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In this episode of personal branding secrets and breaking down why I feel face-to-face networking is a waste of time. And also give you other ways that I find more effective at working for my business --------------------------------------------------- ✅Work With Me 🚀 ⚫️1-1 Coaching • Go DEEP & Get RESULTS! • Accountability & Homework! • Private access to me in between calls Learn More HERE: https://ashborland.com/Coaching ⚫️ Personal Branding Mastery Programme • Build your...

In today's episode of personal branding secrets, I'm going to answer a comment I received on a YouTube video recently. This was a wonderful comment that really got me thinking and the answer inspired me to create a video because I feel that this is something that many people struggle with The comment was focused on why people create content and get into business. They themselves struggled to see how there was any other reason to get into business other than to make money and wanted some...

In this episode of personal branding secrets, I'm going to share why I performed a content audit on my business a few years back. I even perform this exact audit every 6 to 8 months to make sure that I stay on track. This order is helpful for personal brands and business owners who are trying to use content marketing to generate leads and build an online business. We can often feel lost and overworked this audit allowed me to identify the real moneymaking activities when it came to my...

In this episode of personal branding secrets I'm going to open up about a content shift that has changed my entire approach to my own content strategy. This specific shift was inspired by Alex Hormozi and was such a simple tweak that's created a massive impact on all my metrics. Where is my story on this hopefully you'll find some of these useful and valuable watch it here https://youtu.be/qg5Z3i9NF-c

This is Why I STOPPED Doing Interview Podcasts. In this episode of personal branding secrets, I'm going to be breaking down my problem with interview podcasts and why I decided to shift to a solo podcast after creating well over 100 episodes of interview shows You are deciding right now what type of podcast to create for your personal brand this could be useful in helping you make the right decision for your situation Episode Chapters

In today's episode, I'm gonna break down something that I wish I had done sooner when it came to my business and branding. This is something that affects the bottom line of any business and so I wish I done this years ago watch this episode here https://youtu.be/KGurTbYA1UE

In this episode, we are looking at the big mistake there are so many businesses make when it comes to personal branding and content marketing online. The mistake is not aligning your expectation with your reality. The episode explains how this can we have a problem and also how you could potentially fix this Watch the episode here https://youtu.be/LeUfGlrPxSs

In this episode, I am looking at Facebook reels in more detail. Facebook reels have definitely started to gain some traction so we're looking at what our Facebook reels exactly, our Facebook Wrigglesworth uploading and if you decide you want to how would you upload a Facebook reel yourself. I found this episode useful then be sure to subscribe to the personal branding secrets podcast Episode Chapters 0:00 Facebook Reels EXPLAINED 0:56 What are Facebook reels? 2:20 Are Facebook Reels...

In this episode, we are looking at the best platform to build your community. Facebook groups win hands down. I'm going to give you the reasons why Facebook groups are so valuable and also nine tips on how to use Facebook groups to build your community. This episode will also be turned into a larger playlist looking at each individual tip in more detail with tutorials so stick around for that in the future

In today's episode, we are looking at the most effective types of content marketing. I'm breaking these into two categories. These categories are in my opinion most important in category one to least important in category two however I must rest both of these are required for a successful content marketing strategy Let me know in the comments what platforms and content types you are using and if you plan to add any more to the mix. Episode Chapters

In today's episode, we are looking at the secret behind many successful personal brands. Not just for personal brands but also for blind businesses. The advice given here is often something that many people are afraid of doing but when done and done 100% can see tremendous returns!

In this episode, I'm going to be diving into the term authentic. And address ongoing discussions on social media about how being authentic and how authenticity is going to generate new leads Many people try this approach only to find themselves empty-handed. A deeper understanding of how authenticity and persona building fits into creating a profitable personal brand is important so we're going to break that down right now ✅Lets Connect 📲 Instagram...

In this episode, I'm looking at niches and more importantly the truth behind niches in business! Often when we as business owners see and hear the word niche we go into a panic. We believe that by choosing a certain audience or a certain industry we are going to lose out on other business The reality of the situation is that the word niche in business is often misunderstood and in fact, your niche is broken up into a number of different areas So in this episode, I'm gonna tell you how...

In this episode of content marketing 101, we are looking at the difference between YouTube shorts, Instagram reels and TikTok Vertical videos has become the norm over the last two years. Every platform seems to be incorporating it in some way or another but what is the difference between each of them and which one is best? Episode Chapters 0:00 what's the difference between YouTube shorts, Instagram reels, and TikTok 0:58 what is the vertical video? 2:39 TikTok 3:46 Youtube shorts 5:24...

In today's episode of content marketing one oh one I'm actually doing something a little different. I'm going to react by giving my opinion on a Gary Vaynerchuk video. This video which is titled "Why There Is No Such Thing As Posting ‘Too Much’" Gary is universally known for talking about posting a lot of content but I wanted to break down his thought process and give my opinion on this approach as a content marketer and brand strategist here is a link to the full video if you want to...

In this episode of content marketing one oh one I'm going to be discussing why I create daily content. This is often seen as a crazy thing to do when I speak to most creators and business owners about creating daily content often shy away or run away in fear I actually see daily content as an incredible way to push your content marketing forward and also learn new skills at the same time. So I wanted to break it down in more detail the exact reasons why I create daily content and have done...

Social media is an ever-changing beast! But which one is best for your business needs. In 2022 I believe there are two clear winners right now that we should really be taking advantage of. Number one is YouTube for discoverability. And number two is Instagram for relationship building and lead nurturing In my opinion, no other social platform as of right now comes close to scratching the surface of the potential of these two when combined! I'd love to know the comments if you disagree...

In this episode of content marketing 101, we are looking at three super smart ways to save time on your content. Creating content can be a time-consuming task. But it is one that is necessary for your business. So having a few time hacks and processes to follow as a business owner really increases the chances of your content getting maximum results. Episode Timestamps How to make reels fast - https://youtu.be/1eE8-paWD08 ✅Lets Connect 📲 Instagram...

In this episode of content marketing 101, I am looking at six do mistakes that will thank your content marketing Content Marketing can be a game-changer when you know what to do but there are many mistakes and pitfalls that contribute so these six big mistakes could be the difference between success and failure These mistakes are - Don’t steal other people’s content - Be careful who you associate with - You can’t win without keeping score - Don’t push the boundaries too far - Never...

In this episode of content marketing 101 I am breaking down how to make a bigger impact with your video content. Video content is by far the most powerful form of content marketing for many reasons However, if you do not structure your video content correctly then it could not be reaching its maximum potential So this episode focuses on an easy-to-follow method that you can use for all your educational video content. If you want to work with me as a consultant then head over to...