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Growth Marketing Camp

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We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I

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Location:

United States

Description:

We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I

Language:

English

Episodes

Making the Leap: How Brandon Powell Cut the Corporate Parachute to Pursue His Entrepreneurial Dreams

1/31/2023
Brandon Powell’s career journey has empowered him to recognize the opportunities in the market and start his own business. And believe it or not, his success story is born out of necessity at the age of 12. Today he is HatchWorks’ Founder and CEO. Brandon joins us on an episode of Growth Marketing Camp’s Founder Stories to share how HatchWorks was founded. You’ll learn all about the humble beginnings and how they hustled their way to scale this business to a 200+ employee company that...

Duration:00:31:41

Drive Demand with Email Marketing & Segmentation with Jeremy Fischer from Quantum Metric

1/24/2023
In this episode of Growth Marketing Camp, we deep dive into the email marketing world with Jeremy Fischer, a Demand Marketing Senior Specialist at Quantum Metric. Jeremy shares his experience in leading the charge in Quantum Metric’s global email marketing efforts to drive demand, including landing page creation and chatbot strategies. Our host, Bobby Narang, sits down with Jeremy to discuss the importance of segmentation in email marketing and why it’s crucial to understand the data to...

Duration:00:30:08

Client Is King: Building a Marketing Agency That Drives Growth with Tyler Jordan

1/17/2023
Are you ready to level up your digital marketing game? Tyler Jordan, the Founder and CEO of a thriving remote-first marketing agency, Jordan Digital Marketing, is here to help! With a rich digital marketing background and experience at top companies like Hired, Weebly, and 3Q Digital, he's got the know-how to take your business to the next level. In this episode of Growth Marketing Camp’s Founder Stories, Tyler shares tons of advice on building and managing a successful marketing agency,...

Duration:00:29:43

Why Staying Curious is the Ingredient to Success with Drew Brucker from LASSO

12/20/2022
In this week’s episode of Growth Marketing Camp, Jass Binning and Drew Brucker, the VP of Growth at LASSO, dig deep into the beauty and the challenges of leading a small marketing team in a scaling company. Drew shares the importance of prioritizing the priorities, why companies should stop measuring ROI for every marketing activity, and why curiosity is one of the essential ingredients to success. We also asked him what lesson has taken him the longest to unlearn, and his answer to this...

Duration:01:01:46

The Outside-In Approach to Copywriting with Konrad Sanders

12/6/2022
This week, Konrad Sanders, Founder, CEO & Content Strategist of a charming London-based agency, The Creative Copywriter, joins us on the Growth Marketing Camp to share all his tips and tricks with our audience. Jass and Konrad dig deep into creative ways you can use to uncover what your customers want (versus what you think they want). Konrad answers, what are some of the biggest issues he sees in many SaaS startups and brands, and why he always follows “the rule of one” in his landing page...

Duration:01:00:26

Building a Balanced Economic Model That Supports Growth and People with Bryan Karas

11/8/2022
Welcome to another episode of Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience. This week, Bryan Karas, Founder and CEO of Playbook Media (& GrowTal), joins us to share the journey that's led him to start his company and drops some key growth-centered advice for earlier-stage B2C/D2C businesses who’ve hit a plateau. He’ll answer the questions: Tune in to learn his plan...

Duration:00:34:24

How to Build Brand Loyalty Through ABM, Customer Marketing and Evangelism with Nick Bennett from Alyce

11/2/2022
In this week's episode of Growth Marketing Camp, we chat with Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce, about all things ABM, Customer Marketing, and Evangelism. Nick shares the story of what it takes to build a strong personal brand and a community of die-hards (& how Alyce leverages it), how to collaborate with B2B influencers to create content, and provides practical tips on how to get started. He’ll touch on the importance of customer marketing, and how his...

Duration:00:55:38

How To Establish and Measure Brand Trust with Vena Solutions’ Tamara Kitić Yarovoy

10/18/2022
A common question many companies ask is how do you establish and measure strong brand trust. And what does it mean to create community? Our newest Growth Marketing Camp guest, Tamara Kitić Yarovoy, the Director of Demand Generation at Vena Solutions, is here to answer these questions, and more. Tamara sheds light on her most recent projects in 2022, the importance of aligning marketing and sales teams (as well as the CS, HR, and all other departments), and shares with our audience how...

Duration:00:29:48

From Podcasting to Partnerships (And Everything in Between) with Logan Lyles

10/11/2022
On this week’s episode of , Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting! Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of around 15k raving fans. He answers a fundamental question that many companies & marketing teams are asking: is podcasting for everyone? You’ll learn the answer to that...

Duration:00:50:45

How to Build a Standout Cybersecurity Brand with Lauren Kersanske from Axonius

10/4/2022
Cybersecurity brand, Axonius helps security and IT professionals discover, manage, and secure all of their assets. And what makes their brand stand out (apart from a top-notch product) is their ambitious team who easily tackles some of the biggest challenges in IT. This week, we have the pleasure of welcoming a key member of their team on the podcast, Lauren Kersanske, Principle Growth Marketer at Axonius. In this episode, Lauren and Bobby Narang chat about Axonius’ differentiation...

Duration:00:33:57

Uncovering The Origin Story Of Beam Content with Brooklin Nash

9/20/2022
Welcome to a very special and first of many more to come episode of . We’re kicking off Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience. And who better to start off this special series with than Brooklin Nash, Co-Founder & CEO at Beam Content. Brooklin is here to share his story, offer advice, and tell us what it took to start his business. You’ll learn his motivation...

Duration:00:50:33

Feedback Loops & Why You Desperately Need Them with Matt Paige from HatchWorks

9/13/2022
If you’re not leveraging the power of feedback loops or aren’t quite sure how to make them a part of your process, this is the episode for you. Matt Paige, Vice President of Marketing & Strategy at HatchWorks, has a deep background in product marketing strategy and passionately believes in the power of feedback loops. That’s why we invited him to join us on . In this week’s episode, Matt shares why he believes that strategy is the glue between marketing and product, how to refine your...

Duration:00:46:33

The Power of Providing a Personalized Experience for Your Customers with Ryan Cormier

9/6/2022
Ryan Cormier’s passion for hunting, camping, hiking, and pretty much everything outdoorsy brought him to Kalkomey Enterprises, LLC - a leader in outdoor recreation education. As their Director of Digital Marketing, Ryan is leading the content team at Kalkomey Enterprises to support customer acquisition, activation, and retention across their portfolio of online safety education courses and their HuntWise app. Ryan joins us on this week’s episode of to share what his team’s top goals are,...

Duration:00:44:55

How Outside Helps People Live a Healthier and Happier Life with Zenia Johnson

8/23/2022
Zenia Johnson, Director of Performance Marketing at Outside, walks us through an average week in her shoes on this week's episode of . Zenia shares what the performance marketing team is responsible for (& in her words, the important skills), how they align with the rest of the company (& company goals), and how to build genuine relationships in a remote world. Zenia also shares her love for Twitter, how she contributes to an inclusive and diverse POV, and why she always starts her weekly...

Duration:00:47:07

Empowering Managers to Become Extraordinary Leaders With Megan Galloway

8/9/2022
This week, welcomes Megan Galloway, Head of Community at Campfire & the Founder of Everleader. In this episode, Megan and our host, Jass, have a delightful chat about Campfire’s north star and the mission behind their leadership development training. Megan shares advice on how companies can create a people-first culture and why she believes it all starts with exceptional leadership. Additionally, Megan touches on how (& why) to get used to the sound of “shattering plates” when working in a...

Duration:00:24:06

How Gated Helps People Take Control of Their Attention with Melissa Moody

8/2/2022
This week, welcomes Melissa Moody, Co-Founder & CMO at Gated and co-host of their podcast, Finding Focus. In this episode, Melissa shares the origin story of Gated and paints a picture of a new world she envisioned where people could take back control of their inboxes. She also shares how to get people aligned in an early-stage startup, the importance (& value) of building an audience even before you have a product, and the benefits of having a technical and marketing founder combo. As a...

Duration:00:38:01

How Sweater Forges a Tight-Knit Community with Lorri Kane

7/26/2022
Welcome to another exciting episode of , where we welcome Lorri Kane, Digital Engagement Director at Sweater and bestselling author of 60 Days to LinkedIn Mastery. Lorri joins us to share the story of how she became a vital part of the Sweater team and joined them on the journey of making venture capital available for everyone. Lorri shares how she creates educational venture capital content that distinguishes Sweater from their competition. We chat about what keeps Lorri on her toes, what...

Duration:00:41:33

Deep Dive Into Competitive Intelligence with ClickUp’s Andy McCotter-Bicknell

7/19/2022
On this week’s episode of , we explore what it means to be productive in today's day and age with Click Up’s Head of Competitive Intelligence, Andy McCotter-Bicknell. Andy breaks down the importance of having a strong competitive intelligence department at your company, the tech stack he uses, and how to leverage it against your main competitors. He shares the story of why he decided to jump into the world of competitive intelligence at ClickUp and how he’s been able to build this program...

Duration:00:33:57

The Blueprint for a Successful Content Strategy with Proposify’s Nadia Milani

7/12/2022
Are you creating edutainment content? How about infotainment video content? If the answer to both these questions is “no" - this episode is for you. This week, welcomes , the VP of Marketing at Proposify. Nadia joins us to shed some light on the benefits of producing highly engaging and entertaining content that’s also educational. She advocates ripping up the red tape when conversing with customers and discusses the importance of buy-in and alignment from the top to support a strategy...

Duration:00:34:19

How to Create Standout Digital Content with Travis Tyler

6/27/2022
This week on , we welcome , Senior Digital Content Producer at PandaDoc and the host of one of our favorite podcasts, The Customer Engagement Lab. Travis is the engine behind PandaDoc’s video content strategy, with the goal to grow their audience and build brand awareness. In this episode, Travis covers what’s the key to success in creating digital content, the most important skills to have in order to crush it in this role, and shares the story of his one-hit-wonder on TikTok. As a very...

Duration:00:46:25

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