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My Business Playbook

Business & Economics Podcasts

Join Laura Higgins, founder of Lala Social Club, My Marketing Playbook & The Next Level Club as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play-by-play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business. Hosted on Acast. See acast.com/privacy for more information.

Location:

Australia

Description:

Join Laura Higgins, founder of Lala Social Club, My Marketing Playbook & The Next Level Club as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play-by-play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business. Hosted on Acast. See acast.com/privacy for more information.

Language:

English


Episodes
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418: Mastering Facebook Ads and Funnels with Kwadwo

4/29/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Mastering Facebook Ads and Funnels with Kwadwo Get ready to level up your Facebook ads game! In this episode, Kwadwo shares his expert insights on Facebook ads, launch strategies, and funnel optimization. Whether you're just starting out or looking to scale your online business, Kwadwo's practical tips and strategies will help you maximize your ad spend and drive results. Meet Kwadwo, the mastermind behind The Art of Online Business podcast and a seasoned Facebook ads manager. Specializing in serving course creators and coaches, Kwadwo helps his clients optimize their funnels and launch strategies, enabling them to work less, earn more, and live the life they aspire to. After this episode you will: - Unlock the secrets to lowering Facebook ad lead costs and boosting ROI. - Discover the winning formula for creating high-converting ad creatives, whether it's graphics or video. - Navigate common pitfalls and mistakes in Facebook ad campaign setups like a pro. - Gain clarity on the essential metrics to track for measuring the success of your Facebook ad campaigns. - Uncover the optimal timing and strategies for launching your Facebook ad campaigns for maximum impact. **Mentioned Links:** - [The Art of Online Business Podcast](podcast_link) https://www.instagram.com/quayjo/ https://theartofonlinebusiness.com/ Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

Duration:00:53:58

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417: Monique Forcella aka The Socialista

4/22/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. I sat down with the incredible Monique Forcella, the mastermind behind The Socialista to talk about how to show up on Instagram strategically AND get clients using your Reels. She breaks it down in such a clear way, I promise you'll leave feeling inspired and ready to create. Here’s what you’ll discover in this episode: πŸ‘‰ How to get clients from your Reels (without going viral or following crazy trends) πŸ‘‰ Monique's formula for high-performing Reels πŸ‘‰ The difference between pain point marketing and desire-based marketing (and how to use both) πŸ‘‰ The power of managing your mindset in online business Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

Duration:00:59:26

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416: Desperate vs. Dream Clients

4/15/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, I dive deep into a game-changing topic: the difference between desperate and dream clients. You'll learn: https://pages.laurahiggins.com/foundations-waitlist Hosted on Acast. See acast.com/privacy for more information.

Duration:00:17:31

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415: The scope creep survival guide for creatives

4/8/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. How to legally protect your creative business Join Laura as she interviews Tracey Mylecharane, the nontraditional Business Lawyer behind TM Solicitor. In this episode, Tracey provides invaluable insights for creatives looking to protect themselves legally. From the three essential steps to safeguard your business to finding the right lawyer and avoiding common pitfalls, Tracey's expertise empowers creatives to build intentional and legally protected businesses. You'll discover: Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

Duration:00:52:14

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414: My journey from $10k to $100k+ months with Nath Higgins - PART 2

4/1/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Today I'm joined by my husband, Nath, to answer YOUR questions about what it takes to hit $100k months. You'll learn: Get in touch: IG: https://www.instagram.com/laurahiggins Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

Duration:00:57:52

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413: My Journey from $10k to $100k Months (Part 1)

3/25/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, I take you BTS into my journey from $10k months to $100k+ months in business. Over seven years, I navigated the challenges and breakthroughs that led to hitting seven figures annually. In Part 1 of this 2-Part series, you'll learn: Get in touch: IG: https://www.instagram.com/laurahiggins Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

Duration:00:32:55

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412: Finding courage to change course in business

3/18/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Have you ever found yourself in a business that doesn't quite align with your vision anymore? In this episode, I am joined by Rodric Lenhart to explore the courage it takes to change course in both life and business. They delve into the phases of entrepreneurship, asking tough questions, and building a business that truly reflects your values and aspirations. We dive into: Follow Rodric on IG: instagram.com/milliondollarflipflops Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

Duration:00:39:38

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411: The Secret Cost of Comparison

3/11/2024
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. In this Quick Win episode, I delve into the comparison trap and shares my personal struggles with comparison in business. It's raw and real and I hold nothing back. You'll discover: Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

Duration:00:19:52

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410: Is LinkedIn the untapped platform for creatives?

3/4/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Today I'm joined by LinkedIn Expert and business coach Amy Smith. You'll discover how to attract clients, optimize your profile, and leverage LinkedIn's algorithm to grow your creative business. You'll learn: LINKS: Connect with Amy on LinkedIn: https://www.linkedin.com/in/amylsmithcoach/ Hosted on Acast. See acast.com/privacy for more information.

Duration:00:43:15

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409: How to stop people pleasing and narrow your niche

2/26/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. How to stop people pleasing and narrow your niche Why narrowing your niche is the first step to success In this Quick Win episode, Laura delves into the age-old dilemma of whether creatives should narrow their niche. You'll learn: Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

Duration:00:28:32

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408: From Homeless to 8-Figures w/ Goose McGrath

2/21/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Scaling an 8-Figure Business on Your Terms We dive into the journey of Goose McGrath, CEO of Dashdot, one of Australia's fastest-growing companies. From homeless to 8 figures, Goose shares his insights on the unsexy truths of business growth, overcoming misconceptions about hustle, and the mindset shifts necessary to scale from 6 to 9 figures. We cover: From Homeless to 8 Figures:The Unsexy Truth About Business Growth:Avoiding the Hustle Mindset:Mindset Shifts Across Business Levels: Follow Goose on Instagram https://www.instagram.com/goosemcgrath/ Hosted on Acast. See acast.com/privacy for more information.

Duration:00:55:49

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407: Buy Back Your Time w/ Dan Martell

2/13/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, we are joined by Dan Martell. Dan is an entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys. In this conversation, we dive deep into his new book "Buy Back Your Time" which is a must-read for any entrepreneur who wants to build a business without burning out. You'll learn: πŸ‘‰ How to succeed in business while enjoying more freedom than you ever imagined πŸ‘‰ Why you're probably hiring the wrong people for your business πŸ‘‰ Dan's signature "Buyback Principle" for busy entrepreneurs Want to get your hands on the book? CLICK HERE πŸ“• Hosted on Acast. See acast.com/privacy for more information.

Duration:00:41:39

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406: The 3 Step Formula for Financial Clarity in Business w/ The Profit Analyst - Gavin Smith

2/5/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, we've got Gavin Smith from the Profit Analyst to help you unlock financial clarity in your business. Gavin shares a three-step framework to help you navigate the world of business finance. You'll Learn: Links and resources The Profit Analysthttps://www.instagram.com/theprofitanalyst/https://pages.theprofitanalyst.com/calculator Hosted on Acast. See acast.com/privacy for more information.

Duration:00:42:59

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405: What to do when Instagram feels like a ghost town

1/29/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:09:11

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404: How to take your business to the next level in 2024 w/ Natalie Walton (Imprint with Natalie Walton Podcast)

1/22/2024
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. I joined Natalie Walton on her podcast 'Imprint wth Natalie Walton' back in late November 2023. We chatted all things about growing your creative business, I hope you enjoy the listen. Hosted on Acast. See acast.com/privacy for more information.

Duration:01:09:05

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403: Stepping into your main character energy in 2024

1/15/2024
Stepping into your main character energy in 2024 In this episode, I'm sharing my focus for the year: Main Character Energy. Join me as I dive into what it means to exude main character energy in business. You'll learn: The Main Character Mindset:Confidence and Competence:Unapologetic Authenticity:Magnetic Presence:Fearless Pursuit:Adventurous Spirit:Purpose-Driven Action: Join me in the 2024 growth plan: laurahiggins.com/2024 Hosted on Acast. See acast.com/privacy for more information.

Duration:00:28:55

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402: 5 Marketing Predictions for 2024

1/8/2024
Get ready for a deep dive into the future of marketing. In this episode, we'll unveil five powerful marketing predictions for 2024 that will reshape how you approach your business. You'll discover: My top 5 marketing predictions for 2024 Join my free workshop: The 2024 Game Plan on January 17 @ 9 am (Sydney) https://pages.laurahiggins.com/2024 Hosted on Acast. See acast.com/privacy for more information.

Duration:00:21:59

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402: 5 Marketing Predictions for 2024

1/8/2024
Get ready for a deep dive into the future of marketing. In this episode, we'll unveil five powerful marketing predictions for 2024 that will reshape how you approach your business. You'll discover: My top 5 marketing predictions for 2024 Join my free workshop: The 2024 Game Plan on January 17 @ 9 am (Sydney) https://pages.laurahiggins.com/2024 Hosted on Acast. See acast.com/privacy for more information.

Duration:00:21:59

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402: 5 Marketing Predictions for 2024

1/8/2024
Get ready for a deep dive into the future of marketing. In this episode, we'll unveil five powerful marketing predictions for 2024 that will reshape how you approach your business. You'll discover: My top 5 marketing predictions for 2024 Join my free workshop: The 2024 Game Plan on January 17 @ 9 am (Sydney) https://pages.laurahiggins.com/2024 Hosted on Acast. See acast.com/privacy for more information.

Duration:00:21:59

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401: Quick Win: Next Level Goals

1/1/2024
Hosted on Acast. See acast.com/privacy for more information.

Duration:00:15:51