She Means Profit

“A thought leader is defined as an individual or firm recognized as an authority in their specialized field whose expertise are sought after and often rewarded. ” — Melissa Houston In an ever-growing industry, what sets you apart from the crowd of thousands proclaiming they’re the best and the greatest at what they do? The answer to this question gets harder every day. There will always be startups popping out of nowhere, small businesses that go viral, and established conglomerates that control half the industry. You might think the safest bet is to just do well and see how it goes. But here’s something tried and true for you. This is a solution that’s been honed over time and proven effective: let yourself be the face of your business. Give the public someone to listen to, someone to root for, someone to lean on. Don’t just be the boss of your business; let yourself become a thought leader. In this episode, we will be discussing everything there is to know about thought leadership. From what it takes to get started to establishing yourself as one, whether through traditional media appearances or creating content for Tiktok, we will explore the steps you can undertake to become a respected thought leader in your industry. Listen to learn: Highlights:‌

"As you're starting your business, you're going to come across so many interesting and sometimes real challenges, really exciting problems to solve, areas of compliance and requirements that probably seem daunting, and I would say really seek out resources, seek out mentors.” — Dina Segal Contracts will always be an essential part of a business. Whether it’s a business deal with your supplier or establishing a new agreement with your client, this piece of paper plays a vital role in protecting not only your business’s best interests but also the rights of the other party. Writing down agreements and signing them may seem simple, but contracts are significantly more complex. They leave no stone unturned, explore every point thoroughly, and allow for no exceptions—except when both parties agreed to do so. This episode will explore the ins and outs of the beginning of every business journey: the contracts. Beyond the lengthy paragraphs and complicated words, we will learn the factors to consider in contract negotiations, stress the importance of thoroughly reading the written word before signing, and discuss ways to ensure that your contract attracts only the best and the most suitable partners for your business. Listen to learn:‌ Highlights:‌ 4:28 Services Third-Party companies can do for you 7:56 Contracting people from all around the world 10:21 Organizations that help in mentoring start-up businesses 12:28 Importance of contracting 14:50 Payment terms in contracts 16:49 A Business’ Liability Issues 19:01 Proper Process of Contract Termination 22:06 Importance of reading Terms and Conditions 22:58 Creating a form for your business 23:49 Attorney's fees in Contract Provisions 24:03 Seeking Guidance and Mentors Links:‌ ‌ Dina Segal Gusto Website Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business Main website Cash Clarity Course Apply to Work With Me Mini-course: The Debt Repayment Calculator Mini-course: Pay Yourself Mini-course: Personal Net Worth Calculator Mini-course: The Ultimate Budget Binder Follow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

“With the right mindset and dedication, successful debt management is within your reach.” —Melissa Houston Many aspire to start their own business, but a common obstacle preventing them from doing so is financial constraints. People who do not have enough funding often resort to taking out loans to build their first business. But what’s the deal with businesses that end up sinking rather than soaring? The culprit is often debt. Some businesses fall into the trap of having massive loans without a solid plan. Business owners tend to choose the short-term solution of gearing up, taking debts, instead of focusing on the long-term ones. Let’s be real, when those loans start piling up, it’s not just your business that is affected, but your personal life too. Whether you’re in it for business or dealing with personal finances, taking on debt is a big responsibility. You have to ensure that you can deal with it and properly resolve it in order to avoid the chances of it overtaking your business or life. Listen to learn:‌ Highlights:‌ 03:39 Having personal debt to run the business 04:39 What too much debt can do to your business 06:22 Impact of debt on our mental health 08:17 Knowing your business numbers 11:18 Tip 1: Analyze Debt and Financial Situation 11:59 Debt Repayment Calculator Mini Course 12:28 Tip 2: Prioritize Your Debts 13:02 Tip 3: Negotiate with Creditors 13:49 Tip 4: Consider Debt Consolidation 15:20 Tip 5: Seek Professional Advice Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessUnlock Your Profit Potential With This Smart Pricing StrategyCash Clarity CourseApply to Work With MeMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

“The bottom line is that tracking your sales conversion is an essential step towards driving your business profit and ensuring that your business profit continues to grow and thrive, and not just your profit, but your sales and your whole business.” —Melissa Houston What sets a business up for success? It should have the capacity for profitability and scale. Making a profit in your business can be tough, especially in a challenging economy. In this episode, we emphasize that tracking sales conversions is not just about boosting profit but about fostering a holistic and thriving business. Smart business owners take into consideration their marketing and sales performance indicators. Why? Because when you are critical about your marketing and sales, you learn what’s working and what needs to improve to achieve sustainability. Success in business does not happen in an instant. It truly takes time and effort, no doubt about it. But here’s the secret: investing your time and effort to wholeheartedly grasp your business’s financial data and sales will provide you with the necessary foundation for your business to thrive. Listen to learn:‌ Highlights:‌ 01:12: The root cause of money problems in business 02:47: Three profit drivers in business 02:53: Path Profitability Masterclass and Unlock Your Pricing Strategies Podcast 04:21: Marketing and Sales KPIs 05:40: Proper outsourcing and hiring of people for your business 06:19: Importance of tracking sales conversions to increase profit in business 07:02: Understanding your return on investment 10:12: Knowing what your customer needs 11:30: Identifying the potential for improvement 13:36: The key step in improving your business profit Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessUnlock Your Profit Potential With This Smart Pricing StrategyCash Clarity CourseApply to Work With MeMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

“There’s never gonna be a perfect time to start a business. There’s never gonna be a perfect time to start calling yourself an entrepreneur until you actually start doing it.” — Dianne Welsh Here’s the deal: success isn’t some kind of magic trick. It starts when you decide to go on an adventure and grab opportunities offered to you. When it comes to building a business, you turn these opportunities into action-packed episodes that coincide with the difference you want to leave. As entrepreneurs, your top-notch priority should be making sure you’ve got all your bases covered. You want to ensure that you examine every bits and pieces that are essential in making these opportunities successful. Once you grasp these insights, you plan out your strategy and get into action mode. Business is not a simple game where you just join and see how it goes. You go through your business, prepare a succession plan, and actually critique how the opportunity will work its way to success. Listen to this episode to learn:‌ Highlights:‌ 01:29: The Entrepreneurial Mindset 03:32: Qualities possessed by successful Entrepreneurs 06:02: Business Finance as key to Creating Successful Business 07:18: The Entrepreneurial Family Business book 11:11: Problems faced by Family-Based Businesses 13:32: Dealing with challenges of Generational Wealth 15:58: Awareness on Global Entrepreneurship Opportunities Links:‌ ‌ Dianne Welsh https://diannewelsh.wp.uncg.edu/ LinkedIn: https://www.linkedin.com/in/dianne-welsh-9755989/ The Entrepreneurial Family Business: From Survival to Success: https://he.kendallhunt.com/product/entrepreneurial-family-business-survival-success Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business Main website Cash Clarity Course Apply to Work With Me Mini-course: The Debt Repayment Calculator Mini-course: Pay Yourself Mini-course: Personal Net Worth Calculator Mini-course: The Ultimate Budget Binder Follow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

“Cash is queen and with the right strategies, you can manage it wisely and achieve long-term prosperity.” —Melissa Houston When running a business, cash flow is absolutely critical. As business owners, we are responsible for making sure that the cash moving in and out of business is managed properly. Why is it crucial to avoid running out of cash? Cash is the lifeblood of your financial obligations. And let me tell you, it’s not just about keeping cash at hand; it’s about fueling your business’s success. When you’ve got a healthy cash flow while your business profits, that’s when you can really invest in driving your business toward success. And as most businesses gear up with their business financial planning for 2024, take into consideration strategies that can help you manage to stay and have a positive cash flow that can earn your chance to invest more in your business. Listen to learn:‌ Highlights:‌ 03:07: Gearing Up the Business Financial Planning for 2024 05:32: Business Cash Management 06:33: Profitability and Positive Cash Flow 07:17: Key Cash Management Strategies: Managing Cash Flow 08:23: Key Cash Management Strategies: Set Up a Cash Reserve 10:06: Key Cash Management Strategies: Tracking your Accounts Receivable 11:10: Key Cash Management Strategies: Automate BIll Paying 12:10: Key Cash Management Strategies: Improve Cash Flow in Business 13:35: Evaluate inventory management practices 14:42: Done in a Day Service Program Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessUnlock Your Profit Potential With This Smart Pricing StrategyCash Clarity CourseApply to Work With MeMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

“Every business owner has made mistakes along the way, but the secret to success is learning from each mistake.” —Melissa Houston What makes a business successful? It’s how you turn mistakes into opportunities to improve and grow your way to success. Mistakes are not to be seen as weaknesses if you are a business owner. These must be seen as valuable lessons that can help you on your way to success. No successful business earned their way up without failing along the way and learning from the mistakes they made. But just because mistakes are part of a successful business does not mean that it is right to commit them repeatedly. This episode talks about five tips on how business owners can learn from common mistakes in growing a business. Listen to learn:‌ Highlights:‌ 03:51: Common mistakes by Small Business Owners 06:21: First tip - How to build a business financial plan 09:24: Second tip - How to avoid failing to track expenses in business 11:11: Third tip - How to price products or services profitably 11:27: Unlock Your Profit Potential with These Smart Pricing Strategies podcast 12:58: Fourth tip - How emotions get in the way of smart making decisions 14:47: Fifth tip - How data improves one’s business 15:45: The Cash Confident Framework course Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessUnlock Your Profit Potential With This Smart Pricing StrategyCash Clarity CourseApply to Work With MeMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

“As you prepare for your sales, be sure to prepare as well for your profit. Do not let the busyness of the season be an excuse for you not to create profit in your business.” —Melissa Houston It’s almost the end of 2023, and you know what that means - the busiest season is just right around the corner! So, what’s in the card for businesses this time? Well, it’s about finishing this year with a bang and gearing up for a more profitable new one. As we celebrate our third-year anniversary, our commitment remains steadfast. We are all about giving the goods - valuable insights and rock-solid guidance for our fellow business owners. Our mission? Ensure that your business welcomes more customers and ends the year on a high note. We’re also here to pump up our business owners with enthusiasm as we dive into 2024 with an opportunistic mindset! Listen to learn:‌ Highlights: 01:47: Gearing up for the busiest season of the year 02:23: SMP’s third-year anniversary giveaway 04:23: What to look and expect in your business for the Q4 of 2023 04:57: Focusing on the strong financial foundation of your business 06:14: Tip to make Q4 your most profitable year: Plan Ahead 07:19: Tip to make Q4 your most profitable year: Target Holiday Shoppers 08:31: Tip to make Q4 your most profitable year: Prioritize Customer Service 09:29: Tip to make Q4 your most profitable year: Monitor Progress and Measure Success 11:04: Tip to make Q4 your most profitable year: Stay Focused 12:26: Preparing the 2024 business plan ready Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessMain websiteCash Clarity CourseApply to Work With MeMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

“Finances and marketing numbers are a game as well. So understanding how those numbers overlap can be a game changer.” —Melissa Houston 2023 has not been a great year for business owners. It’s been a rough year, really, with a lot of things happening around us and the economy affecting many different sectors. Experts are debating whether we’re experiencing a recession or not, and the thing is, we’ll only know we are in recession around six to eight months into it. Even though we’re not “officially” in a recession, some businesses’ revenue and sales fall, others go bankrupt. And so a lot of my clients go to me and ask, “Where is the money going?” But we shouldn’t wallow in pity for the difficulty brought to us by this challenging year. Instead, we should analyze the root cause of our problem. Is it an issue brought by money management or a sales problem? In this episode, we will talk about how sales and money management are critical parts of growing your business. Listen to learn:‌ Highlights:‌ 01:16 What your numbers look like at the end of Q3 01:46 2023 has been a tough year 03:02 Why marketing is crucial for sales 05:21 Is it sales or money management problems? 07:09 How to identify the root cause of your problems? 07:46 Tip 1: Analyze your finances 09:39 Tip 2: Assess your sales strategy 10:50 Tip 3: Identify the external factors 12:45 Tip 4: Find a balance 13:17 Tip 5: Seek professional help when you’re struggling Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessCash Confident Framework™️ CourseMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

“No matter what stage of business you are at, it's really knowing that sales absolutely is, can, and should be beautiful.” —Jamie Gulino Davis There’s always a negative connotation about sales. People have this idea that we should never listen to salespeople because they only have one agenda: they make you lose control, urging you into buying their product or service and lose control of your money. So, it has always been a daunting and overwhelming experience for business owners to close sales. And I confess—I used to struggle with sales too. Because like a typical person, I grew up with a mindset that salespeople are ‘evil’. It took a mindset shift to finally understand that you’re not playing the bad guy if you want to have sales. Because remember: sales drive revenue. Your business’ success is driven by your sales. It’s a part we can never run away from. So just like how our guest, sales leader, and strategist Jamie Gulino Davis puts it, we need to embrace the beauty of sales, identify it against marketing, and cross the bridge where these two intersect. In this episode, Jamie talks us through the beauty of sales that would help us shift our money mindset. It’s not about making people lose control of their money; it’s actually offering them solutions to their problems. Listen to this episode to learn:‌ Highlights:‌ 03:41 The difference between marketing and sales 04:57 Jamie's sales framework: The LEAD framework 07:55 Is the nurture sequence still part of marketing? 10:24 The problem with sales 15:32 Jamie's 'aha' moment that changed her mindset and life 16:52 How to handle clients that are analytical decision-makers 20:13 Why knowing your clients' characteristics is important Links: Jamie Gulino Davis https://jamiegulinodavis.simplero.com/page/290836 LinkedIn: https://www.linkedin.com/in/jamiegulinodavis/ Cash Confident Main website Mini-course: The Debt Repayment Calculator Mini-course: Pay Yourself Mini-course: Personal Net Worth Calculator Mini-course: The Ultimate Budget Binder Follow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

“Raising capital can be a critical component of your success. So, with the right financial strategy, you can take your business to the next level.” —Melissa Houston This is why starting or expanding a business can be daunting and overwhelming. It’s hard to answer the question ‘Where do we get our funding?’ Anyone could easily get confused—scared even—when raising capital for their businesses. And the thing is, it’s such a crucial component as no business would be able to start operating without enough capital. Fret not! In this episode, I’ll walk you through the different options that are available to you to help you make informed decisions when raising money for your business. You don’t have to worry about securing your capital. You just have to scrutinize which one fits your business. Listen to learn:‌ Highlights:‌ 02:03 Some life updates 05:11 Why bootstrapping is my favorite 07:04 Crowdfunding and its pros and cons 09:27 What is angel investing? 10:57 Bank loans as a traditional method of funding 12:07 Don’t make this big mistake! 12:25 Why venture capital is a hot topic Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessCash Confident Framework™️ CourseMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

“A common mistake that entrepreneurs make is checking their bank balance at the end of the month and assuming that what is left is their profit.” —Melissa Houston Heads up: your bank balance does not equate to your true profitability. Doesn’t mean that you have all those money in your bank account, you’re free to spend them all you want. No—that’s not your profit yet! As business owners, we need to get our money management system tied up so that our profitability is optimized. And one way to do that is to keep an eye on your bank account. My personal tip: I look at my bank account—both business and personal—every. single. day. I’m not kidding. I’m not exaggerating either. In this episode of She Means Profit, I discuss why I find monitoring my accounts on a daily basis an essential powerful way to manage my money and optimize my business. I also break down the reasons why you should never think what’s in your bank account is your profit. Listen to learn:‌ Highlights:‌ 01:37 Little catch-up from the season break 02:18 Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business 02:50 Cash management system 05:50 2023 Q4 planning and getting ready for 2024 planning 06:44 Checking my bank balance every day 08:37 Mistake 1: Assuming what remains in your bank account is your profit 09:00 Mistake 2: Not paying yourself 10:11 Cash flow vs profit 11:43 Unpaid debts 12:42 Overleveraging your business kills your cash flow 13:36 Accounting methods 15:37 Three ways to work with me Links:‌ ‌ Cash ConfidentMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

“You need to have a solid understanding of what's going on in your business.” —Melissa Houston It’s a no-brainer that anyone who owns a business must have a solid understanding of what's going on in the business—everything, including the ins and outs and the future plans. It’s simply the bedrock of success. And while it is a no-brainer, actually committing yourself to doing so isn’t as simple as it seems. But when you have a firm grasp on your business, it's like having a compass that guides you through a maze of potential and obstacles. So, dear entrepreneurs and dream chasers, remember that success is built on the foundation of deep comprehension. Dare to dream big, define your vision, craft your mission, and set goals that propel you toward greatness. With a solid understanding of what's going on within your business, the possibilities are boundless, and success becomes an inevitable destination. Listen to learn:‌ Highlights:‌ 04:03 Control of your financial destination 04:56 Revenue without profit is a red flag 05:25 Have the courage to claim your financial dreams 05:40 Read your financial reports 07:42 Monitor your numbers 08:55 Cash is queen Links:‌ ‌ Cash ConfidentMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

"There's an interconnection between mental health and financial health." —Joyce Marter At first glance, it may appear that there is no correlation between mental health and financial health, but the truth is that they affect one another. Existing mental health issues can make it difficult to manage finances effectively, just as having financial issues can lead to mental health problems like depression and anxiety. That is why it is essential to recognize the interrelation between financial and mental health and take steps to address them. Break the cycle and cultivate an abundance mindset. We need to look past the problems and work towards problem-solving. Open your eyes and begin to take your first step toward your highest vision. But what does it mean to step towards your highest vision for yourself? It simply means that you should know your worth, do the work, and prioritize self-care. By recognizing the relationship between mental and financial health, we can improve and prosper our overall quality of life and achieve greater happiness and fulfillment. Listen to learn:‌ Highlights:‌ 02:49 Joyce as a Financial Therapist and Money Coach 03:30 Impact of money story and traumas to mental health 04:19 Importance of Money Mindset 14:54 The distinction of scarcity and abundance 16:19 How working collaboratively can solve problems 20:11 Establishing a high vision for personal and career growth Links:‌ ‌ Joyce Marter https://www.joyce-marter.com Instagram: @joyce.marter Facebook: Joyce Marter Twitter: @Joyce_Marter LinkedIn: https://www.linkedin.com/in/joycemarter/ Youtube: @joycemarterlicensedtherapi7961 Main website 🡪 https://shemeansprofit.com Cash Confident Book Cash Confident Course --> sign up here Apply to work with me --> Apply here Mini-courses https://melissa-houston.thinkific.com/courses/the-debt-repayment-calculatorhttps://melissa-houston.thinkific.com/courses/pay-yourself

“Finding new and innovative ways to increase the amount and frequency of sales should be one of your top priorities if you want long-term success.” —Melissa Houston Sales volume is essential; it is the heart of your business. Without sales, businesses cannot drive revenue, gain profits, and eventually grow. In simple words, there is no business if you don’t have sales. But increasing your sales volume is not easy. You need to put in effort, dedication, sweat, time, and willingness to take risks. And to become a successful business owner with a lot of sales, you need to be constantly innovating, trying new things, and adapting to changing market conditions. In this episode, we’ll break down the key points on how you can increase your sales volume so that you can finally pay close attention to your sales volume, keep track of it, set goals for improvement, and take action to make it grow! Listen to learn:‌ Highlights:‌ 02:25 Enter Cash Confident reviews 04:12 Monitoring sales volume 05:04 Breakeven point in sales 07:19 Making a financial plan 10:58 Monitoring progress throughout the month 11:53 Having a detailed real-time data 13:12 Tracking your numbers Cash Confident Book Cash Confident Course --> sign up here Apply to work with me --> Apply here Links:‌ ‌ Cash ConfidentMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

"When running a product-based business, profitability should be top of mind." —Melissa Houston Creating and operating a product-based business demands a significant amount of courage and drive to bring your product to the market. Thus, it’s a must that entrepreneurs possess a deep understanding of their intended audience, their competitors, and the industry in which they operate. It is not easy to build a product-based business. There are several things that you should consider, and a bucket of sweat and tears will be required in order to build it successfully. So in this episode, we will delve into how we can make our product-based business profitable and on top despite hindrances and challenges! Keep learning, adapting, and growing your business, and you'll make significant strides towards business success. Listen to learn about:‌ Highlights:‌ 04:19 Product-based businesses built on a solid financial foundation 06:00 Things to consider if you have a product-based business 06:20 Setting your prices 08:19 Packaging of the product 09:50 Marketing for your product 11:19 Considering manufacturing cost 12:42 Distribution of your products 15:42 Providing excellent service 17:10 Return policy Cash Confident Book: https://www.amazon.com/Cash-Confident-Entrepreneurs-Creating-Profitable/dp/1637586361/ref=sr_1_1?keywords=cash+confident+melissa+houston&qid=1684071072&sprefix=%2Caps%2C57&sr=8-1 Cash Confident Course --> sign up here Apply to work with me --> Apply here Links:‌ ‌ Cash ConfidentMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderAre You On Track For Millionaire Status QuizFollow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

"The key to succeeding in business isn't just having a strong idea, but also knowing how to manage your business correctly." —Melissa Houston What motivated you to start your business? Each of us has unique reasons why we started to take the journey of entrepreneurship. For some, it’s their passion, while for others, it’s the desire to have another source of income. But running a thriving business requires a good grasp and understanding of financial management. You have to consider everything that builds your business: numbers, profit, data, operations, and marketing. Have the courage to take the bold step towards a successful business through cultivating knowledge, vision, and dedication about finances. You can reach levels you never thought were possible—if you do the work to get there. This episode talks about the things you need to prioritize to make your business successful. Listen to learn about:‌ Highlights:‌ 04:20 Running and developing a successful business 04:53 Looking at your business data 08:34 Unique opportunity to construct own business model 09:57 Poor money management 10:20 Ultimate responsibility for financial future 10:47 Why do you need a financial plan for your business 15:50 Pre-order Cash Confident Cash Confident Book: https://www.amazon.com/Cash-Confident-Entrepreneurs-Creating-Profitable/dp/1637586361/ref=sr_1_1?keywords=cash+confident+melissa+houston&qid=1684071072&sprefix=%2Caps%2C57&sr=8-1 Cash Confident Course --> sign up here Apply to work with me --> Apply here Links:‌ ‌ Cash ConfidentMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

“Your brand is everything in your business that people have a touchpoint with.” —Tiffany Neuman Your brand is your signature. But it is not just about the colors, logos, or other visuals you provide. Building a brand is all about creating a foundation for your business that includes your vision, voice, story, and goals. It should be like a conversation, a dialogue between you and your customers. Developing a unique brand is a step toward establishing a thriving and profitable business. Tune in to the latest episode of She Means Profit, where our special guest, Tiffany Neuman, is going to drop some major knowledge bombs on branding! Listen to learn:‌ Guest Bio: Tiffany Neuman is a visionary branding strategist who helps mission-driven entrepreneurs uplevel their businesses. After 15 years in the corporate world as a creative director, she left to found Your Legacy Brand to help clients across the globe increase their income, impact, and influence. Highlights:‌ 00:26 Intro 01:46 Tiffany helps women step into their power by creating legacy brand 02:35 Creating a brand for your business 04:18 Brands paint a picture of who you are 07:09 What is Brand Legacy 14:36 How Tiffany expands her audiences through networking group 18:17 You should make a quantum leap Links:‌ ‌ Tiffany Neuman https://yourlegacybrand.com/ Instagram:@tiffanyneumancreative Facebook: @tiffanyneumancreative LinkedIn: https://www.linkedin.com/in/tiffanyneuman/ Main website 🡪 https://shemeansprofit.com Mini-courses https://melissa-houston.thinkific.com/courses/the-debt-repayment-calculatorhttps://melissa-houston.thinkific.com/courses/pay-yourselfhttps://melissa-houston.thinkific.com/courses/personal-net-worth-calculator-mini-coursehttps://melissa-houston.thinkific.com/courses/the-ultimate-budget-binder-mini-courseFollow me on: IG @melissahoustoncpa LinkedIn @melissahoustoncpa

"Money serves as a tool to help you create positive things in the world and support your values." —Melissa Houston Contrary to the common notion, money is NOT just a number. We all know how this number in our banks and our wallets has a huge influence on our quality of life. So, it is not surprising that many of us tie our worth and happiness to the amount of money that we have. We stress about chasing it and work hard to attain it. And while money has the power to make us feel secure, it should never be linked to how we identify and value ourselves. Our worth isn’t dependent on how much money we make. Don’t let money have the power over you; instead, allow yourself to control your finances and embody the right money mindset. Equip yourself with financial strategies and plans that align with your values. That way, you allow yourself to be empowered by money in many positive ways. Listen to learn:‌ Highlights:‌ 00:12 Intro 03:23 Cash Confident pre-order 04:04 Definition of money 09:32 The right money mindset 11:06 Develop money habits 12:04 Transforming money mindset into a positive one 18:25 Invest in yourself Links:‌ ‌ Cash ConfidentMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderAre You On Track For Millionaire Status QuizFollow me on: IG: @melissahoustoncpa LinkedIn: @melissahoustoncpa

“Create what you consume.” - Kelsey Reidl In a competitive environment like the business industry, having the right strategies is the tool to success. While it is a fact that marketing should reflect a brand's personality and be fun, brands should focus on "self-expressed" marketing strategies as well. A good way to start creating a social media strategy for your brand is to create content that you would enjoy consuming. By creating content that aligns with your own preferences, you're more likely to be successful with your marketing efforts. This is because you'll have a deeper understanding of your target audience and what kind of content they enjoy consuming. In this way, you can develop a more efficient and effective marketing strategy. Whether you are an entrepreneur just starting out or a small business owner looking to revamp your marketing strategy, this episode offers practical tips and insights for building a successful marketing strategy that is aligned with your mission and values. Tune in to learn how to create a positive, exciting, and high-energy vibe around your products, experiment with different strategies, and see real results. Listen to learn:‌ Highlights:‌ 01:09 Intro 03:28 Struggles of Entrepreneurs 04:04 Understanding marketing from a Venn diagram perspective 09:20 Create what you consume 14:26 Self-expressed content as the most powerful piece of marketing 17:19 Marketing is all about energy 21:44 Marketing is a two-way conversation Links:‌ ‌ Kelsey Reidl https://www.kelseyreidl.com/ Instagram:@kelseyreidl Main website 🡪 https://shemeansprofit.com Mini-courses https://melissa-houston.thinkific.com/courses/the-debt-repayment-calculatorhttps://melissa-houston.thinkific.com/courses/pay-yourselfhttps://melissa-houston.thinkific.com/courses/personal-net-worth-calculator-mini-coursehttps://melissa-houston.thinkific.com/courses/the-ultimate-budget-binder-mini-courseFollow me on: IG @melissahoustoncpa LinkedIn @melissahoustoncpa