Humans of Martech

Business & Economics Podcasts

Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.

Episodes

244: How Anthropic thinks about build vs buy in the AI era, with Alexey Komissarouk

243: Is Chief of Staff the next big career move for marketing ops? with Lauren Stein

242: It's the end of Lifecycle Marketing as we know it and here's what's next, with Anna Gelfand

241: Rebuilding how marketing works around AI and avoiding random acts of AI, with author Melissa M. Reeves

240: The fall of lead scoring and MQLs and the rise of Agent Qualified Leads, with Gary Amaral

239: Personalization is a creativity problem not a data problem, with Christina Garnett

238: The System to make your prospects the hero before they buy, with Aditya Vempaty

237: Designing the utopian marketing leadership role, with Mary Keough

236: What AI replaces in data work and when not to reach for it with, Julie Beynon

235: Why consent banners, tags and privacy policies never match, with Stéphane Hamel

234: How to run a marketing ops audit and turn it into a roadmap with Kelsie Dube

233: 4 Mindsets that modern marketing leaders need for unpredictable markets, with author Kathleen Schaub

232: How taste can be codified into systems and is no longer a durable skill, and what's next with Sharon Gai

231: Why Lattice careers and communication skills are built for the AI era, with Michele Martin from Ticketmaster

230: Zero-click marketing broke the measurement layer, so what should ops teams do now, with Amanda Natividad

229: The Privacy lawsuits coming for every marketing team, with Cara Caruso and Dustin Taylor

228: The Dispatch tower (The Dungeon of martech architecture, part 4)

227: The Correlation masquerade (The Dungeon of martech architecture, part 3)

226: The Eye of context (The Dungeon of martech architecture, part 2)

225: The Fall of CRM gravity (The Dungeon of martech architecture, part 1)