OOH Insider

The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and ecom brands. key pitfalls that make an agency unacquirable working in your business vs. on your businessseasonal dynamics that impact ad spending Discover what makes a company an attractive acquisition target and why owning brands could be a strategic move for agencies. Get insights on prioritizing effective merchandising over basic marketing, the risks and rewards of making significant business bets, and the common trap of chasing new ventures at the expense of expanding what already works. This episode is packed with actionable strategies for anyone looking to elevate their agency-operational acumen. Scaling agencies is hard BUT there are a few common mistakes that can hinder growth and make them less attractive as acquisition targets - how do you know if you’re making them or not? Thinking about starting an agency? Here’s how to know when it’s the right time. BEWARE The Brilliant Bottleneck - Does this sound like anyone you know? inthey themselves become the thing preventing the agency from actually scalingThe #1 Shortcut to Building a Better Business Is the silent killer lurking in your day-to-day? Top 3 Things I Learned From Kyle Hunt: 📧 Connect with Kyle Kyle offers a free 21-point agency assessment: If you are an agency owner in the one to five million dollars per year revenue range and looking to exit, you can reach out to Kyle Hunt for a free 21-point agency assessment to explore potential opportunities. Twitter: https://twitter.com/huntkyle Link Tree: https://linktr.ee/kyledtc Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's experience and ultimately, revenue 🤑 Why does it matter? Because media money drives interest. Interest drives intent. And intent shows up as bricks or clicks - store visits or web visits. Imagine 9 out of every 10 customers who walked into your brick-and-mortar store turning around and walking out before buying or even talking to anyone. Would you consider that a success? Of course not. Deloitte Insights 📰 "A staggering 70% of consumers admit that a slow-loading website negatively affects their willingness to make purchases from online retailers" A delay of 1-3 seconds in page load time increases the likelihood of a bounce by 32%. As the delay increases to five seconds, the bounce rate jumps to 90%. This means that 9 out of every 10 customers will leave the site if it takes five seconds to load. Now consider the opening question..."Why does it matter?" Find out: 1) How the scam works 😲 2) How to identify if you or someone you're working with has been duped 🧐 3) Why it matters to anyone responsible for driving traffic 📈 What does site speed and media mix say about YOUR brand? 00:10:55-00:11:05 - "If it takes that long to load, I'm thinking personally..."Ah, you know, they're advertising on a billboard. They're old school. They're not quite online-ready." So they're not cool. In my mind. I'm going to go get this brand. How much is a slow site costing? 00:17:29-00:17:40 - "A page load time goes from one to three seconds? The probability of a bounce increases by 32%." Click-and-Mortar - How are offline retail and DTC most similar? 00:52:18-00:52:29 - "How quickly is someone coming to greet me? How friendly are they? How quickly are they asking me the right questions to get me moving towards the right part of the store? How effectively are they building rapport as we're walking to that area of the store? How's their eye contact? It's just all these, it's like the, you know, speeds version of, you know, how quickly are they relaying the information to me and not rambling random" Search 'OOH Insider' wherever you enjoy fine podcasts or directly, here: https://www.theoohinsider.com/shopifyspeedscam Get in touch with Lukas here: https://twitter.com/igobylukashttps://www.linkedin.com/in/lukastanasiuk/With The Nice Agency https://www.theniceagency.co/ Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the strategies for cutting thru the clutter with big, bold OOH - how in a world saturated with fake influencers and AI, OOH advertising stands out as a genuine and authentic way to connect with consumers. 🚀 Why Out-of-Home Advertising Matters Zach emphasizes the tangible and real nature of OOH in a world filled with digital noise. He highlights the unique opportunity out-of-home provides to capture attention and engage with audiences in a meaningful, memorable way. it's sleekit's sexybold📊 Data-Driven Strategies for Success Discover how Black Valley leverages data to drive successful OOH campaigns. From analyzing customer clusters to creating timely and relevant offers, Zach shares insights on how data plays a crucial role in campaign planning and execution. How can you justify this?"Oh, when I was your age, hot dogs cost a nickel!"🌈 Message of the Month: "Chill the F Out!" In a world filled with hustle and bustle, Zach reminds us to take a moment to relax and enjoy life. Remember, it's all going to be okay. So, take a deep breath, put down your phone, and spread some positivity around you. Connect with Zachary Padres here 🤝 https://www.linkedin.com/in/zpardes/https://blkvlly.com/ Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

Top 10 Takeaways 📰 Why? Try This: Consider: Why: Pro Tip: morePro Tip: Key Moments 🔑 🚨 OOH Case Study 🚨 Don't forget to download the Out-of-Home case study mentioned in the episode. https://www.theoohinsider.com/downloads/case-study-geneo/Connect with Chris Rigas and Markacy 🤝 https://www.linkedin.com/in/chris-rigas-b03079b1/https://www.markacy.com/To listen to the episode, head over to [Podcast Platform] or visit our website [Website URL]. And don't forget to check out the show notes for all the links and resources mentioned in the episode. Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

Are you struggling to track and measure ROI from your marketing mix? Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey. 📢 Marketing Measurement: Balancing Data and Insights We've all heard the saying... "I know half of my marketing works. I just don't know which half." Now. with the disappearance of cookies and the rising cost of customer acquisition, it has become more crucial than ever to understand the effectiveness of our marketing efforts. In this episode, our guest, Phoenix Ha, shares her insights on how to balance the need for tracking and measuring every marketing dollar with understanding the full buyer's journey. On Having Hard Conversations About Data 00:14:13-00:14:24 - "I believe in pure honesty, even if it hurts." On Data Bias 00:15:06-00:15:16 - "What's the name of the platform? Google. It's biased. I cannot go after biased data because I suffered the consequences." On Using Data to Inform and Optimize Strategy 00:20:21-00:20:32 - "I can optimize the landing page to show this beanie, but the next three are going to be a snapback. And why don't we create a bundle, increase conversion, reduce the amount of clicks" On iOS 14.5 00:05:47-00:05:58 - "Cataclysmic. I call it the 'AdPocalypse'." On the Founder's Journey 00:07:26-00:07:36 - "I think that's the beautiful part is the journey and falling in love with the process" 🎙️ Origin Story: From Modeling to Marketing Phoenix Ha's origin story starts as a model at a young age, where she developed a passion for the business side of the industry. After a chance encounter during medical school, Phoenix decided to go all-in on a career in marketing. Phoenix has worked with brands like RVCA, Oakley, and Disney, and has led teams of media buyers for some of the fastest-growing DTC brands in the world. But it was the challenges brought about by the iOS 14.5 update that led Phoenix to discover her true passion for data-driven marketing. Today, she is the co-founder of AdBeacon, a platform that helps brands track and optimize their marketing efforts. 🌐 AdBeacon: Solving the Challenges of Measurement AdBeacon utilizes first-party data, to provide brands with a comprehensive view of their marketing performance. With AdBeacon, marketers can track the entire customer journey, from the initial click to the final purchase. The platform offers unique insights, like the ability to parse out 📧 Connect with Phoenix https://twitter.com/_phoenixhahttps://www.linkedin.com/in/phoenixha/phoenix@adbeacon.com Checkout AdBeacon here https://www.adbeacon.com/ Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

Struggling to separate the signal from the noise in your marketing attribution? 🎙️ Podcast Episode Recap In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jeremiah Prummer. Jeremiah highlights the need to go beyond tracking and measuring every marketing dollar and focus on the qualitative insights that drive growth. By asking the right questions, brands can uncover the motivations behind customer purchases and target their ideal audience more effectively. Also discussed: The impact of different marketing channels, such as TV, radio, and Out-of-Home (OOH) advertising. He emphasizes the correlation between these channels and their ability to amplify word-of-mouth recommendations and build customer trust. By tracking trends and asking customers about their journey, brands can optimize their marketing mix and achieve better results. 📰 Top Highlights specifically what motivates customers to buyKey Moments You're real. 📢 Message from Jeremiah "If I could put any message on a billboard for the world to see, it would be: 'Show up, do your best, and remember that it's enough.' We often get caught up in comparison and feeling like we're not doing enough, but the truth is, as long as we give our best effort, that's all that matters." 📚 Recommended Resources Nine Operators PodcastListen here📧 Connect with Jeremiah https://twitter.com/JeremiahPrummerhttps://www.linkedin.com/in/jeremiahprummer/To listen to the episode, search 'OOH Insider' on your favorite podcast platform or visit https://www.theoohinsider.com/jeremiahmeasures Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success. [00:02:32] Traditional marketing's evolution. [00:09:10] SEO Hack - Podcasting for local dealers. [00:15:11] Offline attention arbitrage [00:17:27] Traditional advertising vs digital advertising. [00:20:06] The challenges of digital marketing. [00:23:58] Dealers going dark during COVID. [00:28:23] The ultimate grassroots credibility. [00:32:38] Tracking website traffic correlations. [00:33:45] Thinking differently for profitability. [00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising. [00:40:19] Traditional vs. digital marketing. [00:43:08] Mindshare and advertising effectiveness. [00:46:54] Traditional ad channels and cost. Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world. [00:02:58] Brick and mortar mindset. [00:06:28] Billboards and modern media. [00:11:39] Exploitable value in billboards. [00:14:24] Exposed Visitation Rate - How to Measure OOH Advertising [00:16:40] Long-lasting impact of billboards. [00:22:02] LifeLock's bold marketing strategy. [00:25:36] RideshareTV - backseat tablet advertising. [00:32:02] Young people deleting social media. [00:37:02] Targeting for OOH. [00:41:17] Out of Home and direct mail. [00:44:00] App integration into screens. [00:50:33] Video production and short clips. [00:52:27] Content distribution strategies. [00:55:53] Accountability and motivation. [00:59:44] Changing marketing mix drives success. Connect with Tim Rowe at https://www.linkedin.com/in/troweactual/ And learn more about Joe DiRico here https://www.theoohinsider.com/guests/joe-dirico/ or checkout the Prompt Jockeys podcast - https://www.promptjockeys.ai/ Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth? In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising. The trigger for this revision was a profit warning by social media company Snapchat. The firm expresses concerns about the long-term growth prospects of digital advertising, citing unsustainable corporate profitability and the explosion of e-commerce activity by small and medium-sized businesses. Tim highlights how the COVID-19 pandemic has impacted the advertising landscape, with the cost to acquire customers digitally rising and lockdowns causing a flood of money into the internet. As a result, Moffett-Nathanson has lowered its long-term online ad growth forecast by 33%, from 18.5% to 12.5% - find out what it means for your media sales team. [00:01:07] Lowering long-term ad forecast. [00:03:42] The long tail revenue. [00:07:18] Programmatic as a bad deal. [00:11:14] Local regional sales strategy. [00:14:29] Laggy comment section on LinkedIn. Full episode at https://www.theoohinsider.com/thelongtail Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

Get SwellAI and Support OOH Insider Or click here https://shorturl.at/kmsw1 Originally aired on the In The Pit podcast with Swell.ai co-founder, Cody Schneider, in this episode, Cody interviews Tim Rowe, Host of OOH Insider and goes under the hood of How OOH Marketing and Advertising works and inside the growth engine that powers the OOH Insider podcast, a Top 100 Apple Podcast. We discuss the importance of learning the skills required to produce and grow a podcast, including content creation and marketing and emphasize the significance of having good distribution for content above everything else. Overall, the episode provides insights into the world of OOH advertising, podcasting and the strategies for success with both. Connect with Cody here https://www.theoohinsider.com/guests/cody-schneider/ Key Moments [00:00:09] Podcasting challenges and growth. [00:04:58] Dominating attention in physical spaces. [00:07:12] Billboard campaigns targeting specific audiences. [00:12:05] Terrible show notes and SEO. [00:13:57] Detaching from perfectionism. [00:19:59] YouTube shorts viewership strategy. [00:23:20] Explosive YouTube growth. [00:25:37] Building media brands with AI. [00:28:43] Podcasting changing lives and businesses. [00:33:19] The magic of billboards. [00:36:20] Growing social accounts through algorithms. [00:38:46] Cheap and effective advertising. [00:42:49] Ramen profitable? [00:47:13] AI and people with lots of tabs. [00:53:03] Deterministic measurement and market feedback. [00:56:12] The power of niche media. Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

In this episode, Tim Rowe, host of OOH Insider is joined by Bob Gruters, CRO of Loop TV, and Brian Rappaport, Founder of Quan Media Group in a recreation of their recent panel discussion at Advertising Week titled "It's Just TV". The episode is a raw, direct conversation on the existential crisis facing brands and marketers, and how taking advantage of context and content has never made more sense; given the targetability, measurement capabilities available, and pure efficiency from a cost standpoint. They recount what the in-person experience was like, answer the same audience questions that were submitted LIVE, and build on those concepts in this action-packed panel-style conversation originally titled "It's Just TV" and reborn in this setting as "It's Just Good Marketing". Key Moments: [00:06:05] How does context shape content consumption? [00:07:18] Context and relevance in media. [00:10:34] Building a streaming content network. [00:14:08] Branded content in OOH. [00:21:24] Programmatic sponsorships and independent shops. [00:25:14] Falling effectiveness of advertising online. [00:32:25] Passing data in programmatic advertising. [00:34:15] Being a participant in active feedback and shaping media. [00:38:27] Why should we take OOH advertising seriously? [00:41:49] Digital advertising and news platforms. Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

Learn About: The 4 Pillars for Performance Marketers Using OOH In this episode, Tim Rowe and performance marketing expert, Simon Mills (Founder of George St. Growth) highlight the significance of simplicity and directness in advertising to elicit a response from the audience. They emphasize the need for visual clarity, an offer, and a call-to-action to create the ultimate "branded-performant creative" They discuss the importance of negotiation to bottom-line metrics like CAC and Simon emphasizes the importance of creating a win-win situation for brands and media publishers alike. And check out some of these key moments: [00:06:30] Running direct response test. [00:10:34] SaaS or FinTech application. [00:12:27] Branded search and campaign awareness. [00:15:53] Channel diversification and mindset shift. [00:17:41] The halo effect of OOH advertising. [00:26:26] Impact through wrapped delivery trucks. [00:27:07] Critical Creative for CAC [00:39:38] Negotiating media buying strategies. [00:45:01] How To Measure OOH Advertising and Results. Mentioned links: https://www.theoohinsider.com/guests/simon-mills/ https://georgestgrowth.com/ https://www.linkedin.com/in/troweactual/ https://www.linkedin.com/in/simonmills3/ Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

Join Clay Lundquist, Founder of Exposure Agents, and Tim Rowe, Host of OOH Insider in a conversation about how brands show up, for real. We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction. Clay teaches us the simplicity with which you can execute an impactful brand experience for your biggest fans with event marketing. Links: Connect with Clay on LinkedIn Here: https://www.linkedin.com/feed/ Learn More About Clay Here: https://www.theoohinsider.com/guests/clay-lundquist/ And Check Out Exposure Agents Here: https://exposureagents.com/ Key Moments: [00:05:51] Why is it important to show up? [00:07:08] Street sampling and market research. [00:010:47] Event marketing as a part of your strategy. [00:12:14] Choosing the right event venue. [00:15:24] Alternative marketing ideas and tactics. [00:20:34] Memories of McDonald's French fries. [00:22:41] Festivals and the last mile of marketing. Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

What makes "Fake OOH", fake? Who gets to decide? Join David Title, Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - CGI-generated, virtual OOH. We talk about how brands are embracing the idea of creating virtual versions of their content for distribution through social media channels and influencers. And talk about how brands are testing digital versions of their ideas and scaling into the real world. So the question to be answered is - is this a good or bad thing? This episode is definitely Pro-FOOH and explores how this "trend" could be a growth hack for the industry. And checkout some great examples of CGI-Generated OOH here: https://www.youtube.com/playlist?list=PLeUiVph10C44D-MdsNlR6EISGEFBoPqYr Get in touch with David directly at david@bravomedia.com Key Moments: [00:05:10] A visual dining experience. [00:09:31] "Fake OOH" [00:011:02] Anamorphic billboards and social media amplification. [00:17:06] Virtual billboards and perception. [00:19:19] Where's the line between spec art and a lawsuit? [00:23:01] Creative 3D video effects IRL. [00:27:22] How brands are executing against these objectives. Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

In this episode, we're joined by Rae Guimond from digital retail analytics platform - PriceSpider. In it, we discuss the changing landscape of consumer behavior and how brands can effectively reach their target audience. We unpack the importance of understanding which marketing channels and opportunities yield the best results and explore how the post-pandemic trends have accelerated the in-store application of digital insights for retail brands. Key Moments: 00:07:19 Consumer spending impacted by inflation. 00:18:46 How to leverage QR Codes to enhance the customer experience. 00:29:43 Real-time data optimization for ROI. 00:35:37 Consider omni-channel customer experience. 00:39:47 Integration of digital and physical for the customer. Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

In this episode, we explore the evolution of location-based marketing and its impact on the industry. With the global market for location-based marketing services projected to reach $232 billion by 2030, we discuss the challenges posed by ad blockers, VPNs, and the shift to a cookie-less future. Our guest, Dan Hight, Vice President of Channel Partnerships at Placer, shares insights on the origins of GPS and how it has transformed the marketing landscape. From commercial real estate to advertising, we delve into the role of location analytics and true market intelligence in shaping the future of location-based marketing. Tune in to learn more and leave with a deeper understanding of this dynamic field. Get in touch with Dan at dan.hight@placer.ai and visit https://www.placer.ai/ for a free trial of Placer.ai and to learn more. Key Concepts and Highlights: Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

In this follow-up episode, Brooke returns as the most downloaded guest to discuss programmatic DOOH. The conversation focuses on the disconnect between OOH specialist agencies, programmatic buying teams, and media companies in navigating the fast-paced world of programmatic. We talk about trends and media integration, how unified education is arguably more important than unified impression counting, and how the power of real-time broadcast could be the key to unlocking more growth for offline media, at large. See the AT&T commercial mentioned here: https://youtu.be/BKjzp3En67Q Be sure to check out the new look and app of doohx.io here: https://www.doohx.io/ And you can email brooke@doohx.io to get in touch directly. Key Moments Learn more about the guest here : https://www.theoohinsider.com/guests/brooke-ermogenis/ Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

This is a rebroadcast of "AI in OOH" a LinkedIn Live Event (which can you can access here). Watch the YouTube version here In this free class, I talk about how to incorporate AI in your OOH workflows. Whether for sales enablement, measurement, or streamlining your operation, this is a great primer on the use of generative AI in your media company or as a media buyer or media planner. There is a deck that accompanies this presentation which can be accessed for free at https://rb.gy/d5kk4 Key Timestamps: Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

Retail Media Masterclass Learn about in-store networks and how to maximize return on ad spend. Join Mike Pollack, the CRO of GroceryTV, and myself in today's episode where we're breaking down: 1. What it means to scale as a modern media company 2. How to unlock distribution with focus 3. And dive deep on why Retail Media Networks (RMNs) are so hot Get in touch with Mike at mike@grocerytv.com Highlights and Key Concepts: Key Moments Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

In this episode, Tim is joined by Robert Chen, CEO of eatmise, a food delivery platform in New York City. They talk about how eatmise partners with top restaurants to bring prepped, ready-to-cook ingredients to customers' doors, allowing them to cook restaurant-quality meals in under 10 to 15 minutes. They discuss the challenges of upending an established business model and of building a three-sided marketplace, and how, by restricting their supply side to a curated offering of premier restaurants and dishes, they're able to drive demand and scale, profitably and predictably. Do You Create Value or not? It’s a simple question, but an honest one. And in a crowded market, it’s the most important. Join eatmise CEO, Robert Chen, and I as we break down his founder’s story and apply the lessons of a disruptive NYC food-delivery platform to the job to be done with OOH advertising and enabling brands to access the ultimate canvas. Should you curate and limit supply-side partners? Do you create value or not?Key Moments - 00:11:03 Opportunity to monetize unused capacity. 00:16:23 Building a startup requires hands-on experience. 00:17:21 Outsider is the new Insider. 00:22:32 Convenient subscription-based buying. 00:26:52 Standardized ordering. Enjoy, Tim 🎧 Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/