Adventures in Local Marketing

In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study. Listen to learn: Resources Julian on LinkedIn: https://www.linkedin.com/in/julianhooks/ Advertising Commissions LLC: https://www.advertising-commissions.com/ Asurion: https://www.asurion.com/ See Julian speak at BrightonSEO San Diego: https://us.brightonseo.com/talks/beyond-algorithms-customer-centric-seo-as-the-key-to-long-term-success Get started with Search: a developer's guide, from Google: https://developers.google.com/search/docs/fundamentals/get-started-developers Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin Rand Fishkin's company, Sparktoro: https://sparktoro.com/ Nicole DeLeon on LinkedIn: https://www.linkedin.com/in/nicoleldeleon/ Nicole DeLeon's company, North Star Inbound: https://www.northstarinbound.com/ Product-led SEO, by Eli Schwartz: https://www.elischwartz.co/book

In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses. Listen to learn: Resources:

In response to the findings of BrightLocal's Brand Beacon Report 2024, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO. In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes for working with brands. Listen to learn: As you can see from the list above, it's a long one, but absolutely worth getting stuck into if you're working with big brands or looking to do so. Resources:

In this episode, we speak to Google Business Profile *Platinum* Expert, Marketing Metrology's Stefan Somborac, about what it's like to volunteer to help, and most importantly learn from, local businesses posting in the Google Business Profile Help Community (what a mouthful!) Listen to learn: Resources:

Schema might not be a ranking factor, but that doesn't mean you can leave it in the 'to do' pile. In this episode, structured markup master Crystal Carter lifts the lid on all things schema: Take a listen to hear two seasoned podcasters (and good friends) diving into a key, but sometimes forgotten, area of local business marketing, and witness the most passionate episode of 'Room 404' yet! RESOURCES What is structured data validation?: https://www.wix.com/seo/learn/resource/structured-data-validation The Strategic Value of Structured Data Implementation on SME Websites: https://moz.com/blog/strategic-structured-data-sme-websites Wix SEO Webinars: https://www.wix.com/seo/learn/webinars Schema.org: https://schema.org/ Local SEO Schema: Types and Templates for Easy Structured Data Markup: https://www.brightlocal.com/learn/local-seo-schema-templates/ Adding Structured Data Markup to Your Site's Pages: https://support.wix.com/en/article/adding-structured-data-markup-to-your-sites-pages-2546962 Crystal's website: https://www.crystalcarterseo.com/ Follow Crystal on Twitter/X: https://twitter.com/crystalontheweb Follow Crystal on LinkedIn: https://uk.linkedin.com/in/crystal-carter-digital

In this episode, Near Media's Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior. Listen to learn: RESOURCES https://www.brightlocal.com/learn/google-business-profile/optimization/photos/

In this episode, Sterling Sky's Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his 5-point framework for local SEO testing and reporting success. Listen to learn: RESOURCES www.twitter.com/noahlearnerhttps://academy.brightlocal.com/course/how-to-master-local-keyword-researchhttps://branch.tools/https://www.youtube.com/watch?v=9J3XVWxmoRk&t=1s

In this episode, Uberall's Krystal Taing shares her obsession with multi-location SEO, slings her pet peeves into Room 404, and delivers a rousing 5-point plan for scaling enterprise local SEO success. Listen to learn: Resources @krystal_tainghttps://www.localseoguide.com/https://support.google.com/profile/1779728

In this episode, we drill deep into the brain of Andi Jarvis, a self-confessed strategy nerd. Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool in the UK. Eximo Marketing primarily works with established manufacturers who want to grow their business via direct-to-consumer. Listen to learn: Follow Andi on Twitter: https://twitter.com/andijarvis Find Andi on LinkedIn: https://www.linkedin.com/in/andijarvis/ Eximo Marketing: https://eximomarketingstrategy.com/ The Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/ Resources: Good Strategy Bad Strategy: The Difference and Why it Matters: https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811 Mark Ritson: https://www.marketingritson.com/ BrightLocal on the web: www.brightlocal.com www.twitter.com/brightlocal www.facebook.com/brightlocal www.instagram.com/brightlocal www.youtube.com/brightlocal Claire Carlile on the web: www.clairecarlilemarketing.com www.twitter.com/clairecarlile

Welcome to Adventures in Local Marketing, the podcast for local marketers. In this trailer, we introduce our brand-new host, Claire Carlile. Claire explains what you can expect in the upcoming episodes, and why you should choose to take your next adventure with us.

Local SEOs have a love-hate relationship with link building. We love links, but building them is time-consuming, manual, repetitive and ultimately has a relatively low success rate compared to other SEO tactics. Fortunately, Dani Owens is here to help. Dani has a wealth of experience building local links for a wide variety of clients and niches. In this episode, she reveals: About Dani Owens: Dani is a local SEO consultant and founder of Pigzilla, a private local SEO training community. Before starting Pigzilla, Dani worked at a digital agency for five years where she gained a lot of enterprise SEO experience for brands such as STIHL, Club Car, and Ariens & Gravely. Dani is currently building a local building service, LocalPR.com, which is launching soon. Resources: LocalPR.comHow to Create Relevant and Engaging Local SEO Reportslocal linking building tips

Growing an agency is hard. There are so many things to get right and so many things that can go wrong. Growth isn’t as simple as getting new clients on the books–and that’s not exactly simple anyway. You also need to focus on client retention, hiring and training staff, managing team workloads, creating efficient processes, and building and nurturing a winning culture–all while keeping a watchful eye on profitability. On this episode, we chatted to Blake Denman about his first-hand experience of growing his agency, RicketyRoo. He’ll guide us through his successes and missteps as he’s scaled RicketyRoo to a team of ten. You’ll learn: Resources: how they scaled up their agenciesour episode with Jordan ChooAdvance Your Agency client educationpricing servicesAbout Blake: Blake Denman is President and Founder of Rickety Roo, a local SEO agency which he founded in 2009. Blake has more than 14 years of local SEO and paid search marketing experience.

We like to think of ourselves as rational people–our decisions are based on logic and facts. But the truth is that we’re all guided by biases that influence the way we think and act. Being aware of these biases can be extremely powerful in the hands of a marketer. After all, the very practice of marketing is to influence people’s behaviours–whether that’s encouraging someone to buy a product or simply to open an email. In this episode, Phill Agnew, host of marketing science podcast, Nudge, explains the seven consumer psychology principles that will make your marketing more effective. You’ll learn: This episode is packed with plenty of practical examples that prove the power of consumer psychology. In fact, we’d be very surprised if you don’t come away with at least one new tactic that you’ll want to implement right away. Resources: Listen and subscribe to NudgeEnroll in the Science of Marketing courseGrab a copy of Robert Cialdini’s Influence

Adventures in Local Marketing is back for a second season! Throughout season two, we're going to be branching out to cover a broad range of topics to truly help our listeners become a better local marketer. Amanda Jordan is our first guest of the season, and we have been lucky enough to hear her valuable insights on the local SEO issues of multi-location businesses. This is a topic we haven't had the opportunity to explore in-depth before, so it was great to sit down with Amanda and listen to her advice. Having worked in the industry for over ten years, Amanda has a great deal of first-hand SEO experience with multi-location businesses. As you'll learn, these businesses face unique challenges with local SEO, but a powerful strategy can combat these problems. Listen to learn: Resources: How to Perform Local SEO Audits for Multi-location Businesses

Is your Google My Business listing sending out strong trust signals? That’s the question Levi Williams-Clucas, SEO Specialist at StrategiQ, aims to answer in this episode of Adventures in Local Marketing. Levi views trust signals as a double-header. There are the trust signals your GMB listing gives out to potential customers – would someone buy from your business? And, there are the trust signals it sends out to Google – does your business seem legitimate and worthy of ranking? Listen to learn: Resources: How to Get the Most Out of Google My Business Q&AWomen in Tech SEO

On this episode, we chatted with Colan Nielsen about how to build an effective, and importantly, unique local SEO playbook. Colan is VP of Local Search at Sterling Sky, and we tapped into his 11+ years of experience to find out the best ways to develop your own playbook. As you’ll learn, a playbook goes way beyond a simple checklist of actions to take. Your playbook should not only define how you go about local SEO, but also what steps you take to communicate with clients and uncover new tactics. Listen to learn: Resources: results of their tests on their blogThink and Grow Rich by Napoleon Hill

Many agencies aspire to move upmarket and work with bigger clients – and for good reason. Bigger clients lead to larger retainers, better budgets, and impressive client logos to show off to prospects. But what exactly does moving upmarket look like? And is working with big clients all it’s cracked up to be? That’s what I wanted to find out from Jordan Choo, Managing Partner of Kogneta – a digital marketing agency for franchises and multi-location businesses. In this episode, Jordan shares his experiences of moving his agency upmarket and the possibilities and perils that this presents. Listen to learn: Resources: Want to learn more about effective marketing strategies for franchises? Then be sure to listen and subscribe to Jordan’s podcast: The Franchise Marketing Podcast.

We’re only a few weeks away from the rollout of Google’s Page Experience update and, while we don’t yet know what impact it will have on rankings, it’s undoubtedly something that needs to be on the radar of every SEO. As this is arguably the biggest change to Google’s algorithm we’ve seen in recent years, we enlisted technical SEO virtuoso, Niki Mosier, to get her expert opinion on everything worth knowing about the update. Listen to learn: Resources Want to check if your site is protected against the Page Experience Update? These tools and resources (as recommended by Niki) will help you identify and resolve any Core Web Vitals issues: How to audit Core Web Vitals with Screaming Frog Sitebulb Google’s PageSpeed Insights Lighthouse for Google Chrome thruuu, an Awesome SERP Analyzer Google Page Experience Audit Checklist and Template by Seosly

What’s one topic that comes up time and time again in local SEO? How to launch and maintain a successful agency. It’s something we get asked about a lot, and so we enlisted the help of Claire Carlile. Claire’s got 12 years of managing her own boutique agency under her belt, so you’ll be sure to take away some game-changing tips. Listen to learn how to: If you’re at the start of your journey or further down the path, you’re going to learn a lot from Claire in this episode. Links: Enroll on Claire's course: How to Land Your First Local SEO Client See the complete picture of local rankings with Local Search Grid

‘Adventures in Local Marketing’ is back with a bang for 2021! In our first episode of the year, we're joined by yet another expert guest to take stock of SEO in 2020, and to look ahead to 2021. Our guest on this episode is seasoned SEO pro and keynote speaker, Lily Ray. Lily draws from first-hand experience of working with a wide range of clients and her in-depth analysis on 2020’s biggest winners and losers in search, to help us understand where SEO goes from here. Listen to learn: Resources: 1,000+ Winners and Losers of the December 2020 Google Core Algorithm UpdateGoogle E-A-T Implementation & Authority Signals