The TradeMarke

Get inspired by our incredible conversation in this episode of The Trademarke "Game-changer Strategies: Leveraging Podcasts in the Trades Industry". The episode features a dynamic discussion between our hosts Sarah Ghirardo and Eric Thomas and our special guest, Jim Klauck from the Check A Pro Podcast. We delve into how podcasts can accelerate your trade business, the importance of targeting the right audience, and crafting a podcast that resonates with potential customers. Sharing his 40 years of experience in radio, Jim Klauck discusses how he successfully tailored innovative podcasting techniques to the trades industry. We not only learn from real-life success stories but also explore how podcasts can add brand credibility and authority, especially for home service professionals in the United States. The episode covers a range of topics, from assessing potential marketing benefits to Google backlinks, and presents strategies to make your trade service stand out in an extremely competitive market. We further discuss Marcus Sheridan's innovative "They Ask, You Answer" strategy. This method focuses on addressing frequently asked questions to position home service professionals as trusted experts. We delve into how artificial intelligence aids in developing show notes and boosting SEO. This podcast emphasizes the significance of remaining updated with technological advancements in order to thrive in the marketplace. Dive deep into the world of podcasting and its potential to transform your business. The podcast touches on the ethical responsibilities while publicly representing your business, including maintaining a respectful distance from inappropriate language. Tune into this thought-provoking episode to learn the various factors to consider when starting your own podcast, the significance of consistency, and the importance of professional guidance. Join the conversation on community podcasting and its potential to revolutionize your business-marketing strategy! Don't forget to leave us a review and share this episode with your friends in the trades and marketing sectors. We greatly appreciate your support!

Welcome to a captivating episode of The Trademark, your ultimate podcast for trades and marketing perspective. In this episode, hosts Sarah Ghirardo and Eric Thomas are joined by special guest Amber McKee, founder of Amber's Home Service Marketing and a seasoned marketer in the trades industry. Prepare to take a deep dive into Amber's career journey, her invaluable advice for dealing with business challenges, and her insights on varying aspects that influence trades. Listen in as Amber shares her experiences, beginning with her instrumental role in driving a large company's revenue to a staggering $240 million. Amber explores pivotal moments for growing a business and provides real-life examples, results, and takeaways from her expansive career in trades. Amber also addresses how e-commerce giants like Amazon Prime are impacting the future of trades, and tackles the pressing issue of replacements in the industry. Emphasizing on practical advice and industry insights, this episode also features a robust discussion around the ever-evolving world of marketing, particularly the rise of Artificial Intelligence (AI) as a potent tool for saving customer's time and aligning strategies with market trends. It further glances into the potential of AI in boosting decision-making processes, streamlining operations, and enhancing digital marketing efforts. Concluding with an explorative and fun discussion on personal passions and interests, this episode strikes a perfect balance between business advice and personal connect. So tune in, and gain in-depth insights into how you can navigate your trade in a rapidly evolving marketplace.

Get set to dive deep into the world of trades and marketing in "Mastering Marketing in the Trades: Inside Scoop From the Experts at The Trademark Podcast". Joining our dynamic conversation are Sarah Ghirardo, Eric Thomas, and our special guest, Gregg Towsley, a trade and marketing maestro. Explore a riveting synergy between marketing and trades as we uncover innovative insights from industry experts. In this episode, Gregg discusses the fascinating journey of digital transformation within the trades Industry. Discover how the trades have evolved from traditional methods like whiteboards to sophisticated digital platforms like ServiceTitan. While understanding key metrics such as Return On Ad Spend (ROAS), you will also learn about the nitty-gritty of managing business operations sustainably. This episode underlines the importance of "back-to-basics" approach in running a successful business and also elaborates on how understanding your breakeven point can significantly impact the effectiveness of your marketing strategies. Hence, we delve into the essence of consistency, a simple approach, and maintaining focus on your business operations. Further, our panel habituates with the idea of having ground rules around business operations data and upscaling team skills to understand high-level metrics for driving profitability. Also, explore the crucial roles of communication, preparation, and customer treatment in growing your business. In an era saturated with technologically advanced tools, the panel encourages beginners to master the art of simple strategies and avoid quick-fixes. Additionally, our experts discuss the potential of Artificial Intelligence in marketing and how it can significantly increase efficiency and better customer relationships. Whether you are a trades professional or a marketing expert, these insights will help you supercharge your skillset. Lastly, understand the critical role of nurturing customer relationships post-service and get tips on leveraging KPIs for your business growth.

In this episode, David Powers, a seasoned expert from Rooter Hero, dives deep into the symbiotic relationship between a high-performing call center and a successful marketing strategy. He emphasizes that a call center is not just a cost center but a crucial touchpoint for customer interactions, making it a vital component of a company's overall brand experience. David highlights the importance of aligning the call center's goals with the marketing team's objectives to ensure consistency in messaging and customer service delivery. By fostering collaboration between these two teams, businesses can create a seamless customer journey that drives brand loyalty and retention. One key takeaway from the conversation is the significance of using historical call volume data to predict staffing needs accurately. David shares practical tips and best practices for leveraging this data to optimize staffing levels, reduce wait times, and improve customer satisfaction. Whether you're looking to enhance your call center operations, strengthen collaboration between departments, or improve your overall customer experience, this episode offers valuable insights and actionable strategies to help you achieve your goals. Be sure to check out David's podcast, Caffeinated CX!

Welcome to another insightful episode of the TradeMarke Podcast, where industry leaders and experts converge to share their wealth of knowledge. In this episode, we are privileged to have Matt Michel, a seasoned veteran in the HVAC industry, sharing his profound insights on historical data and his forecasts for the industry, especially in the face of an impending economic downturn year. Matt Michel, the former CEO of the Service Roundtable, brings a unique perspective to the table. With years of experience under his belt, he delves into the historical data of the HVAC industry, shedding light on how the sector has weathered economic storms in the past. Our conversation goes beyond the numbers, exploring the nuances that professionals in the field need to consider as they navigate through uncertain times. The podcast kicks off with a comprehensive overview of the historical data Matt has gathered, providing listeners with a context that is essential for understanding the challenges and opportunities that lie ahead. Matt breaks down the patterns, drawing correlations between economic downturns and the performance of the HVAC industry. His insights create a roadmap for businesses, helping them anticipate and strategize for the future. One of the highlights of our conversation is Matt's forecast for the HVAC industry in the upcoming economic downturn year. Listeners can expect a detailed analysis of the factors that will influence the market, including consumer behavior, technological advancements, and regulatory changes. Matt doesn't just stop at predictions; he shares practical advice on how businesses can position themselves to not only survive but thrive in challenging economic landscapes. As we delve deeper into the podcast, Matt unveils his projections for the HVAC industry over the next decade. Despite the looming economic challenges, he paints a picture of promising growth and untapped opportunities. The conversation takes a positive turn as we explore the innovations and trends that will drive the industry forward. Matt's optimism is contagious, inspiring professionals to adapt and evolve in the ever-changing market. Throughout the episode, Matt Michel doesn't just share data; he narrates compelling stories from his vast experience in the field. These anecdotes provide a human touch to the numbers, making the podcast not only informative but also engaging. Whether you're a seasoned professional or a newcomer to the HVAC industry, Matt's insights offer valuable lessons and perspectives that can shape your approach to business. The TradeMarke Podcast prides itself on bringing thought leaders to the forefront, and this episode with Matt Michel is no exception. His deep understanding of the HVAC industry, coupled with his ability to distill complex data into actionable strategies, makes this episode a must-listen for anyone involved in the field. In the final segment of the podcast, Matt leaves the audience with key takeaways and actionable steps to thrive in the face of economic uncertainty. His parting words resonate with a sense of hope and determination, urging businesses to embrace change and leverage the opportunities that lie ahead. Join us for this enlightening conversation as we navigate the intricate landscape of the HVAC industry with Matt Michel on the TradeMarke Podcast. Whether you're a business owner, industry professional, or simply curious about the future of HVAC, this episode promises valuable insights that will shape your perspective and fuel your success in the years to come.

Welcome to The TradeMarke Podcast! In this episode, we delve deep into the world of internal marketing teams with our guest, Matt Tyner. The spotlight is on Key Performance Indicators (KPIs) and how they serve as guiding beacons for your internal marketing squad. Matt Tyner, a seasoned expert in marketing strategies, shares invaluable insights, unraveling the significance of KPIs, how to establish them effectively, and the pivotal role they play in enhancing team productivity and success. Whether you're a seasoned marketer or just stepping into the realm of internal teams, this episode will equip you with the tools to optimize your team's performance and drive results. Tune in to discover the metrics that matter and unlock the potential of your marketing endeavors!

In this special episode of The TradeMarke podcast, host Ismael Valdez delves into the groundbreaking innovation poised to transform the HVAC industry: Nuve, the cutting-edge thermostat set to redefine the way contractors engage with customers. Valdez engages in an in-depth discussion about Nuve's imminent arrival in the market, exploring how this innovative technology promises not only to enhance comfort but also to revolutionize the contractor-customer relationship. Highlighting its features and functionalities, the episode illuminates how Nuve isn't just a thermostat—it's a game-changer. Through insightful interviews and expert commentary, listeners gain valuable insights into how Nuve empowers contractors, offering them a competitive edge by enabling them to acquire and retain customers over the long term. By showcasing its user-friendly interface, energy-saving capabilities, and unparalleled performance, the episode underscores Nuve's potential to elevate the HVAC experience for both contractors and consumers alike. Join Ismael Valdez and industry experts as they unravel the transformative impact of Nuve, unveiling how this innovative thermostat is poised to reshape the HVAC landscape and drive unparalleled success for contractors in the market. Learn more about Nuve here: https://www.nuvehome.com/ https://thetrademarke.com/meet-nuve-your-new-secret-weapon-for-lead-generation/

In this week's enlightening episode, we sit down with the insightful Bill Rossell from Home Service Freedom. As the service industry is constantly evolving, it's no wonder there are countless tradeshows to catch every year. Yet, there's one in particular that's generating a significant buzz: the inaugural Freedom Event hosted by Tommy Mello and the Home Service Freedom team. Why is this one standing out from the crowd? Bill spills the beans. Moreover, ever felt overwhelmed with the information overload at these events? Bill offers a golden nugget of advice: instead of being a jack-of-all-trades, focus on mastering a few. Plan to implement just 2 or 3 significant takeaways from each show. This way, you're not just attending — you're optimizing. Tune in and find out why the Freedom Event is the one tradeshow this year you don't want to let slip through the cracks, and how you can make the most of every conference experience! Key Takeaways: Register for Freedom Event today at www.freedomevent.com and use promo code "RIVALDIGITAL20" to save 20% off your admission!

On this episode, we are joined by Mack Chambers of Dream Heating and Cooling. Mack is the new owner of Dream and has always been in the industry. He started, like most of us, as the flashlight holder. Mack and Eric discuss their music background, what impact means, seeing blue collar as a career choice, and what constitutes as a number one priority. Mack's goal for Dream is to help other people win in a trustworthy and grateful manner, and help homeowners by elevating their lives. Mack and Eric talk about how to properly enter a home, the Dream sheep, and Dream's target audience. Want to connect with Mack? Reach out to him here

On this episode, we are joined by none other than Dan Antonelli, President and Creative Director of KickCharge. We are huge fans of Dan and his awesome work! Dan covers a lot of ground in this episode, including brand development, tag lines, brochures, and even billboards. Dan breaks down KickCharge's goal, which essentially is to control first impressions and perceptions before you even pick up the phone to call. Dan talks to Eric about the importance of having an attention-grabbing brand, as well as some tips and tricks of things to avoid when naming and re-branding your business. 1. Avoid using initials and your last name--the ultimate goal is to appeal to your correct demographic. 2. Always prioritize brand culture and recruitment when branding or re-branding. Thanks for joining us, Dan!

On this episode, we are joined by Jackie Aubel of Service Titan and host of Tool Box for the Trades. Jackie has been with Service Titan since August of 2017 where she started as the social media manager. Eric and Jackie discuss the upcoming Pantheon event, culture within your company and knowing your people. Eric touches on Jackie's comedy, her love of LA, and how she made the move from New Yorker to full-time California girl. Jackie talks about the importance of knowing your employee's "why," and realizing that not all people are motivated in the same way. Head over to Tool Box for the Trades and check out the episode Eric was on!

On this episode we are joined by Marcus Sheridan, author of They Ask, You Answer. We are thrilled to have him on the show this week. We discuss the importance of being transparent and addressing customer's questions on your website. Many customers ask the same questions, so why not give them peace of mind by answering them? Marcus also discusses the Big 5--things customer's keep in mind: 1-cost questions 2-problems, negatives and issues 3-Comparisons 4-Reviews 5-The best or top businesses Marcus stresses the importance of there being room for everyone to be on top.

On this episode, we are joined by Ryan Chute of Wizard of Ads. Ryan has been with Wizard of Ads since 2017 and has been on on the podcast before! Ryan breaks down how to create an effective radio ad: How to track the data and leads brought in from a radio ad and the importance of branding. Ryan notes that when you want someone to remember something, "sing it!" Ryan and Eric wrap up the episode by talking about the ROI in your branding as well as charging a premium price for convenience.

We are back! Eric shakes things up this week where he shares marketing ideas that go outside the box. Eric shares how partnering with local garage sales could get your marketing out there to your targeted audience. Eric explains whys to boost brand awareness, how to get it in front of only homeowners, and how a landing page could help your marketing, regardless of what industry you're in.

On this episode, we are joined by Michelle Jeppesen, Director of Business Development for Jill's Office. Jill's Office is a virtual reception company that services the HVAC Industry. Jill's Office allows none of your calls to fall through the cracks, and the Jill's Office team is available 24/7 and 100% US based. Jill's Office is a customizable service. They can answer all your calls, or just follow-up on older leads. They also specialize in satisfaction calls and referrals. Michelle talks about her outlook in the HVAC Industry, the importance of creating connections with the person on the other end of the phone, and how to train based on tone and customer personality. Eric asks Michelle what the ideal call looks and sounds like, how to onboard a new receptionist, and the importance of building the value in the solution that you as the tech, are going to provide to the customer. Check out Jill's Office here

On this episode, we are joined by Dan Clapper and Ken Midgett from Interplay Learning. Dan Clapper serves as the Commercial HVAC and Facilities Maintenance Market Director for Interplay Learning. Dan brings 25 years of experience to Interplay in a variety of roles across the HVAC market. Dan has developed a passion for helping trade professionals grow their businesses and their people. Ken Midgett serves as the Plumbing Market Director at Interplay Learning. He has been in the plumbing and heating industry for over 40 years and has worked in every facet of the industry. Dan and Ken talk to Eric about training faster, and what the future of training will be. Eric brings up the advantages and disadvantages of using VR to train. Dan and Ken note that if you're not training, you're falling behind. Want a better way to train your techs? Learn more about Interplay Learning here

On this episode, Alyssa interviews Eric about how he's gotten to where he is today, what sparked Rival Digital, and how he got Alyssa to start the Rogers Radio podcast. Alyssa asks about Eric's leadership style, how Rival helps their clients reach more homeowners, and he shares his career advice. Get to know Rival Digital's, Eric Thomas!

On this episode, Eric is here to chat about Google changes, AI websites and the Facebook ad glitch. Eric hopes to do these Marketing Updates every month to make sure everyone is up to date on any/all changes in the Marketing space. Eric talks AI red flags, page experience and mobile website experience; as well as Facebook's ad disaster over the past weekend. There's a lot of information in this episode, so grab a notebook!

On this episode, we are joined by Bri Skiffington, Chief Product Officer, & Andrew Palosi, CEO from Ad Leverage & Data Cube. The three of them discuss PPC, AI, ChatGPT, and return on ad spend. Bri & Andrew also talk about what Ad Leverage and Data Cube do, and how. Eric and Andrew discuss results and Red Robin, and the importance of being intentional and consistent. To wrap-up, Andrew and Bri talk about how a business owner can stand out amongst the advancement of AI.

On this episode, we are joined by Kelly Presgrave, CEO and co-owner of Working with Your Handz. Eric and Kelly talk recruitment and how Working with Your Handz finds the talent that you're looking for. Kelly states the importance of showing your employees the way and guiding them towards success. Kelly also discloses the biggest hiring red flags, and how to tell if your potential new hire is telling the truth about his/her experience. Kelly wraps up the episode by putting an emphasis on being a mentor for your employees and showing them that great success is possible.