deal with them. We also look at the Theranos story and the phenomenon of entrepreneur 'burnout'. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ What to listen out...

Duration:00:39:31

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#29. Superhuman work ethic: how to leverage ambition and competitiveness to boost your entrepreneurial drive

11/25/2021
Season 3: 'Mindset of the disruptive entrepreneur', Episode 4 Success in business is almost impossible to achieve without working seriously hard. In this episode a business psychologist, a start up guru, and a tech founder share what it takes to maximise 'entreprenuruial drive'. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member...

Duration:00:57:25

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#28. The ultimate ‘X-factor’: how confidence drives entrepreneurs to bend rules & supercharge profits

11/2/2021
Season 3: 'Mindset of the disruptive entrepreneur', Episode 3 There's an argument that success in business all starts with a strong sense of confidence. In this episode a business psychologist, a start up guru, and an indigenous entrepreneur share what it takes to 'bend the rules', and why having the courage to be disliked is so important. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael...

Duration:00:50:14

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#27. How to harness entrepreneurial creativity to disrupt markets & smash your competitors!

10/13/2021
Season 3: 'Mindset of the disruptive entrepreneur', Episode 2 Creativity is the key personality trait of entrepreneurs who succeed in generating exponential value creation. In this episode a business psychologist, a start up guru, and three entrepreneurs reveal how to be more creative. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board...

Duration:00:50:28

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#26. How ‘disruptive’ entrepreneurs are using resilience to power a winning mindset

9/27/2021
Season 3: 'Mindset of the disruptive entrepreneur', Episode 1 Resilience is a key personality trait of any entrepreneur who gets to the top, but especially those who are disrupting markets. In this episode a business psychologist, a start up guru, and two entrepreneurs reveal how to be more resilient . Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix...

Duration:00:46:30

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Season 3 Trailer: “Mindset of the disruptive entrepreneur”

8/30/2021
We live in an age where the most iconic global brands are run by disruptive entrepreneurs. Companies such as Uber, Tesla, Facebook, Amazon, and others like them are hard-wired to move fast and break things. They re-write the established rules to crush powerful, incumbent players, dominate industries and create entirely new markets. Famous founders such as of Elon Musk, Jeff Bezos, and Mark Zuckerberg have amassed BILLION dollar fortunes and generated untold wealth...

Duration:00:02:42

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UNCUT: Elite Australian business coach Kerwin Rae – part 2

8/18/2021
BONUS: special 'uncut' episode. Kerwin Rae is an entrepreneur, leading business coach & motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the second of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt. Guest Bios: Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder & CEO of Business Mastery International (https://www.kerwinrae.com) What to listen...

Duration:00:26:51

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UNCUT: Elite Australian business coach Kerwin Rae – part 1

6/16/2021
BONUS: special 'uncut' episode. Kerwin Rae is an entrepreneur, leading business coach & motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the first of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt. Guest Bios: Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder & CEO of Business Mastery International (https://www.kerwinrae.com) What to listen...

Duration:00:34:45

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#22. Launch marketing: how to promote your new product or service to market for the first time

5/20/2021
Season 2: 'Product development', Episode 10 The 'go to market' phase is when sh*t gets real for new products. In This Episode two product experts and four top entrepreneurs reveal how it's done. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two....

Duration:00:46:56

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#21. Seller beware! Navigating the pro’s & con’s of E-commerce & online distribution platforms

4/8/2021
Season 2: 'Product development', Episode 9 Selling via Online Platforms & Distribution Partnerships Can Be a Powerful way To Extend the Reach of Your Product. But You Need To Be Careful. In This Episode Three Top Entrepreneurs Reveal How It's Done. Guest Bios: Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). Jessica Sepel...

Duration:00:42:15

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#20. Raising capital for startups: how, when – & what venture capitalists look for in a product

3/17/2021
Season 2: 'Product development', Episode 8 Raising capital Is often a key step in the product development cycle of startups. If you need to raise capital, how do you get investors excited enough to Invest in your company? In this episode a venture capitalist, entrepreneur, & product experts reveal how it's done. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters...

Duration:00:55:02

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#19. We need to talk about ‘Business Models’: choosing the right pricing & distribution for your product

2/24/2021
Season 2: 'Product development', Episode 7 Pricing & Business Model Is A Key Step in The Development Cycle of Any Product. If You've Developed A Great Product Or Service, How Do You Structure your Business model to become the market Leader? In This Episode Product Experts & Leading Entrepreneurs Reveal How It's Done. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie...

Duration:00:40:54

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#18. Sourcing & manufacturing: how to build out (or improve) a supply chain for your business or start up

2/14/2021
Season 2: 'Product development', Episode 6 A supply chain is a crucial component of any business. If you've developed a great product or service, how do you create a winning supply chain to bring it to market? In this episode Product Experts & Leading Entrepreneurs Reveal How it's done. Guest Bios: Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/) Ross...

Duration:00:48:04

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#17. The I.P Conundrum: when – or even if – to protect your business with patents & trademarks

1/28/2021
Season 2: 'Product development', Episode 5 'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs & Legal Experts Debate When Companies Should Use Intellectual Patents & Trademarks. Guest Bios: Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a...

Duration:00:55:39