The EcomXFactor Podcast: Ecommerce, Funnels & CRO

In this episode Hal Smith and Yaron Been delve into the world of direct response advertising and explore the strategies and techniques used to optimize ad campaigns for maximum effectiveness. Hal Smith an experienced digital advertiser with a background in both politics and performance advertising, shares insights into the principles that drive successful campaigns and discusses the importance of testing and iteration in the direct-to-consumer space. Key Main Takeaways: The Power of Testing. Hal emphasizes the critical role of testing in direct response advertising, drawing parallels between political fundraising and consumer product marketing. Just as different voter groups respond to different messages, different audience cohorts are motivated to buy products for different reasons. By testing various ad iterations and messaging strategies, advertisers can identify what resonates best with their target audience and optimize their campaigns accordingly. Scale of Testing. One key lesson Hal learned from the political space is the scale of testing required to achieve meaningful results. While many e-commerce advertisers may test only a few ads per month, we advocate for a much higher volume of testing, drawing on his experience of testing hundreds of thousands of ad iterations per month in the political arena. This scale allows advertisers to identify winning concepts more quickly and iterate or scale their campaigns accordingly. Testing Framework. Rather than traditional A/B testing, Hal Smith describes a framework of assumptions used to guide testing efforts. These assumptions are based on psychological triggers such as social proof, authority, and urgency, and are tested by running ads with different messaging approaches concurrently. By generating a wide range of assumptions and testing them simultaneously, advertisers can identify which triggers resonate most with their audience and optimize their messaging accordingly. Dynamic Creative Testing. Dynamic ads can be used to test multiple messaging hooks programmatically. By leveraging dynamic ad formats, advertisers can test up to 10 static images and five videos simultaneously, allowing for efficient testing of different messaging approaches without the need for extensive creative production. Navigating Platform Restrictions: As advertising platforms impose increasingly stringent restrictions, advertisers must find creative ways to navigate these limitations while still delivering effective messaging. It is important to work closely with platform representatives to navigate restrictions and leverage additional benefits available to high-spending advertisers. Additionally, Hal suggests focusing on visually compelling content and finding ways to communicate messaging indirectly to overcome platform restrictions. Direct response advertising is an ever-evolving field that requires constant testing, iteration, and adaptation. By leveraging the principles and strategies discussed in this episode, advertisers can optimize their ad campaigns for maximum effectiveness and drive better results for their brands. Whether testing different messaging approaches, navigating platform restrictions, or leveraging the expertise of agencies, the key takeaway is clear: success in direct response advertising requires a commitment to testing and optimization. Links and Resources: 1.Connect with Hal Smith. 2. The EcomXFactor YouTube Channel. 3. The EcomXFactor Community.

Wayne Richard, the Chief Operating Officer at Bean Ninjas joins Yaron Been to help e-commerce entrepreneurs leverage financial data for business success. Bean Ninjas, is a leading accounting firm that supports e-commerce entrepreneurs to achieve financial independence. Whether you're a seasoned entrepreneur or just starting out, understanding the ins and outs of e-commerce finances is essential for sustainable growth and profitability. Join in as we demystify the complexities of financial management and equip you with the knowledge and tools you need to navigate the ever-changing landscape of online retail. In this episode we cover: 1. Importance of Financial Data Confidence. 2. Managing Financial Economics. 3. Cahflow Management Strategies. 4. Importance of Cashflow and Forecasting. 5. Leveraging Resources for E-commerce Business Growth. Links and Resources About Bean Ninjas. Connect with Wayne Richard.The EcomXFactor YouTube Channel.The EcomXFactor Facebook Community.

In the landscape of marketing, there exists a distinct approach that stands out – the fearless marketer. This unique approach navigates the intricate world of emotions, understanding that the human experience is driven not solely by facts and figures but by the profound influence of emotions. In this episode Randy Crane and Yaron Been share insights on the essence of fearless marketing and strategies that make it a powerful force in the sales world. Key Highlights: Resources and Links: Connect with Randy Crane.The Fearless Marketer.The Fearless Marketer YouTube Channel.The EcomXFactor Facebook Community.The EcomXFactor YouTube Channel.

Achieving peak performance in our daily lives is a common goal, and one often overlooked aspect that can significantly impact our performance is sleep. In this episode, we hear from Riley Jarvis,a sleep expert at The Sleep Consultant. He uncovers actionable tips for optimizing sleep and overall well-being. During a night's sleep, the body undergoes distinct phases, two of which play crucial roles in rejuvenation – REM (Rapid Eye Movement) sleep and deep sleep. REM sleep, characterized by vivid dreams and rapid eye movements, is associated with memory consolidation, emotional regulation, and learning. It stimulates creativity and problem-solving, making it an essential component of cognitive function. On the other hand, deep sleep, also known as slow-wave sleep, is the time when the body experiences physical restoration. It promotes muscle recovery, immune system strengthening, and the release of growth hormones. Both REM and deep sleep are integral for overall well-being, and understanding their significance contributes to developing effective sleep strategies for optimal health and performance. Episode Highlights: Resources and Links: 1. Connect with Riley Jarvis on LinkedIn 2.Connect with Riley Jarvis on Facebook 3.The Sleep Consultant Website. 4.The EcomXFactor YouTube Channel. 5.The EcomXFactor Facebook Community 6.The Oura Ring 7.Twilight Classics Light-Blocking Glasses

Wayne Mullins, the founder of Ugly Mug Marketing in Louisiana, an SEO agency is a testament to the possibility of building a global business in a tight-knit community. In this podcast episode Wayne shares valuable insights into creating a remarkable team focusing on aspects such as the hiring process, aligning values, team autonomy and accountability through coaching and leadership. Episode Highlights 1. The Strategic Hiring Process 2. Streamlining Forces: Alignment and Autonomy. 3. Igniting Growth Catalysts: Coaching & Accountability. 4. Leadership Evolution . 5. The Foundations for Success. Links and Resources: Connect with Wayne MullinsUgly Mug Marketing AgencyThe EcomXFactor Facebook Community.The EcomXFactor YouTube Channel.

Today, brands are not only built on the quality of products and efficiency of services but also on the collective echoes of customer feedback. In this episode Leila Kairns, the co-founder of The HealTea takes us through her experience in this evolving landscape of customer-centric ecommerce. Episode Highlights 1. Customer Interviews & Usability Testing. 2. Sustainability for Brand and Consumer Values. 3. Navigating tht B2B and B2C Landscape. 4. Balancing Direct Response and Brand Awareness Marketing. 5. The Future of Ecommerce. Links and Resources Connect with Leila KairnsThe Healtea WebsiteThe EcomXFactor Facebook CommunityThe EcomXFactor YouTube Channel.

In this episode Llyod Thompson, a seasoned expert in operations shares the complexities of enhancing efficiency in e-commerce businesses. Lloyd, Director of Operations for a fractional agency teaches streamlining operations and maximizing productivity. Lloyd's journey into operations began with his technical background and leadership experience in the corporate world . His passion for remote work and a desire to escape the traditional office setting led him to establish VirtualD-O-O. Virtual D-O-O is a fractional operations agency that helps business owners in breaking free from day-to-day operations. Episode Highlights Resources and Links 9 Ways to Leave your Day-to-Day Operations Book. Connect with Lloyd Thompson. Virtual DOO by Lloyd Thompson.The EcomXFactor YouTube Channel.The EcomX Factor Facebook Group.

In this episode, Yaron interviews Marco Torres, one of the co-founders of Marketing Boost, discussing innovative strategies to increase revenue without resorting to discounts. Marco shares his journey from being an early adopter in internet marketing since 1996 to the launch of Marketing Boost in 2017. Marketing Boost stands out by offering unique travel incentives, such as complimentary hotel stays, hotels savings cards, and restuarant vouchers. Marco highlights the win-win dynamic of the platform, benefiting businesses, consumers, and hotels. He emphasizes the flexibility and creativity businesses have in using these incentives for lead generation, customer retention and even reputation management. This episode also delves into the evolution of online businesses and how the landscape has changed since Marco's early days. Despite, increased competition, Marco highlights the advantages entrepreneurs have today with advanced technology, affordable CRMs and accessible learning resources. Marco also sheds light on the practical applications of Marketing Boost for e-commerce businesses. He explains how businesses can use incentives to boost customer loyalty, drive repeat purchases, and even resolve customer service issues. You can visit Marketing Boost's website and join their Facebook Group for a freemium experience. The freemium version offered by Marketing Boost allows businesses to explore the platform's potential without any financial commitment initially. Entrepreneurs too should leverage Marketing Boost's unique incentives to enhance their business strategies. Resources and Links: https://marketingboost.com/ https://web.facebook.com/groups/1988225651450719/?_rdc=1&_rdrLinkedInhttps://tinyurl.com/EcomXFactor-YThttps://www.facebook.com/groups/EcomXFactor

In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales. Lauren is the CEO of Moongose Media LLC, and also the founder of Asian Beauty Essentials, Chief Marketing Officer at Beau &Belle Littles, and co-founder of Bot Blondes. Highlights: Pinterest as a Search Engine: Pinterest has users actively seeking solutions hence has a demand in products that would help customers in discovering solutions. Pinterest Advertising: Pinterest has lower CPMS compared to Facebook hence a good fit for direct response ads. Pinterest also allows for salesy content and without having to navigate certain restrictions. Lauren also explains the importance of aligning creative content with seasonal trends. Social Commerce Insights: Lauren explains how segmenting Pinterest audiences and brands plays a pivotal role in shaping the online shopping experiences. Leveraging visual trends also highly influences online shopping behaviors. Links and Resources - https://trends.pinterest.com/https://mongoosemedia.us/- @laurenepetrullohttps://tinyurl.com/EcomXFactor-YThttps://www.facebook.com/groups/EcomXFactor

In this episode, I had the pleasure of speaking with Talia Wolf, the founder of Getuplift, about Conversion Rate Optimization (CRO). We delved into the fundamentals of CRO and how Getuplift's methodology helps to uncover customers' desires. Talia shared valuable insights on conducting customer interviews, including tips on asking the right questions and avoiding common mistakes. We also discussed strategies for doing CRO with limited traffic and explored several other CRO-related topics. Tune in to discover actionable tips for improving your website's conversion rates! For more info: https://getuplift.co/ https://twitter.com/taliagw ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor

Oren is the CoFounder and CEO at Fondue, a company replacing coupon codes with a more profitable and higher converting discount called CashBack Topics Covered: -The problem with coupon codes -Why cashbacks are better than coupon code -Which brands should consider testing cashback related incentives and much more.. For more info: https://www.getfondue.com/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Our guest today, Francisco Macedo is the CEO of STAGE and former Lead Trader at blockchain.com (managing $300M in assets). Francisco also holds a Phd in maths and has a lot of experience as a trader. Our conversation was very broad and focused mostly on personal development and developing traits of a leader. Topics Covered: -The importance of maths and logic -Self-awareness and the impact of knowing our faults -Psychological effects in business and much more... For more info: https://www.stage.community/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering, he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design. Topics Covered: -The History of Commerce -Are we in a race to the bottom? What should business owners do in order to thrive -Why is building a marketplace a huge opportunity -The principles that make a good marketplace And much more… For more info: http://coordisc.com/

Our guest, Vijay Pravin, Founder and CEO of bitsCrunch, a Blockchain Analytics and Forensics firm focused on the NFT ecosystem. Originating from India and now based in Munich, Germany, Vijay is a pioneer in the blockchain and NFT space. Under his stewardship, bitsCrunch has successfully raised $6.35 million from prominent Web3 VCs and developed key partnerships with Mastercard and CoinTelegraph. They've recently launched UnleashNFTs.com, an NFT insights and forensics platform. Today, bitsCrunch operates across multiple blockchains and continues to innovate in its field. Topics Covered: -What is NFT wash trading? -NFT related data points -How to keep in building during a bear market and much more… For more info: https://www.unleashnfts.com/ https://www.linkedin.com/in/vijaypravin/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Naama Manova Twito is the Co-Founder and CEO of Marktrix, a company that is working on creating the world's first autonomous machine learning and generative AI-based marketing agency. Marktrix aims to provide small and medium-sized businesses with the same level of marketing expertise as larger companies, but at a more affordable platform level cost and speed. With Naama's leadership, Marktrix is pushing the boundaries of what's possible in marketing through innovative and cutting-edge technology. Topics Covered: The current state of generative AI in marketing -Future of marketing with generative AI -How can AI free up marketers and business owners and much more.. For more info: https://marktrix.com/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Our guest Today Aldo Petruzzeli is the founder and CEO of Omnia- Where Augmented Reality (AR) work is shared, created & Discovered. Omnia is an amazing marketplace for learning more about AR and hiring top-notch AR creators. In this episode, we discussed different AR-related topics: -Common misconceptions about AR -Use cases of AR (Retail, F&B, Ecom ) -Trends in the AR space and much more... For more info: Twitter: https://twitter.com/omnia_io Instagram: https://www.instagram.com/omnia.ar/ Website: www.theomnia.io LinkedIn: https://www.linkedin.com/company/omnia-ar ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Our guest today, Ashwin Kutty is the President and CEO of WeUsThem Inc., an internationally recognized full service ad agency and management consultancy firm. With a client roster like The Eastern Caribbean Currency Union, World Health Organization, The Kempinski Group, Dalhousie University, the Sinai Health System, Telus Health, the Governments of Canada, Egypt, Guyana and Saudi Arabia, WeUsThem serves clients far and wide. With numerous international accolades, all firsts for our coastline, WeUsThem is always shooting for continued excellence in all its service verticals. Most recently WeUsThem has been named Canada’s 1 of 10 Top Innovative Businesses. Topics Covered: -Commonalities between different types and scales of business - The concepts of Speed and Velicity - Advice for entrepreneurs during challenging market conditions -The importance of human connections and much more... For more info: https://weusthem.com/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?

Our guest today, Eli Edri is the CEO of Affiliate-Manager.io: affiliate-program management agency for eCom & SaaS companies. Eli has vast experience building and scaling affiliates programs in different verticals. Topics Covered: - How to plan a successful affiliate program? - Why RevShare offers aren't attractive for professional affiliates? - What is the difference between a GREAT affiliate program and all other affiliate programs - Tips and tricks to recruiting the best affiliates And much more… For more info: https://www.affiliate-manager.io https://www.linkedin.com/in/eliedri/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Steve has been in the Digital Marketing landscape for 20 years. After a job separation, he decided to take care of his parents due to both of them having health issues. That requires flexibility so he decided to use his skills to do something entrepreneurial. He eventually started an eCommerce business and grew it from an idea to do over 7 figures in sales. Even though Covid crushed his business because he knows 'how this works' he is in the process of building it back from the ashes so he can eventually sell it. He is also consulting and advising small to medium size eCommerce, Saas, and online businesses in the M&A space. Due to the fact, he gets deeply involved in the deal process, this M&A experience has put a spotlight on the mistakes other businesses are making. These mistakes end up causing owners significant money when they go to exit. Topics Covered: -What is the #1 mistake eCom, Saas, or other online businesses are making? - Why should a business owner be thinking of selling their business? - How much are eCommerce, Saas or online businesses selling for $ wise these days? For more info: https://skrpmedia.com/pocket ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Fred Jean-Bart has been in the affiliate marketing space for over 15 years. Throughout this time, he has worked on the network side, managing affiliates and advertisers, on the brand side, building and managing programs, and has even been an affiliate himself, managing his own ad spend and building his own review sites. He has worked in all facets of the industry and affiliate marketing is his domain of expertise. He owns an affiliate marketing agency where he helps DTC brands build partnership programs that attract affiliates who specialize in paid media. Topics Covered: - What are the keys to building a profitable affiliate program - The difference between organic and paid media affiliates - The best ways to recruit affiliates to your program For more info: www.performancepartners.agency https://www.linkedin.com/in/fjeanbart/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference