Winning Digital Customers
Business & Economics Podcasts
Winning Digital Customers | The Podcast is a live-interview style podcast focused on stories of large-scale digital transformations, told by the people who led them. We're showcasing the names, faces and stories of the folks who have been the impetus behind many major brands’ digital transformations, and taking a look at digital transformations in the context of the major areas in which digital has changed how and where we do business.
Location:
United States
Description:
Winning Digital Customers | The Podcast is a live-interview style podcast focused on stories of large-scale digital transformations, told by the people who led them. We're showcasing the names, faces and stories of the folks who have been the impetus behind many major brands’ digital transformations, and taking a look at digital transformations in the context of the major areas in which digital has changed how and where we do business.
Twitter:
@tiersky
Language:
English
Episodes
An Interview with the Managing Director at BNY Mellon, Aaron Todd
9/1/2022
"The right level of debate leads to better answers and is oftentimes the critical and exciting part" Howard is joined by the Managing Director of the world's oldest bank and the largest custody bank in the world ranked 180 on the Fortune 500 list–BNY Mellon– Aaron Todd. Aaron shares the challenges in leading a storied organization as well as the practical techniques and teams he is involved in order to drive their transformation.
Learn how a transformation veteran was able to help a diverse...
Duration:00:37:34
An Interview with the Previous CDO of Avis, CIO of Alaska Airlines and Head of Strategic Consulting at WeWork, Veresh Sita
8/18/2022
"The people who are doing the work, actually know the work better than anyone and already know what needs to be done. They have already figured out the why and what, but have never been empowered enough or have never been provided with the right tools or processes to be able to deliver on this." Howard is joined by the Previous CDO of Avis, CIO of Alaska Airlines and Head of Strategic Consulting at WeWork, Veresh Sita. Veresh shares how he has been able to consistently unlock the potential...
Duration:00:35:55
An Interview with the Chief Research Officer at PA Consulting, Charlene Li
8/4/2022
"The wise person is someone who doesn't have to resolve the contradiction to recognize that there is actually this dialectic of so many things that you can't resolve, but have to figure it out." Howard is joined by the New York Times bestselling author, world-renowned speaker, and Chief Research Officer at PA Consulting, Charlene Li. Charlene gives us an exclusive look into her thoughts and observations on some of the topics that will be in the new book she is currently working on.
How can...
Duration:00:39:56
An Interview with the SVP of Direct to Consumer Business at Highlights for Children, David Gitow
7/28/2022
"The digital medium allowed publishers to enter the global market." Howard is joined by the digital transformation veteran of the publishing industry and SVP of the Direct to Consumer Business at Highlights Magazine, David Gitow. David talks about how digital has affected the publishing industry and shares his observations about consumers' on-demand needs.
Does knowing which news platform it's on still matter to the consumer if everything is easily accessible? Learn how publishers can...
Duration:00:34:22
An Interview with the SVP of Services at BriteCore, Helen Yu
7/21/2022
"Every single company, regardless of the size, have growth disconnects." Howard is joined by the Wall Street Journal bestselling author of Ascend Your Start Ups, world-renowned speaker, multi-billion dollar company advisor, and award-winning thought leader, Helen Yu. Helen shares the parallels between successfully creating and bringing new products to market with climbing to the peak of Mount Everest.
She also argues that there are multiple disconnects that can surface for an organization...
Duration:00:30:44
Why Marketing Doesn't Work Anymore | Winning Digital Customers
7/14/2022
"If customers don't believe what you say about yourself, what is it that they do believe?" Howard challenges us to rethink how we view marketing in light of how much it's changed because of the digital age.
Studies have shown we see thousands of ads a day without realizing it. Listen to this episode of Winning Digital Customers: The Podcast to learn what matters most to today's digital customers when it comes to making a purchase decision.
Winning Digital Customers | The Podcast focuses on...
Duration:00:27:27
An Interview with the Former Chief Customer Officer of Ericsson, Tabitha Dunn
7/7/2022
Digital transformation is as much about people as it is about technology. Howard is joined by the former Chief Customer Officer and Head of Customer Experience and Global Sales Excellence of Ericsson--the $25B global telecommunications firm where many digital transformation-related work is happening--Tabitha Dunn. Tabitha shares how building an excellent customer experience practice is more than just hiring the right people and getting the right technology.
Find out how you can measure the...
Duration:00:38:37
An Interview with the Chief Marketing Officer at Circuit City, Victor Elmann
6/30/2022
"it's not all about digital or all about a website, but recreating that in-store experience as well." Howard is joined by the Chief Marketing Officer of Circuit City, Victor Elman. Victor shares what caused Circuit City to go out of business and how it was able to rise from the ashes.
Digital experiences can make different products look and feel the same compared to the sense of discovery you can get from an in-store experience. Find out what trends a large retailer like Circuit City are...
Duration:00:34:18
The 7 Biggest Ideation Mistakes | Winning Digital Customers
6/23/2022
"The best ideas don't come from a blank sheet of paper." Howard sits with us to talk about the common mistakes we often make when we ideate.
We need to generate a fertile field of ideas, but implement only a few of them. More often than not, ideas that don't look good in the moment could potentially solve a problem that may surface somewhere down the line. Listen to this episode and find out the best way to overcome the most common ideation mistakes that happen within the...
Duration:00:24:25
An interview with Chief Amazement Officer, Customer Service & Experience Expert at Shepard Presentations, LLC, Shep Hyken
6/16/2022
"The satisfied customer is not a loyal customer. They're just satisfied for the moment." Howard is joined by the Wall Street Journal bestselling author, Experience Expert who has spoken in all over the world and the Chief Amazement Officer at Shepard Presentations, Shep Hyken. Shep walks us through the ins and outs of how to amaze customers. He argues that amazement is not triggered by an over the top experience, but a predictable experience that is always better than average.
Even when we...
Duration:00:37:58
An interview with the Vice President of Quality and Operational Excellence at Molex, John Petta
6/9/2022
"In God we trust, all others bring data." Howard is joined by the Vice President of Quality and Operational Excellence at Molex–an 80 year old, $9 billion electronic connector manufacturer–and one of the thirteen pioneer Six Sigma blackbelts, John Petta. John shares his experiences for how powerful data is when it's accurate and when you're asking the right questions to solve the problem.
Learn firsthand how John used data to make the former CEO of GE, Jack Welch, tell him that he blew his...
Duration:00:34:58
Are personal connections still important in the digital age? | Winning Digital Customers
6/2/2022
"Digital provides a less personal experience." Howard sits down to argue that digital is able to provide a person experience to your customers in this week's episode of Winning Digital Customers The Podcast.
If personal connections were still so important in the digital age, then companies like Amazon, Facebook, and Google wouldn't be the success that they are today. Listen to learn the five key aspects that makes an experience "personal" for a customer.
Winning Digital Customers | The...
Duration:00:31:51
An Interview with the Chief Digital and Information Officer at Tupperware Brands, Rekha Ramesh
5/26/2022
Welcome back to another season of Winning Digital Customers The Podcast!
In this week's episode, we are joined by the Chief Digital and Information Officer at Tupperware, Rekha Ramesh. Rekha shares how Tupperware was able to use the global pandemic to accelerate their digital plans including what opportunities and challenges "traditional" companies face when going digital. She also explains why some organizations have began marrying the CIO and CDO roles, and how likely the CDIO trend will...
Duration:00:37:14
An Interview with the CEO of Ruh Global IMPACT, Debra Ruh
5/19/2022
In this week's episode of Winning Digital Customers The Podcast, Howard is joined by the CEO of Ruh Global Impact, Debra Ruh. Debra is an expert in creating digital innovations geared to help people with accessibility issues. She has received a humanitarian award for her work in making digital experiences accessible for people with disabilities, written about this topic on Forbes, and was invited to share her thoughts about this with the United Nations.
Creating amazing digital experiences...
Duration:00:32:39
Can You Be TOO Strategic? | Winning Digital Customers
5/12/2022
In this week's episode of Winning Digital Customers The Podcast, Howard sits down to talk to you about why focusing entirely on a single goal or plan is a bad thing. Howard argues that sometimes, it might be worth pursuing moonshot ideas even if they might seem risky.
No one wants to focus their entire strategy under the wrong goal and put all their eggs in one basket. Listen to learn what mistakes to avoid and maximize your strategy while keeping the flexibility to course-correct.
Winning...
Duration:00:17:30
An Interview with the author of The New Rules of Marketing & PR, David Meerman Scott
5/5/2022
In this week's episode of Winning Digital Customers The Podcast, we sit down with the infamous David Meerman Scott, author of 12 books, but most notably The New Rules of Marketing and PR which is about to be released in the 8th edition translated in over 30 languages, and coining the term "news jacking" which is now present in the Oxford dictionary and the lexicon of dozens of marketers. David talks about his book The New Rules of Marketing and PR where he gives a step-by-step guide on...
Duration:00:42:27
An Interview with DisrupTV Co-Host and Constellation Research Principal Analyst, Ray Wang
4/28/2022
In this week's episode of Winning Digital Customers The Podcast, we sit down with the Founder, Chairman, and Principal Analyst of Constellation Research–a Silicon Valley-based company focused on looking at the future–Ray Wang. Ray talks about the metaverse, decentralized autonomous organizations, Web 3.0 infrastructure, cryptocurrency, and how it will affect all areas of our lives in the coming years.
The future of the digital economy is brighter than ever, but as the metaverse shadow looms...
Duration:00:32:18
Episode 1: Royal Canin's Global Chief Digital Officer, Pierre-Charles Parsy | Winning Digital Customers
4/21/2022
Welcome back to another season of Winning Digital Customers The Podcast!
In this week's premier episode, we are joined by the Global Chief Digital Officer of Royal Canin, one of the largest global brands for pet food, Peirre-Charles Parsy. Pierre-Charles shares the techniques and preparations that allowed Royal Canin to rapidly deploy their direct-to-consumer platform in response to the global pandemic. He also talks about how being a trusted and loved company can help empower an...
Duration:00:32:35
Trailer to Episode 1: Royal Canin's Global Chief Digital Officer, Pierre-Charles Parsy | Winning Digital Customers
4/14/2022
In this first episode, Howard is joined by the Global Chief Digital Officer of Royal Canin, one of the largest brands of pet food in the world, Pierre-Charles Parsy. He shares the secret to how global organizations are able to rapidly develop and deploy solutions to combat multiple crises. Find out more in this episode of Winning Digital Customers The Podcast! Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast...
Duration:00:01:56
Winning Digital Customers: Season 4 Trailer
4/12/2022
We’re kicking off this season with some of today’s biggest names in the digital transformation space. You’ll hear me interview and get exclusive insights from the CTO of TIME, the Chief Research and Analytics Officer at CBS, the Chief Marketing Officer at Navy Federal Credit Union, and more!
You may even spot a few of your favorite digital influencers showcased this season.
And just like last season, I’ll be sharing insights and stories from my 25+ years of experience helping today’s...
Duration:00:01:25