Ecommerce Society Podcast

In this insightful episode, we sit down with Julia Winter, the creative force behind the jewelry brand Jewel Ya. As she marks over two decades in the industry. Julia shares her journey from a corporate career to founding and nurturing her own jewelry business. She delves into the challenges of starting from scratch, evolving with the digital age, and maintaining a connection with her customers through email marketing. Julia's story is a testament to perseverance, customer focus, and the importance of continuous learning in building a lasting business. Key Points Covered: Closing Thoughts: Julia Winter's entrepreneurial journey is a masterclass in building a business with integrity, creativity, and resilience. Her story inspires aspiring business owners to stay true to their vision, listen to their customers, and embrace the journey's highs and lows with perseverance and grace. Follow Julia: www.Jewelya.com www.instagram.com/jewelyadesigns Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this engaging episode, we dive into the world of Amanda Shaw, the creative force behind The Bark Day Planner, a business dedicated to throwing unforgettable parties for pets. From leaving a promising career in neuroscience to navigating the challenges of a niche business, Amanda shares her inspiring journey, the pivotal moments that shaped her path, and her aspirations for the future. We also explore the impact of media features on her business and the potential of branching into reality TV. Featured Guest: Amanda Shaw, Founder of The Bark Day Planner Key Points Covered: Valuable Takeaways: Where to Find Amanda Shaw and The Bark Day Planner: www.thebarkdayplanner.com Closing Thoughts: Amanda Shaw's entrepreneurial path is a testament to the power of passion, resilience, and the willingness to embrace the unknown. Her story not only inspires pet lovers but also budding entrepreneurs to pursue their unique visions, no matter how unconventional they may seem. Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Grab a website audit https://www.kerriefitzgerald.com/audit In this bonus episode, Kerrie shares new services that she is offering, specifically focusing on website audits. She explains that she is trimming down her current business and only offering services that are fun for her. Kerrie also discusses her experience with burnout and how it has made her reevaluate her workload. She highlights two areas she excels in: marketing and growth strategy, and website design. She introduces the website audit service, explaining what it includes and who it is for. Takeaways

Grab a website audit https://www.kerriefitzgerald.com/audit In this episode, we sit down with Sarah Jansel, the owner of Jansel & Co., a company specializing in building and growing standout websites on Shopify and other platforms. Sarah shares her journey from a 20-year corporate career to becoming an entrepreneur, her passion for fashion, and her evolution into a website design guru. Discover the insights and strategies behind creating successful Shopify stores, understanding your customer, and why investing in your website is crucial for your business. Featured Guest: Sarah Jansel, Founder of Jansel & Co. Sarah’s journey from fashion enthusiast to Shopify expert highlights the importance of following your passions and the impact of a well-designed website on your business. Her company, Jansel & Co., not only builds websites but creates experiences that reflect the heart and soul of the brands they work with. Whether you’re starting out or looking to elevate your online presence, Sarah’s insights underscore the value of professional design in achieving your business goals. Key Takeaways: Follow Sarah Jansel www.janselandco.comhttps://www.instagram.com/sarahjansel/https://www.instagram.com/janselandco/ Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Timestamps:

Grab a website audit https://www.kerriefitzgerald.com/audit Ok listen up my friends, after 8 years of having my own ecommerce and product based businesses, working with 500+ students and clients, I’ve identified 3 main problems most ecomm shop sare facing each and every day. These problems are what is holding you back from growing your business. In this week’s episode of Ecommerce Society podcast I’m breaking down the top 3 biggest problems and bottlenecks that are holding back your business from growth. This episode is brought to you by Mappe- an AI powered software that takes the guesswork out of growing your ecommerce business, Join the early access email list to Mappe www.mappe.io Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Grab a website audit https://www.kerriefitzgerald.com/audit I’m starting a new product based business, called Amusejoy Poo bags and I’m sharing all the details about my new business, including why I decided to start a new business and all the dirty details in between. On Instagram you submitted a bunch of questions about my new venture and I’m answering them here. I cover questions such as, why are you starting a dog poop bag business, how much money are you spending on the launch, why dog poop, how are you building this business differently than your first…. And more. Follow Amusejoy Poo Bags on Instagram & Tiktok https://www.instagram.com/amusejoypoobags/ https://www.tiktok.com/@amusejoypoobags Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this conversation, Christine from The Magnolia Firm shares insights on how to prepare a business for sale. She emphasizes the importance of reputation, reviews, and brand awareness in attracting buyers. Christine also discusses the value of having a team and recurring revenue in a business sale. She provides tips on building systems and standard operating procedures, securing contracts and recurring revenue, and dialing in profit. Christine highlights the need to plan an exit strategy and avoid burnout or health issues. She also mentions platforms for listing a business for sale and the target market for selling digital brands. Christine concludes by discussing her book 'Get Acquired' and the characteristics of an ideal e-commerce business for sale. Takeaways Building a strong reputation and brand is crucial for attracting buyers and increasing the value of a business. Having a team and recurring revenue are valuable assets in a business sale. Creating systems and standard operating procedures, securing contracts and recurring revenue, and dialing in profit are important steps in preparing a business for sale. Planning an exit strategy and avoiding burnout or health issues are essential for a successful business sale. Platforms like Flip, BizBuySell, and Empire Flippers can be used to list a business for sale. Digital brands, CRM integration agencies, digital marketing agencies, and production content studios are popular businesses in the market for sale. Removing the founder's face from the business can be achieved through user-generated content, brand ambassadors, and team members. Christine's book 'Get Acquired' provides a comprehensive guide to selling a business, covering everything from planning to execution. Christine McDannell is the Principal and Lead Business Intermediary of The Magnolia Firm, a boutique M&A brokerage firm helping business owners achieve the perfect exit. She is passionate about all things business - especially helping entrepreneurs step into the next phase of life with their dream business exit. Follow Chrsitine The Magnolia Firm: https://themagnoliafirm.co LinkedIn: http://linkedin.com/christinemcdannell Instagram: https://www.instagram.com/themagnoliafirm TikTok: https://www.tiktok.com/@themagnoliafirm Facebook: https://www.facebook.com/themagnoliafirmco Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Chapters 00:00 Introduction and Background 01:22 Experience as an Entrepreneur 03:03 Importance of Planning an Exit Strategy 04:01 Building a Strong Reputation and Brand 05:24 Creating Systems and Standard Operating Procedures 06:20 Securing Contracts and Recurring Revenue 08:29 Challenges of Selling a Business with Declining Revenue 10:51 Avoiding Burnout and Health Issues 12:00 Options for Selling a Business with Declining Revenue 13:42 Platforms for Listing a Business for Sale 15:59 Importance of Reputation and Reviews in a Business Sale 17:31 Value of Having a Team in a Business Sale 19:22 Target Market for Selling Digital Brands 22:26 Transitioning from Small Business Sales to Larger Transactions 23:43 Inspiration for Starting a SaaS Company 24:05 Overview of...

I started my first product based ecommerce back back in 2016, called The Dapper Dog Box. I made 1.2 million mistakes with that business, despite scaling to from 0-thousands of customers and making hundreds of thousands of dollars in revenue in 2.5 years. In 2019 I sold the business and today, MARCH OF 2024 I am officially starting my next product based business and I cannot wait to share the top 10 things I would do differently next time. Takeaways Takeaways Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Chapters 00:00 Introduction 00:32 The Story of a Friend Closing Her E-commerce Store 01:53 The Option of Selling Your Business 04:21 Closing vs Selling Your Business 07:33 Selling Your Business on Shopify 10:16 Starting a Business with the Intent to Sell 14:46 Resources for Selling Your Business 17:00 Closing Your Business 19:16 Selling Starter Businesses 25:56 Closing Thoughts

In this episode, Kerrie discusses the option of selling your business instead of closing it. She shares the story of a friend who closed her e-commerce store and explains why she believes selling is a better option. Kerrie emphasizes the value of the assets and systems you have built in your business and how they can be attractive to potential buyers. She also provides resources for selling your business and encourages starting a business with the intent to sell. Kerrie concludes by discussing the benefits of selling starter businesses and reiterating the importance of owning your own platform. Takeaways Consider selling your business instead of closing it, as someone may be interested in buying it. Assets like social media accounts, email lists, and customer reviews can make your business attractive to buyers. Shopify is a valuable platform for selling your business, as you have control over your own website and traffic. Starting a business with the intent to sell can be a strategic approach. Flippa.com, BizBuySell, and EmpireFlippers.com are resources for selling your business. Selling starter businesses can be a lucrative opportunity. Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Chapters 00:00 Introduction 00:32 The Story of a Friend Closing Her E-commerce Store 01:53 The Option of Selling Your Business 04:21 Closing vs Selling Your Business 07:33 Selling Your Business on Shopify 10:16 Starting a Business with the Intent to Sell 14:46 Resources for Selling Your Business 17:00 Closing Your Business 19:16 Selling Starter Businesses 25:56 Closing Thoughts

Crystalynn Shelton, a QuickBooks expert and CPA, shares valuable insights on using QuickBooks effectively for small businesses. She emphasizes the importance of proper training and avoiding common mistakes in QuickBooks. Crystalynn also provides tips for overcoming the fear of numbers and offers advice for DIY bookkeeping. She highlights the significance of staying on track with QuickBooks and setting up for success in the new year. Additionally, Crystalynn discusses how e-commerce businesses can leverage QuickBooks and provides information on where to find her and her services. Takeaways Proper training is essential for using QuickBooks effectively. Seek guidance from someone knowledgeable in the software to avoid common mistakes. Don't be afraid of numbers. Understanding your business's financials is crucial for success. Simplify bookkeeping terminology to make it more accessible. If you're not comfortable with bookkeeping, consider outsourcing to a professional. They can handle the tasks and provide valuable insights into your business's financial health. Automate your bookkeeping as much as possible by connecting your bank and credit card accounts to QuickBooks. Use the QuickBooks app to easily track and categorize receipts. Schedule regular time to review and reconcile your QuickBooks data. This will help you stay on top of your business's financials and make informed decisions. Meet with a tax planner to ensure you're taking advantage of all available deductions and tax advantages for your business. Chapters 00:00 Introduction and Background 03:00 The Importance of Proper Training in QuickBooks 06:00 Common Mistakes in QuickBooks 10:00 Overcoming the Fear of Numbers 13:00 Tips for DIY Bookkeeping 16:00 Keeping on Track with QuickBooks 19:00 Setting Up for Success in the New Year 29:00 Leveraging QuickBooks for E-commerce Businesses 32:00 Where to Find Crystalynn Shelton and Her Services 36:00 Conclusion Follow Crystalynn https://www.crystalynnshelton.com/podcasts hello@crystalynnshelton.com https://www.crystalynnshelton.com /Facebook: https://www.facebook.com/crystalynn.shelton.5/ Linked In: https://www.linkedin.com/in/crystalynn-shelton-cpa-0943699 5/ Twitter: @CrystalynnPens Instagram: @Crystalynn Shelton Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this episode, Kerrie discusses the decision-making process of DIYing versus hiring for various aspects of a business. She highlights the importance of knowing when to DIY and when to hire, considering factors such as time, expertise, and budget. Kerrie explores the pros and cons of both approaches, emphasizing the need for effective communication with service providers and the potential pitfalls of choosing the cheapest option. She shares personal experiences with DIYing a website and investing in visual branding, providing valuable insights and lessons learned. Takeaways Consider your business goals, budget, and available time when deciding whether to DIY or hire for a task. DIYing can save money and provide an opportunity to learn new skills, but it may result in subpar results and wasted time. Hiring professionals can save time, ensure quality results, and provide expertise, but it comes at a cost. Beware of choosing the cheapest option, as it may lead to unsatisfactory outcomes. Effective communication with service providers is crucial to ensure your vision is understood and implemented correctly. Chapters 00:00 Introduction: DIYing vs Hiring 02:12 Knowing When to DIY and When to Hire 03:38 Pros and Cons of DIYing 08:12 Pros and Cons of Hiring 14:26 The Challenges of DIYing a Website 20:36 The Importance of Investing in Visual Branding 22:55 The Pitfalls of Choosing the Cheapest Option 26:31 The Importance of Effective Communication with Service Providers 28:20 Finding the Right Balance in Pricing Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this conversation, Kerrie and Julie discuss Julie's entrepreneurial journey, including her experience starting and selling Sparkle Hustle Grow, an entrepreneurship subscription box. They also explore Julie's current ventures, such as coaching and her new Amazon business. The conversation highlights the importance of pivoting and diversifying revenue streams in entrepreneurship. Julie shares her insights on separating personal identity from brand identity and the value of treating a brand as a persona. The conversation concludes with Julie's plans for the future and where to find her online. Takeaways Pivoting and diversifying revenue streams can be important for entrepreneurs who are looking for new challenges or opportunities. Separating personal identity from brand identity can help entrepreneurs transition and sell their businesses. Treating a brand as a persona can help create a distinct and memorable identity in the market. Exploring new product ideas and platforms can be an exciting way to continue learning and growing as an entrepreneur. Chapters 00:00 Introduction and Connection 02:21 Julie's Background and Entrepreneurial Journey 06:18 Starting Sparkle Hustle Grow 12:34 Selling Sparkle Hustle Grow and Transitioning 20:37 Julie's Current Ventures and Diversifying Revenue Streams 28:40 Exploring New Product Ideas 35:03 Separating Personal Identity from Brand Identity 36:15 Future Plans and Where to Find Julie Follow Julie https://www.subscriptionboxbasics.com. www.instagram.com/subscriptionboxbasics www.subscriptionboxbasics.com/launch Julie’s subscription box course julie@subscriptionboxbootcamp.com Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to action in subscription box products. She also shares tips on finding subscription boxes to pitch to and common mistakes to avoid in the pitching and negotiation process. In this episode, Kerrie shares valuable insights on how to get your products into subscription boxes. She highlights the importance of negotiating on price and being flexible with pricing to make your products more appealing. Kerrie also emphasizes the need to customize your pitch for each subscription box, showcasing your understanding of their audience and offering exclusive ideas. She suggests leveraging marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Kerrie provides practical tips for pitching, including following the subscription box on social media and making short, targeted pitches. Takeaways Be willing to negotiate on price and be flexible with pricing to make your products more appealing to subscription boxes. Customize your pitch for each subscription box, demonstrating your understanding of their audience and offering exclusive ideas. Leverage marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Make short and targeted pitches, focusing on the subscription box and their audience rather than your own story. Chapters 00:00 Introduction and Question Submission Form 02:24 Deep Dive into Subscription Boxes 04:37 What is a Subscription Box? 06:23 Opportunity for Brand Visibility 09:08 Different Types of Subscription Boxes 10:24 Best Suited Products for Subscription Boxes 11:48 Mistakes in Pitching and Negotiating 51:50 Mistake: Not willing to negotiate on price 53:10 Stand out by customizing your pitch 55:28 Negotiating with marketing as leverage 57:27 Being scrappy and figureoutable 59:42 Leveraging marketing and creating exclusivity 01:00:10 Easy ways to pitch 01:02:08 Making a short and effective pitch 01:07:35 Summary: How to get into subscription boxes Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Hey there, fellow e-commerce enthusiasts! 👋 Ready to turbocharge your online business and send your revenue soaring? In this episode, I'm spilling the tea on how to skyrocket your average order value (AOV) and watch those sales numbers dance their way to the top! 🚀 Unlocking the Secrets of AOV: Ever wondered how to turn those browsers into buyers and get them to whip out their wallets with gusto? Look no further! I'm dishing out the three sacred keys to fattening up your bottom line: snagging new customers, coaxing old pals to splurge a little more, and the crown jewel – increasing that sweet AOV. 💡 The Power of Persuasion – It's All in the Conversion: Brace yourselves for a deep dive into the heart of e-commerce success. I'm talking about the nitty-gritty, the backbone of your online empire – your website design and conversion rates. It's where the magic happens, folks! 📦 Shipping Shenanigans and the Art of Abandoned Cart Rescues: Picture this: Your customers are all set to seal the deal, but then – bam! – those dreaded shipping costs pop up like a pesky roadblock. Fear not! I've got the ultimate playbook for you. Learn how to lure those abandoned carts back from the brink by tweaking your shipping rules and offering tantalizing free shipping thresholds. You're welcome! Key Takeaways to Fuel Your E-commerce Odyssey: So, fellow hustlers, buckle up and get ready to take your e-commerce game to stratospheric heights! Tune in now for a masterclass in moolah-making maneuvers. Let's make some digital magic happen! 🌟 Chapters 00:00 Introduction: Three Ways to Make Money in Your Business 01:27 Chapter 1: Increasing Average Order Value (AOV) 03:22 Chapter 2: Analyzing Abandoned Shopping Carts 04:18 Chapter 3: The Impact of Shipping Costs on Conversion 08:07 Chapter 4: The Importance of Website Design and Conversion 10:22 Chapter 5: Focusing on Foundational Elements of E-commerce 15:24 Chapter 6: Adjusting Shipping Rules to Increase AOV 19:06 Chapter 7: Determining Average Order Value and Setting Free Shipping Threshold 23:20 Chapter 8: Creating Proper Shipping Rules and Updating Website 28:09 Conclusion: Action Steps and Feedback Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Say whaaaat- Yes I am starting two new businesses in 2024- one is a SaaS software company that will be a game changer for ecomm brands like you and the second business is a pet business which I am So stoked to share details with you soon. 2024 is the time for me to evolve and take my 8 years of knowledge in the ecommerce space and do something truly EPIC with. In this episode I however, share how scary the unknown is, how much of a beginner I”m feeling like again which can feel scary AF and a whole host of other things I’m feeling now as I make a huge transition in my business. Tune in- this will be a great one. Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Watch the free training video where I walk you through how to set up these changes, along with changes & tutorials from Klaviyo. https://www.kerriefitzgerald.com/blog/new-email-requirements-google-and-yahoo-2024 In this episode of Ecommerce Society podcast, we're diving into the new requirements for Gmail and Yahoo regarding email marketing, emphasizing the importance of email marketing as an owned platform and sales channel. I walk you through the steps to update email marketing with the new changes, including having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy. I also highlight the need to monitor spam complaints and keep spam rates low. Overall, the changes aim to make email safer and improve deliverability for legitimate senders. Takeaways Chapters 00:00Introduction and Importance of Email Marketing 01:23New Requirements for Gmail and Yahoo 07:27Step 1: Have a Verified Sending Domain 08:24Step 2: Add or Set a DMARC Record 17:57Step 3: Make Unsubscribing Easy 27:15Monitoring Spam Complaints 28:08Conclusion and Final Thoughts Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this episode, Maddie McNabb shares her journey of starting a micro bakery specializing in French macarons. She discusses her background in higher education and how she discovered her passion for baking during the pandemic. Maddie talks about the challenges she faced in the early days of her business and the importance of perseverance. She also shares her marketing strategies, including email marketing, PR, and Pinterest. Maddie emphasizes the need for a well-designed website and the value of celebrating wins. She discusses the process of balancing production and marketing and her plans for scaling her business in the future. In this conversation, Maddie discusses her macaron business and her aspirations for its success. She talks about the challenges of setting up the business and the importance of proper preparation. Maddie mentions Last Crumb Cookies as an example of a successful business model. She shares her dream of having her macarons featured at Taylor Swift's birthday party. Maddie and Kerrie discuss the potential for her business to become a celebrity go-to brand. They also mention the success story of Milk Bar and Kerrie's personal experience with their products. Maddie provides information on where to find and buy her macarons, emphasizing their suitability as gifts. The conversation concludes with well wishes for Maddie's future success. Takeaways And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP Or grab my new book, Customer Obsession Follow Maddie along on her journey Maddieaboutcake.com www.instagram.com/maddieaboutcake Grab a box of macarons for Vday! https://maddieaboutcake.com/collections/treats 15% off your first order when you sign up for email newsletter Work With Me: 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Welcome to this week’s episode of Ecommerce Society podcast. In this episode we’re serving up the "5 Do's and Don'ts of Pitching the Media" – consider it your PR survival guide with PR pro- Amy Bartko of Chatterbox. . You'll learn how to grab those reporters' attention without stepping on any PR landmines. Plus, they'll reveal the common mistakes people make when pitching their stories, so you can avoid those cringe-worthy blunders. Timing is everything in the world of PR, and they'll share their insights on when to release your story for maximum impact. And as a bonus, they'll spill the tea on adding PR as part of your organic marketing strategy. By the end of this episode, you'll be ready to conquer the PR game with style, finesse, and a sprinkle of sass! In this episode we cover: 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More 3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Follow Amy IG - @chatterboxprandmarketing/ FB - Chatterboxprandmarketing / website chatterboxbrands.com Gift: https://chatterbox.mykajabi.com/free

Welcome to this week’s episode of the Ecommerce Society podcast. In this episode, I’m diving into the four fierce stages of an e-commerce funnel. First up, it's the "Awareness" stage – think of it as the virtual catwalk where you strut your stuff to grab your audience's attention. Your fabulous products need to dazzle and shine like a superstar! Next, we sashay into the "Interest" stage. This is where you turn those curious onlookers into potential shoppers by showcasing your goods in all their glory. It's all about making them want more – like the fashionista they secretly aspire to be. Now, darling, it's time for the "Desire" stage. Here, you fan the flames of desire, making them crave your products like the latest trend. It's like turning window shoppers into VIPs at the most exclusive boutique in town! Finally, we hit the "Action" stage, where it's all about closing the deal. Your customers are primed and ready to click that "Buy Now" button faster than you can say "retail therapy." It's the grand finale of the e-commerce show, where you seal the deal and send them off with a fabulous purchase. Then we dive into the “Retention”stage, where you turn those customers into your brand evangelists. Tune into the episode so you'll be strutting your stuff with a funnel that's fierce, fabulous, and undeniably profitable And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP Or grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More 3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Welcome to this week’s episode of Ecommerce Society podcast. Are you feeling like your business is a drag, or suddenly unmotivated by all the crappy tasks you have to do. It’s time to reflect on what you can do to create a DREAM business and one that doesnt leave you feeling unmotivated and tired. Let’s do this. In this episode I unpack 4 specific steps you can take to help you reflect on what worked and what didnt work in 2023, an easy way to start planning personal and business goals, removing the things you hate about your business and how to create a schedule that works for YOU< not the other way around. And if by the end of the episode you are convinced you need to map things out a little better- be sure to grab my FREE 2024 Master Planning & Strategy Document https://www.kerriefitzgerald.com/2024 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More 3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com