Mastering B2B Marketing

In this episode of the Mastering B2B Marketing podcast, Jesus shares his experience of creating content for web developers on LinkedIn instead of his ICP, B2B SaaS marketers, and how it led to his content becoming too technical and losing sight of his goals. With the help of Daniel Murray, Jesus was able to refocus and create content that resonates with his target audience. Tune in to learn how to avoid making the same mistake and create valuable content on LinkedIn for your ICP.

In this episode, Jesus McDonald shares about real podcast burnout and why he is rebranding the podcast. Subscribe to the show.

Many B2B companies think they are doing SEO well by having their basic website SEO down like page titles, meta descriptions, image alt tags, links, etc. But it’s way more than that. So how do you know if you are doing SEO well? In this episode, Jesus McDonald brings on Alex Boyd who is the Founder and CEO of RevenueZen. Alex is a B2B rabble-rouser and growth aficionado based in Portland, OR. His agency, RevenueZen, helps B2B companies grow sustainably and profitably through organic marketing strategies via SEO and LinkedIn.

Many marketing agencies talk about what you are not doing and what you need to be doing. Not a lot of them practice what they preach. Why is that? In this episode, Jesus brings on Chris Roche who is the CEO and Founder of Catalyst Consulting - a revenue and pipeline growth-focused marketing agency. Roche began his entrepreneurial journey after college, launching a SaaS company to help facilitate the research and communication from high school athletes to college coaches/recruiters. After scaling that company to a successful exit, Roche headed up marketing and sales for Iron Forge - a custom software development shop, scaling their revenues from $250,000 to $3,000,000 in annual sales. Roche founded Catalyst 12 months ago with the simple goal of taking his unique sales/marketing skill set and working with a small group of B2B SaaS companies.

As marketers, we always need additional resources and we need to hire outside help. For many, the RFP process is standard practice. But so many things can go wrong with the RFP process and make life miserable for all involved. That is why you need to get the RFP right. In this episode, Jesus brings on Ashley Cohen Chandler, who is a Partner at Tenx4, to dive deep into this topic. Enjoy.

Everyone is leaving their 9 to 5 job. Well, at least it feels that way. It seems like every marketer is posting about it on LinkedIn these days. Are you thinking about leaving your full-time marketing job? Are you thinking about doing a marketing side hustle? Are you getting advice about it? In this episode, Jesus talks about how he made the transition from being a full-time corporate marketer to a full-time entrepreneur. Jesus also talks about the thoughts and emotions he had when he was making the transition. Enjoy the show. Feel free to message Jesus on LinkedIn for tips on how to transition from your job to running your own thing.

Demand generation is becoming more popular now than ever. You hear it a lot on LinkedIn, "create demand" but do you know what demand generation is? Do you know how to create demand? Do you know why and when you need to hire a demand generation expert? In this episode, Jesus McDonald brings on Janelle Amos who is the Founder & Demand Gen Consultant of Elevate Growth. Janelle Amos is a former in-house head of demand gen gal who took her experience from several startups to pursue her own aspirations of becoming a business owner. Janelle is passionate about helping B2B SaaS companies create go-to-market strategies that catapult their demand gen efforts and achieve their revenue numbers.

Your website is your 24/7 salesperson. It greets visitors and conducts transactions even when you're sleeping or otherwise living life. A slow website or one that lacks functionality is enough to make buyers bounce off. In this episode, Jesus McDonald is brought on as a guest on the B2B Marketing & Copywriting podcast hosted by Linda Melone. Jesus talks about the most common mistakes and issues he sees on websites that cost businesses money. And you often won't know about them... until it's too late. Check it out.

You hear it a lot on social media, "content creation and distribution" but nobody is telling you how to do it. With so many technologies out there today and avenues to go down, what works best for your busy schedule? How can you create content and post on social media platforms consistently? In this episode, Jesus McDonald brings on Stephen G. Pope who is the Founder & CEO of SGP Labs. After Stephen sold the tech company he grew to $2.6 million/year, he looked back and knew it could have been done even faster. He got clear on the simple actions that generated revenue and learned everything he could about marketing, video, and social―now he helps entrepreneurs grow fast by avoiding all the trial and error.

We still receive a lot of questions about Webflow from B2B marketers. That is why we are repurposing this episode where Jesus McDonald breaks down why WordPress is better than Webflow and talks about things you should seriously consider.

Over the years, Jesus McDonald has been asked about why he started JRM Web Marketing, especially when he's a guest on other marketing podcasts. He has refined that story over time and recently Jesus has been inspired by Dave Gerhardt's book, Founder Brand, where the idea to record this episode came from. In this episode, Jesus shares a short story about why he started JRM Web Marketing and how he's bringing real website solutions to B2B marketers through WordPress website development.

JRM Web Marketing recently went through a website redesign and partnered with Linda Melone, who is a certified conversion copywriter. Linda rewrote all of JRM's website copy. In this episode, Jesus and Linda discuss the conversion copywriting process for JRM, the deep insights from customer interviews, the new value prop, and more. Partnering with an expert gives you a fresh perspective on your website. That's exactly what happened for us and it was worth every penny because we learned so much about our approach to the market and our customers. Check out our new website here: jrmwebmarketing.com

Almost every marketer we have interviewed on the show has told us LinkedIn is the best B2B social media platform for inbound leads. It's so true and we are seeing it with JRM Web Marketing. In order to see results, you need to have a LinkedIn strategy and post consistently. Many marketers have a strategy but few post consistently. In this episode, Jesus McDonald and Jackie Hermes discuss marketing strategies, why posting consistently matters, experiments, and more. Jackie Hermes is the CEO of Accelity which is a Milwaukee, Wisconsin-based agency that helps SaaS startups get to revenue and grow faster. She is also the co-founder of Women’s Entrepreneurship Week.

Having a podcast show requires deep patience and a good strategy in order to see real business results. Your inbound leads that come from the podcast and your customers can provide you with insights. In this episode, Jesus McDonald is interviewed by Kap Chatfield on the B2B Podcasting show. They discuss podcast strategy, tactics, fears that stop us from getting deep customer insights, and more.

Have you ever had a great marketing idea or strategy and proposed it to your CEO but he or she didn't understand it? This happens a lot with marketers. What we tend to do is get critical and frustrated with our CEO who doesn't "get" marketing. It's easier to point the finger at why things aren't going well in marketing. It's difficult to look inward and be self-aware of the fears and insecurities that we may bring into that meeting with our CEO. Sometimes, we just flat out are not good at selling our idea and we need to learn how to be better salespeople in order to present (sell) our ideas and strategies to our CEO effectively. In this episode, Jesus McDonald brings on Carl Ferreira, who is the Director of Sales at Refine Labs, formally Team Lead and Senior Account Executive at HubSpot. They discuss how to approach your CEO, the things your CEO cares about, how to sell to your CEO, and how to buy software from an experienced salesperson.

As B2B marketers, we are always thinking about the next steps in our careers, like how do we climb the corporate ladder? Is this the right company to work for? How do we deal with disadvantages in the workplace? What's the difference between Director of Marketing and VP of Marketing? And many other thoughts that come to our mind. We sometimes need perspective to help direct our path forward. Wendy Perilli joins the show to discuss her experience with these topics. Wendy is currently the VP of Marketing at PeerSpot. She is a Silicon Valley marketing leader that has over 20 years of experience that spans companies such as ServiceNow, VMware, Github, and Druva, along with many startups. She has held executive positions in every aspect of marketing throughout her career. She has also been partnering with Firstboard.io, and is one of their original founders, to drive more diversity with women on boards.

Many B2B marketers post on social media about needing to have a business narrative that drives content marketing, about needing deep customer insights and analytics, or about needing a solid strategy and good tactics. It's the same content you see on social media over and over again. It gets boring and stale. Nobody is talking about what those deep insights are. Nobody is talking about how you should think about customer insights and analytics. That's why Sam Kuehnle joins the podcast to discuss this topic. Sam is a VP of Demand Generation at Refine Labs where they are on a mission to help B2B companies dominate categories and unlock growth through a combination of marketing strategy, research, and specialized execution.

Alexander Ferenczi, Chief Problem Solver at Advocaczi, joins the podcast for the second time. He has a lot of experience with Ecommerce and has deep insights when it comes to direct-to-consumer (DTC). This episode discusses: - Why B2B companies should still do digital advertising even though they are crushing it on organic. - How advertising on TikTok has been successful for Alex's customers and the tactics B2B marketers can start doing to get momentum. - Why your website is an important piece of your social media and digital advertising.

Sam Moss, Co-Founder at 1Click Agency, joined Jesus McDonald, CEO at JRM Web Marketing, on the podcast to talk about why specialization is better than hiring a full-service marketing agency. Both Sam and Jesus run B2B web development agencies. They are competitors in the B2B space, very active on LinkedIn, and are friends who stay in touch. They broke down the importance of working with an agency that is 100% focused on the service you need and are really darn good at it. They also talk about reasons why B2B marketers should consider a website audit. This is a must-listen episode as they share their personal experiences as both B2B marketers and agency owners.

It's difficult to know how sales and marketing should work together. As a B2B marketer, you want to make sure you aren't just an order taker at the end of the day. In this episode, Jesus interviews Nick Bennett who is the Director of Field, Community, and Partner Marketing at Alyce. Nick shares how marketing and sales should be under one true revenue team starting with the CRO. Marketing, Sales, and CS should all be under one revenue team. Everyone should be responsible for the same number at the end of the day. It's not siloed. Everyone should have the same goal that they're aiming for. You also want to add value to sales while building the relationship.