Speaking of Media ....with Keith Marnoch

The global pandemic has seen a shift in established norms of communication, both through the channels and the messages we share. There is currently a particular focus on leadership both corporate and political; as we all navigate previously uncharted waters. We are at a place and time where many of the conventional constructs of mass communication are being challenged and - for better or worse - amplified. As a communicator - how ready are you to succeed in that environment? In this episode of ‘Speaking of Media’ - What Leaders need to think about when representing their stories and messages to the broader public. - And also - how will leadership guide organizations as we attempt to reach a state of endemic and start living with Covid in the years to come. Kym Geddes is our guest. She was news Director at one of Canada‘s most listened-to radio news operations and she is now combining her past experience with a new venture - coaching leaders to communicate through the media - a perfect fit for this podcast. Note: this particular show was recorded in mid-February 2022 – when trucker protests were dominating the news headlines in Canada…. But the discussion’s themes hold up … including what are the approaches that need to continue within your media relations strategies and which ones need to be adjusted? …understanding that we’re in a new dynamic and fluid environment I hope you enjoy this conversation I had with someone who truly knows both sides of the media microphone. Kym Geddes can be reached at: kymgeddes.com or kym.geddes@outlook.com Visit her Instagram: @coach.kymgeddes --- Visit SPEAKING OF MEDIA on Facebook Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook SPEAKING OF MEDIA is on Instagram: @speakingofmedia Join the conversation on the Speaking of Media Twitter Account Keith Marnoch's LinkedIn Page Previews upcoming guest and episode announcements Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Satellite radio is often an overlooked media channel. In a world where individuals can subscribe to services that allow them to listen to their music and other programming independent of others … platforms like SiriusXM Canada have to work harder to frame their entertainment offerings to be unique and attractive to their various niche channels. If you are trying to promote a property or story that has a niche audience – satellite radio might be worth investigating rather than overlooking. This media platform drew the attention of Sarah Burke. Her career has grown alongside the evolution of satellite radio. From Rocker DJ to digital music programmer, she moved over from various stints on traditional, terrestrial radio stations finding success in various local Canadian markets, before making the leap and flourishing in this still burgeoning media in Canada. Listening to her story of the limitations but also the opportunities that satellite presents offers an insight into what communicators might want to take advantage of within this largely untapped media platform. I love bringing attention to those who in their own right bring attention to minority voices and stories. Sarah’s Women in Media podcast is well worth a listen for that very reason. Her guests have included stories from women who need to be heard, as well as some who already have amazing platforms; like recording artist Jann Arden, national tv sports anchor Ivanka Osmak, and Canadian Olympian Alysha Newman, who all tell stories from obviously a female perspective … That said, whether you’re female or male, I suggest you give Sarah’s podcast a try. You can also find Sarah on – and behind the scenes – at SiriusXM Canada as well as on her entertaining Twitter feed @BurkeTalks. Again, I hope you learned on this podcast something of value as a communicator from the career recollections – to date! – from this episode’s guest – Sarah Burke. Visit SPEAKING OF MEDIA on Facebook Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook SPEAKING OF MEDIA is on Instagram: @speakingofmedia Join the conversation on the Speaking of Media Twitter Account Keith Marnoch's LinkedIn Page Previews upcoming guest and episode announcements Sarah Burke's image courtesy of Lindsay Duncan Photography Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

In this episode, we go behind the desk that turned into a Sportcentre for James Duthie, TSN’s lead host and sports journalist. James’ work has earned him multiple awards including three Geminis, a Canadian Screen Award, and the Excellence in Sports Broadcasting Award from Sports Media Canada. Coincidentally I was working as a corporate communicator at TSN the day that James arrived at the network back in 1998 and was involved with promoting him as the so-called next big guy in tv sports and can fondly remember how well he dealt with being marketed as Canada’s lead sportscaster for the generation to come. No small challenge. I recently re-connected with James and we reflected on the current state of sports television by considering the future of the Olympics, soccer in Canada as well as sports media generally by re-visiting some of the fun times from an era when Canadian all-sports television was still sorting itself out. … and how he has flourished after 30 years in the business. AND what he aspires to accomplish with still plenty of gas in his sports journalist tank. --- Please SUBSCRIBE to our podcast through Apple or Amazon OR wherever you download and listen to your favourite podcasts. Heck – you can even just ask Alexa and she will find the show for you.  Hopefully, you’ll also LIKE and comment on the show through our FACEBOOK, INSTAGRAM and Twitter feed; as well as on My LinkedIn page where you will hear about upcoming episodes. And be sure to tell others who might enjoy it. We want to build this community of communicators to put us in a better position to create relevant content, secure great guests like James Duthie, and ultimately reach a broader audience on a weekly basis. Visit SPEAKING OF MEDIA on Facebook Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook SPEAKING OF MEDIA is on Instagram: @speakingofmedia Join the conversation on the Speaking of Media Twitter account: Keith Marnoch's LinkedIn Page Previews upcoming guest and episode announcements Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Peter Mansbridge worked at the CBC for more than 50 years including a long run as the television network’s Chief correspondent and lead news anchor until his departure in 2017. To this day he remains passionate about the public broadcaster and maintains a deep respect for the journalists there although he has also has thoughts about what was not working for him at the network. Hi again and welcome to Season Two of Speaking of Media - the Podcast where communicators and the media come together to consider the world of mass storytelling - I’m Keith Marnoch. former journalist turned corporate communicator… And as a communicator, I invite you to join me to learn from industry experts from both sides of the media microphone…about how to effectively share your stories & messages. And who better fits that mold than Peter Mansbridge ??? In this episode, he offers candid thoughts on journalism and broadcasting as well as how to communicate a story in the ever-evolving media landscape. His latest book is out. It chronicles his career which is a pretty broad basis to ask him just about anything related to current affairs over the past 50 years of Canadian history. We recently connected and had a chat… PETER'S PODCAST: The Bridge with Peter Mansbridge PETER'S BOOK: OFF THE RECORD Visit SPEAKING OF MEDIA on Facebook Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook SPEAKING OF MEDIA is on Instagram: @speakingofmedia Join the conversation on the Speaking of Media Twitter account: Keith Marnoch's LinkedIn Page Previews upcoming guest and episode announcements Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Is there a way for you to develop a channel or opportunities for you to be seen as a media go-to expert; or even better, a pundit who can legitimately comment and provoke a story or discussion – based on the news of day that can benefit your overall comms goals?? What is the value of expert commentary? … and is your organization poised to leverage someone from within your ranks to create this subtle but potentially high-profile form of brand journalism. In this episode we speak to Carmi Levy… the London, Ontario-based Tech analyst and journalist who created an avenue to become just such a go-to technology expert. His approach and success are based on years of building solid and valuable relationships. However - the process he developed is one that can be replicated if it makes sense for your business … but AGAIN it does rely upon a great deal of relationship building. And speaking of that... I am so pleased I have a relationship with Carmi that led to his willingness to come on the podcast and share with you his insider approach to garnering this type of media coverage when we recently spoke recently via Zoom…. www.KEITHMARNOCH.com YouTube: https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Media Relations in its purest form really hasn’t changed much over time … Media relations is essentially the practice of promoting your story or defending your position with a third-party channel that has a wide audience that extends beyond your organization’s channels. What hasn’t changed is that developing professional relationships has always been at the heart of that connection. What has evolved over time in Media Relations is the scope, speed, and demands of media … at the same time – the media itself is under greater pressure from increased competition, the need to produce more content for various platforms, and above all - decimated newsrooms through sector-wide layoffs. On this episode, we speak to a communications professional – like me a former journalist – who has specialized in media relations at the highest levels in Canada. here on ….‘Speaking of Media’ – the Podcast where communicators and the media come together to consider the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator… Following our recent hiatus …I’m hoping that YOU - As a communicator - will join me for each episode to learn from industry experts on both sides of the media microphone …about tangible ways to share your stories & messages and also – perhaps as importantly - how to avoid getting caught in a negative media storm. … Steve Kee worked most notably in national radio before he entered the financial corporate communications world. He was Assistant Vice-President, Communications for Sun Life Financial as well as Director of Corporate Communications with the TMX Group which operates the Toronto Stock Exchange and Toronto Venture Exchange. He completed his corporate comms career as the Director of external communications for the Insurance Bureau of Canada. In semi-retirement, Steve now operates his own communications company and teach and educate up and coming journalists and student communicators …I had a chance to speak to Steve via Zoom from his office in Whitby, Ontario - about the current state of Media Relations and the realities of renewing more normal and connected operations as we pivot out of the global pandemic … www.KEITHMARNOCH.com YouTube: https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

The Global Pandemic has affected us all … but perhaps nowhere has it been more obvious than through the channel where the stories about the pandemic have been shared – through broadcast news … But ….has the influence of this worldwide health crisis been a boom?? or a bust for television news? How crucial is local news in an era where seemingly larger stories dominate the headlines? Graham Richardson argues that the pandemic has actually revealed the true value of local news stories … In a career that has included time in local news through Alberta and later as the Ontario Bureau Chief at Queen’s Park in Toronto for Global News, Graham Richardson has since covered significant international stories that mattered to Canadians while stationed in Los Angeles for CTV National News … and now as the Chief Anchor for CTV NEWs Ottawa, he has come full circle with a valuable perspective on how his audience receives and digests the news he delivers … www.KEITHMARNOCH.com YouTube: https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Learn more about Vassy Kapelos and CBC's Power & Politics, here: https://www.cbc.ca/news/politics/author/vassy-kapelos-1.4586663 YouTube: https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

A Television interview is among the most intrusive and disruptive request that a communicator will receive when they are in a challenging media spotlight… …but tv also offers the biggest bang for your communications buck when you want to broadly pitch a story or a personality from your organization, in a positive light …. It can be a schizophrenic medium … If you’ve ever had to navigate a tv interview – perhaps or prepare someone else for one .. and wondered what the interviewer – the tv reporter – had to consider when they were piecing their story together, well – stay tuned. Tara Overholt of CITYTV in Calgary, Alberta is our guest – another journalist offering insights from the other side of the media microphone … here on Tara Overholt is a veteran tv reporter who moved from Ontario to Alberta in the last few years and has continued her broadcasting career as a news anchor and reporter for CityTV in Calgary… We connected with Tara via Zoom … --- And so once again, the theme of relationships between communicators and the media have once again been highlighted in this episode … You can’t really communicate broadly without engaging media so you need to engage on a regular basis / and not just get stuck on the story in front of you on any given day … … Over the long run this will spawn the benefit of having people you know at the other need of the phone line ….people who can actually help you achieve your communication goals… especially when you find yourself the focus of a negative or difficult story. Also in this episode, we discovered that general assignment reporters are not experts on every subject – perhaps not a shocking revelation… but DO take time as a communicator to educate regular beat reporters about your business – just like the way you would reach out to people outside of your organization and routine stakeholder groups; to tell them what you are up to …. For now, thanks for connecting – Speaking of Media is available on all podcast platforms; YouTube: https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

The responsibility and benefits of having professional relationships with media and the communities who support your organization are more important now than ever before … and it takes someone who has worked both sides of the media microphone to understand how to work those relationships. In this episode, Steve McAllister explains how building relationships throughout his career proved to be a benefit to himself and the organizations that he served. Stay tuned to hear how journalism principles affect both the reporter and the communicator when it comes to telling your organization’s story… here on …. ‘Speaking of Media’ – the Podcast where communicators and the media come together to consider the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator… Steve McAllister quickly translated early success in the community newspaper business into a formidable sports journalism career with the Canadian Press before moving into the communications field at the NHL Player’s Association and before that – at Tennis Canada where we first met and worked together. As a former online sports editor at the Globe and Mail and Yahoo! Sports… Steve believes the days of high-budget personality-driven print journalism have disappeared. But his comfort with dealing with community partners and media alike was a basis for his success both as a journalist and as a corporate communicator. Steve recently wrapped up his latest comms posting at Bruce Power in Kincardine, Ontario where he now lives… I spoke to Steve from his home via Zoom Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 YouTube: https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ Twitter: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

The magic of radio … do you know how to make the magic work for you or your organization ??? Tom McConnell is a radio call-in talk show host from Southern Ontario … and our guest … as he offers a ton of valuable insights and stories from his almost 20 years on the air In this episode, we will explore what communicators need to understand about the process and production of THE CALL-IN TALKSHOW. Tom McConnell got into broadcasting through his love and commitment to sports … a former national football champion with the Western Mustangs university football team .. Tom took early advantage of opportunities that came his way and made the most of them – to get to where he is today … Tom shares a number of entertaining stories and some thoughtful need-to-knows that all communicators and potential guests who might end up will value … … when we spoke recently via Zoom … --- The world of a radio call-in talk show host is fascinating…. I’m hoping that after listening to this conversation … you have a better idea of how to connect with broadcast personalities to be featured on their shows?? Understanding what THEY are trying to accomplish with guests and how they intend to approach interviews – is simply crucial if you are going to benefit from a radio interview.. I hope you are now better equipped to meet that challenge after listening to Tom…. YouTube: https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Trailer – Speaking of Media Welcome to Speaking of Media – the Podcast where communicators and the media come together to consider the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator… I’m hoping that YOU - As a communicator - or perhaps someone who speaks on behalf of your organization, will join me for each episode to learn from experts on both sides of the media microphone …about effective ways to share your positive stories and messages and also – perhaps more importantly - how to avoid getting caught in a dreaded, negative media storm. Throughout - I will be drawing on my professional communication experiences that have spanned more than 30 years… Wow – that is a long time. And I can tell you that the one thing in this industry that has remained constant during that time …is constant change. For now, thanks for connecting and being a subscriber – if you have as yet signed up - Speaking of Media is now available wherever you download your podcasts; Including Google and Apple Podcasts; Spotify; iHeart Radio; Stitcher and Tune-In Radio to name a few. I hope you will Listen, Like, Comment and Subscribe to the cast ..as that will help us expand the show’s reach and attract the highest-quality content. Please consider joining our ‘Speaking of Media’ Communicators Discussion group on Facebook. Where we host live chats with industry experts and where you can engage the guests yourself… You’ll also find us on Instagram, LinkedIn under my profile …and on Twitter @MediaSpeaking. I’m Keith Marnoch and through other episodes – I look forward to our next time together, when we will be …Speaking of Media. Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 YouTube: https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ Twitter: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Crisis Communications – among the most challenging disciplines of corporate Communications … Do you need more experience regarding Crisis Communications, or how to do a better job of tackling it? In this podcast, Bob Reid, the Director of Brand Reputation for Veritas Communications, illustrates how he brings clarity and counsel to his clients when the often humbling and potentially devastating challenges of a Crisis land on his clients. Bob Reid's Touchdowns and Fumbles podcast for Newstalk 1010 CFRB Radio, Toronto: https://www.iheartradio.ca/newstalk-1010/audio/podcasts/touchdowns-fumbles-1.9459916 Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Crisis Communications – among the most challenging disciplines of corporate Communications … Do you need more experience regarding Crisis Communications, or how to do a better job of tackling it? In this podcast, Bob Reid, the Director of Brand Reputation for Veritas Communications, illustrates how he brings clarity and counsel to his clients when the often humbling and potentially devastating challenges of a Crisis land on his clients. Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Interview: Canadian Journalist and network news correspondent and investigative reporter for CBC, CTV, Global, and ABC News speaks on the state of journalism and social media news for the benefit of corporate communicators who are looking to engage with media. Elements included in this episode: Kevin's early days in journalism. How accountability separates true journalism from undocumented news sources. The state of the traditional news media. How corporations need to position themselves to be more authentic to support their brands. How to deal with media in a crisis or generally under scrutiny by media. What an investigative reporter might know - that you don't. The trait your spokesperson needs to possess. Your audience is broader than you think 9/11 news memories What you don't know about the ratings of national newscasts in Canada and the US. Kevin Newman can be found on Instagram at: @kevinnewman Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Have you ever wondered what it takes to become a guest on a radio talk show? Have you been tasked with placing a guest on radio? How do you go about doing it? And what is the true value of being on the radio for you and your organization? Elements included in this episode: *The importance of storytelling and why it should be uppermost in a communicator’s mind. *Making sure that you or the person you are supporting is well prepared for a radio interview. *Getting onto mainstream media is not beyond your ability; however, you need to know: - which outlets that will reach your intended audience most directly. - how to pitch and secure the interview. *Know who produces the radio show you are pursuing and how they consider guests. *Ensure you are demonstrating your story’s newsworthiness. *If you can relate your specific story to a larger theme in the current news cycle – that’s even better Lisa Brandt can be found online at: VoiceofLisaBrandt.com Her book: 'Making the Media Want you' can be found here: https://www.voiceoflisabrandt.com/books/make-the-media-want-you/ Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Welcome to Speaking of Media – the Podcast where communicators and the media come together to consider and critique the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator… I’m hoping that YOU - As a communicator - or perhaps someone who speaks on behalf of your organization, will join me for each episode here to learn from experts on both sides of the media microphone Visit Speaking of Media on Facebook: https://www.facebook.com/MediaSpeaking See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031