Word on the Street

The Word on the Street Podcast has been an incredible journey for Katie and Street Agency, and it has taught us so much. We have had so many incredible guests on the Podcast talking about everything from marketing, to winning new business, to growing an agency. Katie and her guests have also discussed personal struggles, mental health, sustainability, diversity and inclusion, and so much more, including hosting our first-ever live Podcast in London! This is the final episode of the Word on the Street series, before our brand new podcast Marketing In The Madness launches. Although every single episode within the Word on the Street series has a huge variety of valuable insights and helpful tips, we’ve tried our hardest to pick out some of our favourites to help you take your business to the next level in 2023 and beyond. In this episode you will hear from: Grace Andrews - Head of Content for Steven Bartlett and UK #1 Podcast Diary of a CEONick Whitnell - Founder & Lead Consultant at Daring WorksPat Durai - Group Head of Procurement, Corporate at SkyKate Munday - Speaking Coach at Out The Box Speakers and Creative Business Partner at GoogleLea Turner - Director at Lea Does LinkedInSteve Wiideman - President & SEO Expert at Wiideman Consulting GroupPeter Czapp - Co-Founder of The Wow Company Peter Markey - Chief Marketing Officer at Boots UK Will Sargeant - London Hub Executive at AND Digital This episode covers: How to perfect your SEO strategies Procurement trends you need to know How to become B-Corp How to attract and win more new clients through LinkedIn The secrets to winning more clients Creating valuable content and knowing how often to post it Facts and stats around agency growth Marketing that drives purpose, vision and impact Accelerating results with digital Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Steve Wiideman: https://www.linkedin.com/in/seoexpert/ Pat Durai: https://www.linkedin.com/in/patdurai/ Nick Whitnell: https://www.linkedin.com/in/nickwhitnell/ Lea Turner: https://www.linkedin.com/in/lea-turner/ Grace Andrews: https://www.linkedin.com/in/grace-andrews1/ Kate Munday: https://www.linkedin.com/in/kate-munday-14a8b039/ Peter Czapp: https://www.linkedin.com/in/peterczapp/ Peter Markey: https://www.linkedin.com/in/petermarkey/ Will Sargeant: https://www.linkedin.com/in/will-sargeant-44584218/ Benchpress Survey 2023:

This episode is a podshare with Kevin Dunn, host of the HubSpot Podcast - Agency Unfiltered. Kevin Dunn is a PMP® certified project manager, a recent finalist for the ACE Voice Award from CustomerEducation.org, and a senior manager of HubSpot Academy, where he leads the team responsible for partner and developer education. He is also the host of Agency Unfiltered, a weekly podcast featuring agency owners from around the world discussing operations, growth, and scale. This episode covers: How to get better reach and engagement How to create content that talks to the needs of your audience How events can help you scale up your business quicklyHow to repurpose your content and get the most out of everything you do How to make an impact with your events and content The content types that perform the best on social media Why you should lead with a marketing first approach Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Kevin Dunn: https://www.linkedin.com/in/hubspotkevin/ Agency Unfiltered: https://agencyunfiltered.com HubSpot: https://www.hubspot.com/ Get in touch: hello@street.agency

Konrad Sanders runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff. Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMW and plenty more. His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity. Diagnosed with adult ADHD, Konrad went from founding his agency, over-extending with other businesses, burnout and debt, to bringing his partner onboard and starting over. This time they grew the agency around systems and processes and a holistic company culture, resulting in becoming one of the best known seven figure copywriting agencies around. Konrad believes in an outside in approach to business, and they have developed a 13-lens strategy that they use in the agency and it is also the basis for the Creative Copywriter Academy which Konrad founded to help businesses hone their own copywriting skills. This episode covers: Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Konrad Sanders: https://www.linkedin.com/in/konradsanders/ The Creative Copywriter: https://www.creative-copywriter.net/ The Academy: https://academy.creative-copywriter.net/ Get in touch: hello@street.agency

Louise is the Founder of Indigo Tree, a digital agency with expertise in designing bespoke WordPress websites, technical SEO, and performance for ambitious organisations across the UK. With over 30 years of experience in software and website development, Louise has spoken at WordCamps and conferences and is driven by her passion for technology and business, and an enthusiasm to deliver the best results for her clients. Louise has been named one of the top female game-changing innovators and business leaders in the UK, with a national award win. Announced on Tuesday the 8th of March 2022, to mark International Women’s Day, Louise was recognised as one of 38 top female, innovative entrepreneurs in the country. This episode covers: Flexible working and retaining staff Understanding that everyone is human Building trust and respect within your team How to make a positive impact as a Founder Managing stress at work Effective communication with staff and colleagues Grants, awards, and the application processes Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Louise Towler: https://www.linkedin.com/in/louisetowler/ Get in touch: hello@street.agency

Mike Lander and Kevin Gibbons are the hosts of It’s a Good Start Podcast. The aim of the show is to help scale-up entrepreneurs master the best of what other people have already figured out, so that they can unlock their own potential. Mike and Kevin share their experiences in entrepreneurship, running digital agencies / consultancies and looking at the buyer side perspective, so that listeners can take what’s useful and get off to a good start themselves. Kevin is Founder and CEO at Re:signal – an award winning SEO agency, specialising in driving organic revenue growth for ambitious eCommerce brands. Kevin has presented at a large number of conferences around the world, a columnist for multiple media sites, and has worked with well-known brands including ASICS, FatFace and Expedia. Mike Lander is a successful entrepreneur, ex-procurement director and expert negotiator (according to his clients) with a proven track record of buying, growing, and selling businesses. He’s raised over £6.5m of acquisition/growth capital in his career and grown companies to over £20m revenue and £4m EBITDA - he’s also negotiated 100s of deals as a buyer worth over £470m in total. This episode covers: Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Mike Lander: https://www.linkedin.com/in/mikelander/ Kevin Gibbons: https://www.linkedin.com/in/kevingibbons/ It’s a Good Start Podcast: https://www.pantheon.fm/show/its-a-good-start-podcast/ Get in touch: hello@street.agency

Tracey has always been passionate about business and bringing ideas to life; she is entrepreneurial to her core. A native New Zealander, Tracey arrived in the UK over 20 years ago with £80, a backpack and a First-Class Master’s Degree in Marketing & Management. With Creative Services as her focus, she went on to work for iconic brands including RBS, British Gas and Forte Hotels, before setting up her own agency. In 2004, Tracey founded her first software company, Sohnar, opening offices internationally. Its Traffic software was used by agencies across the globe and received multiple awards, before being purchased by an American corporation in 2014. Not one to rest on her laurels, Tracey saw an opportunity to improve pricing and scoping, not just in agencies but for all professional services businesses: thus, SCOPE and The Virtu Group were born. SCOPE is a CPQ (configure, price, quote) tool that is digitally transforming pricing and scope management, focalising on margin management, consistency, and connectedness. It removes the manual processes that exist today and connects to other tools, therefore accelerating the opportunity to cash chain significantly. SCOPE has already won an award for The Virtu Group. The trailblazing platform is being used by Ogilvy, MediaMonks and Syneos Health, to name but a few. Tracey is a passionate advocate of smarter business practices and connected processes. She’s an industry champion for easy-to-use products that solve everyday business challenges and believes that great products and award-winning service are an invaluable combination for any business; it is at the heart of what she strives for. This episode covers: Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Tracey Shirtcliff: https://www.linkedin.com/in/traceyshirtcliff/ SCOPE: https://www.scopebetter.com/ The Virtu Group: https://www.thevirtugroup.com/ Get in touch: hello@street.agency

Sabrina is a Podcaster, Business Owner, Chess Master, and Author. She is the Founder of Complex Creative - who are known as the No Bullsh*t Agency, as they are fully honest and transparent with their work and they explain things exactly how they are. Sabrina has her own Podcast called ‘No Bullsh*t Talks’ where she has real, honest conversations with entrepreneurs and business owners all over the world. Sabrina is part of several initiatives including the Complex Creative Pro-Bono Scheme, Mentoring at the Chartered Institute of Marketing, Digital Day for BIMA, Taking the Million Tree Pledge, Teaching at Birmingham City University, Cancer Research UK Challenges, and Macmillan Coffee Mornings. This episode covers: Being an upfront and honest agency Reinventing your business Branding yourself to find the right clients and stand out The realities and hardships of running a business Client contracts and building better quality relationships Knowing who the right client is for you Leads, opportunities, and conversion The truth behind becoming successful Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Sabrina Chevannes: https://www.linkedin.com/in/sabrinachevannes/ Website: https://sabrinachevannes.com/ Sabrina’s books: https://sabrinachevannes.com/shop/ Complex Creative: https://wearecomplexcreative.com/ Get in touch: hello@street.agency

Alex is the Director and Co-Founder of bid and business development consultancy, Stephen Alexander. They work with a wide range of agencies to help them secure new work by providing hands-on support and expert guidance on competitive tendering, specialising in public sector bidding. Prior to setting up Stephen Alexander, Alex spent more than 20 years in a range of marketing, communications, and business development roles, in financial and professional services, manufacturing, market research, and the public sector. He now brings this experience of working across a wide range of marketing channels, projects, and campaigns into his work to help agencies navigate a wide range of bid processes. This episode covers: Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Alex Footman: https://www.linkedin.com/in/alexfootman/ Gov Contract Finder: https://www.gov.uk/contracts-finder Get in touch: hello@street.agency

Steve Wiideman is the President - SEO Consultant/SEO Expert of Wiideman Consulting Group. Specialising in strategic planning for multi-location and franchise brands, Steve considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, to name a few. Many of the mentioned projects had an emphasis on strategy, planning, and campaign oversight. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. This episode covers: SEO strategies Creating reports and baselines Building tasks and taking action How to get ahead and do better for your clientsEasy wins for your business Attracting people to your business and website How to be consistently relevant Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/Steve Wiideman: https://www.linkedin.com/in/seoexpertSEO: Strategy & Skills Textbook: https://www.stukent.com/higher-ed/seo-strategy-skills/Academy of Search Course (Use SEOSTEVE for Complimentary Access): https://www.academyofsearch.com/Location Page SEO Study & Infographic: https://www.wiideman.com/location-pages-for-seo Sample Content Marketing Template: https://docs.google.com/spreadsheets/d/19OPQtL78NJ1VfQhgwGo7aguPf3nu_2MJG0_MbafSX98/edit#gid=8 Sample KPI Tracker for SEO: https://docs.google.com/spreadsheets/d/1-vQp0ODGzWyUVy45ryNnsZzUWgBSkgc8DFk3M6G1M_8/edit#gid=1951363969 SEO Cheat Sheet: https://drive.google.com/file/d/1BOPjZ7ImDwCdsP1b7orL-mn1tQQj_yMQ/view Local SEO Sheet: https://drive.google.com/file/d/1-rKahLBaMRH8aO6w1fPW9nFGh0vOMYvy/view ​ Get in touch: hello@street.agency

Lucy Whittington is the Director of Brilliant Business Things - Helping business owners do more of what they are brilliant at. Combining marketing, sales, and strategy, Lucy gives business owners clarity on the things they do best and gives them smarter ways to grow their business. Lucy has worked with start-ups through to PLCs. She hasn’t run out of marketing ideas yet, and loves making things work better. MBA qualified, and 25+ years experience of business have got her to where she is today. Lucy is also an author. Her book ‘Find Your Thing’ helps you to discover what you are good at and shows you how to get famous for it. It’s about finding that brilliant Thing that only you do the way you do it. MOPS is Lucy’s take on the most important elements of sales & marketing that make the biggest difference. MOPS is a process Lucy uses which stands for Message, Offer, Position, Sales Process. This episode covers: Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Lucy Whittington: https://www.linkedin.com/in/lucywhittington/ MOPS: https://www.brilliantbusinessthings.com/mops/ Find Your Thing Book: https://www.amazon.co.uk/Find-Your-Thing-Discover-Known/dp/0857085921/ Get in touch: hello@street.agency

Anna Bravington is the Co-Founder & Strategist at Those That Dare - Specialists in digital and marketing strategy. She has 20+ years of experience in marketing. Anna has worked in B2B and B2C in a variety of sectors from start-ups to global businesses. Anna is a champion for diversity in marketing, and her agency is currently exploring new ways of working to help capture diverse voices from staff and audiences. This episode Katie and Anna discuss the issues they have faced as solo founders of their own agencies and how they have worked to overcome them as they grew their businesses. They also highlight the benefits of moving around from industry to industry to expand your skill set and your knowledge. Anna explains why it is important to build a network without a need to use it right away as this is something she did with her group Mums in Marketing. This episode covers: Why Anna started her agencyWhat made her start a podcastThe struggles of being a solo founderWhy you should get a mentor The importance of building a network before you need it Tips for starting your own businessWhy diversity is important in your companyhttps://thosethatdare.com/ Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Anna Bravington: https://www.linkedin.com/in/annabravington/ Get in touch: hello@street.agency

Robin Bonn is the founder of agency transformation consultancy, Co:definery. Robin specialises in helping agencies make immediate business-wide change as well as provides them with long term plans that drive growth. He advises coaches, CEOs and Founders on how to improve on ‘best practices’ and adopt a more modern approach to growth. He explains why you need to have a commitment to your values and mission so that you employ the right people with similar values to your business, as well as only take on clients that suit you. Robin discusses why business leaders need to have a clear plan of action and stick to it so their vision is evident within the business. This episode covers: Why you need to build a strong cultureHow agencies can be prepared for the volatile times aheadWhat to do to ensure success in your agency Why you need strategy as an agency How sticking to old ways of working is stopping you from growing Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Robin Bonn: https://www.linkedin.com/in/robinbonn/ Get in touch: hello@street.agency

Katie’s picked out some of her favourite moments from the past few series. The first clip is Gareth Healey, Marketing Agency Mentor and Founder of Beyond Noise. In it he talks about why it is important for your agency to stand out and be seen in a very crowded marketplace. Our second highlight clip comes from Peter Markey, CMO at Boots, discussing how big brands like Boots place importance on the purpose and values they have and they look for similar values in the agencies they work with. Next we have Ryan Hall, Founder & Chief Growth Officer at The Zeitgeist, who sold his agency twice! He has fantastic knowledge on how to drive sales and grow your agency with both warm and cold leads. Last, but by no means least, is Sam Conniff, Director of uncertainty experts. He is an expert on helping businesses on how to overcome uncertainty. Sam dives deep into how businesses and agencies can - and should - focus on social innovation to drive growth as well as, of course, how we can all be more pirate. This episode covers: How can agencies cut through the noise and become more visible to the brands they want to work with?Where agencies miss the markHow agencies can add more valueCommon pitching mistakesHow to make a compelling pitchHow to streamline the pitch processWhy business needs to focus on social innovation inside and outsideProactively taking on changeThe power of breaking stereotypes Full Episodes: Gareth Healey - https://podcasts.apple.com/gb/podcast/stand-out-or-die-how-to-create-a-thriving-digital/id1521235579?i=1000549112213 Peter Markey - https://podcasts.apple.com/gb/podcast/marketing-that-drives-purpose-vision-and-impact-with/id1521235579?i=1000540684285 Ryan Hall - https://podcasts.apple.com/gb/podcast/compelling-pitches-and-crafting-the-perfect/id1521235579?i=1000543678197 Sam Conniff - https://podcasts.apple.com/gb/podcast/overcoming-uncertainty-with-sam-conniff-author-of-be/id1521235579?i=1000539944225 Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Get in touch: hello@street.agency

To celebrate the 100th episode of Word on Street Katie hosts her first live podcast with a panel including 3 of the biggest names in marketing. Grace Andrews Head of Content for Steven Bartlett and UK #1 Podcast Diary of a CEO. Grace speaks about how to build your personal brand and optimise it to win more new business. Kate Munday, Google’s go-to speaking coach. She has 10 years experience working in sales and marketing with some of the most globally recognised companies from the FTSE 500. Kate speaks about how to be more present and better communicate with prospects and clients. CEO of Piscari, Mike Lander, Piscari trains and coaches sales and account teams to improve their negotiation skills for every stage of the sales cycle. Mike has helped sales teams negotiate better deals with their clients. In this panel they discuss how best to manage and source content, why you should be building and developing a personal brand, and how to win new business and negotiate better deals with those clients, as well as share priceless insights from their years of working in marketing. This episode covers: B2B marketing "must-dos"How to create better and more engaging contentWhat to do to be a better public speakerThe importance of having a strong brand identity How to win more new business without hard selling Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Grace Andrews: https://uk.linkedin.com/in/grace-andrews1/ Kate Munday: https://www.linkedin.com/in/kate-munday-14a8b039/ Mike Lander: https://www.linkedin.com/in/mikelander/ Get in touch: hello@street.agency

Nigel's agency works with the fastest-growing direct to consumer (DTC) brands in health and wellness in the $5 - $30 Million range using digital growth marketing. Nigel spent four years building three marketing agencies. Two of them grew from 0 to 7-figures in 1 year. He knows what it takes to put in place complex paid social campaigns at scale. Currently as the CEO of Alpha Inbound, he focuses on building his reputation in the DTC landscape using business development, partnerships, and sales. He has consulted 8-figure direct to consumer brands about growth marketing strategies to get them to the next level of revenue. He encourages you to always challenge the thinking of the people around you in your industry. Don’t believe when you are told that a certain form of marketing is dead because by using the right language or tweaking your approach you could get engagement that you may have otherwise overlooked. This episode covers: Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Nigel Thomas: https://www.linkedin.com/in/nigelthomas-ai/ Get in touch: hello@street.agency

You could have the best idea in the world but if you are not able to effectively communicate with others it becomes worthless. Kate Munday is an international speaker and coach. She inspires others on how being able to tell a story effectively is the most important tool in your toolbox. Kate is dyslexic, an introvert who suffers with anxiety and previously hated all forms of speaking and is now Google’s go-to speaking coach and brings her secrets to speaking success through in the form of transformational coaching, masterclasses and workshops. Her purpose is to help people have a greater impact when they speak and bring the magic back into companies' and people’s personal narratives. This episode covers: Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Kate Munday: https://www.linkedin.com/in/kate-munday-14a8b039/ Get in touch: hello@street.agency

Monshur Ali is the CEO & Founder of award winning WeAgile digital agency, advisor and Entrepreneur of the Year finalist at the Great British Entrepreneur Awards. He has 15+ years of experience within digital working with clients such as Amazon, Sony, Calm and Airbnb. Monshur founded WeAgile, a full service remote first agency, in 2019 with the aim of disrupting the age-old agency model by putting the creatives first. Since launching, Monshur has grown WeAgile globally with both teams and clients across the US, Europe, Asia and as far as New Zealand. WeAgile is now a £2m + agency supporting their clients with design, development and digital marketing services. This episode covers: Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Monshur Ali: https://www.linkedin.com/in/monshur-ali/ Get in touch: hello@street.agency

Podcasting is a growing part of the marketing sector. James Burtt is a branding expert who has worked with 150+ entrepreneurs, brands, investors, PTs, coaches, influencers, actors, athletes and media companies on how to create global audiences by having a branded podcast. All of his clients' shows have featured in the iTunes top charts which makes him one of the leading podcast experts in the country. James has launched - and managed the development of - a number of six figures businesses and brands, now spending the majority of time running his full-service content production agency, Phonic Content. This episode covers: Why podcasting should become part of your marketing strategyWhat podcasting will do for your businessHow to use a podcast to build your personal brand The best way to build your podcast How to choose the right guests for your podcastDifferent ways to monetize your podcast Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ James Burtt - Phonic.Media James Burtt - instragram.com/JamesBurttOfficial Get in touch: hello@street.agency

On today’s Word on the Street episode, Katie speaks to Lea Turner, Director of Lea Does LinkedIn - Bespoke 1:1 and group LinkedIn training, digital courses, and in-person workshops for businesses. Lea crashed onto LinkedIn in October 2019 with no prior knowledge of the platform, but her vibrant, personable, and uplifting posts quickly drove countless leads and over 10,000 followers in her direction. She has grown a massive network of more than 150,000 people and started her own LinkedIn training business two years ago, which hit six figures within the first ten months. She now focuses her time on teaching others how to build their personal brands on LinkedIn and attract regular inbound leads for their businesses, while parenting her young son, and creating entertaining content across her various social channels. In this episode you will hear: Links & references Katie Street: https://www.linkedin.com/in/katiestreet/ Lea Turner: https://www.linkedin.com/in/lea-turner/ https://www.instagram.com/leadoeslinkedin/ https://www.linkedin.com/posts/lea-turner_sickrhymes-spittingbars-linkedintraining-activity-6947191177578225665-8YCn/?utm_source=linkedin_share&utm_medium=member_desktop_web Our Sponsor Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners. The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On today’s Word on the Street episode, Katie speaks to Emily Monsell-Holden, Founder and Brand Consultant at hollow & hill - Helping premium and heritage brands with purpose to be the best version of themselves by embedding brand into the heart of their culture. For almost a decade Emily headed up brand and marketing the iconic family-run wine and spirits merchant, Berry Bros. & Rudd and she now runs her own consultancy, Hollow & Hill, specialising in helping heritage brands thrive. Her approach is to focus on purpose, customer experience and internal culture, in order to increase loyalty, attract and retain top talent, and ensure long-term, sustainable success. Over a career that has spanned almost 20 years, she has worked with many great brands and businesses, including Fairtrade pioneers Cafédirect, English Sparkling wine brand Gusbourne, Virgin Atlantic Airways, Somerset House and The Royal Albert Hall. In this episode you will hear: Links & references Katie Street: https://www.linkedin.com/in/katiestreet/ Emily Monsell-Holden: https://www.linkedin.com/in/emily-monsell-holden/ Our Sponsor Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners. The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.