The Cambridge Marketing Podcast
Business & Economics Podcasts
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Location:
United Kingdom
Description:
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Twitter:
@cmcpointsofview
Language:
English
Contact:
01223 735100
Email:
info@star.radio
Episodes
Opinionated Marketers on: RECYCLING
4/30/2024
This week our Opinionated Marketers discuss the massive growth opportunities that are already being exploited in recycling.
Duration:00:07:11
Digital Identity
4/18/2024
This week we're in the world of Digital Identity, and our guests are Lisa Box and Rachel Sterling of 'Identity Digital'. We find out what the digital identity industry actually is, why it's now easier to get a great domain for your company (or yourself) and why there's no longer an excuse to suffer a bad one. Kiran Kapur hosts.
Duration:00:32:26
Marketing in the Gambling Sector
4/12/2024
This week we lift the lid on marketing in the gambling sector. My guest, Richard Jerman, talks us through the different types of gambling, discusses how the world of 'online' has changed the industry, and we ponder what might come next.
Duration:00:30:07
Opinionated Marketers on: SCRABBLE
4/9/2024
This week our Opinionated Marketers discuss the Boardgame Boom and, with John Lewis naming its new Chairman, we look at how you secure your customer base. Kiran Kapur and Charles Nixon discuss.
Duration:00:12:08
Marketing In IT
4/5/2024
This week my guest is Ali Gamble of ILUX. We discuss how you market in one of the most competitive industries, how to analyse your market and explain what 'Pain Points' are.
Duration:00:31:26
Opinionated Marketers on WATERPEDIA
3/19/2024
This week our Opinionated Marketers explore new solutions to water scarcity, and a new strategy from Encyclopaedia Britannica.
Further reading here: https://www.bloomberg.com/news/articles/2024-03-18/encyclopaedia-britannica-seeking-1-billion-valuation-in-ipo
Duration:00:07:54
Careers Toolkit
3/15/2024
This week my guest is Mark Herschberg, who talks us through the ‘Career Toolkit’. He’ll explain why mindset plays a vital role in your career, what your ‘long’ and ‘short’ sides are, and how you execute a career plan.
Duration:00:31:32
Opinionated Marketers on: SURGE PRICING
3/12/2024
This week we discuss surge and dynamic pricing, their differences, and what you need to know as a marketer.
Duration:00:10:53
Starting a New Job
3/8/2024
This week my guest is BBC TV presenter and celebrity farmer Adam Henson who's spent some time away from his farm, looking at just how long it can take to settle into a new job. Essential listening for anyone in an apprenticeship, or about to start work for the first time.
Duration:00:10:29
Opinionated Marketers on: GROWTH SECTORS
3/5/2024
This week our Opinionated Marketers look at growth in a variety of different sectors; everything from AI to Tobacco.
Duration:00:11:25
Brand Extensions
2/29/2024
As the BBC propose four new 'spin-off' radio stations for the United Kingdom, this week we discuss Brand Extensions. We'll explore why the BBC plan to use existing radio station names rather than launching new ones - and other ways of growing a brand. Kiran Kapur and Thomas McAlinden discuss.
Duration:00:25:45
Opinionated Marketers on: GROWTH OPPORTUNITIES
2/27/2024
In a new sub-series, our Opinionated Marketers look at Growth Opportunities. This week, everything from the pet market to climate change comes under the microscope. Hosted by Kiran Kapur and Charles Nixon of Cambridge Marketing College.
Duration:00:13:04
Marketing a Cathedral
2/22/2024
This week we take another look at marketing in the third sector, and my guest is Paul Stainton - Director of Marketing and Communications at Peterborough Cathedral. We discuss the challenges of marketing a place of worship, who his competitors are and how their marketing approach has recently changed.
Duration:00:22:45
Opinionated Marketers on: LINKEDIN
2/20/2024
Is there just a chance you're spending too much time on Linkedin? Opinionated Marketer Charles Nixon thinks so!
Duration:00:06:40
Professional Development
2/14/2024
Following on from our last podcast on Apprenticeships, this week Kiran looks at Professional Development and how we can all continue to expand our knowledge and skillset. Alan Anstead guests.
Duration:00:23:01
Apprenticeships
2/9/2024
It's National Apprenticeships Week, and my guest is Nicola Drury - UK Apprenticeship manager at Amazon. She lifts the lid on how many apprentices they have, how old they are, and the benefit they bring to the Amazon business.
Duration:00:21:17
Opinionated Marketers on: FACEBOOK
2/6/2024
As Facebook celebrates its 20th anniversary this week, one listener asks our Opinionated Marketers: why has it succeeded where others have failed? Kiran Kapur and Charles Nixon discuss.
Duration:00:14:02
Greenwashing
2/2/2024
As a new EU Directive on 'Greenwashing' comes into force, Nigel Clark of Cambridge Marketing College discusses its impact for marketers - even for those outside of the European Union.
Duration:00:18:54
Opinionated Marketers on: SEGMENTATION
1/30/2024
This week we look at the increasing importance of audience segmentation for marketers.
Duration:00:11:38
Opinionated Marketers on: Data
1/23/2024
This week, we discuss the importance of accuracy and fact checking - with some timely examples from key UK publications.
Duration:00:08:07