The Private Equity Podcast, by Raw Selection

🎧 Episode Summary: In this episode, Alex Rawlings speaks with Chris Sznewajs of Pacific Avenue Capital Partners about building a private equity firm focused on complex corporate carve-outs and businesses owned by “unnatural owners.” Chris shares how Pacific Avenue identifies overlooked assets, drives value through operational focus, and recently expanded into Europe with a team-first approach. He dives into the lessons from building out their Paris office, the firm’s unique deal sourcing strategy, and a case study involving a complex carve-out from Total Energy. Chris also unpacks their value creation model, why they invest heavily in operational talent, and how they maintain culture across borders. ⏱️ Timestamps: 00:00 – Intro to Chris & Pacific Avenue 01:28 – Key mistakes in PE & portfolio strategy 03:52 – Why Europe? Lessons from expansion 05:47 – Building and integrating cross-border teams 10:57 – Defining “complex transactions” 12:24 – Total Energy carve-out case study 15:17 – Proprietary sourcing via corporate relationships 17:25 – Investing in ops: value creation strategy 20:16 – How their ops team is structured 22:45 – Chris’s interests & offer to connect 💡 Key Takeaways: Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

In this episode, Alex Rawlings is joined by Alex Sabel, Vice President at THL Partners, to explore how the firm is embracing AI across its operations and portfolio. Alex leads THL’s research function and AI strategy, bringing a data-driven, quant mindset to private equity. He shares how THL uses AI internally to improve investment workflows, how portfolio companies are deploying AI to drive product innovation and efficiency, and what he’s learned from both successes and failures. Whether you’re exploring AI adoption or refining your strategy, this episode offers clear, practical insights from the front lines. ⏱ Timestamps 00:00 – Intro to Alex Sabel & THL’s AI Focus AI at the firm, portfolio, and personal level. 00:55 – Alex’s Background From public markets to PE, building THL’s research and AI function. 03:12 – Common Mistakes in AI Adoption Why firms must focus on data foundations first. 04:35 – Real-Time Insight vs. Info Overload The value of surfacing insights at the right time. 06:02 – Investing in the Global Compute Ecosystem THL’s thesis: look beyond GPUs to second-order AI winners. 09:19 – THL’s Three-Pronged AI Strategy Invest in AI, use it internally, and support portfolio adoption. 11:42 – How THL Supports Portfolio Innovation Roundtables, tech summits, and a vendor ecosystem to foster AI experimentation. 13:36 – Case Studies: Binder, FourKites & Sentria Examples of AI-driven product innovation and operational efficiency. 17:57 – When AI Fails Why THL embraces “fail fast” and knows when to build vs. buy. 22:12 – Deciding When to Use AI Break problems into first principles—GenAI isn’t always the answer. 25:26 – What’s Blown Alex’s Mind AI organizing and standardizing messy, fragmented enterprise data. 27:45 – Daily Tools & Tips Coding assistants and using multiple LLMs (ChatGPT, Claude, Gemini, Groq) for varied insights. 31:06 – What to Read Short term: WSJ, FT, Economist. Deep dives: SemiAnalysis and top Substacks. 32:31 – Connect with Alex Sabel Open to collaborating on AI, compute infrastructure, and emerging vendors. Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com

In this episode, Giovanni Zangani joins Alex Rawlings to share insights from operating in Vietnam’s emerging private equity landscape. As Managing Partner at Maestro Equity Partners, Giovanni discusses the firm’s hands-on approach to investing in consumer and F&B businesses, the challenges of deal execution in emerging markets, and why local understanding is critical to success. ⏱️ Timestamps: 00:00 – Intro to Giovanni & Maestro Equity Vietnam-focused, growth equity firm backing brick-and-mortar and F&B businesses with tickets of $5–20M. 01:25 – Key Mistakes in Emerging Markets Investors often misjudge deals by relying on personal experiences or Western legal frameworks without cultural alignment. 03:16 – Who Makes These Errors? Regional and international funds rushing due diligence or avoiding deeper market engagement. 04:41 – Why Vietnam? Giovanni's move from the US to Vietnam, spotting talent gaps, and seizing untapped opportunities. 07:30 – Mature vs. Emerging Market Investing Faster growth, lower costs, and higher returns—but requires entrepreneurial execution. 09:23 – PE in Vietnam is a Different Game You must own every part of the process—legal, operational, strategic—and be hands-on daily. 11:17 – Due Diligence = Partnership Building Guide founders through compliance and process; the relationship starts before the investment closes. 14:40 – Post-Investment Involvement Maintaining founder focus and execution requires credibility, patience, and close collaboration. 16:35 – Lean but Deep Team A 10-person team making fewer, more impactful investments with long-term vision. 17:59 – Vietnam’s Outlook More consolidation, founder maturity, and market sophistication ahead—making it ripe for growth and future competition. 20:19 – Giovanni’s Recommendations 🎧 All-In Podcast 📘 The Game – Alex Hormozi 📘 The 5 Types of Wealth 21:40 – Connect with Giovanni 📧 giovanni@maestroequity.com 🔗 Giovanni Zangani on LinkedIn Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

In this episode, Sam and Taavo from CEO Advantage return to dive into the 5X CEO Assessment—a diagnostic tool developed from two years of research into top-performing private equity-backed CEOs who delivered 5x+ MOIC. The conversation explores how the 5X model—comprised of Strategic Clarity, Scalable Talent, Relentless Focus, Disciplined Execution, and Energized Culture—is used not just as a conceptual framework, but as a practical tool to evaluate and upgrade leadership team performance. 🔑 Key Discussion Points ▶ 5X Model Overview ▶ How the Assessment Works ▶ Strategic Clarity ▶ Energized Culture ▶ Scalable Talent ▶ Relentless Focus ▶ Disciplined Execution ▶ How PE Firms Use the Tool 📘 Resources Mentioned BookThe 5X CEOThe Private Equity PlaybookMove🌐 Learn more about the 5X model and CEO Advantage at www.AdvantageCEO.com Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

In this episode, Alex Rawlings is joined by Tim Schulte, Value Creation Partner at Council Capital, a Nashville-based private equity firm investing in healthcare businesses across tech-enabled services, outsourced services, and provider platforms. Tim brings a unique blend of consulting, operational, and investing experience. He shares how Council Capital drives value creation through collaboration, leadership development, and a structured yet flexible approach to talent and operations. 🔑 Key Highlights: 00:00 – Introduction Tim’s background: consulting → startup growth → private equity. At Council for 6+ years, focused on scaling healthcare companies. 01:15 – Common Mistake in PE Reinventing the wheel. Tim advocates for leveraging shared knowledge and collaboration across portfolio companies instead of starting from scratch. 02:12 – Three PE Value Creation Models Tim outlines three styles: and03:37 – Collaboration in Practice Council’s CEO Council is made up of 30+ senior leaders who are both advisors and investors. Their involvement creates mentorship and alignment without top-down pressure. 05:02 – Council’s Value Creation Team A large internal team supports portfolio companies with tailored toolkits (not rigid playbooks) across growth, ops, and talent. 06:11 – Hiring Top Executives Talent is central to value creation. Council uses: 09:05 – Role of Assessments Assessments aren’t used to screen candidates out, but to guide interview questions and identify fit. Council tracks data across hundreds of hires to correlate traits with performance. 12:27 – Broader Talent Support Beyond the C-suite, Council helps portfolio teams: 14:38 – First 100 Days for CEOs New CEOs are expected to: 16:58 – Recommended Resources Tim recommends: AcquiredFounders17:52 – Connect with Tim Schulte Best via LinkedIn or at Council Capital Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

🎧 Guest: Maxwell Nee – Chairman, Family Office Insider & Managing Partner, Black Mountain Capital 🌍 Episode Theme: 10X Deals, Market Gaps & Global Investing In this episode, Alex Rawlings is joined by Maxwell Nee to explore how thinking bigger—10X bigger—can simplify investing and unlock outsized returns. Maxwell shares his 3-leg framework for identifying high-potential opportunities and dives into emerging trends across waste-to-value, renewables, and infrastructure. You’ll hear about: really⏱️ Time Stamps: 00:00 – Intro to Maxwell Nee 01:00 – Founding Family Office Insider during COVID 02:30 – Common PE mistakes: overextension, distraction 04:00 – What makes a 10X deal 07:00 – The 3-leg framework: Market Gap, Team, Funding 08:30 – Real examples: bioplastics, energy, solar 11:00 – Investing globally & understanding country strengths 18:50 – PE vs. Family Office mindsets 21:00 – Book recs: How to Make a Few Billion Dollars, Time is a Tool 22:30 – Connect with Maxwell on LinkedIn Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

In this powerful episode, Marc Adams shares his remarkable journey from a stage 4 cancer diagnosis to a full recovery—and how that experience inspired him to rethink private equity. Now leading Acquisitions for You, Marc helps business owners double their company’s value and cash out tax-free—without debt, dilution, or outside capital. With 40+ years in leadership, IPOs, and M&A, Marc discusses his “Double and Keep It” framework, raising over $350M to support non-traditional exits, and how PE firms can create more value by going deeper into operations. He also shares how a question from his 10-year-old son sparked a mission to help business owners keep more of what they’ve built. ⏱️ Timestamps 00:00 – Intro to Marc & his corporate background 01:27 – Life-changing cancer diagnosis during the pandemic 05:34 – A pivotal question from Marc’s son: “Who helps the business owners?” 07:01 – Miraculous recovery and new purpose 09:24 – Writing a bestselling book to help owners increase value 10:16 – The “Double and Keep It” framework explained 11:43 – $350M raised to support exits without debt or dilution 13:08 – How structuring right helps owners keep 70–90% post-sale 15:01 – Helping younger founders take chips off the table 18:52 – From $140M to $1B valuation: how it was done 22:09 – Case study: $0 to $950M in 18 months 23:36 – Why PE must engage with operating teams 25:26 – Reducing founder resistance and aligning incentives 27:49 – Leaving room for buyers’ value creation 30:09 – Example: $6B tech buyer building value via synergy 32:29 – When forced changes from PE go wrong 34:28 – Why personal brand and social media matter more than ever 37:21 – 19-year-old entrepreneur’s turnaround and success 40:38 – Helping overlooked businesses unlock true value 42:02 – How to connect with Marc and access his free resources 📘 Resources marc@acquisitionsforyou.comacquisitionsforyou.comRaw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

Overview: In this high-energy episode, Alex Rawlings is joined by Brad Pilcher, Partner and Co-Founder at Bonaccord Capital Partners, a leading mid-market GP Stakes investor. Brad shares his fascinating journey from aspiring concert pianist to private equity investor, and dives deep into how the private equity world is evolving — particularly around culture, capital, talent, and growth. They explore how mid-market firms can scale successfully, the five principles guiding Bonaccord’s strategy, and why “professionalization” is now essential across PE — from investor relations and origination to team structuring and multi-product growth. 🔑 Key Topics: [00:00][01:54][06:34][13:05][17:38][20:29][24:17][31:18][36:07][42:04][44:50]📌 Notable Quotes: and📚 Resources & Mentions: bonaccordcapital.comConnect HereRaw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

In this episode, host Alex Rawlings speaks with Eric Wiklendt, Managing Director at SpeySide Equity, a private equity firm focused on lower middle-market manufacturing businesses. Eric shares his “fix and build” value creation strategy, the key elements of successful human capital alignment, and why cost accounting is the hidden killer in many portfolio companies. With deep operational experience, Eric offers a grounded perspective on how to avoid overcomplicating PE value creation. 🔍 Key Highlights: Fix & Build FrameworkTop Phase 1 LeversBiggest Friction PointpeopleAlways an IssueHiring Better LeadersWalk-Away Red FlagIndustry Mistake📚 Eric Recommends: Books on economics, behavioral psychology, and sociology to better understand how people think and make decisions. 💼 Connect with Eric: Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

📍 Episode Overview: Alex Rawlings welcomes Taavo Godtfredsen and Sam Allison, co-founders of Advantage CEO, to discuss insights from their two-year research study of over 50 private equity-backed CEOs who averaged 6.2x MOIC. They break down the habits, systems, and mindset that separate high-performing CEOs from the rest—and introduce their proven 5X CEO Model. ⏱️ Key Timestamps: 00:00 – Introductions Taavo and Sam share their backgrounds and transition into executive coaching for PE-backed CEOs. 01:50 – Common CEO Mistakes 04:30 – How Top CEOs Handle Talent 09:00 – Quarterly Talent Reviews 12:56 – Research Behind the 5X CEO Model 17:03 – The 5X CEO Model Strategic ClarityScalable TalentRelentless FocusDisciplined ExecutionEnergized Culture25:38 – Practical Tools from Top CEOs Reverse Executive SessionBlank Sheet Strategy29:47 – CEOs as System Designers 32:14 – Recommended Resources The 5X CEOFive Dysfunctions of a TeamMOVEThe Private Equity Playbook33:09 – How to Connect with Taavo & Sam 🌐 advantageceo.com 📧 taavo@advantageceo.com | sam@advantageceo.com Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

In this episode of The Private Equity Podcast, Alex Rawlings welcomes Scott Neuberger, Co-Founder and Managing Partner of Karmel Capital, a private equity firm investing in late-stage software and AI companies. Scott shares deep insights into how Karmel Capital leverages AI within its investment process, how they identify and evaluate late-stage tech businesses, and why they’re placing strategic bets in the infrastructure layer of AI. Scott explains the firm's capital efficiency-focused strategy, how they rank companies, and what metrics truly distinguish iconic businesses from the rest. He also discusses how AI is transforming internal operations and why firms must go beyond the hype to truly implement impactful AI solutions. Later in the conversation, Scott offers practical advice to portfolio company leaders on how to begin leveraging AI meaningfully—starting with labor-intensive areas like customer support. He finishes by outlining Karmel’s top-down investment approach to sectors like cybersecurity and why infrastructure plays offer value and growth. Whether you're investing in tech, operating a portfolio company, or just curious about how AI intersects with private equity, this episode is packed with real-world insight. ⌛ Episode Highlights & Time Stamps: 00:03 – Introduction to Scott Neuberger and Karmel Capital 01:00 – Scott’s journey: entrepreneur turned investor 02:19 – The mistake of investing too early in venture capital 03:47 – Why Karmel focuses on measurable, repeatable metrics 04:45 – How they assess capital efficiency in tech companies 06:41 – Key metrics and importance of experienced management teams 08:38 – Evaluating human capital and talent within portfolio companies 10:05 – Zooming out: The “mosaic theory” of identifying strong investments 10:33 – How Karmel Capital uses AI internally for data collection & analysis 13:22 – AI investing: why infrastructure is Karmel’s focus 15:49 – Pick-and-shovel strategy: betting on infrastructure vs. applications 17:44 – Advice for portfolio execs on where to begin with AI 18:43 – Customer support as a high-impact AI use case 21:09 – Navigating noise in AI investing: how Karmel decides where to play 22:34 – Case study: AI in cybersecurity and the top-down analysis approach 24:59 – The arms race in cybersecurity: AI on both offense and defense 25:29 – Scott’s reading and listening habits (inc. 20VC podcast) 26:56 – How to contact Scott Connect with Scott Neuberger: 📧 Email: scott@karmelcap.com 🌐 Website: www.karmelcapital.com Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

🗣️ Guest: Carola Kamuff – Presentation Coach | Author of Quick Guide Management Presentation 🎧 Host: Alex Rawlings, Founder of Raw Selection ⏱️ Key Topics & Timestamps: 00:00 – Meet Carola Kamuff Former M&A exec turned expert in coaching management teams for exit presentations. 01:54 – Why Communication Matters Carola explains her shift from numbers to narratives and why people—not just slides—drive deal success. 02:49 – The Biggest Mistake Teams often prepare too little, too late—focusing on slides, not delivery or messaging. 04:15 – Rehearsal ≠ Training Rehearsals test flow. Training transforms behavior, delivery, team dynamics, and confidence. 06:41 – Crafting a Powerful Story From stats to storytelling—how real examples bring presentations to life and increase credibility. 09:35 – Even Experienced Execs Benefit Exit presentations are high-stakes. Even confident leaders gain clarity, alignment, and polish from coaching. 12:51 – Does it Really Move the Needle? Yes—Carola shares a real example where coaching turned around investor perception and revived interest. 14:47 – High Impact, Low Time Commitment Just a few focused sessions over weeks can significantly improve presentation outcomes. 16:14 – Three Keys to Success 18:38 – Carola’s Recommended Reads & Listens 📚 Resonate, Slide:ology, Talk Like TED 🎧 Think Fast, Talk Smart, The Moth 📘 German: Quick Guide Management Presentation by Carola Kamuff 20:05 – Connect with Carola Find her on LinkedIn: Carola Kamuff Key Takeaway: Your management presentation can boost—or break—your valuation. Great slides aren’t enough. Confidence, storytelling, and preparation make the difference. Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

In this episode, Alex Rawlings speaks with Jamyn Edis, digital transformation expert, former VC-backed CEO, and NYU professor. Jamyn shares actionable insights on using AI, data, and automation to drive performance across private equity firms and their portfolio companies. From dynamic pricing models and A/B testing to agentic AI and accelerating product cycles, Jamyn explains how to cut through the hype, identify real opportunities, and turn AI into measurable value. ⏱️ Episode Highlights 00:00 – Meet Jamyn Edis 30+ years in consulting (Accenture), corporate (HBO, Take-Two), startups, and teaching at NYU. Focused on the intersection of tech, data, and private equity. 02:23 – Common Mistake in PE Most firms treat data as plumbing, not strategy. Shift from backward-looking reporting to predictive and prescriptive analytics. 03:48 – AI That Delivers ROI AI must be embedded into daily operations, not stuck in R&D. Productize, operationalize, and commercialize—or risk irrelevance. 05:15 – How AI Builds on Data AI is powered by historical data but creates forward-looking insights. Use it to improve pricing, marketing, and operations. 06:42 – Case Study: Take-Two Interactive Jamyn led data science initiatives to optimize pricing and marketing—replacing gut decisions with data-driven experimentation. 08:08 – AI as PE’s Next Value Driver AI is the new operating system for PE. After leverage and digital transformation, the next edge is intelligence at scale. 09:31 – Advice to PE Firms Skeptical? “Get out before the business gets out of you.” Overwhelmed? Start small, build prototypes, and focus on real use cases. 11:04 – Agentic AI in Action Jamyn shares examples of cutting development cycles, boosting campaign ROI, and improving customer service with AI agents. 13:26 – From Problem to Prototype Diagnose real pain points, create business and technical requirements, and build targeted AI tools that solve specific problems. 14:50 – AI Won’t Replace Humans, But... Those who use AI will outperform those who don’t. Jamyn explains Jevons Paradox and why productivity leads to new jobs. 18:46 – How Jamyn Diagnoses Opportunities Structured discovery process, stakeholder interviews, and clear roadmaps to identify where AI and tech can drive value. 22:10 – Every PE Firm Needs an AI Stack Soon, AI tools will be as essential as data teams or web developers. Invest now in people, platforms, and processes. 23:06 – The Future is AI + Human Judgment Firms that embed AI deeply—and pair it with operator judgment—will unlock the next generation of alpha. 24:21 – Jamyn’s Book: The Fifth Horseman An exploration of how AI mirrors humanity and transforms the way we live and lead. AI is trained by us—and reflects us. 29:07 – What Jamyn Reads & Recommends Books: The Hard Thing About Hard Things, Understanding Media Podcasts: Pivot, Ezra Klein TV: Succession – “Still the best corporate training program ever made.” Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com

Guest: Brian Gustason, Operating Partner at Craig Group Host: Alex Rawlings, Founder of Raw Selection 🔍 Episode Summary: In this episode, Brian Gustason shares practical insights on building scalable go-to-market (GTM) strategies for lower-middle-market, PE-backed companies. With over 25 years of operating and advisory experience, Brian explains how to move beyond traditional, backward-looking due diligence and implement forward-focused GTM strategies across marketing, sales, and customer success. He walks through a real-world case study of transforming a $30M founder-led business—covering ICP development, sales process creation, lead qualification, and customer retention. Brian also discusses how marginal gains across key sales metrics (win rates, ACVs, churn) can compound into significant growth and how CEOs, sales leaders, and boards can drive accountability and execution. ⏱️ Timestamps: 00:00 – Brian’s background and role at Craig Group 01:30 – Why traditional due diligence often fails to assess growth 03:00 – Real-world GTM transformation of a founder-led distributor 06:00 – Building ideal customer profiles (ICPs) and prioritising markets 09:00 – Improving lead qualification and using pre-suasion techniques 14:00 – Structuring an effective, trainable sales process 17:30 – Playbooks, documentation, and AI tools to support sales 20:00 – Importance of coaching and ongoing process evolution 23:00 – Growth 2.0: Compounding small improvements across KPIs 27:00 – Who owns GTM? Role of CEO, sales leaders, and the board 29:00 – Brian’s content recommendation: The 80/20 Principle and his LinkedIn series 📚 Resources: Craig Group:www.craiggroup.ioConnect with Brian on LinkedIn:Brian GustasonBook Recommendation:The 80/20 PrincipleRaw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

🎙️ The Private Equity Podcast — Niklas James, Founder of Minds Capital Host: Alex Rawlings | Guest: Niklas James In this episode, Alex is joined by Niklas James, Founder of Minds Capital, an independent sponsor investment platform. They explore what sets successful sponsors apart, why industry specialization matters, and how media can supercharge inbound deal flow. 🕒 Episode Highlights 00:00 – Niklas’ background: Bain, VC, HBS, and independent sponsor journey 01:17 – Founding Minds Capital: investing $1–$3M in sponsor-led platforms 01:42 – The biggest PE mistake: poor self-marketing and lack of differentiation 02:34 – Why “founder-friendly” isn’t enough — real differentiation is key 04:24 – Using podcasting and LinkedIn for inbound deal flow 05:21 – Why niche expertise drives better deals and exits 06:20 – Case study: investing in an eyewear veteran 07:14 – Why Minds Capital favors independent sponsors over traditional funds 10:03 – Value creation via EBITDA growth and multiple expansion 11:59 – Deal evaluation: downside protection, upside, and conviction 13:53 – Red flags, realistic base cases, and what sets great deals apart 16:17 – How Minds Capital assesses sponsors: 5 key criteria 18:07 – Sponsors need transparency, gravitas, and skin in the game 19:53 – Becoming a media-first PE firm: lessons from podcast success 22:13 – Content strategy: LinkedIn cadence and community building 23:10 – How media enhances deal flow and selectivity 24:32 – Niklas’ reading picks: The Compounders in Private Equity, Alex Hormozi’s books 25:58 – Connect with Niklas on LinkedIn 🔑 Key Takeaways Stand OutMedia = InboundsIndustry Fit WinsDiligence MattersPeople First🎧 Listen to the Minds Capital Podcast Weekly episodes with top independent sponsors. 📨 Connect with Niklas James 🔗 LinkedIn Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

🎙️ The Private Equity Podcast — Episode with Cyril Aboujaoude, Co-Founder of TioPo Capital In this episode, Alex Rawlings is joined by Cyril Aboujaoude, Co-Founder of TioPo Capital, a hands-on private equity firm investing in SMEs across the UK and France. Cyril shares the journey of launching TioPo, their operationally driven approach to investing, and how young, entrepreneurial grit fueled their path from deal number one to a thriving portfolio. They explore the nuances of deal origination, value creation, and the power of people in private equity. From ERP frustrations to navigating downturns and structuring creative deals, Cyril breaks down the real-world lessons of building a firm from scratch—while staying laser-focused on operational excellence. ⏱️ Timestamps: 00:03 – Introduction to Cyril Aboujaoude and TioPo Capital’s mission 00:30 – TioPo’s founding story, operational mindset, and portfolio growth 01:24 – What TioPo really looks for beyond standard investment criteria 01:57 – The importance of vision alignment and execution capability 03:24 – How they assess management teams during diligence 04:35 – Why slow decision-making is riskier than a bad hire 05:29 – Biggest value creation levers: hiring an operating partner over fundraising 06:46 – Building a 100-day transformation plan post-deal 07:45 – One thing target companies should fix pre-investment: ERP systems 08:55 – How TioPo evaluates companies during downturns and market volatility 10:20 – Analyzing long-term performance and identifying macro-inflated businesses 12:51 – Most creative deal structure: partnering with the seller’s son as CEO 14:50 – Reflections on the challenges and naivety of doing their first deal 16:11 – Cyril’s top recommendations: FT, WSJ, Aswath Damodaran, and local gazettes 17:10 – How to connect with Cyril and learn more about TioPo Capital 🔑 Key Takeaways: People over projections:Operations-first philosophy:100-Day Plan Discipline:ERP readiness = smoother scale:Smart structuring builds trust:Past ≠ future, but it’s all we’ve got:Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

Guest: Greg Nieuwenhuys – PE Operator & Founder, Generative AI Strategy Host: Alex Rawlings – CEO, Raw Selection 🔍 Episode Summary: Greg Nieuwenhuys returns to share a practical, step-by-step AI Playbook for hiring. From writing job descriptions to automating follow-ups, Greg breaks down how PE firms and portfolio companies can integrate generative AI into recruitment. Packed with tools, tactics, and workflow tips, this episode is a must-listen for anyone looking to hire faster, smarter, and with less bias. 🕒 Key Timestamps: 00:00 – Intro & Why AI in Hiring Matters Speed, accuracy, and competitive advantage in recruitment. 01:25 – Greg’s Background CEO in multiple PE-backed firms; now leads Generative AI Strategy. 05:17 – Where AI Improves Hiring From job specs to onboarding, AI supports every stage. 06:43 – Quick Wins 09:58 – Tools Greg Uses ChatGPT, Fireflies, Perplexity, Zapier, N8n 12:43 – Building Automation Without a People Team Use Zapier or N8n to connect email, CRM, and AI tools. 14:35 – Custom GPTs & Human Oversight Create consistent outputs and reduce manual work—always review. 18:25 – Using AI for Better Decision-Making Compile notes, CVs, and feedback to spot gaps & flag concerns. 19:21 – Interview Coaching & Advanced Tools AssessioFinalRound AIOvida23:06 – Better Candidate Outreach Use AI to create relevant, personalized messages. 25:02 – Improve Candidate Experience with Automation AI-written follow-ups, regular updates, CRM reminders. 27:55 – Greg’s AI Stack ChatGPT, Gemini, Claude, Zapier/N8n, Fireflies, Perplexity 29:24 – AI Makes You a Better Human Use tools like Ovida to improve interviewing skills & self-awareness. 💡 Takeaways: 📲 Connect with Greg: LinkedIn – Greg Nieuwenhuys 🌐 www.thegregstar.com Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

🎙️ The Private Equity Podcast – Mark Strauch, Founding Partner & President, Alpine Investors ⏱️ Key Takeaways & Timestamps: 00:00 – Intro Alex welcomes Mark Strauch to discuss Alpine’s unique leadership-driven approach in private equity. 01:00 – From CEO to PE Leader Mark shares his journey from operator to co-founding Alpine, now with $20B+ AUM. 02:08 – The Industry’s Problem: Lack of Differentiation Alpine avoids the “deal shop” model, focusing instead on mission-driven, talent-led investing. 05:24 – Talent as Strategy Alpine’s core philosophy: talent wins. Their “Unleashing Heroes” mantra puts leadership at the heart of every investment. 06:50 – Add-On Acquisitions at Scale Over 1,000 deals to date, using each as an opportunity to deploy great talent and drive integration. 08:39 – Alpine’s Internal Playbook Quarterly OFI (Opportunities for Improvement) projects, one-page strategic plans, and a long-term vision define how Alpine operates like a portfolio company. 10:59 – Lessons from Failure Fund 1 struggled, prompting a shift to talent-first strategy during the 2008 crisis, guided by executive coach Tom Vacola. 15:00 – Building the CEO Bench Programs like CEO-in-Residence and CEO-in-Training (CIT) bring in and develop top talent—Alpine is now the top recruiter at elite business schools. 18:31 – Attributes Over Resumes They hire for grit, humility, and emotional intelligence—qualities highly correlated with CEO success. 20:00 – Real-Time Leadership Development CITs train on the job with structured learning in both hard and soft skills, plus internal peer-learning pods. 24:00 – What Great CEOs Do Traits include pace, clarity, resilience, focus, and the ability to inspire and win. 27:37 – Alpine’s Ongoing Constraint: Talent Even now, talent remains the #1 priority across Alpine and its talent-constrained portfolio sectors. 30:47 – Lessons in Building Alpine Create a strategy only you can win—play a different game, not the same one better. 32:38 – Operator Empathy = Better Investing Being a former CEO helps Mark bring realism and focus to underwriting and board roles. 34:05 – Book & Coaching Insights Recent reads include Boyd, The Bible, and classic philosophy. Coaching tip: great coaches help you unlock your own answers. 39:50 – Connect with Mark 💼 Alpine Investors Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

In this episode, Alex Rawlings speaks with Amias Gerety, Partner at QED Investors, a leading fintech-focused VC firm managing nearly $1B in assets. Amias shares insights on venture capital strategy, staying disciplined during market hype, sourcing deals, and how lessons from his time at the U.S. Treasury shape his investment decisions today. ⏱ Episode Highlights: 00:00 – Intro & QED Overview QED’s structure, fintech focus, and global reach. 01:20 – VC Mistakes & Market Hype The danger of "paying ahead of growth," especially in AI. 03:12 – Staying Disciplined Simple metrics and historical heuristics that guide better investment decisions. 04:39 – Deal Dynamics in VC vs PE Why proprietary deal flow in VC means getting in early — before companies start raising. 07:26 – Hunting vs. Gathering How QED targets specific companies instead of waiting for inbound deals. 08:51 – Building Relationships Top-heavy structure means founders speak directly with partners on the first call. 14:43 – Using Senior Talent Early Deploying high-value advisors like Capital One co-founder Nigel Morris from the start. 16:09 – Biggest Mistake in Venture Ignoring founder misalignment — “If it’s a maybe, it’s a no.” 18:25 – CEO Ownership in Startups Why QED avoids deals where founders don’t have control — unlike PE’s model. 20:43 – Operating Partners in VC VC success comes from entrepreneurial operators who aim to join portfolio companies. 24:31 – Honest Career Advice Be clear about whether you want to be an operator or an investor — ambiguity causes misalignment. 25:59 – Treasury Lessons Decision-making under pressure during the financial crisis informs his bold, data-light approach in VC. 30:12 – What He Reads Only old books — for timeless thinking and unexpected insights. 31:46 – Connect with Amias Reach out via LinkedIn. Amias offers a rare perspective bridging government, fintech, and venture capital — a must-listen for anyone navigating today’s competitive investing landscape. Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.

Episode Overview In this episode, Alex Rawlings welcomes Michael Von Bevern, Co-Managing Director for Sunterra Fund Services, to discuss the evolving landscape of fund administration in private equity. Michael shares nearly two decades of experience, working with over 500 fund managers, and offers invaluable insight into common mistakes first-time managers make, the growing role of fund administration, and why outsourcing has become the gold standard for operational efficiency and investor confidence. 🔑 Key Discussion Points 00:00 – Introduction Michael Von Bevern introduces his role at Sunterra Fund Services and his extensive background in fund administration. 01:00 – Common Mistakes First-Time Managers Make 03:00 – The State of Capital Raising 04:00 – Why Outsourcing Fund Administration is Crucial 06:30 – In-House vs. Outsourced Fund Admin 09:00 – Why Private Equity Firms Hire from Fund Admin Firms 12:00 – What Makes a Gold Standard Fund Admin? 13:30 – The Shift Toward Data Accessibility 14:30 – Michael’s Recommendations 16:00 – Market Trends Observed Through Fund Admin 18:30 – How to Reach Michael sunterra.com 🔗 Connect with Alex Rawlings on LinkedIn: [https://www.linkedin.com/in/alexrawlings/](https://www.linkedin.com/in/alexrawlings/) 🌐 Visit Raw Selection: [www.raw-selection.com](https://www.raw-selection.com) Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.