The JJS Podcast-logo

The JJS Podcast

Business & Economics Podcasts

Some of the biggest companies in the world have entire departments dedicated to their communications, their marketing or their branding. But you don't have that luxury. So Founder & CEO of JJS Consulting Group James Lezcano is going to take his nearly 15 years of experience managing the marketing & communication strategies for some of the biggest brands in the world and share that knowledge with you.

Location:

United States

Description:

Some of the biggest companies in the world have entire departments dedicated to their communications, their marketing or their branding. But you don't have that luxury. So Founder & CEO of JJS Consulting Group James Lezcano is going to take his nearly 15 years of experience managing the marketing & communication strategies for some of the biggest brands in the world and share that knowledge with you.

Language:

English


Episodes
Ask host to enable sharing for playback control

AI - What You Should Really Be Worried About

4/14/2023
In this episode of The JJS Podcast, host James Lezcano shares what he feels are some of the legitimate concerns about AI while dispelling some others. Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/ Want to reach them directly? Send an email to info@jjsconsultinggroup.com.

Duration:00:24:42

Ask host to enable sharing for playback control

The Layoffs Episode

1/28/2023
In this episode, host James Lezcano discusses the recent wave of layoffs impacting the tech sector, the likely reasoning behind it, and why there needs to be a broader conversation around rethinking the entire world of work dynamics. *Note: When James talks about reframing things into a net, he is not referring to what we commonly know today as the "social safety net," but rather a new normalized framework of expectations and relationships between employers and workers. Specifically, that it should not be taboo for a worker to hold full-time employment somewhere and also possibly hold a contract freelance gig somewhere else/running a side hustle. Instead, it should be assumed. The affiliate link to join MarketerHire mentioned in the episode can be found here: https://marketerhire.grsm.io/hnc3vn5dvzk9 Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/ Want to reach them directly? Send an email to info@jjsconsultinggroup.com.

Duration:00:42:27

Ask host to enable sharing for playback control

Elon Musk and Twitter Part 3 - Elon Relents on Remote Work

1/12/2023
In this episode of The JJS Podcast, host James Lezcano analyzes Elon Musk's recent reversal on remote work and how it demonstrates that a broader acceptance of a remote-first future needs to happen sooner rather than later. You can view the article about Musk's reversal here: https://www.seattletimes.com/opinion/musks-about-face-on-remote-work-shows-its-value-in-recession/ The other article by Tom Medema in Entrepreneur can be found here: https://www.entrepreneur.com/leadership/elon-musk-was-right-to-ban-remote-work-heres-why/437963 Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/ Want to reach them directly? Send an email to info@jjsconsultinggroup.com.

Duration:00:23:00

Ask host to enable sharing for playback control

Managing Clients with Kristen Corpion, Esq. of CORPlaw

1/2/2023
In this episode of The JJS Podcast, host James Lezcano chats with Kristen Corpion, Esq. of CORPlaw about best practices for effectively managing clients. CORPlaw is a Florida boutique business law firm focused on serving small businesses and entrepreneurs. Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/ Want to reach them directly? Send an email to info@jjsconsultinggroup.com. Want to know more about CORPlaw? Check out their website! https://www.corplaw.us/ Want to reach them directly? Send an email to info@corplaw.us.

Duration:00:28:02

Ask host to enable sharing for playback control

Five Steps to (Actually) Shaping Company Culture

10/28/2022
In this episode of The JJS Podcast, host James Lezcano shares a simple five step process to build the foundation of shaping, or reshaping, the culture of an organization. Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/ Want to reach them directly? Send an email to info@jjsconsultinggroup.com.

Duration:00:18:25

Ask host to enable sharing for playback control

The Era of Digital Marketing & Communications

9/19/2022
In this episode of The JJS Podcast, host James Lezcano shares why he feels we've entered into a new era where digital marketing and communications skills are just as business critical as the sales function was once considered. That's why he's announcing the launch of his new course, Strategic Digital Marketing & Communications, which can be accessed here. #digitalmarketing #digitalmarketingtips #digitalmarketingcourse #digitalmarketingjobs Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/ Want to reach them directly? Send an email to info@jjsconsultinggroup.com.

Duration:00:16:50

Ask host to enable sharing for playback control

Quiet Quitting or How I Learned to Hate Meetings

8/28/2022
After an impromptu hiatus host James Lezcano is back to discuss/shamelessly take advantage of the latest SEO buzzword, Quiet Quitting, (a phenomenon he has been talking about for some time now), and how the death-by-meetings culture contributes to it. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:17:23

Ask host to enable sharing for playback control

How Elon Musk Vs. Twitter, Netflix, and CNN+ Tie Back to Communications

5/4/2022
In this follow up episode, host James Lezcano shares his insights on how Elon Musk's takeover of Twitter, Netflix's recent significant loss of subscriptions, and the failure of CNN+ are all related to the importance of effective communication. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:12:51

Ask host to enable sharing for playback control

Elon Musk, Twitter, And The Competition of Ideas

4/13/2022
In this episode of The JJS Podcast, host James Lezcano discusses the concept of a Competition of Ideas, (often used interchangeably with the Marketplace of Ideas), and why growing limitations around it are likely what contributed to Elon Musk's recent decision to become Twitter's largest shareholder. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:15:06

Ask host to enable sharing for playback control

Cookies Won't Cut It. Think The Talent is Returning Onsite Full-Time? Think Again

3/23/2022
Despite recent attempts by employers to entice workers back to the office with "firm dates" and desserts, the world of work simply will not return to its previous state. In this episode of The JJS Podcast, host James Lezcano shares his perspective on why the best talent in the workforce has no intention of giving up all they have gained in the past two years just to return to the way things were. Given this fact, along with recent reports that cases are rising yet again in some parts of the world, organizations that still need marketing and communication functions performed should consider enlisting the help of a full service agency like JJS Consulting Group. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:19:07

Ask host to enable sharing for playback control

When People Speak, We Should Listen

3/10/2022
In this episode, host James Lezcano shares his thoughts on the failure of effective listening and how that may have contributed to the current crisis in Ukraine. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:09:16

Ask host to enable sharing for playback control

Truth and Opinion

2/10/2022
In this episode of The JJS Podcast, host James Lezcano shares his thoughts on the true nature of truth and opinion, how they relate to the recent controversies surrounding both Joe Rogan and Whoopi Goldberg, and why we should be concerned. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:22:39

Ask host to enable sharing for playback control

To Do Executive Comms Right, You Need a Consultant

1/19/2022
In this episode of The JJS Podcast, host James Lezcano shares why it's important to get the raw, external perspective on your communication challenges from a consultant that an employee simply cannot provide. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:14:39

Ask host to enable sharing for playback control

What is Happening in the World of Work?

1/12/2022
The Great Resignation, The Great Reshuffle, or The Great Log On? In this episode of The JJS Podcast, host James Lezcano shares what he thinks is really happening in the world of work. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:18:43

Ask host to enable sharing for playback control

Who is This Guy, Anyway?

1/6/2022
In this episode of The JJS Podcast, which is also the kickoff episode for the YouTube series as well, host James Lezcano shares a little bit about his background in strategic marketing and communications as well as the value proposition of JJS Consulting Group! Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:10:08

Ask host to enable sharing for playback control

A Reflection on 2021 & A Look Ahead to 2022

11/24/2021
In this episode, host James Lezcano reflects on the things he's learned from 2021 and shares some predictions for 2022 from a business, marketing, and societal perspective. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:19:00

Ask host to enable sharing for playback control

Social Marketing and The Importance of Scaling

11/10/2021
In this episode, host James Lezcano gets candid about social marketing and how many small business owners make the mistake of inflating their social presence to a level that doesn't align with their actual operational capabilities. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:13:19

Ask host to enable sharing for playback control

You Are Reading the Title of This Episode, Which is About Branding, Rebranding and Facebook. Now That's Meta.

10/29/2021
In this episode of the JJS Podcast, host James Lezcano shares his insights on the meaning of branding, the reasoning behind rebranding and how it all relates to the recent news of Facebook changing the name of its parent company to Meta. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:18:44

Ask host to enable sharing for playback control

The Rise of the Side Hustle

10/20/2021
In this episode of The JJS Podcast, host James Lezcano discusses the growing rise of the side hustle, why that might be happening, how it could impact the future of the labor market and most importantly, how it should be done. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:15:59

Ask host to enable sharing for playback control

The Corporate Game is Over : How Companies Can Revitalize Their Employee Engagement

10/13/2021
Employees are either leaving their jobs or at the very least disenchanted. In this episode of The JJS Podcast, host James Lezcano discusses the growing importance of employee engagement since the corporate "game" so many thrived in is over. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Duration:00:16:48