Love to Own Your Business

"People don't respond to information, they respond to communication. The difference between information and communication is communication has a call to action". The Love to Own Your Business Podcast's 18th episode features Col. Sudip Mukerjee, Founder and Director of Reserv3 Consulting. In this episode, Col. Sudip discusses how communication is a businesses most important product. He works with businesses to combine leading people with effective leadership, arms employees with true understanding of their roles and finds common ground to work together to build truly effective organizational cultures. Check out Reserv3 website -https://www.reserv3.com Catch every episode - http://lovetoownyourbusiness.com And if you enjoyed this episode please subscribe, leave comments and share with your friends.

Catch every episode - http://lovetoownyourbusiness.com The Love to Own Your Business Podcast's 17th episode features Life Coach Lynn Tranchell, the proprietor of Clear Ahead. This episode discusses addressing solving some of our greatest business challenges by working through the challenges we face that come from our soul. There are a lot of life challenges that need to be resolved for the business success to happen. Lynn helps us to understand where business coaching ends and life coaching begins. To learn more about Clear Ahead: https://www.lynntranchell.com/ To learn more about Lynn Tranchell: https://www.linkedin.com/in/lynntranchell/ If you enjoyed this episode please subscribe, leave comments and share with your friends.

Catch every episode - http://lovetoownyourbusiness.com The Love to Own Your Business Podcast's 16th episode features Keith Hatswell, General Manager at Niagara Label. This episode answers the question of "How does your organization compete against others with respect to the working conditions you provide?". Keith discusses the importance of culture and core values in the workplace, putting employees and their families first, as well as looking at what is working and what is not in a business and not being afraid to realign themselves to fit that. To learn more about Niagara Label: http://www.niagaralabel.com To learn more about Keith Hatswell: https://www.linkedin.com/in/keith-hatswell-256a9b13 If you enjoyed this episode please subscribe, leave comments and share with your friends.

Catch every episode - http://lovetoownyourbusiness.com The Love to Own Your Business Podcast's 15th episode features CJ Maurer, Chief Marketing Officer of The Gist. In this episode, CJ and Sean discuss privacy settings, small businesses and how to adapt using an email and social marketing sales funnel. Check out The Gist website - https://www.thegistinbound.com And if you enjoyed this episode please subscribe, leave comments and share with your friends.

Catch every episode - http://lovetoownyourbusiness.com The Love to Own Your Business Podcast's 14th episode features Holly Nowak, President of HMN Resources. In this podcast, Holly and Sean discuss HR consulting, coaching, and training, being proactive versus reactive, a hybrid work environment, and team effectiveness. Check out the HMN website - https://www.hmnresources.com And if you enjoyed this episode please subscribe, leave comments and share with your friends.

Catch every episode - http://lovetoownyourbusiness.com The Love to Own Your Business Podcast's 13th episode features Kevyn Rustici, Human Capital Management Consultant at ADP. In this episode, Kevyn discusses how he uses data driven content at ADP, his podcast, how businesses can succeed by listening to their employee base, the hiring process, flipping HR from cost center to profit center, and getting comfortable with being uncomfortable. Check out the ADP website - https://www.adp.com And if you enjoyed this episode please subscribe, leave comments and share with your friends.

Catch every episode - http://lovetoownyourbusiness.com The Love to Own Your Business Podcast's 12th episode features Nick Koziol of That Sounds Terrific. In this episode, Nick discusses his own journey in finding the right path, "That Sounds Terrific" podcast, having connections, job seeking, and what employers and potential employees can do better to find the right fit for their needs. Check out That Sounds Terrific Website: https://www.thatsoundsterrific.com/ And if you enjoyed this episode please subscribe, leave comments and share with your friends.

The Love to Own Your Business Podcast's 11th episode features Chris Edwards, Director and Owner of Neurotherapy of Colorado Springs. Chris and Sean discuss how tough it is to discipline the "you" out of your business, how anxiety affects both on a personal and business level, as well as finding the right therapist. Check out Neurotherapy of Colorado Springs website: neurotherapyofcs.com And if you enjoyed this episode please subscribe, leave comments and share with your friends.

Catch every episode - http://lovetoownyourbusiness.com The Love to Own Your Business Podcast's 10th episode features Eric Worral, owner of LoCo Ventures. Eric and Sean discuss clarity in roles and duties, authority in decision making, using numbers to find solutions, divergence and convergence as well as culture versus process. Check out LoCo Ventures website - https://www.linkedin.com/in/ericworral And if you enjoyed this episode please subscribe, leave comments and share with your friends.

Catch every episode - http://lovetoownyourbusiness.com/​ The Love to Own Your Business Podcast's ninth episode features Neil Carroll, owner of vidwheel, LLC. In this episode, Neil and Sean talk about how covid-19 has impacted workflow, the vidwheel Creator Network, as well as a fun new bonus feature to test Neil's geography skills. Check out the vidwheel website - https://vidwheel.com Here is the vidwheel Creator Network website - https://vcn.vidwheel.com And if you enjoyed this episode please subscribe, leave comments and share with your friends.

Catch every episode - http://lovetoownyourbusiness.com The Love to Own Your Business Podcast's eighth episode features Cathy Lanzalaco owner of Inspire Careers talking about improving hiring practices and making sure the employee experience matches the branding when you hire people. Check out the Inspire Careers website - https://www.inspirecareers.com/ And if you enjoyed this episode please subscribe, leave comments and share with your friends.

Catch every episode - http://lovetoownyourbusiness.com The Love to Own Your Business Podcast's seventh episode features Eric Worral, owner of LoCo Ventures. This is Part 2 of 2, and the ending discussions where we tie together the discussion of growing streams of residual income from targeted YouTube Strategy. We'll talk about some real-world examples and compare and contrast this type of marketing strategy. Check out LoCo Ventures website - https://www.linkedin.com/in/ericworral And if you enjoyed this episode please subscribe, leave comments and share with your friends. ______________ Transcript:

Catch every episode - http://lovetoownyourbusiness.com The Love to Own Your Business Podcast's seventh episode features Eric Worral, owner of LoCo Ventures. This is part 1 of a 2 part series that focuses on creating a strategy for revenue, the tools that you should be using to reach your target market and the content they are looking for, as well as a new surprise monthly feature. Check out LoCo Ventures website - https://www.linkedin.com/in/ericworral And if you enjoyed this episode please subscribe, leave comments and share with your friends. ______________ Transcript: - Hello, my friends. I have some exciting news about this episode. The interview was awesome. So awesome in fact, that it ran for an hour and a half. So to be respectful of your time and hold back some really great content until next month we've decided to break up this episode into two parts. This is part one, and it includes creating a video strategy that sets you on the path for generating passive revenue, the tools you should be using to research your target market and the content that they're looking for, and our new surprise monthly feature. All right, let's dive in. Hi, welcome to the Love to Own Your Business Podcast. Here, we learn how to grow businesses we love to own, each month, we share great advice on how to do that, and also, on how to avoid the pitfalls that make us love our business not so much. Well it's the new year and we're growing our podcast because business is serious enough. We've decided to add having some fun with our guests too, each month. But first, did you know that according to the Omnicom Group, video content is 50 times more likely to drive organic search results than plain text? Or that 72% of people say that they prefer watching a video to learn about a product or a service rather than reading about it? Well, as it turns out, last year forced most businesses mine included to really focus on our digital presence. For some, it was a new website or writing a blog but for the truly adventurous or the really, really bored it was developing video content. And it turns out that that happened to be a really sound strategy. So for those who just dipped their toes in the water or for those still looking at the swimmers from the safety of their beach blankets, how should we be thinking about the content that we should be producing? What can we do better this year to deliver content with better reach? Our guest today can help. With us this month is Eric Worral, who has turned his passion for making how to YouTube videos on anything from refinishing bathtubs to choosing and using software into a digital money-making strategy that works while he sleeps. So, hi, Eric, welcome. - Hey Sean. What's going on, man? - Doing great and happy new year. - Yeah. Yeah. Happy new year. What is today? The fifth. So I think we're still good, right? After the seventh you got to stop, right? - Why don't you tell us about why you chose to leave the traditional marketing world and jump into video content, become a producer, influencer, right? - All right. Well, I appreciate you using the word influencer. That's very kind of you but we can get to that in a little bit, but I worked at a... you call it a traditional advertising agency, right? All sorts of different services for people kinda got familiar there and kind of got some experience from doing that. I ended up getting hired by a former client and managed their marketing for about four years as well. And I think always I had this drive to just have my own thing, and I've always been interested in passive income and things of that nature. And that's really what kind of drove me to kind of get more into video content and things of that nature.

Catch the full episode - http://lovetoownyourbusiness.com/ The Love to Own Your Business Podcast's sixth episode features Mary Frances Bayer, Partner at of Beyond Boundaries: Therapy for Kids talking about keeping our children motivated during learning at home, wrapping your head around finances early in growing your business, and much more. Check out the Beyond Boundaries website at: http://www.beyondboundariestherapy.org/ And if you enjoyed this episode please subscribe, leave comments and share with your friends.

Catch every episode - http://lovetoownyourbusiness.com/ The Love to Own Your Business Podcast's fifth episode features Barb Olsafsky, owner of Blou Designs talking about business and data wrangling. Check out the Blou Designs website - http://www.bloudesigns.com/ And if you enjoyed this episode please subscribe, leave comments and share with your friends. ______________ Transcript:

Catch every episode - http://lovetoownyourbusiness.com/ The Love to Own Your Business Podcast's fourth episode features Erik Eustice, owner of Of the Sea talking about whiskey, branding, and business. Check out the Of the Sea website - https://ofthesea.com/ And if you enjoyed this episode please subscribe, leave comments and share with your friends. ______________ Transcript: - Hi everyone. I'm Sean and this is episode four of the Love To Own Your Business podcast. Here we learn how to grow businesses that we love to own. Each month we share great advice on how to do that, and also on how to avoid the pitfalls that make us not love our businesses so much. I think we can all agree that in order to love our businesses, we need to love our customers and to get more customers that we love, we need to communicate directly to them. Our guest today can help. This month, We're talking with Erik Eustice from Of The Sea. And among many other things, Erik is an extraordinary Brand Sleuth and communicator. So hi Erik. - Hey Sean. - How are you doing? - I am excellent, thank you. - You know, we really should have done this over whiskey, right? - You know, it's a, it's not too late and also it's not too early. What is it like 11, 11, 10 in the morning. - Lunchtime somewhere, right? - That could work. - Why don't, why don't we talk about that for a minute? Cause I didn't really mention that in the intro but that's a very interesting part of your life. - Yeah. I'm a certified whiskey sommelier through the Whiskey Marketing School out of Austin, Texas. I'm a level three. I've been at this for about four years now. And about a year and a half ago, I created Whiskey Folks which is a whiskey experienced brand. I host privates whiskey experiences that are part whiskey history, part craft, parts story and we basically just use whiskey to bring people together. So yeah, so it's a little bit of a side hustle for me that helps me to expand my network and do something that I love and it doesn't feel like work at all. But yeah. So my, my real gig though, is this is the brand story stuff the persuasive communication through the advertising agency Of The Sea. - Tell us a little bit about Of The Sea. And then I want to give a quick background as to why I wanted to talk to you much today. - Yeah. So Of The Sea is I guess a boutique style advertising agency in Buffalo, New York, we will be 10 years old on Valentine's day actually next year. Love is definitely a theme of ours, loving who you are, why you are that way and the people that you do your work with. Certainly customers are a big piece of that. We say that we, we build brands and ads that demand attention and create conversation. So it is really about getting people to pay attention but to do that in a very true and meaningful way so that you're building longterm bonds between your brand and your brand of customers. - As a quick background, I recently went through the process of what I thought was just going to be a website refresh. But with your help, it became much more than that. It was transformational for both my brand, my services, as well as me personally, right? So it was so fantastic that I felt really compelled to share this with everyone. So let's talk about this and why you think this was so powerful. - First, I would like to ask the same question of you. What did you you think was so powerful and transformation about your experience? - I think, for me, it was the process of discovering the journey between what was, what's life like for my customers before they start working with Sean.

Catch every episode - http://lovetoownyourbusiness.com/ The Love to Own Your Business Podcast's third episode features Chris Edwards, owner of Neurotherapy of Colorado Springs talking about his business loves (and hates), stress and business growth. Check out the Neurotherapy of Colorado Springs website - https://neurotherapyofcs.com/ And if you enjoyed this episode please subscribe, leave comments and share with your friends. ______________ Transcript: Hi everyone. I'm Sean and this is episode three of the Love to Own Your Business podcast. For this week's episode, Settling Your Stress, we're talking with Chris Edwards, owner of Neurotherapy of Colorado Springs. For those of you who are joining us for the first time, welcome to the show with the purpose of having a lighthearted discussion on the great advice that we've received as we grew our businesses. And also what advice we wish we'd received to avoid some of those missteps that made us not love our business so much and hope to keep you from making the same mistakes as you grow. I've started the series to compliment the work I do with business owners that feel like their businesses really own them and provide them with the experiences and supports that they need to help put things right. For this week, I was thinking that many of us have already begun navigating the return to school activities, despite already increasing numbers and looming warnings. And that also many of us are beginning to think a lot about the nearing changes in weather that will begin to soon close the great summer release valve of being outside that sort of helped keep us going with our social lives. So stress levels and anxiety are once again rising. And I wanted to have a discussion about coping in a more realistic and meaningful ways than the current gestalt of positivity that I have been coming across in my feeds. So, so Chris, this has been your wheelhouse for about as long as I've known you and I've always appreciated your ability to balance empathy with a workable, tough love approach to things. But let's start with telling us about Neurotherapy of Colorado Springs, what you do and how you started it. - So, I mean, it's a long story, but I'll keep it shorter. Neurotherapy of Colorado Springs is a practice that deals with brain rehabilitation in the biggest sense of the word. From the standpoint of ADHD, anxiety, brain injury, stroke, performance enhancement, all of these things are really budding up against an old model, an old medical model. In Europe we moved to a inflammatory model for mental health and medicine, the United States is definitely behind the times in this and so what we do in our practice is an integrative model for improving brain functioning. So we look at tools using, we use biofeedback and neurofeedback, we use cognitive behavioral therapy, we use lifestyle management and we look at nutritional levels and all the ways that they integrate in and commingle in a person. We found that, you know, as I was getting back into to mental health from our days in, from being musicians in my days doing research at the University of Buffalo, that I just wasn't really happy with the efficacy of just traditional mental health counseling and the numbers aren't pretty, you know. The reality is that a straight-up statistical analysis of it, you're just as likely to get better if you go versus if you don't go, statistics. And that's because talk therapy is not enough to get past a lot of people's issues. And so what we get at is we use brain imaging, we use quantitative EEG to do what's called brain mapping and we're looking for electrical deviations in the brain that are statistically significant. So we're looking for people who make too much of something or not enough of something. We look at the area of the brain that that's occurring in.

Catch every episode - http://lovetoownyourbusiness.com/ The Love to Own Your Business Podcast's second episode features Aly Luccari, owner of Bright Organizing Solutions talking about her business loves (and hates), a better way to sort through that stack of papers, Hoarders and her founder story. Check out Bright Organizing Solutions website - https://www.brightorganizing.com/ And if you enjoyed this episode please subscribe, leave comments and share with your friends.

The Love to Own Your Business Podcast's inaugural episode features CJ Maurer, owner of the Gist talking about his business loves (and hates), inbound marketing, and his story. Check out The Gist's website - https://www.thegistcontent.com/ And if you enjoyed this episode please subscribe, leave comments and share with your friends.

The teaser episode for the Love to Own Your Business podcast. Sean Lewis, the owner of the SLC Advisory Group explains what to expect in future episodes. http://lovetoownyourbusiness.com/