How to Market Your Horse Business with Denise Alvarez
Business & Economics Podcasts
How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com
Location:
United States
Description:
How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com
Language:
English
Episodes
6 Marketing Lessons from My First Equine Affaire
5/1/2024
Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all!
And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing and lessons learned with you here on the podcast.
If you haven’t yet heard of it, Equine Affaire has a spring event in Columbus—hailed as the largest horse-related trade show in North America—and a fall event in West Springfield, Massachusetts. If you have a horse business selling products, it’s definitely worth checking out. And if you are looking to build the education arm of your business, they’re always accepting presenter applications.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/133
FREE Goal Setting Cheat Sheet → Stormlily.com/goals
Duration:00:25:00
Is Your Website Doing the Heavy Lifting to Build Your Equestrian Business?
4/19/2024
Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI?
If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn …
🔸 your website’s true role in your equestrian business
🔸 why your website might be missing the mark
🔸 how to get your website to work for you 24/7
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/132
Apply for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins
FREE Marketing Resources for Equestrian Entrepreneurs
Duration:00:28:29
How to FINALLY Book Clients on Social Media (I Was Getting It Wrong at First)
4/2/2024
In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.)
I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, of course, you’ll get plenty of practical and actionable help to keep you from falling prey to those same pitfalls in your own horse business.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/131
Apply for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins
FREE Marketing Resources for Equestrian Entrepreneurs
Duration:00:24:59
5 Marketing Takeaways from My First Jumping Clinic
2/8/2024
One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs?
That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business.
Whether you jump, rein, trail ride, or race, this episode is for you because it has nothing to do with your discipline—it’s all about your horse business. You’ll discover 5 marketing takeaways I learned at a jumping clinic that will help you build an equestrian business you love.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/130
Apply for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins
FREE Marketing Resources for Equestrian Entrepreneurs
Duration:00:18:13
3 Reasons You Avoid Setting Goals for Your Horse Business
1/10/2024
What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself?
If you’ve been avoiding setting goals, let’s get real about the reason behind your avoidance. You may just discover that a fresh perspective is all you need to help you see it’s actually possible to set goals in a way that works for you.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/129
FREE Goal Setting Cheat Sheet → Stormlily.com/goals
Duration:00:21:15
3 Year-end Questions to Propel You Into the New Year
12/27/2023
Before you set your annual goals, do you take time to look back?
Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to review the past year with some key questions so you can make strategically informed decisions for the coming year. That’s what this episode is all about.
These simple yet powerful questions will propel you into the New Year so you can move closer to your long-term goals and the vision you have for your horse business.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/128
FREE Goal Setting Cheat Sheet → Stormlily.com/goals
Duration:00:20:02
You Don't Need Thousands of Followers to Book Clients & Customers Online
12/13/2023
Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience.
You’ve got to measure what matters, the things that will actually move the needle for your business.
In this episode, we’re diving into …
🔹 Why you don't need thousands of followers to book clients & customers online
🔹 Where are you missing the mark in your messaging?
🔹 How real-life horse businesses transformed their messaging to attract the right people
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/127
Apply for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins
FREE Roadmap to Creating A Freebie That Delivers Value & Builds Trust → Stormlily.com/freebie
Duration:00:29:29
Answers to Your Top 3 Marketing Questions
11/29/2023
You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions.
These questions are the ones that come up on the regular in regards to marketing your horse business, whether I’m in a clarity coaching call or hanging out in FB groups where equestrian entrepreneurs are gathering.
And, they’re smart questions! So, let’s dive into some Q&A time!
❓How do I get people on my email list?
❓Do I really need a website?
❓What’s the key to selling on social?
❓BONUS: How is coaching different than hiring you to do it for me?
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/126
FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide
Duration:00:33:08
How to Beat Imposter Syndrome So You Can Build Your Horse Business Online
11/9/2023
Do any of these statements sound familiar?
I don’t know what I’m doing here.
I’m not qualified for this.
Why do I think I can train this horse, show at this level, teach this many students, buy this property, charge this amount of money, etc.?
The common thread here: imposter syndrome. AKA self-doubt.
And it impacts your horse business on every level, especially with your marketing.
If imposter syndrome is keeping you from showing up on social media, getting that website in order, or getting strategic with your email marketing strategy, this episode is for you.
You’ll learn …
🙈 The real impact imposter syndrome is having on your equestrian business
🔨 3 practical ways to overcome it so you can build your horse business online
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/125
Duration:00:24:07
3 Signs You Need to Ditch the DIY Marketing & Get A Coach
10/25/2023
Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the DIY route is more harmful than helpful for your horse business?
Could you be holding yourself back or even moving your marketing in the wrong direction by going it alone?
With so much online education (including this podcast) at your disposal, you’ve got the knowledge at your fingertips. And, that’s a great thing!
But when it comes to applying that knowledge in order to grow your business, that part can sometimes be a little tricky on your own. Or, just flat-out frustrating.
So, how do you know if it’s time to get some help? And, what’s the difference between hiring someone to do it for you and getting a coach to guide you and do it with you?
That’s exactly what you’ll learn in this episode.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/124
FREE Goal Setting Cheat Sheet → Stormlily.com/goals
Duration:00:27:13
Get More Sales on Social Media When You Create Content Like This
10/12/2023
Are you struggling to get an actual ROI on your social media?
In other words, you’re putting content out there but no new leads are landing in your inbox.
In this episode, you’ll learn …
🛑 What you’ve been doing to sell on social that’s not working
✅ What you should be posting to book more clients & customers online
BONUS: If you like content inspiration, this episode is packed with specific content ideas to help you meet your potential customers where they are on the buying journey.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/123
FREE Goal Setting Cheat Sheet → Stormlily.com/goals
Duration:00:26:55
Attn Equestrian Entrepreneurs: This Is Where Growth Happens
9/27/2023
Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll need to keep front and center to chase after it.
In this episode, you'll learn ...
🔸 The decision you need to make today to build your equestrian business
🔸 3 practical ways you can do that, starting now
🔸 Specific action steps to get you started
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/122
FREE Goal Setting Cheat Sheet → Stormlily.com/goals
Duration:00:30:07
The Secret to Going from Willy-Nilly to Strategic With Your Marketing
9/13/2023
Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you.
Plus, you’ll learn what stats you should be paying attention to (and what you can ignore) and the surprising marketing tool most equestrian entrepreneurs aren’t using.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/121
Duration:00:37:52
2 Common Myths About Building a Profitable Equestrian Business
9/6/2023
What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. But it actually goes much deeper than that.
If you believe these 2 common marketing myths then the growth from all the "more" you do is going to be stunted.
When I finally stopped believing these common marketing myths my business started its upward trend. And, the same can be true for you.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/120
Duration:00:29:58
One Surprising Way to Attract Customers You Love to Work With
8/24/2023
Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone.
What if I told you it is possible to attract more of those kinds of people to your business?
In this episode, you’ll learn how to do just that plus the two things that could actually be keeping you from attracting the right people.
Packed with real-life examples to help you implement this strategy in your own equine business, this episode is the catalyst you need to make some bold choices for your equine business.
It’s time to get clarity on how you can move the needle in your business.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/119
FREE Roadmap to Creating A Freebie That Delivers Value & Builds Trust → Stormlily.com/freebie
Duration:00:38:02
Step-by-Step Guide to Marketing Your Equestrian Business
8/9/2023
Do you ever feel overwhelmed by all the information out there on how to market your horse business?
Trying a little bit of this and that or even copying what everyone is doing will only get you so far.
Marketing that works starts with a plan centered around your personal goals for your business. In this episode, you’ll learn my proven step-by-step process for marketing your horse business.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/118
Explore Marketing Tools, Templates, Guides & Training for Equestrian Entrepreneurs → Stormlily.com/shop
Duration:00:17:42
9 Kenny Chesney Concert Takeaways for Equestrian Entrepreneurs
7/27/2023
Country music fan or not, if you’re an equestrian entrepreneur, this episode is for you.
I’m a big believer in studying what successful people are doing to see what we can learn from them. And, while success is subjective, there’s no denying Kenny Chesney’s 30-year career in the country music industry would be labeled a success.
So, when I was at his concert earlier this year, I couldn’t help but take notes with you in mind. In this episode, you’ll learn 8 actionable takeaways you can apply in your equestrian business.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/117
FREE Goal Setting Cheat Sheet → Stormlily.com/goals
Duration:00:30:14
The One Thing Keeping Your Equestrian Business Dreams From Coming True
6/29/2023
Have you felt stuck in your equestrian business? You’ve got the vision but you just can’t seem to make any real progress to get you there.
While I don’t know your specific situation, I can tell you with 100% certainty there’s one thing I’ve seen horse business owners do over and over that keeps them in a holding pattern—and, it’s likely been true for you.
This one thing is keeping you from …
Ultimately, it’s keeping you from believing you can make your big horse business dreams happen.
The good news? It’s completely in your control!
In this episode, we’re going to peel back what’s keeping you stuck AND exactly what steps you need to take to move your equestrian business to the next level.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/116
FREE Goal-setting Guide → Stormlily.com/goals
Duration:00:28:43
4 Eye-Opening Reasons Social Media Should Not Replace Your Website
6/15/2023
Ever wondered if you really need a website if you're active on social media?
Maybe you’ve been using your Facebook page in place of a website and you’re on the fence about if a website is really necessary.
In this episode, we’re getting real about the ongoing battle of social media vs websites. (Spoiler alert: Yes, you need a website. And, after this episode, I just know you’ll agree with me.)
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/115
FREE Dream Website Guide → Stormlily.com/checklist
Duration:00:30:51
When, Why, and How to Pivot Your Horse Business with Michael and Kelsey Gascon
5/31/2023
Are you facing a major change in your business? Do you feel you need to pivot but aren’t sure what that looks like?
Michael and Kelsey Gascon of Gascon Horsemanship are sharing how they’ve successfully maneuvered multiple pivots in their horse business—and their best tips for how you can do it, too.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/114
FREE Goal Setting Cheat Sheet → Stormlily.com/goals
Duration:00:48:43