The Fearless Business Podcast

Earlier on this year I took a family trip to Disney World Florida for the first time. I've never been before so I had absolutely no point of reference as to what the experience was going to be like. It goes without saying that it was epic. While I was out there I still carried on with my Weekly Group Coaching calls with my amazing Fearless Crew, and so after ten days at Disney I shared my business lessons with them on the call. So, what you're listening to is me speaking on a coaching call, if it feels more/less formal that usual or different to my typical podcast recordings. What were my business lessons from Disney? 1. Add Upgrades and Upsells Into Your Business: There is just incredible demand at Disney...throughout the year...ALL of the time! And despite there being four parks there are only a handful of big experience rides at each park. Which means that if you want to get onto those rides, you've got to a) upgrade to the Genie+ feature in the Disney App...which is a daily upgrade of about $36 per person (EVERY DAY!!!!)...which then unlocks Lightening Lanes. What could you introduce into your business to give people an upgrade? In Fearless Business I have the Group Accelerator, but if you want to hang out with me 1:2:1 then you have to upgrade to my Hybrid Coaching programme or full 1:2:1 Business Coaching. Food at Disney is also a premium. Drinks are a premium. With their having a captive audience you can't escape spending even more money while you're there. 2. Customer Services and Remarkable Value Just brilliant...at every single part of Disney...just brilliant! 3. Stimulating the Demand with FREE Marketing! What I loved was the photographers throughout the parks and it was included to have your photos taken. You could approach any photographer and have your photo taken, scan your card and they'd send it into your Disney App within seconds. Why would they do this for free? Instead of you paying for it? Disney know that you're going to share their photos on social media and with your family, and they want those photos and Disney to be seen in the best possible light. So it's brilliant free marketing for Disney. What could you do to encourage people to talk about and share your business and brand FOR FREE? And FOMO is a huge part of marketing within the parks as well. The queues are long and it makes you want to go on the rides MORE not less. So if you are too cheap you're signalling to the market that you "have lots of supply" available...i.e. you're not in demand. So, why would people get FOMO when you're not in demand. Limit your supply and you'll find you have a waitlist for your services. 4. Requesting Reviews Disney have all sorts of marketing assets driving people towards their parks. But within 15 minutes of me leaving the park in my Uber, I received a notification asking for a review. Which got pumped straight out into social media. How can you automate requesting review from your customers? To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Robin's website: >> https://www.robinwaite.com

In August '23 I was particularly fortunate to be a guest on the Deep Dive Podcast with Ali Abdaal. For those who don't know Ali has 6 million subscribers to his main YouTube channel. That one single podcast interview generated 1,500 leads for my business in the subsequent 90 days, which led to 80+ sales calls and over £150,000 in booked revenue. It blew my mind how one podcast interview could make or break the fortunes of a business owner, and so in this episode I disect what steps I went through in order to get this podcast booked. My blinding flash of the obvious was that it was all down to the Partnerships that I built that this podcast even came about. From doing the Key Person of Influence course ten years ago with Daniel Priestley, to my friendship with author Simon Alexanger-Ong they all played a part. The 5 Steps for Partnership are: To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Robin's website: >> https://www.robinwaite.com

I get asked very frequently what my process is for producing a podcast episode, and in this episode of the podcast (a bit meta!!) I break it down for you. My Podcast process is quite simple: Podcast Editor, James EdeThis means I can get a very simple podcast episode up in a very short period of time. The other things to consider on your podcast are: Hope you found this helpful, let me know if you did!! To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Robin's website: >> https://www.robinwaite.com

The wedding industry is a world of dreams, where every couple envisions their special day as perfect, memorable, and stress-free. As a wedding industry professional, your mission is not just to meet these expectations but to surpass them. In this illuminating podcast episode, we dive deep into the wisdom of Robin Waite, a seasoned expert in business. He shares invaluable insights on pricing strategies, the art of sales, and building a successful wedding business that leaves both you and your clients feeling fulfilled. Katie Lyth is one half of The Wedding Business Hub alongside her business partner Roxy Bond they make a dynamic team and are wedding industry experts. They are dedicated to helping small businesses in the wedding industry achieve remarkable financial milestones. With a passion for entrepreneurship and an in-depth understanding of the unique challenges and opportunities within the wedding sector, They are a trusted guide for aspiring and established wedding professionals alike. What We Discussed on The WedPro Podcast Connect with Katie and Roxy: Instagram Facebook: The Wedding Business Hub Learn More About WEDCON Here To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com

I had a really fascinating conversation between Business Coach, Robin Waite and Darren Ockenden, founder of Motion to Profit, about the benefits of Video and Podcasts for small business owners and why it's wortwhile investing the money into building these as a marketing asset. Having served as a police officer for 14 years, Darren is the visionary behind Motion to Profit, a top-rated marketing agency specialising in Video Production and Podcast Management. The podcast discussion covered a wide range of topics related to personal branding, content creation, and business growth. Here are some key highlights from the conversation: What We Discussed With Darren Ockenden To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com

In this episode of the Fearless Business Podcast, Rob Moore joins seasoned business coach Robin Waite to talk about entrepreneurship and money mastery. Rob Moore is a self-made property investor, entrepreneur, accomplished author, record-breaking individual, dynamic speaker, skilled pilot, and proud father. He holds co-ownership in seven companies specialising in property, lettings, and finance. Rob has forged partnerships with some of the most prominent names in the business and household spheres. He has made appearances as a business mentor on prime-time TV shows, including those on Living, Channel 4, the BBC, The Independent, and The Business Channel. Moreover, Rob is dedicated to mentoring individuals striving for success, helping them attain greater financial prosperity and recognition in both business and life. He is the acclaimed author of bestsellers like "LIFE LEVERAGE" and "MONEY" and serves as the host of the widely followed DISRUPTIVE ENTREPRENEUR podcast. In the world of entrepreneurship, there are those who play it safe, and then there are those who embrace the challenges with a fearless attitude. Rob Moore, a renowned entrepreneur, author, and coach, undoubtedly falls into the latter category. In this insightful interview, we had the privilege of delving into Rob's world, exploring his journey, mindset, and the secrets behind his remarkable success. What We Discussed with Rob Moore on the Fearless Business Podcast Future Impact: Rob Moore's fearless approach and commitment to empowering entrepreneurs make him a leader in the field, with a growing impact on the world of entrepreneurship.

Andrew and Pete; international keynote speakers, ATOMIC founders, authors and YouTubers, are the multi award winning business duo who help small business owners scale their business so they can stop swapping time for money. What will be discussed on today’s show: What are Andrew and Pete Working on Right Now: https://atomic.site/atomicon/ How to get hold of Andrew and Pete: Instagram: https://www.instagram.com/andrewandpete/ Linkedin: https://uk.linkedin.com/company/andrew-and-pete Twitter: https://twitter.com/AndrewAndPete Facebook: https://www.facebook.com/andrewandpete Website: https://www.andrewandpete.com/ To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com

In this episode of the Fearless Business Podcast I hand over the reins to one of our certified mindset coaches, Paul Wilson, who runs a group coaching/hypnotherapy session to help our members to gain clarity over what their objectives for the month ahead look like, what is getting in their way and the key results. Objectives and Key Results (OKRs) are something I discovered in the book Measure What Matters by John Doerr. He uses some fantastic examples but what really stands out for me is why OKRs are better for businesses than traditional goal setting. Paul now hosts a regular monthly OKR sessions once a month with the members in our business accelerator to lock on their objectives for the month ahead, with remarkable results. A bit about Paul Paul uses Advanced Conversational Hypnotherapy to quickly and easily resolve some of life's most difficult problems such as anxiety, erectile dysfunction and female sexual dysfunction, driving and passenger anxiety, smoking & alcohol dependence and phobias without the use of medications and months of talk therapy. Based in Folkestone with online consultations for any timezone. I also coach business owners to let go of Procrastination, Perfectionism and Imposter Syndrome - letting go of beliefs that are holding them back from success in their field. To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com

Craig White gained his first coaching certification at the age of just 16. Now 51 he has been coaching professionally for over 28 years. Long history coaching and consulting in pro rugby (Tigers/Wasps/Ireland/Wales/British Lions) Background in sports coaching, leadership, culture building, yoga, meditation, and men's work Creator of Men Without Masks. What will be discussed on today’s show: What is Craig Working on Right Now: Craig and his amazing team run retreats for men throughout the year; you can download Craig’s free e-book, Secrets of a Man Without His Mask How to get hold of Craig: Websites: https://www.craigwhitementoring.com/ and https://www.menwithoutmasks.com/ Instagram: https://www.instagram.com/craigwhitementoring/?hl=en Linkedin: https://www.linkedin.com/in/craig-white-mens-coach/ Facebook: https://www.facebook.com/craig.white.165 YouTube: https://www.youtube.com/@MenWithoutMasks To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com

This Podcast episode covers one of the most commonly asked questions I get during coaching sessions which is, “Should I advertise my prices on my website?” The very short answer is, “No!” don’t advertise your prices on your website. There are several reasons for this which I go through in the podcast episode and I’ll also outline below: 1. You Could be Qualifying Prospects Out Too Soon In the example I walk listeners though in this episode of the Fearless Business Podcast, I talked about a beauty business that I worked with. They were so focussed on getting more customers via marketing as a way to grow their business, they were ignoring just about every other metric within the business. I looked at their finances and the business wasn’t looking shabby profit wise, but growth had slowed down dramatically. The numbers, which did look interesting to me, were on their cold leads into warm enquiries. It transpired many of their customers were “price sensitive” and were asking for prices up front in Messenger and via email. And my client was giving them the prices. This isn’t a big issue in its own right however it quickly became apparent that many of their prospects were uneducated buyers. I challenged their belief that giving away prices was a qualifier. It can be used to qualify prospects, but only when demand is so high there are few other ways to qualify prospects. They were adamant about giving the prices away as their belief was that, “If we don’t give prices when people ask then we are being dishonest!” and they believed in this quite strongly. I suggested we focus on a campaign to get prospective buyers into their clinic before giving their prices away for 30 days and see if it made any difference. I offered to match any drop in sales if they felt strongly my way contributed to losing clients. After 30 days their conversion from cold lead to warm prospect went up by 40% and this continued through into the profit and loss account 60-days later. By inviting prospects into the clinic they could see how amazing my client was, how professional their clinicians were, the quality of the services they provided and above all could learn about the treatments they were interested in buying. There was no pressure selling, just an opportunity to experience what it would be like to visit the clinic and experience a treatment and consultation. 2. You May Still Be Adjusting To New Prices If you’re going through a process of increasing your prices, then I’d recommend not publicising your prices. Pricing is mostly based on mindset and confidence. Today you might not be so bullish about your prices, business or yourself and so it’s “easier” to fall back on your prices that are black and white on your website. However, tomorrow, for whatever reason, you might be feeling really confident having listened to a podcast from Robin about increasing your prices…but you can’t increase your prices…because they are in black and white on your website. I don’t know who made up this stupid rule about putting prices up maybe once a year and by only 5-10% if that…what a stupid rule, who decided that one? When you’re adjusting and testing new price points for your products, you might adjust your prices 6-10 times throughout the year until you reach a natural point of supply and demand. Imagine having to do 6-10 updates on your websites and marketing material. So, while you’re testing new prices, remove all traces of your price list from websites, social media and your email marketing so that people have to enquire about your products and prices to find out more. If you’re worried about this then please go back and re-read my comments in the section above. 3. Pricing Is a Conversation Starter People buy for many reasons and your prices only make up a small percentage of that buying decision, here are some example of other reasons why people buy, or at least enquire about your products: To find out more about Fearless Business: Join our...

Most business owners I know are stuck in the “sales cycle of doom” meaning that they are constantly having to market, sell and deliver their services just to get by. Rarely do I see successful small businesses producing any level of profit. Growing a sustainable small business requires the owner to: Why is it important to watch your costs? For every £1 you bring into the business you will have: By the time you deduct all of those it means your £1 is probably worth more like £0.50 or even less in many cases. Therefore every saving of £1 you can create in your business means you have to bring in £2-3 less in revenue on the top line. Which means you need FEWER clients. Not more. This is a more sustainable business. Imagine a coaching business which has a group coaching programme which it sells for £4,500 per seat. And that coaching practice has several subscription softwares which it pays for every month. If that coaching business can cut it’s subscription costs by just £200/mth, when you extrapolate that out over the course of a year, £2,400. Based on the maths of £1 saved leads to £2 less in required revenue this means that coach can afford to NOT HAVE TO enrol one additional client that year. £200 doesn’t sound like a lot, however the effort required to enrol a coaching client might require: So, you can see, a saving of just one client per year frees up at least 17 measurable hours for that coach, consultant or freelancer and countless amounts of energy in marketing. * as a side note, you may be looking at that thinking a 20% conversion rate is low for a business coach. Not if they’re qualifying prospects and only taking on the best clients. 20% is a typical conversion rate for a coaching business. But I need to do marketing which costs money Yes…and no…if you’ve listened to other episodes of the Fearless Business Podcast you’ll have heard me talk about Marketing Assets. If you build marketing assets such as: To name just four assets, you can create these assets and they will start conversations for you while you sleep. When you’re next tempted to buy a “shiny” marketing thing for $5k from a hipster bro-marketer who wows you with “guaranteed” results…think twice. Most people miscalculate the ROI required for that investment to make sense, and think they just need to recover a single client (if they’re worth $5k to you) to make an ROI. WRONG! You will need at least 2-3 clients just to BREAK EVEN and probably more like 8-10 clients over the following year to justify the investment. As generally these investments become rolling payments that you need to make month in and month out irrespective of the results. They will also blame you should they not produce the results they promised you. That’s a podcast episode for another day. The moral of the story is: Keep your costs low and your income high. To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out my personal business coaching website.

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20’s. He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host and consultant, specialising in Agency Profitability Optimisation, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability. When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day. What will be discussed on today’s show: What is Marcel Working on Right Now: https://parakeeto.com/toolkit/ How to get hold of Marcel: Instagram: https://www.instagram.com/getparakeeto/ Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/ Twitter: https://twitter.com/Parakeeto Facebook: https://www.facebook.com/agencyprofitability Website: http://www.parakeeto.com/ To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com

If you're putting offers out there on social media, week in and week out, wondering why literally nobody is interested in your offer, you'll find out why in this episode of the podcast. A mistake people make is that they think it's their "audience" who are fools for not wanting to take the marketer up on their amazing offer. They didn't stop to ask several very pertinent questions before spraying marketing muck all over their audience. These questions include: In fact all of these could indeed by true but your messaging sucks so while your offer is great your value proposition sucks and so the market indeed ignores your offer. This is not, however, their fault, it's yours and you need to own it and ensure your offer has some context based on the questions I've posed above. Your offer should be an invitation to take the next step on your process and NOT to buy something from you. Let me explain, most people are littering the marketplace with cheap offers which are sub £200. Cheap and dirty and they think that will attract buyers in. However, this rarely works. This thing called Latent Demand exists. An example of latent demand would be the shoppers trawling the aisles of Sainsburys for bread and milk and then stumbling across the baked beans shelves and spotting that Heinz have a 2-for-1 sale on beans. It is the latent demant which stimulates people to buy the offer NOT the actual offer itself. In this example, you don't have loads of people sniffing around your aisles for staple foods, it's rare any small business has this level of latent demand (think here; a Facebook Group with 10,000 members, that's your equivalent of latent demand). So for most, their offer goes completely unnoticed in all the plethora of other market stallholders shouting, "Buy my stuff! Buy my stuff! Buy my stuff!" To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out my personal business coaching website.

On today's episode of the podcast, I'm going to be talking about one of the easiest ways to figure out how much to charge for your products or services. Welcome back, everybody. It's your host here, Robin Waite, founder of Fearless Business, author of Take Your Shot. It's been a little while since I did a podcast. You're probably wondering why there's been several months of a hiatus. So before I dig into my simple formula for working out your products or services, I thought I would just update you as to why I've been away for a little while. Yeah, quite simply, I just found that I fell out of love with doing podcast episodes. I don't know why, and I know that it's very selfish of me, but sometimes I find when you're doing building marketing assets, you do have to find things which you are, where your energy is kind of like, without getting too woo, in the right sort of place. So going for that, answering that question around how do you set your coaching prices when you're starting out? Well, there are a number of different ways, but I'm going to share one specifically with you, which is, I call it goal focused pricing. And it is possibly the simplest way to set your prices for your services. It does involve a bit of math. So you probably didn't wake up this morning thinking you were going to get some kind of a math test, but it's simple math, folks. Just get out a sheet of paper and just do some basic calculations or use a spreadsheet. To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Paul Wilson has dedicated the last 30 years to helping people, either as The Emergency Response Manager at the Channel Tunnel and hypnotist/coach for business owners. Paul began his new career 4 years ago. In preparation for his new venture, Paul spent much of 2018 training and learning new skills. One of the highlights was Logan Murray's Stand Up Comedy course, during which he performed two live stand up gigs. The “graduation” gig held at The Water Rats, North London. Paul has plenty of testimonials that showcase how he has helped clients. His favourite is probably the shorted and most direct. From Nicky Botton: “Basically, in short – you’re a fucking legend! xxx.” What we'll be discussing on tonight's show: How to Get Hold of Paul: My strategy/coaching call booking link: https://calendly.com/paul_wilson/strategycall And on Social: LinkedIn: https://www.linkedin.com/in/paulwilsoncoaching/ Facebook: https://www.facebook.com/paulwilsonfolkestonehypnotherapy/ Twitter: https://twitter.com/PaulWilsonCoach Instagram: https://www.instagram.com/paulwilsoncoaching/ Website: https://www.ahappyhead.co.uk/

While books do take a while to write and publish they are by far and away one of the best marketing assets that a coach and every coach can benefit from writing a book. My books typically take 8-12 months to write and publish, but that's the hard part done as they are then free or very cheap to give away as a lead magnet. Many people ask me, "How much information should you give away in your book?" - What they're forgetting here is that if your core coaching programme is high-ticket i.e. expensive, then a book makes learning your methodology affordable for more people...therefore you can measure your impact based on how many people download your book. Books Increase Engagement Books hugely help with increasing engagement, Google stated in Zero Moments of Truth that you need to engage someone for 7 hours on average before they commit to buying a product or service. With the average book being 30,000 words long that means somewhere between 5-7 hours of reading time so a book is a great way to chalk off the 7 hours of engagement. When I launched Take Your Shot I gave away about eighty copies of the book at an event I was speaking at. About three weeks after the event I received dozens of social media notifications one Sunday morning; and essentially people has the book on their bedside cabinet or desk and remembered to pick it up and read it...at which point they started sharing it on social media and leaving reviews. There's no way I could be with those 30+ people all at the same time...so books are amazing at creating engagement on your behalf. Having a book positions you as an authority Protect your methodology and Intellectual Property In this Episode I also answer the most common questions: And...How I hacked the process of writing a book… To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Tom Poland is the Founder of Leadsology and a multiple best-selling author specialising in lead generation for professionals. With clients in over 150 cities around the world he's best known for his marketing with webinars model. He says that he’s voluntarily married and lives and works from his home on the sunny Sunshine Coast of Australia. What we'll be discussing on tonight's show: What's Tom Working on Right Now? The 2nd edition of Marketing With Webinars (free copy) at the start of our launch on March 15th: >>> https://www.GetTomsFreeBook.com How to Get Hold of Tom: LinkedIn:- https://www.linkedin.com/in/tompoland Twitter:- https://twitter.com/tompoland Website:- https://www.leadsology.guru To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

During this episode we'll be taking a look at both the advantages and disadvantages of Competitive Pricing and why it's best to use a blended pricing strategy for your coaching business. In escence; why you shouldn’t base your prices on competitors and what you should do instead. In every industry you can add up the entire turnover generated by that industry and work out what percentage of your peers contribute to what level of value. So, to make the numbers easier, £100 of value created by 100 coaches: Other things I'll be discussing: adding value to customers To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Most common mistakes entrepreneurs make when trying to boost sales/leads. In this episode I use some anecdotal experience where I mislaid £9k through not understanding the data in my Facebook Ads, spending several thousand pounds on printed advertising that yielded ZERO results...here's what I learned from those expensive mistakes and what I found to be the biggest challenges in lead generation in 2022: In this episode I talk about: So what can you do to overcome challenges in lead generation? To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Essentially buying expensive things gives you pleasure, so we can apply some basic principles to our products in business as well. In short there are surprising benefits to having an expensive product in your suite of core products. In this episode I talk about: Why most business don’t have a super expensive offer: To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz