E-Commerce Secrets To Scale

On today's episode of the podcast, Mike Alexander, CEO of Borboleta Beauty, joins me to talk about getting into retail. Retail is one of those things that a lot of brands really want to get into, but they don't really understand what it takes. Mike is an expert when it comes to retail, so stay tuned! Connect with Mike: LinkedIn

On today’s episode of the podcast, Matt Putra joins me. Matt is the founder of EightX, which is a fractional CMO firm for e-commerce brands. Matt and I talk about managing cash flow for your business and what it takes to achieve profitability. Connect with Matt: EightXLinkedIn

On today’s episode, Nikki Lindgren from Pennock joins me. Pennock is a paid media agency that Nikki runs, and she’s here to talk about TikTok ads. TikTok is a huge platform, and advertising on it has become increasingly important for brands. Nikki is super knowledgable when it comes to TikTok ads, so I think you'll find a lot of value from our conversation. Connect with Nikki: Pennock.coLinkedIn

On today's episode of the podcast, Alex back, founder of couch.com, joins Tanner to talk about affiliate marketing. We believe affiliate marketing is going to be one of your most important channels in 2024. Alex knows a lot about affiliate, so stay tuned to learn how you can use it to grow your brand. Connect with Alex: Couch.comalex@couch.com

On today's episode of the podcast, Ian Sells, the co-founder of Join Brands, joins me. We talk about influencer marketing and how you, as a brand, can really scale your UGC creation using their platform. UGC is really important if you're looking to scale, and it's becoming more and more important every day. Connect with Ian: Join BrandsLinkedIn

On today's episode of the podcast, Brian Holiday, owner of South Ninth Marketing, joins me to talk about e-commerce KPIs and which KPIs your brand should be focusing on, especially going into 2024. We talk about acquisition KPIs, retention KPIs, contribution margin, and much more.

On today's episode of the podcast, Gary Garofalo, co-founder of Loud Crowd, joins me to talk about influencer marketing. There are lots of tools out there for affiliate marketing, but the one we cover today will help scale your brand like no other. I really enjoyed my conversation with Gary, and he gives a lot of great advice in this episode. Connect with Gary: Loud CrowdLinkedIn

I know a lot of brands are really struggling with copyright infringement, trademark infringement, and whether or not you should get a patent or trademark. Steve and I talk all about how you, as a brand, can protect yourself from anyone out there that rips off your products, and how you can be proactive in preventing it from happening in the first place. Connect with Steven: sweigler@emergecounsel.comhttps://emergecounsel.comLinkedIn

Brenton and Tanner discuss AI’s strengths, limitations, and it’s role in e-commerce growth. Brenton Thomas is a seasoned digital marketer and founder of Twibi in Portland, Oregon. He is a featured speaker at conferences like BrightonSEO, with a track record of $20M+ revenue generation.

On todays’ episode, Megan Lazaro from SplitBase joins me to give everyone the rundown of how CRO actually works, how to best approach it, and how much traffic you actually need in order to run successful testing. We had a really great conversation so tune in to learn about how you can increase the conversion rate of your store. Connect with Megan: - SplitBase - LinkedIn Tools: - https://cxl.com/ab-test-calculator/ - https://www.hotjar.com/ - https://clarity.microsoft.com/ - https://mouseflow.com/ - https://heatmap.com/ - https://www.omniconvert.com/ - https://www.convert.com/ - https://vwo.com/ - https://www.optimizely.com/

This week on the show, Sam Brand from Six Lava joins me to talk about branding. Most of you probably have a good idea of what goes into building a strong brand, but in this interview we get really deep into the weeds of what separates a good brand from a bad one as well as how to find the perfect alignment between your brand and customers. Connect with Sam: SixLAVA sam@sixlava.com

This week on the show, Brandon Kleinman Founder and CEO of Birthday App joins me to talk about a recent study that he did on consumer gifting behavior for birthdays. I never realized that someone could be an absolute expert on birthdays but Brandon is definitely that guy. I found the insights extremely interesting and I think you will too. This is a really awesome episode and it should help you guys think about how you can incorporate gifting into your marketing. Connect with Brandon: - Birthday App - brandon@birthday.app - Brandon's LinkedIn

Matthew Holman, a good friend of mine, joins me on this week’s episode to talk about membership subscriptions. Matt is the head of growth at QPilot and he also runs Commerce Catalyst, where he puts on a lot of awesome events here in Utah where I live. Anyone that knows Matt knows that he’s the king of networking but he’s also an expert on subscriptions and e-commerce. In our interview, we chat about some cool strategies that you can use to offer your customers a membership subscription that adds value on both sides as well as product subscriptions. Subscriptions are very under-utilized by a lot of brands and rarely are they executed well, so let’s get into the episode. Connect with Matthew: The Subscription DocMatthew's LinkedIn

This week on the show, Noah Tucker, founder of Social Snowball, joins me to talk about affiliate marketing. For DTC brands, affiliate marketing is absolutely something you should be engaging in because in some cases, it can be a lot cheaper to acquire new customers compared to paid ads. If you’re struggling with high acquisition costs, affiliate marketing might be something that you need to master in order to scale. Connect with Noah: - https://socialsnowball.io/ - Noah's Twitter

This week on the show, Scott Ostermiller joins me to share his deep knowledge of Google Performance Max advertising with us. Scott was actually one of the very first people to test Performance Max, giving him arguably the most experience in this campaign type than anyone else out there. Whether you love Pmax or hate Pmax, it’s hear to stay and brands need to be embracing it or at least testing it out because you can get great results if you do it right. Connect with Scott: - LinkedIn

This week on the show, Dean Horsfield from 57th Street AI Marketing joins me to chat about storytelling and how brands can tell a story with their marketing in order to deliver a clear message. If you want to break through the noise out there and maximize the effectiveness of your marketing, you need to tell a story. Check out the episode to learn more about how to do that. Connect with Dean: - 57th Street AI Marketing - LinkedIn - Building a StoryBrand

This week on the show, Casey Hill from ActiveCampaign joins me to chat about Kickstarter and how it can be such a great way to launch new products. Using Kickstarter, you can crowdsource funds for your product without having to borrow money or find an investor. There is a ton that goes into launching a successful Kickstarter campaign so check out this week’s episode to learn everything you need to know about Kickstarter. Connect with Casey: - ActiveCampaign

This week on the show, Ben Leonard from Ecom Brokers joins me to talk about everything that goes into building a brand with the intent for a top dollar acquisition. Ben has a ton of experience building and selling brands so if you ever hope to build a brand or even sell your existing brand, this is the episode for you! Connect with Ben: Ecom Brokers - https://www.ecombrokers.co.uk My site - https://www.benleonard.pro Here is the book link we made for you: http://www.quitstallingbook.com/scale

This week on the show, Nigel Thomas, CEO of Alpha Inbound, joins me to talk about building a brand using paid social advertising. Nigel and I had a wonderful discussion about social advertising and he even went the full mile to explain exactly what to test with your ads and how to find success with your ad accounts on platforms like Meta and TikTok. This episode is packed full of solid, actionable advice that you can use to grow your brand so check it out! Connect with Nigel: https://www.linkedin.com/in/nigelthomas-ai/

This week on the show, Rick Elmore, CEO of Simply Noted joins me to talk about how impactful handwritten thank you notes are when it comes to making your customers feel valued. Rick is taking thank you notes to the next level with his company and it’s going to absolutely blow your mind so check out the episode!