Growth Marketing Camp

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If you are just starting out in growth marketing, trying to look for your next job in growth, or simply trying to be better at your craft, consider this podcast as a peek into how leading marketing experts think about their campaigns, metrics, and what’s important to them. You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible growth marketers and share actionable tips and tricks to help you launch unforgettable campaigns and boost your growth strategy. Intro music by: NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I

If you are just starting out in growth marketing, trying to look for your next job in growth, or simply trying to be better at your craft, consider this podcast as a peek into how leading marketing experts think about their campaigns, metrics, and what’s important to them. You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible growth marketers and share actionable tips and tricks to help you launch unforgettable campaigns and boost your growth strategy. Intro music by: NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I

Location:

United States

Description:

Language:

English

Website:

https://growthmarketingcamp.sounder.fm

Email:

events@opensense.com

Episodes

Authenticity is Everything: Building a Strong Personal Brand with Sophie Milliken

5/23/2022

In this week’s episode of , we chat all things brand with Sophie Milliken. She is a multi-award-winning entrepreneur, Director, NED, chartered FCIPD HR professional, author, speaker and investor. Sophie shares her career growth story, where she got the inspiration for her best-selling book, ‘The Ambition Accelerator,’ and the steps she’s taken to develop her personal brand that has helped her progress in her career to now CEO of Moja. As a special little bonus, she points out why it’s...

Duration:00:39:40

How Marketing Can Create Easy Conversations for Sales

5/16/2022

Built by developers for developers with the goal of making their lives easier, LaunchDarkly has managed to stand out quickly and cut through the noise with their product. And this week, Maurice Maxwell, Digital Demand Manager at LaunchDarkly, joins us on to share what channels they focus on, along with his own personal growth story. Plus, he talks about the favorite part of his job and why it’s important to optimize your LinkedIn profile. Dig in!

Duration:00:37:46

Growth Marketing Camp’s Happy Hour with Hillary Read

5/9/2022

In this week’s episode of , Hillary Read, the VP of Marketing at WITHIN, joins us to share her thoughts on career, performance marketing, workplace culture, and yes, even a bit on NFTs. Hillary talks about the milestone moments that helped her transition her early career as a writer to VP of Marketing and how the right opportunities at the right time make all the difference. She compares analog and digital marketing, performance and brand marketing, and why your marketing strategy should...

Duration:00:46:22

Set Yourself Apart to Get Your Dream Job with Maya Grossman

4/25/2022

Welcome to another exciting episode of . We’re shaking things up today as we chat career growth with the amazing Maya Grossman. After spending 15+ years as a marketer leading teams at some of the biggest tech behemoths like Microsoft and Google, she’s got some advice that you’ll want to hear. Maya shares her best tips on setting yourself up for success, the importance of independent onboarding, and how to build meaningful relationships on day one. Plus, she shares her top 3 golden rules to...

Duration:00:40:05

Crawford & Company’s Digital Journey with Scott Bynoe

4/18/2022

In this week’s episode of , Scott Bynoe, Marketing Director, Global Loss Adjusting at Crawford & Company, shares his advice to tech leaders: never stop innovating - else you risk commoditization. He shares how depth of knowledge and passion is a prerequisite for being excellent at your job and that sometimes having a chaotic mind in marketing can help you produce beautiful things. Scott leads with empathy and curiosity and covers his list of priorities when taking a new role, and how it’s...

Duration:00:33:55

B2B Marketing is Broken - Here's How Chris Walker Would Fix It

4/11/2022

Chris Walker needs no introduction but if you wanted one, he’s the CEO of Refine Labs, an engineer, artist, content creator, entrepreneur, business person, and our newest guest on this week’s episode of . With a strong point of view, a unique perspective, and the ability to look at the business holistically, he has uncovered the weak spots in B2B marketing and offers an infallible solution - demand generation. Chris shares how bringing his engineer's mindset into marketing has helped him...

Duration:00:33:37

Kotn’s Serendipitous Brand Story: From The Farm To The Hanger

4/4/2022

In this episode of , we are excited to have Dan Gray, Director of Growth at Kotn, join us to break down the campaign that went viral on Reddit, Pay It Forward. It was so successful that it spread like wildfire in a matter of hours. At that moment, Kotn almost looked like the business equivalent to Santa Claus. Dan shares what it took to launch this campaign, why it's important to model what your outcomes look like (from average to rockstar level), and how to make sure you have your checks...

Duration:00:41:58

How Rachel Cottam Confronts Gender Bias in the Workplace

3/28/2022

We made a very special episode of in celebration of Women's Month. And we are delighted to have Rachel Cottam, Director of Editorial Strategy at Clearlink and passionate gender equality in tech advocate, join us. Rachel shares how to confront gender bias in the workplace, why companies should hire more women in leadership, and ways men can be better allies to women and help amplify their voices. Ladies and gentlemen, tune in to this limited edition episode and help us fight the good fight...

Duration:00:51:05

Catherine Dummitt’s Extremely Bold and Shockingly Witty Pinata Campaign That Caught Unicorn’s Attention

3/21/2022

If you're an adult in the US, you most likely have engaged with Narvar. With the goal of simplifying consumers' everyday lives by driving customer loyalty through seamless post-purchase experiences, they’ve touched more than 80% of adults in the states. In this episode of , we are delighted to have Catherine Dummitt, VP of Marketing at Narvar, join us. Kicking off her career as an SDR, her journey is not typical, which makes her a marketing leader with a unique point of view. Catherine...

Duration:00:35:50

How To Do More With Less and Skyrocket Your Company’s Rating on Google

3/14/2022

Initially joining SalesPipe as the first SDR, Noah Levy’s ingenuity and marketing chops, and "do more with less" mindset propelled him to his current role where he’s leading Growth Marketing and Operations. Using his blogging skills, guest posting, and backlink strategy, he's helped SalesPipe surpass 4-years of website traffic in one month alone. Noah joins us on this week’s to share his success story, insights on how to work smarter (not harder), and his lessons on leveraging the power of...

Duration:00:35:15

NEW HOST ON THE BLOCK - Jass Binning joins Growth Marketing Camp

3/7/2022

Jass Binning, the Director of Marketing at , is joining as a co-host, and boy, does she have the right mix of marketing experience and charisma to get your ears buzzing. In this rare break from standard form, we interview our new co-host, Jass, about her career path and the learnings she picked up along the way. We also got a boost of inspiration from her journey, so make sure to tune in. You’re in for a treat!

Duration:00:27:21

We’re Hopping On A TikTok Train For B2B With Refine Labs’ Todd Clouser

2/28/2022

No matter the platform, people always respond to raw authenticity and a bit of humor. And at this very moment, there’s no one more authentic than Todd Clouser, Senior Brand Marketing Manager at Refine Labs. Or his TikTok aliases, Yaboi Tucker, Boss Man, and Gregory. In this episode of Growth Marketing Camp, we are exploring the relationship between content creation and demand gen, and hopping on a TikTok train for B2B. Todd joins us to share tips on the easiest way to get started on TikTok...

Duration:00:41:37

How One BBQ With Friends Changed Jimmy Daly’s Career Path

2/21/2022

Jimmy Daly has a very definite point of view when it comes to the content marketing profession. Majoring in English, he knew he wanted to be a teacher, but fortunately for the B2B SaaS world, that plan didn’t pan out. It took one barbecue with friends and the magnificent Animalz to lead him to own (and crush it) with his content marketing community & agency, Superpath. Jimmy joins us on Growth Marketing Camp to share why he believes humble beginnings, patience, and focus are a winning...

Duration:00:41:35

We Are Talking All Things Tattoos & Marketing with Jaime Romero

2/7/2022

A company is only as good as its people, and gathering the right people is both an art. Luckily, we have a brilliant artist joining us on Growth Marketing Camp. In this episode, Jaime Romero, the VP of Corporate Marketing at Fortinet and a vivid tattoo lover, gives us a peek behind the curtains of his process in building highly successful teams. You’ll discover how easy it is to get caught in the web of setting grand expectations without actually asking your team the right questions. But...

Duration:00:40:23

How PDQ Won the Community Building Game Through Trusted Organic Content

1/31/2022

PDQ.com is all about keeping it real. Not many companies can be praised for that. It’s a rare and unique skill that the founders nurtured and ultimately turned into the main driver behind content creation for their audience. Before they had their eye on podcasting, they launched a webcast that they still have going every single week. Kelly Hammer, Content Marketing Manager at PDQ, joins Growth Marketing Camp to teach our listeners how to create content that forges a strong community. He also...

Duration:00:34:02

Creating Inherent Emotions on LinkedIn With Daniel Murray

1/17/2022

In this episode of Growth Marketing Camp, Daniel Murray, Solutions Consultant at Clearbit and the host of The Marketing Millennials Podcast, shares insights on how marketers can create scroll-stopping content on LinkedIn. What was once known as an overly promotional and stuffy business platform has shifted to one full of emotion, meaningful stories, and authenticity. Daniel shares his tips on how people can make the most of new-age LinkedIn by working their creative muscles and leveraging...

Duration:00:37:56

Joseph Lewin’s Journey to Marketing through Travel Blogging in Africa

12/20/2021

What was the journey that led you to marketing? Joseph Lewin, Marketing Manager at CADENAS PARTsolutions, went from traveling and blogging in Africa to creating social media content for small businesses, and ultimately to marketing 3D shape search tools to engineers. Joseph shares his unique take on industrial marketing, and how you need to master writing “no fluff” content in order to reach a highly technical audience. Tune in and enjoy!

Duration:00:29:59

Loopio’s Secret Sauce for Success Through Simplicity And Video

12/13/2021

If you ever wondered how a one product company is doing product marketing, you’re in for a treat. In this episode of Growth Marketing Camp, we are joined by Alison (Grenkie) Hayter, Director of Product Marketing at Loopio. She shares insights on the importance of collaboration with sales when launching a new campaign, how to nail down the messaging, and how sometimes, the simplest ideas are the best ones. Dig in!

Duration:00:35:40

A Sneak Peek Into Pendo’s Jellyfish Model for Product Marketing

11/29/2021

You might argue that pizza and software have nothing in common, but we beg to differ. Put your seatbelts on; you’re in for a wild ride. In this episode of Growth Marketing Camp, we are building a little universe with Marcus Andrews, Director of Product Marketing at Pendo.io. He took all the best bits and pieces from his time at HubSpot, expanded on them, and put his learnings to work when he joined Pendo. In this episode, Marcus shares insights on his Jellyfish model for product marketing...

Duration:00:35:41

PandaDoc’s Secret Mission to Empower SMB Davids to Take on the Goliaths

11/15/2021

If someone knows digital documents, it’s PandaDoc. Their jam is all about helping teams quickly create, manage, and sign digital documents. And they’ve been on a mission to empower SMB companies that are like the Davids to take on the Goliaths. In this episode, we are joined by Shawn Herring, VP Marketing at PandaDoc, a 20+ year veteran of marketing technology that puts his science learnings to use in his everyday business. He shares the story behind the power of forcing function on a...

Duration:00:42:20