The Psychology of Copywriting

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In this episode, we talk with PR-expert, Breanna Suden about how Public Relations (PR) and copywriting share a lot of overlap. In both worlds, we want to position our product in front of right audience and in the right way. Let's unpack it all with Breanna. Listen in... What To Look For In This Episode: Resources: Suden PR website – sudenpr.comACTIONEmailBootcamp.com Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions

Episode Title: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer Neurolinguistic Programming (NLP) is a powerful tool to use to increase the effectiveness of your copywriting. Listen to my conversation with Valerie Fischer, former CMO-turned-entrepreneur. This is a conversation you do NOT want to miss. Plus... I give an update on the future of the podcast. What To Look For In This Episode: Attention is currency... how to "pattern interrupt"??Why you need to offer dopamine rewards for readers/prospectsThe power of "assumptive phrasing" Resources: Valerie Fischer website (correct link) – valeriepfischer.netgeoffkullman.com/vip-2day Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions Connect with Geoff: Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

Connect With Austin: Jarvis website – jarvis.ai Email – austin@javis.ai Jarvis FREE Trial jarvis.ai/free-trial Austin's Instagram: instagram.com/austindistel

Connect w/ Geoff on Instagram: Send a message on IG – instagram.com/geoffkullman

Lisa McGuire is a business growth strategist, storyteller, podcaster, and award-winning communicator. Lisa’s love for knowledge led her to start her career in education that eventually led her to become one of the founders of a startup that grew to $20M in revenue. When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018. Today, she helps coaches, consultants, and professional service providers differentiate by integrating who they are into their business through strategy and storytelling. Connect With Lisa: Lisa’s website – lisamcguire.com Instagram – @iamlisamcguire Linkedin https://www.linkedin.com/in/lisa-mcguire Facebook: https://www.facebook.com/iamlisamcguire Lisa’s podcast: Your Passion, Purpose, & Personal Brand w/ Lisa McGuire Lisa's resource: The Essential Guide to Start Telling Your Story Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com

Mentioned In Episode: 6P Sequence MasterclassHow To Stand Out In A Crowded Certified Market

**DOWNLOAD THE "BRAND ARCHETYPE GUIDE" NOW** What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don’t use one? Today, we’ll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the archetype you create for a brand isn’t reflected in the perception that consumers have of the brand? Episode Article: https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/pdf?title=the-meaning-of-a-brand-an-archetypal-approach Mentioned In Episode: Submit A QuestionDownload the Archetype Guide

Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way. Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or salesy. An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. Nikki’s three popular books are available at Amazon. And her podcast, Sales Maven, can be found on your favorite podcast platform. Connect With Nikki: facebook.com/yoursalesmaveninstagram.com/your_sales_mavenlinkedin.com/in/nicolerausch Mentioned In Episode: yoursalesmaven.com/copywritingyoursalesmaven.com Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

This week on "In Conversation..." with guest Chris Creed: Will events stay VIRTUAL or will LIVE events come back in full swing?How to take advantage of “demand hacking”Are webinars and summits still effective? Resources mentioned in the conversation: Chris Creed’s website –chriscreed.netSchedule A Call w/ Chris -chriscreedcall.comSend Chris a DM on Instagram –click hereHow To Create Instant Demand For Your Virtual Event

Anticipation is NOT always a bad thing. In fact, when used properly, building anticipation and excitement can massively increase the experience of the customer. We’ll talk about how this applies to webinars and LIVE events, shipping delays, and the gap before customers experience RESULTS from the product. Episode Article: Anticipation and the Valuation of Delayed Consumption https://www.cmu.edu/dietrich/sds/docs/loewenstein/AnticipationDelayed.pdf Mentioned In Episode: Apply for MASTERMIND Group (by Wednesday, November 10th) https://forms.gle/5DV4R1BnYNvrpy1M7 Click here to join the INCEPTION Accelerator waiting list. https://geoffkullman.com/accelerator Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com

This week on "In Conversation..." with guest John Hulen: The proper process to go fromIDEAtoINCOMEWhy we need to switch to a perspective of “learning” instead of “failing”How to tell a (business) story like Yoda instead of Luke Resources mentioned in the conversation: John's websitethejohnhulen.comRelationships & Revenue Podcast –click here John’s Instagram –click here

Social Identity Theory (SIT) and Self-Categorization Theory (SCT) can have a massive impact on how well we understand our avatar and the direction we take in our copy decisions. This article reveals a new flavor (pun intended) to understanding just how powerful those social groups are – that our social identity alters how we experience reality. Articles Mentioned In This Episode: From Groups to Grits: Social Identity Shapes Evaluations of Food Pleasantness https://www.sciencedirect.com/science/article/abs/pii/S0022103117304900 Homework: Q &A episode – Got a question? Send it in! https://geoffkullman.com/questions Click here to join the INCEPTION Accelerator waiting list. https://geoffkullman.com/accelerator Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

This week on "In Conversation..." with guest David Oaks: Thepowerandimportanceof Thank Yous (for nonprofits AND businesses)Why we need to speak to VISION instead of MISSIONHow to tell a story that connects with ONE customer/donor Resources mentioned in the conversation: David’s website –www.wsdevelop.comMinor Touches & Major GIfts (podcast) –click here Writing Better Thank Yous (PDF) – click here

Stories appear to be even MORE important than previously thought. According to new research (released September 2021), narratives have the capability to sync the heart rates of the audience, regardless of their proximity, relationship, or when they interact with the story. Check it out… Articles Mentioned In This Episode: Conscious processing of narrative stimuli synchronizes heart rate between individualsStorytelling Makes Hearts Beat As One Homework: Send DM – tell me your thoughts about the studyGot a question? Send it in! Click here to join the INCEPTION Accelerator waiting list. Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

Want to be on the podcast? Go to geoffkullman.com/questions to submit your question and be on the show.

Today’s article looks at the idea made popular by Malcolm Gladwell – The 10,000 Hour Rule. To become an expert, this research explores what it takes beyond thousands of hours of practice to become a true master in a field of expertise. Turns out, it takes more than mere practice. Yes, practice is part of the mix… but practice alone doesn’t tell the entire story. Journal Article: The Role of Deliberate Practice in the Acquisition of Expert Performance. https://mrbartonmaths.com/resourcesnew/8.%20Research/Explicit%20Instruction/Deliberate%20Practice.PDF Ericsson, K. Anders; Krampe, Ralf T.; Tesch-Römer, Clemens (1993). The Role of Deliberate Practice in the Acquisition of Expert Performance, 100(3), 363–406. Resources: geoffkullman.com/accelerator Got a question you want answered on the podcast? Awesome! Send it to podcast@geoffkullman.com. Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

This week on "In Conversation..." with guest Katrina Kibben: The intersection between HR job posts and great copywritingHow to ask better questions of our avatar (so we can inspire better answers)Why pronouns matters AND assumptions can be harmful Resources mentioned in the conversation: Katrina's website –katrinakibben.comRESOURCE: Job Post Writing Workbook – click here RESOURCE: Pronoun Guide for HR –click here

In today’s episode – which concludes our INCEPTION Series – we discuss the feeling of imposter syndrome as copywriters. The study we dive into reveals how imposter syndrome in doctors and healthcare professionals negatively impacts their career trajectory. As copywriters, we may also experience imposter syndrome which can be a self-fulfilling prophecy that leads us to produce work of reduced quality. Listen in to hear my own experiences with imposter syndrome and my tips on how to overcome this feeling. What To Look For In This Episode: 4 tips on how to overcome imposter syndrome.My personal experiences with imposter syndrome.How you can use theACTIONframework in your copy. Journal Article: “Rising to the Level of Your Incompetence”: What Physicians’ Self-Assessment of Their Performance Reveals About the Imposter Syndrome in Medicine. https://journals.lww.com/academicmedicine/Fulltext/2018/05000/_Rising_to_the_Level_of_Your_Incompetence___What.41.aspx LaDonna, K. A., Ginsburg, S., & Watling, C. (2018). "Rising to the Level of Your Incompetence": What Physicians' Self-Assessment of Their Performance Reveals About the Imposter Syndrome in Medicine. Academic medicine : journal of the Association of American Medical Colleges, 93(5), 763–768. https://doi.org/10.1097/ACM.0000000000002046 Resources: Sign-up for the Inception Training Webinar and download the Inception series Resources (FREE) – geoffkullman.com/inception Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions Connect with Geoff: Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!